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‘Save thy <keyword id="6356826" type="COMPANY" weightage="100" keywordseo="environment">environment</keyword>’ is a cause that is not new in any way. The battle started long ago with scientists, researchers and technology experts highlighting the varied <keyword id="74957" type="UNKNOWN" weightage="100" keywordseo="climatic-changes">climatic changes</keyword> and their ecological impacts occurring across the world, most often with disastrous results. There are several on-the-face environmental scenarios that also pinpoint how the imbalance created by rapid urbanisation is accelerating the depletion of <keyword id="6368742" type="ORGANIZATION" weightage="100" keywordseo="natural-resources">natural resources</keyword>. But this <keyword id="2034087" type="UNKNOWN" weightage="100" keywordseo="Ecological-disparity">ecological disparity</keyword> is man-made and it is our responsibility to try and control it. And there can be no better way to act than starting it from your home. 
 
On the macro level, green buildings or eco-friendly homes as a concept are at a nascent stage in India. As of now, it constitutes a very small percentage of the booming Indian real-estate market. But there is optimism among developers, governments and experts indicating, as a tremendous opportunity exists for expanding energy-efficient construction in India. 
 Also, the ‘green construction technology’ is a wide category, covering everything from energy-efficient appliances to <keyword id="1226286" type="UNKNOWN" weightage="100" keywordseo="geothermal-heating">geothermal heating</keyword> to <keyword id="70990" type="UNKNOWN" weightage="100" keywordseo="Solar-power">solar power</keyword> to bio-degradable paints and many more. Given the breadth of this category, this article will narrow down the theme to three key product categories – <keyword id="2034096" type="UNKNOWN" weightage="100" keywordseo="Water-closets">water closets</keyword>, <keyword id="1609750" type="UNKNOWN" weightage="100" keywordseo="Faucets">faucets</keyword> and tiles, elements that a home cannot do without. As every act counts, every micro step is a step towards a macro initiative and ultimately, the objective is to build a greener environment in and out of home. 
 Clean and <keyword id="95422" type="TECHNOLOGY" weightage="100" keywordseo="Green-Technology">green technology</keyword> is more advanced than ever before, and can be as beneficial for your wallet as it is for the Earth. What’s more, adopting or rather installing those products is not at all cumbersome. Plus, they are well-designed to match your taste. A variety of products are already there in the market and that will make designing your <keyword id="2034084" type="UNKNOWN" weightage="100" keywordseo="Green-home">green home</keyword> even easier. Here are some simple choices to look at when you build your home or renovate it. 
 
Water closets: Bathrooms happen to be the primary source of water and its usage. So the products used here are designed around eco-friendly technologies. The modern-day water closet is an intelligent toilet. The 3/6 litres per flush has become the norm and products like NANO, which uses 1.5 litre per flush, waterless urinals and star-rated, WEP-certified closets usher in a contemporary outlook to the concept of water-saving. 
 In India, we have already switched to energy-efficient appliances, ranging across various products, even the light bulbs. But when it comes to a stamp of approval for water-saving products, both awareness and a trusted certification seem to be missing. But things are now getting better, with the <keyword id="2034080" type="UNKNOWN" weightage="100" keywordseo="International-Association-of-Plumbing">International Association of Plumbing</keyword> and Mechanical Officials (<keyword id="2034102" type="UNKNOWN" weightage="100" keywordseo="IAPMO">IAPMO</keyword>) issuing its <keyword id="524544" type="ORGANIZATION" weightage="100" keywordseo="WEP">WEP</keyword> certification. A safe and sustainable environment is everyone’s responsibility and IAPMO has taken the initiative to blend experienced leadership and broad resources, necessary to ensure a focused code development and produce model codes to help the industry and the consumer go green. 
 And the result? The WEP – 1 star-rated certification designed to provide information through labelling at the point of sale to consumers buying products that use water. A natural choice for authentication across the world with its 80 years of experience, IAPMO is equipped with the tools to build a better, more sustainable co-existence with the planet. So, if you have set your mind on being a wholehearted person looking to save our precious natural resources, choose from India’s first <keyword id="2034103" type="UNKNOWN" weightage="100" keywordseo="Water-star-rated-product">water star-rated product</keyword> and you can save over 50,000 litres of water per year. Over 10 models of <keyword id="2034105" type="UNKNOWN" weightage="100" keywordseo="Star-rated-water-closets">star-rated water closets</keyword> are available under the Hindware Italian Collection, all in different shapes and designs. The choice lies with you. 
 
Faucets: After water closets, faucets are probably the most used in a house! Be it your washroom or kitchen, faucets are in use every two minutes or so as you wash your hands or clean vegetables or rinse your crockery. So is it possible to do without water and a faucet? The answer is – no. 
 However, what you surely can do is to choose the right faucet to lessen <keyword id="66392" type="UNKNOWN" weightage="100" keywordseo="water-wastage">water wastage</keyword>. Several ranges are available in the market, which are technologically smart, in tune with consumers’ diverse styles and requirements, of superior quality and offer best value for money. The single-lever faucet mixes hot and cold water smoothly, made possible by the new cartridge technology incorporated in the faucets. Then there is the quarter-turn faucet, a traditional two-handle faucet with the ability to turn from full turn to half turn to quarter turn, as per usage. Not only does it make the entire experience better, but it also helps reduce water consumption without compromising on the water pressure. 
 Modern faucets use a technology called the <keyword id="2034111" type="UNKNOWN" weightage="100" keywordseo="Faucet-aerator">faucet aerator</keyword>. It adds air to the stream of water coming out of the faucet by breaking the water into fine droplets. Finally, there are the sensor-operated, <keyword id="2034113" type="UNKNOWN" weightage="100" keywordseo="Pressmatic-faucets">pressmatic faucets</keyword>. They have a standard, <keyword id="2034114" type="UNKNOWN" weightage="100" keywordseo="Predetermined-water-flow">predetermined water flow</keyword> timer, which controls <keyword id="2034112" type="UNKNOWN" weightage="100" keywordseo="Water-flow">water flow</keyword> for every usage. 
 
Flooring: The main purpose of floor tiles is protection. But technological advancements such as digital-printed, <keyword id="1064949" type="UNKNOWN" weightage="100" keywordseo="glazed-vitrified-tiles">glazed vitrified tiles</keyword> and stain-free, multi-charged vitrified tiles offer plenty of designs and surface finish options like marble, wood, stone, rustic, metallic, satin and matt. High-definition, <keyword id="2034118" type="UNKNOWN" weightage="100" keywordseo="Multi-colour-digital-printing">multi-colour digital printing</keyword> technology offers the perfect replacement of natural marble and wooden flooring. These are technically superior and reduce the consumption of precious natural resources. GRIHA-certified tiles are easily available in the market today, and the product range reaffirms the commitment towards our environment. Once you install them, you become a part of the go-green community as well. 
 In short, the best way to design a green home is to make the most of the space and elements around you. This includes using <keyword id="790505" type="UNKNOWN" weightage="100" keywordseo="natural-light">natural light</keyword> and environment-friendly materials &amp; products. Your home can run on the beauty and wonders of nature, with a <keyword id="2034127" type="UNKNOWN" weightage="100" keywordseo="Minimal-carbon-footprint">minimal carbon footprint</keyword>. 
 
About the author: Sandip Somany is the JMD of HSIL Ltd. 
 
Image: Wikipedia

Eco-friendly Home Technology: Now Design Your
Green Home

<ul><li><keyword id="3272924" type="ORGANIZATION" weightage="20" keywordseo="Jaquar-Group">Jaquar Group</keyword>, an atmanirbhar home-grown brand, has made its mark across 45 countries. </li><li>Rajesh Mehra, Director and Promoter, Jaquar Group speaks to us about the brand’s journey in the country and vision to strengthen its presence across the world. </li></ul>Many global companies have set a strong foothold in our country, over <a href="https://www.yourarticlelibrary.com/company/multinational-corporations-of-india-characteristics-growth-and-criticisms/23462#:~:text=There%20are%20over%2040%2C000%20MNCs%20with%20over%202%2C%2050%2C000%20overseas%20affiliates.">40,000 Foreign </a>Companies to be precise. Jaquar Group, a home-grown bath and <keyword id="10035421" type="UNKNOWN" weightage="20" keywordseo="sanitaryware-brand">sanitaryware brand</keyword> that holds 60% market share in India, has helped put our country on the global chart in the bathroom market. It is an Indian brand that has expanded its presence in 45 countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region. Launched in 1960, the family-owned group today has an annual turnover of ₹3,000 crore and has maintained an annual CAGR of 22% in the last five years. Due to the nationwide lockdown, Jaquar’s manufacturing facilities were completely unoperational. Once the restrictions began easing off, it took gradual and cautious steps to resume operations across five plants in India. Today, it is working at almost 50-75% capacity and is hoping to make that 100% soon. On how the brand pivoted its business during the lockdown, Rajesh Mehra, Director and Promoter, Jaquar Group, said, “The practice of social distancing and safer hygiene is the way we live and operate now. Hence, ramping up advanced contactless technology products in places of serious footfall and transmission in commercial buildings – airports, hospitals, hotels/restaurants, and shopping malls – is imperative. In this context and consistent with our tradition of setting new industry trends, our latest initiative to address consumer need is themed ‘Sensor and Sensibility’ which centres around the smart usage and functionality of the bath-ware, sanitaryware and lighting solutions in a contactless manner both at homes and public places. The sensor &amp; pressmatic technology products are touch-free or require minimum touch.” It also launched a TVC to promote its sensor and sensibility range for touchfree bathrooms as with the pandemic, consumers have started focusing on their health and wellness. <div type="Youtube" id="Xu-ogh5gWAo" title="Let's make Safety the New Normal!" thumbUrl="https://i.ytimg.com/vi/Xu-ogh5gWAo/mqdefault.jpg"></div> Jaquar Group’s facilities are spread over 3,29,000 Sq. m delivering over 2.4 million bathrooms and producing over 28 million bath fittings annually across 5 plants in India and 1 plant in South Korea. From being a faucet manufacturer, Jaquar also transformed itself into a complete bathroom solutions provider for homes and commercial buildings during the lockdown. Sharing the idea behind venturing into light business, Mehra said, “With the foray into the lighting business, which now contributes close to 10% of total revenue, we plan to become a complete lighting solutions provider with our expanded range of products which will be on offer from the new manufacturing plant. Apart from the commissioning of light fittings plant in Bhiwadi, we plan to open a water heater manufacturing unit at Kundli by October, taking our current number of manufacturing units from 5 to 7. We will continue to invest and go ahead with our capex plans in spite of this Covid-19 pandemic.” Many crises have come and gone since 1960. Telling us about the brand's strengths that helped it survive them all, Mehra said, “Built on strong ethos of offering the highest quality standards, building strong consumer-relations, integrity, providing world-class products and taking care of our people - this sums up our manner of doing business. Through the evolution of India and consumers across six decades, these core pillars have pivoted our growth trajectory and helped us build a formidable brand in India. Relationships matter in our business and we have invested in nurturing genuine partnerships with our dealers, partners and consumers over the years. We take pride in saying that we have never lost our customers. We are a relationship-based company. We believe in maintaining the best relations and dealings. It is simple- you take care of the customers and they will take care of you.” Marketing strategy Digital marketing is Jaquar’s strongest suit. More than 5 lakh monthly users come onto its website through its social media channels. “Social media helps us communicate the range, and breadth of offerings, and define the unique feature of each component to induct consumers to the Jaquar Group’s way of life. Geo-targeting has proved to be beneficial to us with much to-do and digital is undoubtedly supporting us to reach to the end customer in a faster manner. We generate more than 5 lakh monthly users coming on to the Jaquar website routed through our social media channels. On overall marketing strategy, Mehra shared, “Bathrooms can be one of best destressing zones of your home. Yet, when it comes to building one, it may well give you more stress than any other part of the house. Choosing the right products is extremely critical not just from an aesthetic point of view, but a longevity and durability point of view as well. That’s precisely why we endeavour to educate and create awareness among our end consumer through Jaquar orientation centers, currently we have 21 of these one-of-its-kind concept stores for the convenience of consumers, builders and architects which offers an immersive experience for everyone.” Environmental-friendly plans According to Mehra, Jaquar leads the industry in sustainable production with systems installed for energy efficiency, water use efficiency, rain water conservation, waste recycling and energy generation. Its global headquarters, spread over 48000 Sq. Mtr in Delhi NCR, is an eco-friendly building that has optimised day lighting, variable air volume system, thermal heating and cooling systems and an in-house solar plant that generates over 6.25 Megawatts of energy. Jaquar has made it as a LEED Platinum rated net-zero building registered with the US Green Building Council under its Ci category. Telling us what else the brand follows to reduce its carbon footprint, Mehra said, “We have a Zero Liquid Discharge manufacturing set up with various in-house water and waste treatment systems including Sewage Treatment Plants, Effluent Treatment Plants and Multi-effect Evaporator Systems. Our advanced wastewater treatment and purification systems ensure that our manufacturing units adhere to the highest environmental standards. There is also a special focus on recycling at Jaquar Group. All the brass cut-offs are recycled and reused. That’s 4221 metric tons of brass every year. 100% of the water we use in our buildings is recycled in our in-house sewage treatment plants. In fact, we recycle over 5,00,000 litres of water every day. And our chrome recovery plant recovers as much as 8 metric tons of chrome salt annually. All these have earned our manufacturing plant the LEED Platinum rating from the US Green Building Council, a feat which only a handful in the country can boast of.” Vision In the initial years of gaining a strong foothold in India and across 45 countries, Jaquar focused on providing value, premium and luxury offerings. The second and third generation of this family-run business is going to focus on innovation, marketing potency while keeping consumer needs at the core. On expanding its presence further and brand’s vision, Mehra said, “We have our plans firmly in place. Apart from expanding our capacity and production, we will be investing in growing our overseas footprint too. Our export business has done reasonably well despite the pandemic. Given the supply chain network and infrastructure we have created in more than 16 countries, and our aim to expand this segment, we expect to see exports contributing to about 25-30 per cent of the expanded business over the next five years.”

Here is the story of an Indian company gaining global fame for its home-grown products

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Eco-friendly Home Technology: Now Design Your Green Home

Sandip Somany

Here is the story of an Indian company gaining global fame for its home-grown products

Karuna Sharma

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