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Hyper-local logistics startup <keyword id="3004068" type="UNKNOWN" weightage="80" keywordseo="Shadowfax">Shadowfax</keyword> has received an investment of about $300,000 in an angel round led by Indian entrepreneurs such as <keyword id="219793" type="PERSON" weightage="80" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and <keyword id="396598" type="PERSON" weightage="80" keywordseo="Rohit-Bansal">Rohit Bansal</keyword> of <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal">Snapdeal</a>, Zishaan Hayath of <keyword id="2385607" type="UNKNOWN" weightage="80" keywordseo="Powai-Lake-Ventures">Powai Lake Ventures</keyword>, and <keyword id="289857" type="PERSON" weightage="60" keywordseo="Prashant-Malik">Prashant Malik</keyword> of Limeroad. 
 
 “We believe that improving the existing state of last mile delivery and hyperlocal logistics would enable all future business growth. At Shadowfax, we are looking to build India’s most formidable, credible and fastest merchant delivery service,” Abhishek Bansal, co-founder and CEO of Shadowfax, said in a statement on Monday. 
 
The <a href="http://www.businessinsider.in/searchresult.cms?query=Gurgaon">Gurgaon</a>-based company has invested in <a href="http://www.businessinsider.in/searchresult.cms?query=technology+">technology</a> that uses multiple modes of <a href="http://www.businessinsider.in/searchresult.cms?query=communication+">communication</a> to provide relevant solutions. It employs integrated GPS tracking functions and algorithms in its product to improve the efficiency of the network. 
 “We have incorporated several features that leverage our proprietary end-to-end capacity planning algorithm to put the merchant directly in touch with the rider, geo-location for tracking orders, rider route planning, and order coupling,” said <keyword id="1308709" type="UNKNOWN" weightage="80" keywordseo="Vaibhav-Khandelwal">Vaibhav Khandelwal</keyword>, CTO and co-founder, Shadowfax. 
 
Since its launch in May 2015, Shadowfax had an average delivery volume processing of about 3,000 orders a day and 120-150 outlets that are currently utilizing its service for last mile delivery in the <a href="http://www.businessinsider.in/searchresult.cms?query=Delhi-NCR+region">Delhi-NCR region</a>. The growth of the company has been driven through referrals. 
 
“We have already created a niche for our services in Delhi-NCR and are looking to strengthen our present team of 35+ employees and 350+ riders and expand into 10 more cities within the next one year,” said Abhishek. 
 
He added: “We have opted for a partial crowd-sourced model, where anyone who wishes to be a rider can join our rider pool. However, every rider is imparted vocational skill based training before deployment.” 
 
Shadowfax charges its customers on a pay-per-delivery model based on distance and required service quality. It provides merchants a flexible, technology-driven framework incorporating features such as automatic rider scheduling, seamless app communication, instant feedback, geo-based tracking, and location-based rider allocation. 
 
(Image: Indiatimes)

Shadowfax gets funding from Snapdeal founders! Raises about $300,000

Acquisition in eCommerce sector is the trend these days. As India’s eCommerce is in its maturation period, there are two things happening- acquisition and funding. Soon after Snapdeal acquiring mobile recharge platform Freecharge, rival <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has announced the acquisition of <keyword id="2829367" type="UNKNOWN" weightage="20" keywordseo="appiterate">Appiterate</keyword>, a mobile engagement and marketing automation company based out of Delhi. 
 
Strategically operating Appiterate targets consumers and increases sales of eCommerce by using push notifications and inapp messages. 
Nishant Verman, Senior Director, Corporate Development-Flipkart told The Economic Times, "Their innovative platform and tech team will bring deep mobile capabilities to the table which is a key focus area for Flipkart." 
 As per a news report by the ET, Appiterate, which started out as a testing platform for mobile apps had raised more than $500,000 from SAIF Partners &amp; angel investors, including former <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> VP of Engineering &amp; Products, Greg Badros and LimeRoad CTO <keyword id="289857" type="PERSON" weightage="20" keywordseo="Prashant-Malik">Prashant Malik</keyword> in 2014. 
 
The Appiterate team will join Flipkart, Tanuj Mendiratta, co-founder and CEO, Appiterate has confirmed. Appiterate's mobile marketing automation platform will be integrated into Flipkart's mobile app for better targeting. 
 Flipkart has also said in the near future, it will become a mobile only company. eCommerce firms in India have been increasingly focussing on pushing their mobile app. Online travel company Cleartrip, for instance, said on Wednesday that over 53% of its traffic now comes from the mobile. A majority of customers for <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>, Snapdeal and Paytm are also mobile. 
 
(Image: india times)

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