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<ul><li><keyword id="35210" type="General" weightage="20" keywordseo="sebi" source="Orion">SEBI</keyword> has approved the appointment of <keyword id="2591581" type="General" weightage="20" keywordseo="pramod-rao" source="Orion">Pramod Rao</keyword> as executive director, who in his last stint looked after the legal function of ICICI Group.</li><li>Rao will handle the department of debt and hybrid securities and enquiry and adjudication department.</li><li>He has also contributed to various legal and regulatory reform initiatives of the government, regulators and industry forums.</li></ul>Capital markets regulator SEBI has appointed Pramod Rao as executive director SEBI to look after debt, hybrid securities. He will handle the department of debt and hybrid securities and enquiry and adjudication department. Rao comes with an experience of about 25 years Prior to this assignment, Rao held the position of group general counsel at ICICI Bank providing strategic oversight to the legal function for the ICICI group. Earlier, he was also the board member of ICICI Securities, ICICI Prudential Trust and ICICI Trusteeship Services. This is the second top management hire from ICICI Group by SEBI in 2022 after it appointed <a href="https://www.businessinsider.in/thelife/personalities/news/meet-the-new-sebi-chief-madhabi-puri-buch-who-replaces-ajay-tyagi/slidelist/89894127.cms">Madhabi Puri Buch as the chairperson</a>. She had worked with the group for over 15 years. There are now 11 executive directors at SEBI. Rao holds a degree of B.A.LL.B. (Hons) from National Law School of India University, Bangalore. He has also contributed to various legal and regulatory reform initiatives of the government, regulators and industry forums. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/airtel-outpaces-jio-vi-in-subscriber-additions-this-year/articleshow/92997035.cms">Airtel outpaces Jio &amp; VI in subscriber additions this year</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/radhakishan-damani-jc-chaudhry-and-shailesh-dalmia-among-buyers-of-the-most-expensive-homes-in-india-last-year/slidelist/92997606.cms">Radhakishan Damani, JC Chaudhry and Shailesh Dalmia among buyers of the most expensive homes in India last year</a>

SEBI brings in Pramod Rao as its new for debt, hybrid securities

<ul><li>Leaders of 16 opposition parties to hold protest on <keyword id="76451" type="General" weightage="100" keywordseo="adani" source="Orion">Adani</keyword> issue.</li><li>Among the parties that participated in the meeting was the <keyword id="1575" type="General" weightage="80" keywordseo="congress" source="Orion">Congress</keyword>, DMK, NCP, BRS, JDU, SP, CPM, CPI, JMM, <keyword id="6360429" type="General" weightage="50" keywordseo="rld" source="Orion">RLD</keyword>, <keyword id="58650" type="General" weightage="50" keywordseo="rsp" source="Orion">RSP</keyword>, AAP, IUML, RJD and Shiv Sena.</li></ul>Leaders of 16 opposition parties met here on Monday morning to coordinate their joint strategy in the <keyword id="7173" type="General" weightage="80" keywordseo="house" source="Orion">House</keyword> on the Adani issue and held a protest in Parliament premises demanding a Joint Parliamentary Committee probe into the matter. Among the parties that participated in the meeting held in the chamber of Leader of Opposition in Rajya Sabha Mallikarjun Kharge were the Congress, DMK, NCP, BRS, JDU, SP, CPM, CPI, JMM, RLD, RSP, AAP, IUML, RJD and Shiv Sena. Trinamool Congress members skipped the meeting of opposition leaders but joined the protests by opposition leaders outside Gandhi statue in Parliament complex. Raising slogans, opposition MPs held a banner that read "we demand JPC or SC monitored probe on Adani scandal". <keyword id="56" type="General" weightage="50" keywordseo="party" source="Orion">Party</keyword> sources said the opposition will ask for adjournment motion to be taken up in the House and that no other business be taken up other than Adani scam issue. The opposition parties have alleged that the recent meltdown in Adani Group shares is a scam that involves common people's money as pub<keyword id="13948029" type="DOMAIN" weightage="20" keywordseo="lic" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="lic" meta.entityname="Life Insurance Corporation of India" meta.entityid="5050" meta.seoname="life-insurance-corporation-of-india">lic</keyword> sector LIC and <keyword id="13222" type="DOMAIN" weightage="20" keywordseo="sbi" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="sbi" meta.entityname="State Bank of India" meta.entityid="11984" meta.seoname="state-bank-of-india">SBI</keyword> have invested in them. The Adani group has maintained it complies with all laws and disclosure requirements. Congress MP and Whip in Lok Sabha Manickam Tagore has given a notice for adjournment of the house for raising the Adani issue. "The House should come forward to discuss the matter keeping aside other routine business, and should constitute a Joint Parliamentary Committee to investigate further in this matter. The House should also direct the prime minister to disclose the actual loss of public money to the nation through this House," Tagore said in his adjournment notice. Congress MP and Whip in Rajya Sabha Syed Naseer Hussain has also given a notice under Rule 267 for suspension of business to discuss the Adani issue. "That this House do suspend Zero Hour and relevant rules relating to Question Hour and other businesses of the day to discuss the issue of frauds in investment by LIC, SBI, public sector banks and other financial institutions losing market value, endangering the hard-earned savings of crores of Indians," he said in the notice. Congress MPs in <keyword id="16362204" type="General" weightage="50" keywordseo="rajya-sabha-pramod-tiwari" source="Orion">Rajya Sabha Pramod Tiwari</keyword> and Amee Yajnik have also given adjournment notices under Rule 267 to discuss the Adani issue and investments by LIC and SBI into the group. BRS MPs in both Lok Sabha and Rajya Sabha have also given adjournment notices on the Adani issue. While BRS leader in Rajya Sabha K Keshava Rao has moved a notice under Rule 267 in the upper house, party MP Nama Nageswara Rao has moved a notice in the Lok Sabha to discuss the issue. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/new-patent-suggests-that-apple-could-bring-a-foldable-iphone-with-a-self-healing-display-in-the-future/articleshow/97302738.cms">New patent suggests that Apple could bring a foldable iPhone with a self-healing display in the future</a> <a href="https://www.businessinsider.in/tech/news/apples-mixed-reality-headset-could-feature-full-body-facetime-avatars/articleshow/97300580.cms">Apple's Mixed Reality headset could feature advanced hand tracking and may work as a second display for Mac</a>

Opposition leaders hold protest in Parliament premises on Adani issue

Setting up a globally successful app business is easier said than done. The biggest challenges are in mastering global audiences by localizing your content to suit global interests. 
 
In the age of globalization and hyper connectivity, how do <a href="http://www.businessinsider.in/searchresult.cms?query=app+developer&amp;sortorder=effectivedate">app developer</a>s and <a href="http://www.businessinsider.in/searchresult.cms?query=mobile+marketer&amp;sortorder=effectivedate">mobile marketer</a>s figure their <a href="http://www.businessinsider.in/searchresult.cms?query=global+expansion&amp;sortorder=effectivedate">global expansion</a> plans while sitting in a different part of the globe altogether? It’s a tough ask any way you look at it. 
 
I sat through <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a>’s ‘Winning Strategies for Going Global’ webinar featuring <keyword id="3294776" type="UNKNOWN" weightage="80" keywordseo="Supriya-Goswami">Supriya Goswami</keyword>, Head of Marketing, India and SE Asia, <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Pramod+Rao&amp;sortorder=effectivedate">Pramod Rao</a>, SVP Growth, <a href="http://www.businessinsider.in/searchresult.cms?query=Zomato&amp;sortorder=effectivedate">Zomato</a> to crack the whip on <a href="http://www.businessinsider.in/searchresult.cms?query=global+expansion&amp;sortorder=effectivedate">global expansion</a> woes of startups. 
 Here’s how <keyword id="830092" type="COMPANY" weightage="80" keywordseo="Zomato">Zomato</keyword> does it: 
 
<keyword id="3294777" type="UNKNOWN" weightage="80" keywordseo="product-market-fit">Product-Market Fit</keyword>: 
Ensure that your product-market fit is just right. Every market has its own nuances and aberrations. You’ve got to localize your content and mould your product to fit the local palate. For every startup looking to localize, it’s a tedious process. 
 
“We did everything from local data collection, to translating content”, Rao says. 
 
Localization is more than just translation as Rao points out. 
 
China is another tough nut to crack. Unlike in <a href="http://www.businessinsider.in/searchresult.cms?query=Google+Play&amp;sortorder=effectivedate">Google Play</a>, App Stores in China offer promotions in exchange for revenue share. Also, there are several App Stores. So it’s critical to decide which App Store your app should launch into. 
 
In Czech Republic and Poland, restaurants change their lunch menu daily. Now those versions of the app have a ‘Daily Menu’ section. 
 
“There isn’t a one model fits all solution”, Rao concludes. 
 
Product Landscape: 
It’s critical to assess a market before launching into it. 
 There may be local players who have significant market share. If you’re new to a market, <keyword id="3294778" type="UNKNOWN" weightage="100" keywordseo="community-driven-marketing">community driven marketing</keyword> always gets early adopters on board. The early mass of users and user generated content is also critical to expand your user-base. 
 
Rao says <a href="http://www.businessinsider.in/searchresult.cms?query=Zomato&amp;sortorder=effectivedate">Zomato</a> does an extensive user-merchant study. He stayed in Malaysia, studying the local populace for over a week before deciding to launch there. 
 
Here’s how <a href="http://www.businessinsider.in/searchresult.cms?query=Zomato&amp;sortorder=effectivedate">Zomato</a> decided it made more sense to launching into UAE before Australia. 
 
Ease of Execution: 
It’s important to consider how easy or tricky it is to scale. 
 
One should focus on the regulatory framework, look at local partnerships, have local hires to do business and ensure they get it right with the first 100 customers. The rest will follow. 
 
“Scale your business by doing things that don’t scale”, Rao concludes. 
 
Image Credit: Indiatimes

Zomato SVP Growth Pramod Rao on how
to scale globally

Nearly 90 per cent of respondents feel that their decision to buy residential properties will be significantly impacted if <keyword id="19979912" type="General" weightage="100" keywordseo="mortgage-rates" source="keywords">mortgage rates</keyword> exceed 9 per cent, according to a survey conducted by <keyword id="20126006" type="General" weightage="20" keywordseo="FICCI" source="keywords" meta.keywordsubtype="org" meta.entityname="FICCI" meta.hostid="261" meta.entityid="FICCI">FICCI</keyword> and Anarock. Industry body FICCI and <keyword id="19895040" type="General" weightage="20" keywordseo="real-estate" source="keywords">real estate</keyword> consultant Anarock on Friday released their joint '<keyword id="23563125" type="General" weightage="20" keywordseo="homebuyer-sentiment" source="keywords">Homebuyer Sentiment</keyword> Survey', with a sample size of 7,615 people, at a real estate conference here. "In a recent survey, over 71 per cent of respondents indicated that their home-buying decisions would remain unaffected if rates stay below 8.5 per cent. However, if rates exceed 9 per cent, then it will have a significant impact on over 87 per cent of respondents. For rates between 8.5 per cent and 9 per cent, about 54 per cent expect a moderate influence on their choice," the report said. Among other findings, the survey found that real estate is the most preferred asset class for investment for over 59 per cent of respondents. The <keyword id="23597323" type="General" weightage="20" keywordseo="Indian-residential-market" source="keywords">Indian residential market</keyword> continues to be predominantly driven by end-users, with over 67 per cent of survey participants buying properties for self-use. The survey revealed that the budget range of Rs 45-90 lakh continues to be the most favoured option for over 35 per cent of prospective homebuyers. Currently, over 28 per cent of survey respondents stated their preference for homes priced between Rs 90 lakh and Rs 1.5 crore. Top homebuyer demands are timely project completion (98 per cent), improved construction quality (93 per cent), and well-ventilated homes (72 per cent). Addressing a FIICI event, Pramod Rao, Executive Director, <keyword id="19901201" type="General" weightage="20" keywordseo="SEBI" source="keywords" meta.keywordsubtype="org" meta.entityname="SEBI" meta.hostid="261" meta.entityid="SEBI">SEBI</keyword>, underscored the importance of regulatory frameworks in driving sustainable growth in the real estate sector. "Investor confidence is vital for the industry's long-term success, and SEBI's focus on transparency and governance has been key in building this trust," Rao said, according to a FICCI statement. Rao emphasised that strong compliance and better disclosures will be crucial in attracting institutional investments. He also highlighted SEBI's initiatives, including a single dashboard data bank to streamline processes and efforts to convert real estate investments into tradable financial instruments, boosting liquidity and accessibility. Sandip Somany, Past President, FICCI and Mentor, FICCI Committee on Urban Development and Real Estate, and CMD, Somany Impresa Group, said, "The Indian real estate sector has shown remarkable evolution. The significant shift in consumer preferences away from ready-to-move homes towards under-construction properties indicates growing confidence in developers and the regulatory environment." This trend reflects a maturing market and the positive impact of regulatory measures like RERA, he added. Raj Menda, Chairman, FICCI Committee on Urban Development and Real Estate and Chairman of the Supervisory Board, RMZ Corporation, said, "India's economic growth is driving rapid expansion in the real estate sector, with the residential market projected to reach USD 1.04 trillion by 2029, growing at a 25.6 per cent CAGR. This growth is fuelled by rising demand for ultra-luxury properties and significant investments." The commercial real estate sector is also thriving, supported by 1,600 Global Capability Centers and emerging secondary markets, Menda said. Anarock Chairman Anuj Puri said the consumer sentiment survey is timely and important, as it gauges contemporary homebuyers' preferences in the current market environment and highlights currently significant trends in Indian residential real estate. Sanjay Dutt, Managing Director and CEO of Tata Realty and Infrastructure, highlighted the significant evolution of the real estate sector, particularly with the shift from traditional REITs to smaller-scale REITs (SM REITs). He emphasised the advantages of fractional ownership, noting how it allows investors to access high-quality assets with lower capital commitments, democratising <keyword id="21263843" type="General" weightage="20" keywordseo="real-estate-investment" source="keywords">real estate investment</keyword>. Gaurav Pandey, Co-Chairman of the FICCI Committee on Urban Development and Real Estate and Managing Director and CEO of Godrej Properties, stated, "<keyword id="20383235" type="General" weightage="20" keywordseo="institutional-investors" source="keywords">Institutional investors</keyword> are increasingly focused on wealth creation through the development of better-quality products in the real estate sector." He highlighted the distinct growth stories of various cities, noting that Pune stands out as a frontrunner in this regard. Pandey emphasised that sustainability has become a critical priority for all large developers, reflecting a collective commitment to responsible and eco-friendly practices that will shape the industry's future." In his address, Vipul Roongta, Co-Chairman of the FICCI Committee on Urban Development and Real Estate and Managing Director and CEO of HDFC Capital Advisors Ltd emphasized on the critical importance of investing in skilled labour and workforce development to drive progress. Additionally, Roongta underscored the essential role of the private sector in creating impactful, scalable solutions to meet the growing demand in the industry.

Homebuying decision may be impacted if mortgage rates cross 9%: FICCI-Anarock survey

<ul><li>Companies like Amazon, Flipkart and even payment gateways are on a gig worker hiring spree.</li><li>The jobs that are most in demand in June are last-mile delivery executive roles, pickers, packers, sorters, customer support and field sales executives.</li><li>In tier 2 cities, hiring gained momentum by 11% in the month of June this year as compared to the previous month.</li></ul>Indian e-commerce companies like Amazon, Flipkart and even payment gateways seem to be expecting a bumper sales season. All these companies are on a gig worker hiring spree, says a report by Taskmo Gig Index. Both Amazon and Flipkart have sales on the horizon – Big Savings Day Sales and Prime Day Sales but they still stand second to fintech whose gig worker demand went up by 14%. The demand for ecommerce stood at 11%. “The market has rebounded from two years of COVID-19 setback; with that, we observed a tremendous seasonal hiring demand across the industry. Specifically, around festive sales season, plenty of direct and indirect gig job opportunities are coming from multiple e-commerce platforms such as Flipkart and Amazon, which are the top recruiters in the months,” said Prashant Janadri, co-founder, Taskmo. The jobs that are most in demand in June are last-mile delivery executive roles, pickers, packers, sorters, customer support and field sales executives. <cmsannotation type="cmsannotation" annotationid="Tier 2 and 3 cities hiring the most" comment="subhead" text="Tier 2 and 3 cities hiring the most">Tier 2 and 3 cities hiring the most</cmsannotation> Most of these jobs are in tier 2 cities. Going by growth in percentage terms, only Bangalore and Delhi made it to the list while the latter stood last in the list– much behind Mysore, Shivamogga, <keyword id="6357478" type="General" weightage="100" keywordseo="kanpur" source="Orion">Kanpur</keyword>, Lucknow, Bhopal and more. Prominent recruiters have strengthened their presence in these markets, promoting a trend of hyper-local recruitment in tier 2 and 3 cities. In some other tier 1 markets, gig worker hiring has dropped. “The overall hiring has declined in the tier 1 market by 12% as compared to May, the city-specific figure showcases moderate hiring activity in markets such as Bangalore, Delhi, Chennai (up 8.3%), Mumbai (up 2.5%), Hyderabad (up 2.6%),” says the report. These cities saw the maximum growth in June in hiring of <keyword id="7771650" type="General" weightage="20" keywordseo="gig-workers" source="Orion">gig workers</keyword> — <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">City </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth percentage </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mysore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bangalore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kanpur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lucknow </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13.3% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bhopal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13.3% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coimbatore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.7% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shivamogga </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.7% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Delhi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12% </td></tr></tbody></table>Source: Taskmo Gig Index In tier 2 cities, hiring gained momentum by 11% in the month of June this year as compared to the previous month. Similarly, it went up by at least 14% in June in tier 3 cities. Various marquee companies are looking to tap the talent pool in tier 2 and cities and therefore are marking their presence in smaller cities. ITC and Britannia among FMCG companies, Medbuddies, Mfine, Dunzo, Zepto, Byju, Swiggy, Zomato are some other companies who witnessed a steep demand for gig workers. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/netflix-is-losing-subscribers-and-hotstars-hybrid-model-can-be-right-choice-for-ott-platform/articleshow/93000111.cms">OTT platforms can survive in the Indian market if they go the Hotstar-way</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/sebi-brings-in-pramod-rao-as-its-new-for-debt-hybrid-securities/articleshow/93000524.cms">SEBI brings in Pramod Rao as its new for debt, hybrid securities</a>

Mysore, Kanpur and Bhopal — tier 2 cities with the highest gig worker demand

checkout Haryana winner, leading candidate list for state election 2019

Should you go the house-party way or just dress up and head out to a club with your friends in tow to celebrate the last night of the year with unlimited music, drinks and merrymaking? 
 
The options are limitless, but zeroing in on the perfect plan- quite difficult! 
 
But, worry not, because your favourite food discovery and ordering app <a href="http://www.businessinsider.in/searchresult.cms?query=zomato">Zomato</a> has come to your rescue. 
 
The app has introduced its New Year’s Eve Collections to help you sort through the various events happening in your city and choose one suiting your requirement and budget. 
 Aiming to be people’s guide to the best parties in town, <keyword id="830092" type="COMPANY" weightage="80" keywordseo="Zomato">Zomato</keyword>'s <keyword id="495100" type="UNKNOWN" weightage="80" keywordseo="New-Years-eve">New Year's Eve</keyword> themed Collections across Delhi-NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Goa and Chandigarh intends to mark the arrival of 2016 with a host of happening events. 
 
“Figuring out where to go on<a href="http://www.businessinsider.in/searchresult.cms?query=new+year"> New Year</a>'s Eve can be an extremely daunting task. Through these curated Collections we want to provide the locals with the best options in the city to end the year on a good note,” said Pramod Rao, SVP Growth, Zomato 
 
With information like event description, location, map coordinates, phone numbers and prices, New Year's Eve Collections on Zomato cover everything users may need to know when they are planning their night out. 
 
Additionally, to ease the decisiuon making process, each of the event listings are linked to the restaurants page on Zomato. 
 
Zomato introduced the Collections feature in May 2014 and has since helped millions of its users discover great places to eat at. 
 
This comes a few hours after Zomato’s announcement that it had exclusively tied up with <a href="http://www.businessinsider.in/searchresult.cms?query=natural%27s+icecream">Natural’s icecream</a> for online ordering so that its customers in Mumbai, Delhi, Pune and Bangalore could get their favourite bowl of preservative-free ice-cream delivered right at their doorstep. 
 
Through its investee company Grab, and logistics partner <a href="http://www.businessinsider.in/searchresult.cms?query=delhivery">Delhivery</a>, Zomato will also service the delivery logistics for Natural ice-creams 
 
Image credit: Indiatimes

Zomato introduces its New Year's Eve Collection to help you celebrate the last day of the year

The entire list and a brief profile of 'Delhi ke nirmata'⁠— the makers of Delhi felicitated at Kejriwal's oath taking ceremony

For the past four months, <keyword id="157271" type="COMPANY" weightage="80" keywordseo="PVR-Ltd">PVR Ltd</keyword>'s Group President, Pramod Arora, has been clocking up air miles as he travelled the world looking for inspiration. In fact Arora travelled so far and wide that he could be soon be dubbed Ryan Bingham - the character played by <keyword id="11804" type="PERSON" weightage="40" keywordseo="George-Clooney">George Clooney</keyword> in the film Up in the Air. 
 
Multiplexes are generally not known to be citadels of innovation but in a country where cricket and movies are a religion it is important to keep pioneering to stay relevant. At the heart of this exercise is one of PVR's one of the most ambitious and largest projects till date - the 15 screen 'Superplex' in Noida. 
 
"As plans for the Superplex were drawn, I visited every cinema hall in every part of the world to experience the best practices that we can pick up. At the end I realized cinema industry may not be the correct industry to look at. By looking at the cinema industry we realized that either we were ahead of what others were doing or at par with what they were doing," says Arora. 
 Arora turned elsewhere for insights. "In terms of benchmark we decided to compare ourselves to the hospitality industry and also looked at companies like <keyword id="6354427" type="CITY" weightage="40" keywordseo="Apple">Apple</keyword>. People say there are no similarities between Apple and the cinema industry but there are immense commonalities. 
 
Arora says the trick lies in making sure the consumer is deriving satisfaction from the product you are selling in the minimum possible time and how a company is able to retain the consumer, once he is serviced, for the maximum possible time. "In this minimum and maximum lies your ability to monetize and this is what we are trying to master. For us it was picking up the thread from various industries across the globe," says Arora. 
 
PVR now plans to invest Rs. 250 crore to add 100 new screens this fiscal. It currently has 444 screens in 101 properties spread across 43 cities and targets to touch 1,000 screens by 2017-18. The Superplex is expected to be operational by end of March 2015 and the 15 screen complex would cost the company about Rs. 50 crore to develop. 
 
Inception: 
 According to a <keyword id="50041" type="CITY" weightage="40" keywordseo="KPMG">KPMG</keyword> report Multiplexes, as of today, account for approximately 25 percent of the total number of screens in the country with a low screen density of 8 screens per million in comparison with 117 per million in the US. "Given the low screen penetration, India has the potential to significantly increase the number of existing multiplex screens in the country over the next decade without causing an oversupply of screens," says the KPMG report. 
 
In 2013, the industry added approximately 150-200 screens, with major growth coming from expansion of multiplexes in tier II and III cities. Occupancy levels for major multiplexes players have risen from approximately 23-27 percent in 2011 to more than 30 per cent in 2013. 
 
"In India movie watching theoretically begins from the age of 5. If we look at cinema halls we will see that we do not provide anything for five year olds except sit on their mother's lap and cry or disturb others around them. We have realized that the categories of ages 5-9 need to be addressed," says Arora. 
 Arora says PVR Superplex will have a special auditorium designed called the 'PVR Playhouse'- an exclusive fun and <keyword id="4578" type="COMPANY" weightage="40" keywordseo="entertainment">entertainment</keyword> destination for children. PVR Playhouse will witness a space exclusively for kids to be at their natural best. The auditorium will have half dim light - brighter lighting than other formats, cartoon characters both on and off screen and special seating facilities like bean bags to create a comfortable environment. "For younger kids, PVR will provide visual attractions like play seats, playful interiors and the middle alley will resemble a slope just like a slide for kids to enjoy. Keeping in mind the safety of kids, the flooring will have a rubberized surface for an easy topple," says Arora. 
 
PVR will also operate on the opposite end of the age spectrum as the new multiplex would also have a different screen for senior citizens. 
 
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Avatar: 
 
PVR is well aware that technology changes fast and multiplexes in days to come may not be the preferred medium for cinema as home theater screens are becoming better and bigger. "For example HD has become table stake today and we have understood that if we do not make our medium more immersive, it is not really going to deliver the bang for the buck for the consumer," says Arora. 
 For an immersive movie viewing PVR is addressing the sound and the elctroacoustics in a much more superior way. "<keyword id="16674" type="PERSON" weightage="40" keywordseo="George-Lucas">George Lucas</keyword> has done this in the US for time immemorial but why people have not taken it up is because it is expensive," says Arora. 
 
He adds that PVR took two years to re-engineer the technology at a fraction of a cost. "For example if it rains in the movie, you currently hear it from the surround system or from the speakers behind the screen. For you to be able to feel rain the sound must come from the top and when it falls to the ground, the sound must come from the bottom. From an engineering perspective, it is a very big problem but we have worked on it and managed to reduce the cost associated with it," says Rao. 
 
With respect to screens the ones in cinemas today is flat. PVRs new screen would be curved or concave, which would provide a more immersive and greater viewing area. PVR says there is a perceptible difference in viewing. "These Silver screens are more expensive to the tune of about 200 percent but since it lasts for about 20 years so it's worth it," says Arora. 
 
Five formats and a playhouse: 
 
This will be the first time PVR brings all its brands under one roof. PVR currently runs five brands ranging from IMAX, ECX (enhanced cinema experience), PVR Premier, Directors Cut, PVR 4DX in India and with the addition of PVR Playhouse will operate six formats, all under one roof. "PVR stands as a strong mother brand and we were looking to introduce the other brands of cinemas. IMax is one of them and then we go on incorporating multiple other brand that PVR straddles under one roof. This way failure of one brand will never be able to define or shape the final outcome of the mother brand," says Arora. 
 According to Emkay Global Financial Services research report, PVR enjoys a <keyword id="34527" type="UNKNOWN" weightage="40" keywordseo="market-share">market share</keyword> of 20-22 percent and 30-35 percent of <keyword id="143" type="CITY" weightage="40" keywordseo="Bollywood">Bollywood</keyword> and Hollywood box-office film revenues, respectively. This provides better negotiating power for content sharing with distributors/producers. Its right location strategy and aggressive expansion plans would continue to drive footfalls and revenues, going forward. Emkay also sees robust growth in F&amp;B and advertisement, which would help drive revenue/EBITDA at a <keyword id="107168" type="ORGANIZATION" weightage="40" keywordseo="CAGR">CAGR</keyword> of 17 percent/23 percent over FY14-16 (estimate), resulting in healthy cash generation. 
 
Chocolat: 
 
As discretionary spends on eating out is on a rise, if cinemas go on serving the consumer with Soda and popcorn, it is not going to take them far. "The consumer is ready to pay money but they need quality and service. In a cinema environment it is challenging to provide gourmet chef driven menu but we have decided to push ahead. We have decided to come up with a menu that change with the season and that is being mastered now and by the time the complex is open, he would be ready to cater to all," says Arora. 
 
A multiplex has limited retail space to display food items so PVR will push information on food on cinema goers' mobile phones and through specialized tablets. "We will have a large base kitchen in the multiplex and once you order your food through the PVR app or through the tablets we will have in the multiplex, fresh food will be delivered to your seats. Different strokes for different folks as senior citizens will get large plasma screens to make their food choice," says Arora. KPMG says currently, an exhibitor's revenue comprises of 70 percent of ticket sales, 20 percent of food and beverages and 10 percent of cinema advertising. 
 
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A. I. Artificial Intelligence: 
 
Major corporate houses have multiple Customer Relationship Management (CRM) systems running but when it comes to engagement most companies in India have been going wrong. "Forget about going into predictive intelligence, many have not even been able to identify the sex of the individual whose mobile number they have in their database," says Arora. 
 
The mobile app of PVR, developed in-house, now uses predictive intelligence where it knows what you have been watching, what you like, what you did not and a plethora of data around an individual's movie watching habits. "We envisage a situation where you are a part of a community that wants to watch a movie like Mughal-e-Azam, which is not running in the cinemas; you should be able to book a cinema for that movie if say 60 such individuals decide to watch it on a particular date and time," says Arora.

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