Mumbai (Maharashtra) [India], March 13 (ANI): Ahead of his Mumbai gig, British singer <keyword id="19900290" type="General" weightage="20" keywordseo="ed-sheeran" source="keywords">Ed Sheeran</keyword> is making fans go crazy with his moves to the tunes of Allu Arjun's song '<keyword id="20941486" type="General" weightage="20" keywordseo="butta-bomma" source="keywords">Butta Bomma</keyword>' with singer Armaan Malik.<br /><br />The videos and pictures of Ed Sheeran, who is in India, are going viral on social media. <br /><br />Armaan Malik took to Instagram and shared a video featuring himself and Ed Sheeran.<br /><br /> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="14">    <br />   <br />  <br />    <br />  <br />   View this post on Instagram <br />   <br />   <br />  <br />  <br />    <br />  <br />    <br />  <br />  <br />     <br />  <br />  A post shared by ARMAAN MALIK (@armaanmalik)<br /><br />  </blockquote> Armaan got the 'Shape of You' singer dance to Allu Arjun's Butta Bomma song from Telugu hit 'Ala Vaikunthapurramuloo'.<br /><br />Song 'Butta Bomma', is sung by Armaan Malik and features in Allu Arjun's movie.<br /><br />At the end of the video, Ed Sheeran and Armaan do <keyword id="19895142" type="General" weightage="20" keywordseo="shah-rukh-khan" source="keywords">Shah Rukh Khan</keyword>'s iconic pose.<br /><br />Sharing the clip, he wrote, "Favourite person in my city @teddysphotos."<br /><br />As soon as the video was shared, fans showed their excitement and flooded the comment section.<br /><br />Singer Harshdeep Kaur wrote, "So precious."<br /><br />One of the users wrote, "ED and Armaan dancing on buttabomma wasn't on my 2024 bingo card , OMGG SO CUTEEEE THIS ISSSS."<br /><br />On Tuesday, Ed Sheeran met actor <keyword id="19935806" type="General" weightage="20" keywordseo="ayushmann-khurrana" source="keywords">Ayushmann Khurrana</keyword>.<br /><br />Interestingly, Ayushmann made Ed Sheeran taste his mother's homemade pinni.<br /><br />Talking about his meeting with the 'Perfect' hitmaker, Ayuhsmann said, "I have admired Ed Sheeran as an artiste for years now. As a fellow musician, I have always wanted to connect with him and discuss how his mind works. I surprised him with my mother's homemade Pinni! This is how we have always welcomed anyone at our home. He is at our home and we need to tell him how much we love him and his music too. So, I hope this gift will be a memorable one!"<br /><br />Ayushmann also shared a picture with Ed Sheeran.<br /><br />He is all set to perform in Mumbai for the final leg of his +-=/x Tour (Mathematics) on March 16 as part of his Asia and Europe Tour in 2024. Singer <keyword id="20055846" type="General" weightage="20" keywordseo="prateek-kuhad" source="keywords">Prateek Kuhad</keyword> will perform for the crowd before the main act. (ANI)<br /><br />

What do Ed Sheeran and Allu Arjun have in common? A Butta Bomma

<strong><br /></strong><ul><li><strong><keyword id="2231351" type="PERSON" weightage="20" keywordseo="Prateek-Kuhad">Prateek Kuhad</keyword>’s <keyword id="8507177" type="UNKNOWN" weightage="20" keywordseo="Cold-Mess">Cold Mess</keyword> was featured on US President Barack Obama’s favourite music in 2019 along with Mavin Staples, Beyonce, Dababy and many more.<br /></strong></li><li><strong>At the end of every year, Barack Obama shares a list of his favourite songs, books and films. <br /></strong></li><li><strong>The list includes a wide range of genres including "Playing Games" by Summer Walker, "Not" by Big Thief, "Go DJ" by Kaytranada feat. Sir, "Juice" by Lizzo, "Mood 4 Eva" by Beyoncé among others. <br /></strong></li></ul>The year couldn’t have gone better for singer and songwriter Prateek Kuhad. His song Cold Mess made it to former US President Barack Obama’s list of favourite music in 2019. He featured along with Mavin Staples, Beyonce, Dababy and many more. <br /><br />At the end of every year, Obama shares a list of his favourite songs, books and films. The list includes a wide range of genres including "Playing Games" by Summer Walker, "Not" by Big Thief, "Go DJ" by Kaytranada feat. Sir, "Juice" by Lizzo, "Mood 4 Eva" by Beyoncé among others. <br /><br />
	
	
	
	<div type="twitter" handle="BarackObama" handlename="Barack Obama" image="http://pbs.twimg.com/profile_images/822547732376207360/5g0FC8XX_normal.jpg" favoritecount="318173" retweetcount="53582" status="From hip-hop to country to The Boss, here are my songs of the year. If you’re looking for something to keep you com… https://t.co/MGNAUPPgTj" createdat="1577725364000" id="1211694118767738886"></div>








<br /><br />Kuhad is the only Indian artist to feature on the list. He took to social media to share his excitement. “This just happened and I don’t think I’ll sleep tonight. Totally flipping out. I have no idea how cold/mess even reached him but thank you @barackobama , thank you universe I didn’t think 2019 could’ve gotten better, but damn was I wrong. What an honour,” he wrote. <br /><br />
  
  
  
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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B6tIpfmppsI/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">This just happened and I don’t think I’ll sleep tonight. Totally flipping out. I have no idea how cold/mess even reached him but thank you @barackobama, thank you universe 🙂 I didn’t think 2019 could’ve gotten better, but damn was I wrong. What an honour.</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/prateekkuhad/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> prateekkuhad</a> (@prateekkuhad) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-12-30T17:38:30+00:00">Dec 30, 2019 at 9:38am PST</time></p></div></blockquote>
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<br />Cold Mess, which was released last year in December, was a hit in India too. It received got nearly 4.7 million views on Youtube. <br /><br />With over 232,000 monthly listeners, <a href="https://variety.com/2019/music/news/spotify-india-most-streamed-local-artists-1203162943/">he is among the most streamed local artists</a> on Spotify. Most of his songs are in Hindi. However, some of his English songs gained fans has grown his fan following outside India too. <br /><br />CurrentlyPresently, Kuhad is on a global tour “Supermoon”. His Indian tour happened when the country was protesting against the newly Citizenship Amendment Act. In fact, many of the protestors used Cold Mess on playcards to protest against CAA. <br /><br />See also: <br /><a href="https://www.businessinsider.in/tech/apps/news/google-maps-feels-like-star-trek-and-doctor-who-with-new-animation-for-space-exploration/articleshow/73040745.cms?src=hp_ts">Google Maps lets you explore the cosmos like Star Trek — complete with a warp drive ‘whoosh</a><br /><br />

Cold Mess by Prateek Kuhad is the only Indian song on Barack Obama's list of favourite music in 2019

<img class="gwt-Image" src="/photo/54934321.cms" /><br />
<br /> Grub Fest 2016 was a three-day affair held from 14th October till the 16th. While we contemplated visiting the fest held at <keyword id="282421" type="ORGANIZATION" weightage="20" keywordseo="JLN-Stadium">JLN stadium</keyword> grounds owing to the excessive crowd, the event thrived with loads of food, music, dance, and activities such as drinks mixology and cooking classes.<br />
<br />
The concept is simple; get the best and the upcoming food businesses and create a fair for the foodies. They charged Rs. 300 for entry which adds to the expensive food on display. You think you're saving money on taxes but the total effect is nil.<br />
<br /> <keyword id="3763171" type="UNKNOWN" weightage="20" keywordseo="The-Grub-Fest">The Grub Fest</keyword> has a lot of potential but it's still undercooked.<br />
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Hoping they get it just right next time because it is a lovely place to be, as long as you're not trampled on by the crowd.<br />
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Business Insider decided to land up at the festival to see what was the grub all about and we curated a virtual tour, for you to check out.Take a look!<br />
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<em>Slideshow images credit- The Grub Fest</em><br />


Here's all that you missed at this year's Grub fest

<ul><li>Sony recently launched budget-friendly headphones with premium sound at ₹14,990.</li><li>Sony's WH-CH720N headphones aim to strike a balance between affordability and premium audio performance.</li><li>These headphones support AAC (for iPhones) and SBC (for Android) audio codecs but do not have Sony's higher-fidelity LDAC.</li></ul>Sony has established itself as a leading brand in the world of audio and video, renowned for their exceptional quality. From entry-level wired offerings to the premium WH-1000XM5 headphones, Sony has consistently delivered reliable products at every budget. The Japanese company has recently launched the WH-CH720N headphones, aiming to bring a premium music experience to the mid-range segment.<br /><div type="image" title="Sony WH-CH720N" msid="99911539" hostid="261" sizebytes="19206"></div><br />While the WH-1000XM5 headphones are targeted towards a niche audience who prioritize top-tier features and are willing to invest in a premium product, finding them within an odd- ₹14,990 price bracket can be challenging. Sony aims to simplify this decision by offering the WH-CH720N headphones as a more affordable option, making premium sound accessible to a wider audience.<br /><br />Sony's WH-CH720N headphones aim to strike a balance between affordability and premium audio performance. These headphones are improved and upgraded over the predecessor in almost every way possible. But are those upgrades enough to persuade you to spend ₹14,990? Let’s find out in this review.<br /><cmsannotation type="cmsannotation" annotationid="LIKE" comment="subhead" text="LIKE"><span data-til="noop">LIKE</span></cmsannotation><br /><ul><li>Lightweight and comfortable</li><li>Good sound with very good noise canceling and ambient sound mode</li><li>Good voice-calling performance</li><li>Multipoint Bluetooth</li><li>35 hours of battery life</li><li>Extensive EQ settings</li></ul><cmsannotation type="cmsannotation" annotationid="DON'T LIKE" comment="subhead" text="DON'T LIKE"><span data-til="noop">DON'T LIKE</span></cmsannotation><br /><ul><li>No carrying case</li><li>No ear-detection sensors</li><li>No LDAC support</li></ul><cmsannotation type="cmsannotation" annotationid="Sony WH-CH720N: Design &amp; Comfort" comment="subhead" text="Sony WH-CH720N: Design &amp; Comfort"><span data-til="noop"><keyword id="16816465" type="General" weightage="20" keywordseo="Sony-WH-CH720N" source="Orion">Sony WH-CH720N</keyword>: Design &amp; Comfort</span></cmsannotation><br />The design of the WH-CH720N may not exude a premium feel, but it's not cheaply built either. I found the design to be less appealing, especially due to the lack of folding ear cups which I miss clearly. The WH-CH720N follows the design approach of the XM5 with a single hinge that allows for swiveling but not folding.<br /><div type="image" title="Sony WH-CH720N" msid="99911587" hostid="261" sizebytes="17938"></div><br />Despite not being luxury noise-cancelling headphones, the WH-CH720N is designed to look and feel premium with a clean and minimalistic Sony-like aesthetic. The headphones are covered in a matte soft-touch coating, and while they are made of plastic, they hold up well in daily use. The headband is slightly thinner, and the ear pads are wider with more memory foam, maximizing comfort. I reviewed the black model, but they are also available in blue and white. The oval ear cups were large enough to fit over my entire ear, but those with larger ears may have a different experience. The headphones charge via USB-C and can connect via a 3.5mm connection. The right earcup features physical buttons for volume controls, toggling noise-cancellation, and transparency.<br /><div type="image" title="Sony WH-CH720N" msid="99911633" hostid="261" sizebytes="41732"></div><br />One thing that bothered me was that the WH-CH720N cannot be folded. Instead, they lay flat, which means I need a dedicated compartment in my backpack to keep them safe, making them less travel-friendly. Additionally, Sony does not provide a case for these headphones to keep the price down. On the positive side, I appreciate that Sony opted for physical button controls instead of touch controls. The right earcup features volume control buttons and a noise-canceling button that also toggles between noise-cancellation and ambient sound mode, while the opposite left earcup has a universal control button.<br /><cmsannotation type="cmsannotation" annotationid="Are they comfortable to wear and easy to use?" comment="subhead" text="Are they comfortable to wear and easy to use?"><span data-til="noop">Are they comfortable to wear and easy to use?</span></cmsannotation><br />During my road trip, I found the comfort level of the Sony WH-CH720N to be excellent. In fact, I even took a nap while wearing them and didn't realize I had them on; that's how comfortable they were. The design of these headphones ensures that they feel extremely comfortable without being overly bulky. Weighing just 192 grams, they are the lightest over-ear noise-canceling headphones from Sony to date.<br /><div type="image" title="Sony WH-CH720N" msid="99911662" hostid="261" sizebytes="25634"></div><br />You should go for a jog while wearing the Sony WH-CH720N. The weight is distributed so evenly that I never felt uncomfortable wearing them for a long time, whether sitting upright at my desk in front of my laptop or just chilling on my couch. The comfort level of these headphones is truly impressive, making them a great choice for extended use during various activities.<br /><cmsannotation type="cmsannotation" annotationid="Sony WH-CH720N: Performance" comment="subhead" text="Sony WH-CH720N: Performance"><span data-til="noop">Sony WH-CH720N: Performance</span></cmsannotation><br />The Sony CH720N headphones have 30mm drivers, similar to the XM5. These headphones support AAC (for iPhones) and SBC (for Android) audio codecs but do not have Sony's higher-fidelity LDAC.<br /><br />The sound of the CH720N is tuned to emphasize bass and treble, resulting in a pleasant listening experience. While they are not as bass-heavy as the XB series, they still provide ample attention to the lower frequencies without overpowering the overall sound. The vocals are clear, and the treble response is on the higher side, but still enjoyable and not uncomfortable.<br /><div type="image" title="Sony WH-CH720N" msid="99911696" hostid="261" sizebytes="95194"></div><br />I listened to various genres during my testing with these headphones. For ambient genre songs like ‘Around The World In A Tea Daze’ by Shpongle (Ott Remix), the crispiness was slightly lost as the bass overpowered the vocals and treble. However, songs that don't predominantly feature bass-heavy music, such as ‘Alan's Psychedelic Breakfast’ by <keyword id="99180" type="General" weightage="50" keywordseo="pink-floyd" source="Orion">Pink Floyd</keyword>, sounded well-balanced.<br /><br />Songs from genres that have bass-heavy or minimal vocals, such as EDM, Melodic House, Dubstep, and Techno, were pleasing to the ears. Tracks like ‘The Alphabeat’ by David Guetta and ‘Rock The House’ by Afrojack delivered an enjoyable listening experience. The headphones performed exceptionally well when listening to techno or similar electronic music, such as ‘Deep Jungle Walk’ by Astrix.<br /><br />One noteworthy aspect of these headphones is their performance with vocals. Tracks like ‘Kya Yahi Pyar Hai’ by Lata Mangeshkar and Kishore Kumar sounded incredible, with crisp vocals and excellent instrument separation. ‘Kho Gaye Hum Kahan’ by Jasleen Royal and Prateek Kuhad was a joyful listen. The impressive part is that these headphones deliver music with zero distortion, ensuring no detail gets lost in the sound reproduction.<br /><br />If you want to customize the sound of the WH-CH720N headphones to your liking, you can easily do so using the EQ controls in Sony's Headphones Connect app, available on Android and iOS. This allows you to fine-tune the audio to suit your personal preferences. However, even without adjustments, the WH-CH720N headphones still deliver the unmistakable Sony sound quality you can trust. Rest assured, you won't be disappointed with the audio performance of these headphones.<br /><cmsannotation type="cmsannotation" annotationid="Noise cancelling &amp; battery life" comment="subhead" text="Noise cancelling &amp; battery life"><span data-til="noop">Noise cancelling &amp; battery life</span></cmsannotation><br />I thoroughly tested the noise cancellation capabilities of the Sony WH-CH720N headphones in various environments, including heavy traffic, a bustling open compound of a mall in Dubai, and even at the airport. While these headphones do a decent job of reducing outside voices and handling street noise, they fall short compared to Sony’s WH-1000XM5 in terms of complete noise isolation. However, the Ambient Sound mode on the WH-CH720N is impressive and worked well for me during testing. It's a great option for those who want to stay aware of their surroundings and not miss out on conversations without removing their headphones.<br /><div type="image" title="Sony WH-CH720N" msid="99911711" hostid="261" sizebytes="68128"></div><br />One area where the Sony WH-CH720N truly excels is audio call quality. With their multipoint Bluetooth pairing feature, you can connect them to two devices simultaneously, such as your laptop and phone. The audio will automatically switch based on which device is actively streaming music or handling calls. During my calls, many people I spoke to using the WH-CH720N mentioned that they couldn't hear external noise or the usual echo that wireless headphones often produce during calls.<br /><br />In terms of battery life, Sony claims a remarkable 50-hour battery life with ANC off and up to 36 hours with ANC on. These figures are accurate, as I had to actively drain the battery over seven days of regular use. The WH-CH720N headphones truly impress with their long-lasting battery performance.<br /><br />If you’re running late and your headphones are out of juice, you can plug them in for 10 minutes to get a few hours of battery life to help you during your commute.<br /><cmsannotation type="cmsannotation" annotationid="Should you buy them?" comment="subhead" text="Should you buy them?"><span data-til="noop">Should you buy them?</span></cmsannotation><br />Sony's flagship over-ear headphones, such as the WH-1000XM5, come with a hefty price tag, ranging from ₹30,000 to ₹60,000, which may seem exorbitant to some. However, Sony has introduced the WH-CH720N as an affordable alternative, offering a signature Sony style and sound at a lower price point.<br /><br />The WH-CH720N from Sony strikes a balance between affordability and performance, offering notable improvements in noise cancellation and overall sound quality. While features like folding ear cups, auto-pause, and a carrying case may be missing, the important elements are present. Sony has created a lightweight, versatile, and comfortable headphone that delivers superb sound and effective noise cancellation, all at a reasonable price. While audiophiles may have higher demands, the WH-CH720N will likely satisfy most music fans seeking a high-quality listening experience.<br />

Sony WH-CH720N headphones review: Featherweight comfort and impressive sound

<ul><li>Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs.</li><li>As per the report, Over 90% of Gen-Z believes and supports the LGBTQ community, wants to talk about mental health within their circle also on social media platforms and break the taboos made by the society and they prefer brands who contribute to the bigger cause of the society. </li></ul>The largest group of consumers today are Generation Z: True digital natives. According to a 2019 Bloomberg report, Gen Z made up for 32 percent of the global population, with India’s Gen Z population at 472 million. One of the major finding of the survey done by Viral Fission, a youth marketing platform says that over 75% of the Gen Z’s can be termed as a “brand loyal” generation as they stick with the brand of their choice for as long as possible and not look for an alternative unless absolutely necessary. Clearly indicating that brands needs to start focussing on communicating directly with the Gen Z’s and it needs to be on the top of their to do list!<br /><br />Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. This self-reliant and socially aware generation is vastly different from the meandering millennials. Over 90% of Gen-Z believes and supports the LGBTQ community, wants to talk about mental health within their circle also on social media platforms and break the taboos made by the society and they prefer brands who contribute to the bigger cause of the society. <br /><br />The survey also highlights, Online gaming saw 26% rise during covid times, 71% of the Genz installed games which are multi players to stay connected with their circle. More than 50% of the youth had at least one gaming application installed during the lockdown phase. Health and online educational courses related app downloads have seen a drastic increase during the covid times, 54% of the youth have downloaded apps which are related to these sectors for the first time. <br /><br />So what do they want from a brand and what kind of relationship should they build with their youth marketing strategy, what better than the Gen Z's themselves helping the brand to create the targeted strategies.<br /><br />Viral Fission brings a platform that bridges the gap between India's energetic youth and the brands they love. They organised India’s one of the biggest community youth launch called ‘The Big Wave’ with which they on boarded 5000 young talents in the Viral Fission community. These talents who have been shortlisted through a regress selection process pan – India will now be working on tasks provided by Viral Fission and prove their mettle to win the most prized internship with their favourite brand. <br /><br />The launch also witnessed youth icons like Rannvijay Singha, Jordindians and Prateek Kuhad inspiring the youths of the country to follow their dreams while working on it harder every day. <br /><br />Shreyas Hegde, Co-founder, Viral Fission, said “We at Viral Fission strongly believe that the rapid pace of changing trends and behaviours will give rise to micro community led conversations which will not only give one a sense of the demand side but also predict the landscape of the upcoming workforce/skill sets/marketplaces and business models. 2021 will see a strong surge in community-driven conversations among the youth as marketing communication is heavily cluttered in both traditional media and digital social media channels.” <br /><br />Viral Fission offers a community-based youth network that co-creates unparalleled brand experiences. In this short span of 6 months they already have 6 aspirational brands under their roster. They have collaborated with some marquee brands like Jio Saavn, One Plus India, Vice India, Myntra, Mirror Now and Noise. <br />

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report

<ul><li>Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how <keyword id="9084093" type="UNKNOWN" weightage="20" keywordseo="virtual-events">virtual events</keyword> are becoming the new normal amid a global pandemic. </li><li>Virtual events have helped artists and fans transcend limitations of location, accessibility and seasonality. These events combine live streaming technology with interactive features that allows participants to engage with each other and creators.</li><li>Organisers are bringing music, elements of theatre such as dramatised readings, monologues, poetry recitals, stand-up comedy sessions and other performing art acts live to the safety of their viewer’s homes. </li></ul>Extreme times have pushed every industry to come up with creative solutions to sustain their businesses. When it was announced that IPL was indefinitely postponed, ticketing platforms were one of the first ones to be hit badly. The second blow came when the lockdown 1.0 was announced in India and outdoor entertainment came to a complete standstill. Artists, organizers and the entire experiential industry found themselves baffled. Their core job was to get people out of their homes and partake in an event. <br /><br />As per Event and Entertainment Management Association (EEMA), the Indian events and exhibition sector is expected to take a ₹1 trillion hit this quarter. <br /><br />However, shortly after the outbreak of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword>, industry experts started reimagining their line-ups and came up with a creative solution -- virtual events and they are slowly and gradually becoming the new normal. <br /><br />In this time of distress, a lot of people are looking for an escape. Virtual events offer interaction, intimacy and a two-way-conversation with your favourite artists. Ergo, there is a rising demand for these events on Instagram, TikTok, YouTube and Facebook. <br /><br />To meet this rising demand, <keyword id="600792" type="COMPANY" weightage="20" keywordseo="BookMyShow">BookMyShow</keyword> launched virtual properties such as ‘Live From HQ ’and ‘#LiveInYourLiving Room’ and saw participation from various stars ranging from Prateek Kuhad to Vir Das to Indian Ocean.<br /><br />“Under the circumstances, ‘Live from HQ’, ‘Theatre Live’ and other such virtual initiatives are the best option. They are unique for their intimacy, interactivity (social media platform-supported) and for the real glimpse it gives you into the artists’ most intimate space - his/her home! We have seen multiple instances where viewers have requested for their favourite songs or a poem, which have been gracefully honoured by the artists. We have seen a great traction for the Q&amp;A sessions as well, bringing fans up close and personal with their favourite artists. And then, there are surprises too - Prateek Kuhad dropped his latest single during his performance in ‘Live From HQ’!,” shares Albert Almeida, COO – Live Entertainment, BookMyShow. <br /><br />BookMyShow’s maiden Live from HQ event had close to half a million viewers tuning in. After adding more features on its platform and seeing an increase in engagement on the size of its community, Almeida is hopeful that the platform will breach the million mark in a few days.<br /><br />On the other hand, for <keyword id="8619624" type="UNKNOWN" weightage="20" keywordseo="paytm-insider">Paytm Insider</keyword>, it was easier to transition to virtual events as they had launched ‘Digital Events’ a year ago. It now allows organizers to publish, ticket and manage digital events. However, it wasn’t their main focus until the outbreak of coronavirus. <br /><br />Telling us how the idea took shape, Shreyas Srinivasan, CEO, Paytm Insider, said, “About a year ago, even before all of this transpired, we started working on a feature called Digital events. So in the last month, we have completely switched our focus to digital events. The idea was that digital offers you the type of interactivity which physical events don’t -- it's hard to obtain scale. So if you are in a physical event with 10,000 people and you want to collectively as a musician, figure out what is the next song the majority of this audience wants to hear, it's very difficult to get that consensus. So that’s why we had started building this feature called Digital Event, which is basically a layer of interactivity on top of a live video. This allows us to experiment. We did a theatrical show where people watching it decided how the story went.” <br /><br />While the established artists have found a way to connect with their audience via technology, smaller artists in Tier II and III are struggling. StayIN aLIVE is a platform that is helping artists to come together, with the help of BookMyShow and Paytm Insider, and use their skills and creativity to aid the spreading of correct, verified messages about battling COVID-19, the issues surrounding the pandemic, precautions one can take as citizens.<br /><br />Roshan Abbas, MD, Geometry Global and Founder, Kommune, a performance arts collective, explains, “The live entertainment industries have been very badly hit. I was reading a report today that said over 4 million people but that doesn’t include the people who listen to Gurbani to people who perform in villages all the way to the people who are performing at concerts and shows, etc. That is such a large number right now. Most people also don't know what to do. And the problem is that the people who have some idea of the internet at least are trying to be relevant. But revenue is bound to see a fall for almost anybody.”<br /><br />StayIN aLIVE, although now digital, will also help artists do physical events once we resume normalcy. However, Abbas says that this new normal will never be the same for the events industry. This period has pushed consumers to reconsider their habits. <br /><br />“The new normal will not be the same as what we were used to. Many of us will choose efficiency over entertainment. So do you really want to go to a seminar? Or do you want to go for dinner in the evening? Do you want to go for the awards show at all? Or are you happy to be with us here? Awards have anyway become a television spectacle because people stopped going. So the consumers will start making even more informed choices. And again, this is where people who will build transmedia properties that go from online to offline, offline to online, to build communities both offline and online will succeed,” said Abbas. <br />

Are virtual events becoming the new normal?

<ul><li><strong><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s new anthology, <keyword id="1248108" type="PERSON" weightage="20" keywordseo="ghost-stories">Ghost Stories</keyword>, was released on New Year’s eve. <br /></strong></li><li><strong>Ghost Stories brings four different stories from each director who last created popular series Lust Stories. <br /></strong></li><li><strong>Out of all the four stories only <keyword id="36968" type="PERSON" weightage="20" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>'s story came out as a winner. <br /></strong></li><li><strong>People are disappointed by <keyword id="7929" type="PERSON" weightage="20" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>’s episode which according to them is the “most disgusting and creepiest thing” they have ever seen. <br /></strong></li></ul><br />Netflix’s Ghost Stories could not replicate the success of a similar franchise - Lust Stories. This is in spite of participation from Bollywood’s big four directors - Zoya Akhtar, Anurag Kashyap, <keyword id="3778" type="PERSON" weightage="20" keywordseo="Karan-Johar">Karan Johar</keyword>, and <keyword id="35863" type="PERSON" weightage="20" keywordseo="Dibakar-Banerjee">Dibakar Banerjee</keyword>. <br /><br />These Lust Stories directors were brought back to scare the audience. But they might have ended up scaring them away. <br /><br />The OTT platform which saw successful thrillers like Typewriter, has angered and annoyed Netflix fans who have resorted to trolling. On the receiving end was Anurag Kashyap’s episode which was disliked the most. According to some, it’s the “most disgusting and creepiest thing they ever saw.” <br /><br /><div type="twitter" handle="aavishhkar" handlename="AAVISHKAR" image="http://pbs.twimg.com/profile_images/1203664561741561856/NKVER5vO_normal.jpg" favoritecount="164" retweetcount="20" status="Watching #GhostStories on @NetflixIndia.  First story directed by #ZoyaAkhtar is scary &amp; engaging.  2nd story by… https://t.co/4QldpSMb6q" createdat="1577868115000" id="1212292858859999232"></div>

<br /><br /><div type="twitter" handle="geekingsid" handlename="I ain't afraid of no ghosts!!!" image="http://pbs.twimg.com/profile_images/1201165297631150080/h4PI98NK_normal.jpg" favoritecount="111" retweetcount="20" status="Holy shit that was bad. #GhostStories on @NetflixIndia is the worst thing to happen to Indian cinema since #Dabang3… https://t.co/Yj4axBlR8K" createdat="1577824120000" id="1212108331625508864"></div>

<br /><strong><br />Twice bitten after Sacred Games 2<br /></strong><br />This is a bad start for Netflix which <a href="https://www.businessinsider.in/entertainment/news/netflix-has-focused-on-india-as-a-key-area-for-growth-exclusive-data-tells-the-story-of-its-progress-/articleshow/71467026.cms">saw 4% annual fall </a>in the estimated number of daily active users. India is an important market for the OTT platform which invested nearly ₹3,000 crore in original content. Its grew its revenue by 700% on the back of local content. <br /><br />This is the second franchise after Sacred Games Season 2 to have left eager fans unimpressed. A day after the second season was released, Twitter was flooded with memes and angry comments. <br /><br />Netflix has <a href="https://www.businessinsider.in/entertainment/news/netflix-has-focused-on-india-as-a-key-area-for-growth-exclusive-data-tells-the-story-of-its-progress-/articleshow/71467026.cms">also been dumping tanked Bollywood movies </a>like Drive on the platform which may result in subscriber loss. The failure of Ghost Stories may become a barrier for the stellar growth it was expecting. <br /><br />“AnuragKashyap is a very fine director and I love his craft. And here also I'm not criticising his story or his direction in #GhostStories. I'm just expressing how disturbing it was for me. In those mere 30 minutes, at several scenes I wanted to take my eyes off the screen,”<a href="https://twitter.com/aavishhkar/status/1212294487663403008"> wrote a user on Twitter. </a><br /><br />Kashyap’s story revolves around the bond between a little boy and his pregnant maternal aunt. She is desperately awaits the birth of her child after having suffered a miscarriage in the past. The story tilts towards mental imbalance rather than a ghost story, personifies how  crows eat their own eggs in stress. The audience could not digest it. <br /><br /><div type="twitter" handle="itsriddhima" handlename="Riddhima" image="http://pbs.twimg.com/profile_images/1208803901459222529/yNXBHnB__normal.jpg" favoritecount="775" retweetcount="68" status="I’m sorry but Anurag’s bit is one of the most disturbing and creepiest thing I’ve ever watched. There should be som… https://t.co/CId5xamgsq" createdat="1577871832000" id="1212308447300997121"></div>

<br /><div type="twitter" handle="zehnaseeb_" handlename="‘" image="http://pbs.twimg.com/profile_images/1212353188214407173/-92amd3r_normal.jpg" favoritecount="72" retweetcount="8" status="1) Zoya’s one is scary at first but then kinda predictable. Jahanvi was good actually. She has good screen presence… https://t.co/tiGCAqgi2U" createdat="1577826475000" id="1212118209261817856"></div>

<div type="twitter" handle="illusionistChai" handlename="Chaitanya" image="http://pbs.twimg.com/profile_images/1211760074319790080/nUiBPmzc_normal.jpg" favoritecount="24" retweetcount="2" status="This is probably the eeriest/creepiest scene ever in the history of Indian Cinema. 🥵 #GhostStories https://t.co/ZJ4KwU8TJD" createdat="1577851124000" id="1212221595034406914"></div>

<br /><div type="twitter" handle="Kabira_In" handlename="KᗩᗷIᖇᗩ 🇮🇳" image="http://pbs.twimg.com/profile_images/1211315962147770368/1cCvCjL4_normal.jpg" favoritecount="175" retweetcount="33" status="Just finished watching #AnuragKashyap episode of #GhostStories 1 of the worst n most disgusting piece of shit i have ever seen." createdat="1577898785000" id="1212421497282678784"></div>

<br /><br /><strong>Zoya Akhtar’s story stands out <br /></strong>The story of a haunted nurse that was directed by 2019’s most successful Zoya Akhtar however received a thumbs up. Not only did she direct the critically and commercially acclaimed Gully Boy but her web series ‘Made in Heaven’ on Amazon Prime was a hit with the audience. <br /><br />She also brought star power into her story. Janhvi Kapoor plays a nurse Sameera, who is haunted while providing care to an elderly ailing lady (Surekha Sikri). The nurse who has plans to entertain her boyfriend, is haunted by unusual noises. <br /><br />The segments by Dibakar Banerje and Karan Johar received average reviews. Johar however fell into his old habits as he inducted a wedding scene in a horror film. <br /><br />All in all, the only ones haunted by the series are Netflix executives who bankrolled it. <br /><br /><strong>See also: </strong><br /><a href="https://www.businessinsider.in/entertainment/news/cold-mess-by-prateek-kuhad-makes-it-to-barack-obamas-favourite-music-in-2019/articleshow/73042469.cms">Cold Mess by Prateek Kuhad is the only Indian song on Barack Obama's list of favourite music in 2019</a><br /><a href="https://www.businessinsider.in/entertainment/news/hyderabad-has-the-maximum-number-of-movie-lovers-in-india/articleshow/73032644.cms">Hyderabad beats Mumbai, the home of Bollywood, for the number of movie lovers in 2019</a><br />

Netflix's latest India original with ace director Anurag Kashyap is getting trolled

For a lot of us, the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> lockdown means looking for ways to pass time, which include binge-watching. But you dont always need to pay up for a subscription to satiate your entertainment cravings. There are plenty of free options waiting to be streamed.<br /><br />Here are a few: <br /><br /><strong>* Aani Kay Hava<br /></strong><br />You can watch "Aani Kay Hava" season one and two. It is the story of a couple Jui (Priya Bapat) and Saket (Umesh Kamat), who connect while celebrating their first together, from the first time they cook together, the first festival they celebrate as a couple, first major fight to the down payment for your first car. The second season of the lighthearted series is about how the couple's bond strengthens over time. <br /><br />It streams on MX Player, which provides over 1,50,000 hours of content across genres, formats, languages and 40 plus originals for free. * Queen<br /><br />The show stars <keyword id="23606" type="PERSON" weightage="20" keywordseo="Ramya-Krishnan">Ramya Krishnan</keyword>, Anikha Surendran, Anjana Jayaprakash and Indrajith Sukumaran amongst others. Inspired by true events, it is the story of Shakthi Sheshadri -- a woman who was pushed to embrace life choices which weren't her own, and yet she excelled in life. <br /><br /><strong>* Bhaukaal<br /></strong><br />Inspired by The Life Of IPS Officer Navniet Sekera, "Bhaukaal" is set in Muzaffarnagar in 2003. The series tells the tale of how one courageous officer goes on a clean-up drive to punish criminals, battles local influential personalities and re-establishes the faith of the common man in the law. The crime drama stars Mohit Raina, Abhimanyu Singh, Siddhanth Kapoor, Bidita Bag, Sunny Hinduja, Rashmi Rajput, Pradeep Nagar and Gulki Joshi. It streams on MX Player.<br /><br /><strong>* Samantar<br /></strong><br />Starring Swwapnil Joshi and Tejaswini Pandit, the thriller traces the journey of Kumar Mahajan, whose life changes when he hears that a man called Sudarshan Chakrapani's past will be his future. The nine episodic Marathi series is directed by Satish Rajwade and it has also been dubbed in Hindi, Tamil and Telugu. It streams on MX Player.<br /><br /><strong>* Pawan and Pooja<br /></strong><br />The relationship drama explores the lives of 3 couples - all coincidentally named Pawan and Pooja, who, at different stages of their lives discover that their love is indeed conditional, breakable and questionable. The MX Player series stars Deepti Naval, Mahesh Manjrekar, Sharman Joshi, Gul Panag, Taaruk Raina and Natasha Bharadwaj. <br /><br /><strong>* Baarish<br /></strong><br />The romantic series, starring Sharman Joshi, Asha Negi, Saahil Shroff, Priya Banerjee, and Vikram Chauhan, is about Anuj and Gauravi. It is about the bond they form when their families arrange their marriage unexpectedly. It streams on ZEE5, which is giving free access to people during the corona phase. <br /><br /><strong>* Kehne Ko Humsafar Hai<br /></strong><br />The show, featuring Ronit Bose Roy, Mona Singh and Gurdeep Kohli, is about a middle-aged man, who has a caring wife and loving family but he falls in love with Ananya. It is available on ZEE5. <br /><br /><strong>* Ishq Aaj Kal<br /></strong><br />A spin-off of the popular television show "Ishq Subhan Allah", "Ishq Aaj Kal", a Zee5 Original series, revolves around 24-year-old Alia Jaffri who is on a mission to find her father. <br /><br /><strong>* Karle Tu Bhi Mohabbat<br /></strong><br />It stars Ram Kapoor and Sakshi Tanwar. The show is about Karan Khanna, who is recovering from his alcohol addiction, and takes a detoxification trip to Mahabaleshwar with his counsellor Tripurasundari. <br /><br />It streams on ZEE5, which has also made films such as "Babumoshai Bandookbaaz", "Paltan", "Batti Gul Meter Chalu", "<keyword id="2860682" type="PERSON" weightage="20" keywordseo="Great-Grand-Masti">Great Grand Masti</keyword>" along with Korean web-series "Hypochondriac", "The Girl", "Relationship Status - It's complicated", "Men Cry Too" and "Bread Love and Dreams" available for free. <br /><br /><strong>* Live From HQ<br /></strong><br />The series, curated and produced by Big Bad Wolf Entertainment, is available live for audiences starting March 25 until April 1 with performances by popular independent music, comedy and other performing artists through Instagram and Facebook. One can register to watch 'Live from HQ' through the BookMyShow website and app.<br /><br />The series features acts by Prateek Kuhad, Indian Ocean, <keyword id="671" type="PERSON" weightage="20" keywordseo="Vir-das">Vir Das</keyword>, Karsh Kale, Kamakshi Khanna, Karan Singh Magic and Aisi Taisi Democracy.<br /><br />People can also opt for Hotstar to watch shows like "Maharaj Ki Jai Ho", "<keyword id="1104556" type="COMPANY" weightage="20" keywordseo="Savdhaan-India">Savdhaan India</keyword> FIR", "Dance + ", "May I Come in Madam" and Hotstar original "Shockers". There are movies such as "Housefull 4", "Chhichhore", "Mission Mangal", "De De Pyaar De" and "Super 30". <br /><br />If you have Voot, you can binge-watch "Choti Sarrdaarni", "Bigg Boss" Hindi, Kannada, Bengali, "MTV Roadies" and "Naagin". <br /><br />With an aim to raise awareness around staying fit, healthy and safe at home amid COVID-19 outbreak, Tata Sky is providing free access to <keyword id="8965493" type="COMPANY" weightage="20" keywordseo="tata-sky-fitness">Tata Sky Fitness</keyword>. <br /><br />As millions of kids stuck at home due to the coronavirus pandemic, Amazon Prime Video has also opened up free streaming access to more than 40 children's shows, including its original series.<br /><br />Along with streaming services, Audible Stories is also offering children some entertainment options. <br /><br />"For as long as schools are closed, we're open. Kids everywhere can instantly stream an incredible collection of stories, including titles across six different languages, that will help them continue dreaming, learning, and just being kids," read a statement from Audible.<br /><br />Actor Rana Daggubati has also made the content in ACK (Amar Chitra Katha) and Tinkle apps available for free for a month. He feels it will help people stay busy while they are under lockdown. The actor is a partner at ACK.<br /><br />There's entertainment avenue for sports lover as well. With an aim to keep the momentum going and fans engaged, NBA and Turner Sports are providing all fans with a free preview of NBA League Pass, the league's premium subscription-based product, until April 22. <br /><br />

You Searched For "Prateek Kuhad" and got 8 results

What do Ed Sheeran and Allu Arjun have in common? A Butta Bomma

ANI

Cold Mess by Prateek Kuhad is the only Indian song on Barack Obama's list of favourite music in 2019

Preeti Soni

Here's all that you missed at this year's Grub fest

Tanya Dubey

Sony WH-CH720N headphones review: Featherweight comfort and impressive sound

Rahul Verma

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report

BI India Partner

Are virtual events becoming the new normal?

Karuna Sharma

Netflix's latest India original with ace director Anurag Kashyap is getting trolled

Preeti Soni

Here are all the free streaming options for lockdown binge watchers

IANS