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<ul><li><keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> launched its original content offering <keyword id="7950830" type="General" weightage="20" keywordseo="flipkart-video" source="Orion">Flipkart Video</keyword> in 2019 and since then has expanded its content offering from non-fiction shows to now <keyword id="1769799" type="General" weightage="20" keywordseo="interactive-content" source="Orion">interactive content</keyword> to engage more deeply with consumers.</li><li><keyword id="4621742" type="General" weightage="20" keywordseo="prakash-sikaria" source="Orion">Prakash Sikaria</keyword> - Senior Vice President, Growth &amp; Monetisation, Flipkart tells us why video has played an important role in keeping people engaged on its platform and why interactive content will increasingly play an important role on the platform. </li></ul>Over the last few years, the availability of cheaper smartphones and data plans have opened up the world of content for people across the length and breadth of the country. Indians are watching more video content, and a lot of it on their phones, than ever before. E-commerce platform Flipkart identified this massive opportunity and launched Flipkart Video in 2019. The initial insight was there was a dearth of content that was specifically made for mobile screens. Flipkart Video launched with a lot of non-fiction content, and it has worked well for the platform. Since the launch of videos on its platform, Flipkart has seen people spending more and more time consuming their content. Having launched with a lot of non-fiction shows, Flipkart is now also experimenting with interactive content. What is attracting consumers towards this differentiated content is also the fact it comes with commerce-linked rewards. In a recent conversation with Prakash Sikaria - Senior Vice President, Growth &amp; Monetisation, Flipkart, we tried to understand what kind of growth its video offering has witnessed since its launch, why consumers are choosing to watch content on an e-commerce platform and the way brands are leveraging this. Excerpts: Q) It’s been 2 years since the launch of Flipkart Video. Can you give me a sense of the kind of reception it has got so far? Has there been a direct growth in the time spent on your app post the launch of Flipkart Video? When we launched in 2019, research showed that 80% of Indians were consuming content on their mobile phones, but most shows available back then were only made for streaming on large screens. We launched Flipkart video to fill that need gap. As we iterated to find our sweet spot, we have zeroed on short-form professional content and <keyword id="2519156" type="General" weightage="20" keywordseo="interactivity" source="Orion">interactivity</keyword>. Over the last year, we have built a unique interactive content library that unlocks various commerce-linked rewards. This has turned out to be a key differentiator for Flipkart Video today. Users effectively engage with the content and win tangible prizes, further elevating their journey on the platform and giving them stronger reasons to keep coming back. Since the onset of the pandemic, people are spending a lot of time on their smartphones, more than ever before, and are always looking for entertaining content. To leverage this trend, as we increased our portfolio of interactive content, we have witnessed a 10X growth in time spent by users on Flipkart Video. The wide choice of content has kept users meaningfully engaged, also leading to almost perfect episode completion rates. Q) People primarily go on a platform like Flipkart to shop. How have you been able to make people watch content on your platform, considering there is an abundance of content available on other platforms? Our focus is to bring value to consumers, through carefully tailored offerings and this applies to our Video platform too. We saw a unique opportunity to create great video content which is easier for people to consume and is mobile-first, and tried to grab it. Given the snackable nature of the content we make, it fits very well within our e-commerce app. Now we see other apps across the board are also trying to copy our strategy. Our approach to content creation is data-backed. We also invest deeply in product/tech innovations. Relevant content backed with best-in-class technology is laying the foundations for a unique mobile-first entertainment experience. We had many industry-first launches. From short stories created by award-winning producers to entertainment shows featuring the leading talent from Bollywood and the Television industry, we believe that our platform has something special for every consumer. Our rewards experience seamlessly integrates the commerce platform with the Video offering and this gives people a good reason to come back to the app on a daily basis. Q) We have seen a few OTT platforms experiment with interactive content technology. Tell me a bit about <keyword id="12010230" type="General" weightage="20" keywordseo="branching-technology" source="Orion">Branching Technology</keyword>. What were the insights that led to the launch of Branching Technology? At Flipkart Video, the original content that we create is a result of a deep understanding of the evolving needs of our consumer. We are invested in constantly innovating show formats, offering something new and exciting, and giving people a reason to come back to the app daily. In order to build a more active and immersive entertainment experience, we need to give the audience as much control over the content as possible. Letting the audience become a part of the narrative creates a very compelling and immersive experience. We worked on content that audiences preferred and have a big affinity to, including crime and thriller genres. We also know that India has always been big on detective and crime shows. To this effect, at the start of this year we forayed into interactive crime fiction with the launch of Kaun? Who Did it? and Crime Stories. With the return of Crime Stories Season2, we saw it as the perfect time to take our interactive offering a step further, introduce branching technology and enhance the consumer experience by giving people the power to be an active part of the narrative and control it. Q) Is there a scope for brands to use the technology, becoming a part of the content storyline? Are brands a part of the investigative drama series, ‘Crime Stories’? Our focus is to create solutions that are supported by technology and great agility. Everything that we develop is therefore designed in a way that offers plenty of opportunities to constantly innovate, whether it is for a launch of a new product or service or helping people and communities during a time of need, it can all be seamlessly facilitated through the video platform. The newly launched ‘branching technology’ feature has potential for brands to collaborate in future shows. We consistently work towards making such innovations accessible to larger ecosystems so that we can create an environment that is flexible, enabling mutually beneficial partnerships. This can be seen in the work done with brands like Hindustan Unilever amongst others. As a part of Hindustan Unilever’s Lifebuoy partnership with Flipkart Video’s Entertainer No. 1, participating audiences needed to follow a simple 3-step process to submit their entertaining entry to the show, based on weekly themes. For every entry that was uploaded, an essential kit was donated. This collaboration not only used entertainment as a platform but also gave participants a chance to play a positive role in giving back to those in need. Q) What kind of enthusiasm have you seen from brands to make use of Flipkart video? How have they been using it innovatively to build a stronger connect with their audiences? Brands have been extremely enthusiastic about partnering with us in different ways. So far, the platform has collaborated with leading consumer electronics and lifestyle brands through bespoke content that very seamlessly integrates their brand proposition into FKV’s interactive shows such as Bid &amp; Win, Power Play with Champions and Daam Sahi Hai. Opportunities to integrate vary from our ad inventory across static and video formats, targeted reward mechanisms where brands can sponsor rewards for specific audience sets, full-fledged content integrations through product placements, dedicated segments and even entirely brand/product driven shows. We recently helped launch the OPPO Reno 6 Pro 5G with a game show hosted by their brand ambassador. The interactive format allowed for an engaging experience over 5 days with the winners getting a chance to win the smartphone itself. Q) What kind of content do you already have on the platform and how are you further expanding your library? Our current focus is to build a mobile-first entertainment experience that allows for shorter bursts of time investment by our audiences. All of our shows across genres follow a longer duration of seasons (30-60 episodes minimum) with a new episode dropping daily rather than a binge format. This is what sets us apart from other content platforms that are available. We will continue to expand our range of interactive fiction and non-fiction shows across formats, while continuing to monitor evolving consumer behaviour to solve for future gaps.

Here’s why Flipkart is betting big on interactive content for Flipkart Video

<ul><li><keyword id="10764488" type="UNKNOWN" weightage="20" keywordseo="flipkart-partners">Flipkart partners</keyword> with <keyword id="1742449" type="COMPANY" weightage="20" keywordseo="MediaMath">MediaMath</keyword> to launch its demand-side platform.</li><li>The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. </li></ul>Flipkart is strengthening its advertising and monetisation portfolio and has announced the launch of a custom built demand-side platform (<keyword id="41303" type="COMPANY" weightage="20" keywordseo="DSP">DSP</keyword>). This latest Ad Tech offering will help brands make data-driven decisions to purchase online ad inventory and design high-impact marketing campaigns. Built in partnership with MediaMath, an acclaimed independent advertising technology company for brands and agencies, Flipkart’s demand-side platform (DSP) is a custom-built version of the reputed MediaMath platform itself and will provide brands of all scales to engage with a growing consumer base. It will also enable them to plan data-driven campaigns with complete control. This launch is a part of the larger growth strategy for Flipkart’s Ad Tech business, as it continues to innovate and unlock goodness in the ecosystem. With over 300 million registered users today, Flipkart has a very deep understanding of Indian consumers from both a scale and depth perspective, which in turn, makes its DSP truly unique. Therefore, Flipkart’s DSP is relevant to all categories - from FMCG brands to banking and education. The biggest advantage that it offers is the deep consumer intelligence which cannot be accessed anywhere else. The DSP toolkit enables brands to run targeted brand campaigns that cover various aspects of the consumer’s shopping journey. This holistic view on buying behaviour is unique to Flipkart and has the potential to positively impact any brand’s online engagement. Flipkart’s DSP has superior features which allow brands across categories to harness buying preferences through a self-serve model. Speaking about the DSP launch, <keyword id="4621742" type="PERSON" weightage="20" keywordseo="Prakash-Sikaria">Prakash Sikaria</keyword> - Vice President, Growth and Monetisation at Flipkart, said, “The role of e-commerce has been elevated to new heights as millions of people have embraced shopping online. This has led to an increasing need for brand-focused martech innovations, aiming to reach all these customers. Furthering our quest of continuous innovation, we are happy to announce the launch of a commerce focused self-serve DSP. Now, advertisers will be able to leverage years of learning that Flipkart has developed, harnessing and deploying insights at scale. We will help brands with a deep consumer understanding, that will allow them to engage with their customers in a holistic way. We are confident that our insights are fully equipped to create tremendous value for our partners, brands and customers.” Anudit Vikram, MediaMath’s Chief Product Officer, said, “Flipkart’s deep understanding of Indian consumer behavior is unrivalled and we’re thrilled to partner on an approach that will drive better consumer experiences and engagement while at the same time deliver transparency and accountability to brands. Our DSP toolkit utilizes a data-backed decisioning approach to enable connections with consumers across India and improve the relevance of campaigns.” Many marketers today are overwhelmed by the plethora of options available when it comes to targeted online engagement. They are also seeking to engage very specific audience sets to build relevance and add maximum returns to their marketing investments. DSPs are powerful marketing automation tools that are increasingly being used by brands to purchase ad inventory across formats and content genres. It enables brands to harness the supply power of millions of websites. It also helps them analyse and manage their campaigns across multiple publisher networks in real time, based on data about the demographics and online purchase behaviors of consumers. With digital advertising growth on an accelerated growth path across the world (including India), now, more than ever before, advertisers are adopting data-driven marketing and the Flipkart DSP will help them achieve their goals.

Flipkart launches commerce-focused self-serve demand-side platform

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has launched a new tool for brands and marketers.</li><li>The tool helps brands understand real-time customer awareness on Flipkart.</li></ul>Flipkart has introduced a new insights tool called Brand Pulse to help brands understand their awareness in the minds of consumers. Brand Pulse will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart. The tool is easy to use and is based on real consumer behaviour of over 250 million users, providing insights on a weekly basis. As the purchase journeys of customers become increasingly non-linear, brands need timely insights and knowledge of current trends to engage meaningfully with their audiences. Brand Pulse will shed light on which brands customers are looking at in a category and how their awareness has changed over time. This understanding is based on various aspects of the consumers’ e-commerce journey including search, response to banners, page views and so on. Commenting on the launch of Brand Pulse, <keyword id="4621742" type="PERSON" weightage="20" keywordseo="Prakash-Sikaria">Prakash Sikaria</keyword>, Vice President – Growth and Monetization at Flipkart, said, “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.” Brand Pulse is the latest insights tool by Flipkart that is aimed at making the e-commerce shopping experience more valuable for both brands and consumers. By enabling easy access to this online tool, Flipkart offers an opportunity for anyone in the marketing community to gauge how brands in a certain category rank in the minds of consumers. It will also appeal to curious consumers who are seeking to validate their brand preferences or discover new choices. The insights are based on high-level anonymised consumer interactions on Flipkart, giving a view into demographics too. Brand Pulse will be useful for brands in all product categories on Flipkart, especially those in highly competitive and evolving segments such as smartphones, consumer electronics, health foods and fashion.

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers

India's e-commerce giant online <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> is considering to become an 'everything app,' which customers can use to order food, book a cab, plan tickets for vacation, as well as to buy daily essentials. For this, the Bengaluru-headquartered company has initiated talks with food, cab and travel aggregators seeking possible partnerships for its app-of-apps that it plans to rollout by the end of this year. However, it’s planning to have its own operations and no partnerships for its business of daily essentials. This kind of mega app will allow it to boost customer loyalty, while being able to monetise the huge volumes of customer data that it has, and also adding to its revenue. "The business is targeting a December launch and will follow a WeChat model, where the Flipkart app can be used to book a cab, order food or plan your travel," <keyword id="4621742" type="UNKNOWN" weightage="100" keywordseo="Prakash-Sikaria">Prakash Sikaria</keyword>, senior director of monetisation and new initiatives at Flipkart, told <a href="http://economictimes.indiatimes.com/small-biz/startups/flipkart-plans-to-roll-out-the-one-app-to-rule-them-all/articleshow/59119116.cms">ET</a>. "With the launch of loyalty points for all purchases on Flipkart, the Flipkart platform will act as a distribution channel for these services." Using Flipkart's value-added services, customers will get a service similar to <keyword id="4411860" type="UNKNOWN" weightage="100" keywordseo="google-areo">Google Areo</keyword>, which works as a single stop for various on-demand services. For customers livin in areas with slow internet because of low-band width, a multi-use app will work especially well. It’s not for the first time that an e-commerce major has attempted something of this sort in India. Last year, <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> too tried a similar strategy, making use of its tie-ups with Zomato, Uber, and Cleartrip. However, as things turn out, Flipkart is currently in process of of <a href="http://www.businessinsider.in/flipkart-signs-term-sheet-to-buy-snapdeal/articleshow/58821544.cms">buying out Snapdeal</a>.

Flipkart might launch a single app to aggregate food, cab and travel

<keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> Group on Thursday said it has acquired electronics recommerce company <keyword id="4160726" type="General" weightage="20" keywordseo="yaantra" source="Orion">Yaantra</keyword> for an undisclosed sum. The acquisition, said Flipkart, will augment its existing refurbishment business in the smartphone category. "Through the acquisition of Yaantra, we are enhancing our capabilities in a domain that is critical for the growth of the digital economy in India, as well as developing a comprehensive service ecosystem to support its expansion," said Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart. Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops. The recommerce market in India is growing at a rapid pace. However, the Indian smartphone refurbishment market is largely unorganised and fragmented, which has posed trust and convenience issues for end consumers. With the acquisition of Yaantra, Flipkart said it will enable greater access to affordable refurbished smartphones, offering value and convenience for the end consumers. The Yaantra team will help Flipkart build capabilities in this domain and accelerate its recommerce scale-up plans. The business will report to Prakash Sikaria, Senior Vice President and Head of Flipkart's Growth Charter. "We believe this association will prove to be a game-changer in making the Indian refurbished market a success and creating an even better experience for our consumers," said Jha, Co-Founder and CEO, Yaantra.

Flipkart acquires refurbished electronics seller Yaantra

As <keyword id="1729388" type="General" weightage="20" keywordseo="e-grocery" source="Orion">e-grocery</keyword> platforms pick up momentum in India, <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>'s social commerce offering <keyword id="12587365" type="General" weightage="20" keywordseo="shopsy" source="Orion">Shopsy</keyword> on Tuesday announced that it has started offering grocery as a category on its platform. Leveraging the Flipkart Group's supply chain infrastructure and tech capabilities, Grocery on Shopsy will cater to consumers across 700 cities, spanning over 5,800 pincodes. "Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike. We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best in class cost structure which makes us confident of scaling grocery on Shopsy," Prakash Sikaria, Senior Vice President - Growth, Flipkart said in a statement. Grocery on Shopsy will host over 6,000 products across 230 categories - ranging from staples, FMCG, and other dry groceries; matching the selection and range available on <keyword id="7658655" type="General" weightage="20" keywordseo="flipkart-grocery" source="Orion">Flipkart Grocery</keyword>. With groceries on Shopsy, users can now shop for value groceries by adding and checking out products in their cart or by combining orders for multiple individuals in their network. Users can avail of a flat 5 per cent commission margin that will directly be credited to the linked bank account as well as enjoy up to 50 per cent savings, the company claims. Flipkart's Grocery fulfilment centres including centres in Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna and Pune that will be leveraged by Shopsy, have fully digitised processes and product quality checks. These centres have implemented effective quality management systems to ensure the products are traceable from raw materials until they reach the consumer, without losing their freshness. Launched by Flipkart in July 2021 with the aim to make digital commerce accessible across India through a zero-commission marketplace. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 250+ categories and is on track to enable over 25 million online entrepreneurs by 2023. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/airtel-joins-hands-with-capgemini-to-develop-india-specific-enterprise-5g-solutions/articleshow/88275742.cms">Airtel joins hands with Capgemini to develop India-specific enterprise 5G solutions</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/elon-musks-tesla-receives-approval-for-seven-ev-variants-in-india/articleshow/88276287.cms">Elon Musk's Tesla receives approval for seven EV variants in India</a>

Flipkart's Shopsy launches e-grocery in 700 cities

<ul><li>After the <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword>, <keyword id="12587365" type="General" weightage="100" keywordseo="shopsy" source="Orion">Shopsy</keyword>’s active user base grew 3.7X to what it was before September 2021.</li><li>Fashion, beauty, general merchandise and home leading the growth story.</li></ul><keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>’s social commerce platform Shopsy, continues to witness strong growth through its consumers, sellers and resellers from across the country. Backed by festive fervor, the platform has seen 3.6x growth in new app downloads, crossing the 10 million+ mark on the play store, within five months of its launch. Since July 2021, Shopsy has received an overwhelming response from consumers and resellers across the country who hopped onto the platform for their ‘shop &amp; earn’ needs. Shopsy clocked in 4X revenue growth during this festive period, compared to the non-festive sale period, making it the top social commerce platform for consumers across the country. The platform's active user base grew 3.7X to what it was during the non-festive period. For Shopsy, categories including fashion, beauty, general merchandise and home (BGMH) led the growth story in October. Prakash Sikaria, Senior Vice President - Growth and Monetization, Flipkart, said, “With the n200 million digital consumers coming from Tier 2 and 3 cities, we want to build a community that truly democratizes commerce in the country. The social commerce landscape in the country is evolving at a fast pace, and with Shopsy we are building a sustainable platform backed by our technology prowess. Small businesses and sellers see immense benefit on what Shopsy as a platform has to offer them ­-­­­­— ranging from zero commission to free shipping facilities. We continue to ensure digital commerce reaches the length and breadth of our country and help make lives better.” Kumud Jindal - Samridhee Creations, a seller with Flipkart’s Shopsy from Jaipur, said “With Shopsy our ability to reach a wider audience base has increased drastically, as we leverage the power of technology to drive up sales. The fact that Shopsy charges 0% commission from sellers also adds to its charm.” Nabeel from FASTCOLORS, another successful seller on Shopsy from Chennai said, “Our hesitation of joining a new platform like Shopsy was washed away by the benefits that sellers get on listing their products. Especially during the festive season, things like 0% commission, getting the same settlement value for which we are selling to the customer, and the ease of uploading real-life pictures of our products really helped us establish transparency with our customers and boosted our sales. We are expecting even better growth with Shopsy in the future.” According to a recent Bain &amp; Company report on ‘How India Shops Online - 2021’, social commerce is set to democratize e-retail, with three in five social shoppers coming from Tier 2/smaller towns. Tapping into this opportunity, Shopsy has expanded its presence in new Tier 2 and 3 cities such as Bhatinda, Barpeta, Gandhinagar, Morena, Mandla, Muzaffarnagar, Raipur, Sri Ganganagar and Saharanpur during the festive period, unlocking the potential of digital commerce for under-served consumers. Shopsy was launched by Flipkart in July 2021 with the aim to make digital commerce accessible across India through a zero-commission marketplace to boost local entrepreneurship. Since then, Shopsy has helped local &amp; small businesses and women entrepreneurs adopt social commerce by simply reaching out to their trusted network of people on common social media apps. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 250+ categories. Shopsy is on track to enable over 25 million online entrepreneurs by 2023.

Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> today announced that it has acquired the intellectual property of <keyword id="3351303" type="PERSON" weightage="20" keywordseo="Gaming-startup">gaming startup</keyword> <keyword id="3181305" type="PERSON" weightage="20" keywordseo="Mech-Mocha">Mech Mocha</keyword>.</li><li>Mech Mocha runs a <keyword id="393650" type="ORGANIZATION" weightage="20" keywordseo="Social-gaming">social gaming</keyword> platform called Hello Play.</li><li>Earlier in 2015, Flipkart had invested an undisclosed amount into Mech Mocha.</li></ul>Indian e-commerce giant Flipkart has acquired the intellectual property of gaming startup Mech Mocha. With the acquisition, Mech Mocha’s gaming team will be joining Flipkart. Mech Mocha runs a social gaming platform called Hello Play. Social gaming refers to an online game that is usually multiplayer, and is played through social media networks. Founded by Arpita Kapoor and Mohit Rangaraju in 2014, the Bengaluru-based Mech Mocha is backed by investors like Accel Partners, Blume Ventures, and Shunwei Capital. Mech Mocha also has over ten games in seven Indian local languages. The move comes from Flipkart as the e-commerce platform looks at ways to develop new and innovative formats to engage with users on its platform. “We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone, reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey. Through this transaction, we will strengthen our capabilities in the gaming domain with access to Mech Mocha's IP, games and talented team that will help us accelerate our efforts in this space,” said Prakash Sikaria, Vice-President, Flipkart. Earlier in 2015, Flipkart had <a href="https://gadgets.ndtv.com/games/features/flipkart-gets-into-the-games-business-teams-up-with-blume-to-back-mech-mocha-781373">invested</a> an undisclosed amount into Mech Mocha during the startup’s $1 million seed funding round. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/prajakta-koli-aka-mostlysane-advice-for-content-creators-on-the-fine-line-between-brand-collaborations-and-staying-honest-on-social-media/articleshow/79013162.cms">Prajakta Koli aka MostlySane’s advice for content creators on the fine line between brand collaborations and staying honest on social media</a>

Flipkart acquires gaming startup Mech Mocha as it looks to tap the social gaming space for more consumers

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> aims to produce and deliver “mobile first” and “interactive” video content. </li><li>It has brought on board Oscar-winning producer Guneet Monga to curate content. </li><li>The first series to go live on the platform is a celebrity interview based show with Bollywood producer Farah Khan. </li></ul>Flipkart announced the launch of Flipkart video originals, which will mark the e-commerce giant’s official debut in original content. With its foray into original content, Flipkart aims to produce and deliver “mobile first” and “interactive” video content. It has brought on board Oscar-winning producer Guneet Monga to curate content for it. It also partnered with production houses like Studio Next, Frames and Sikhya Productions for original films. The first series to go live on the platform is a celebrity interview based show with Bollywood producer Farah Khan. “When we launched our Video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first,” said Prakash Sikaria, Vice President - Growth &amp; Monetization at Flipkart. Flipkart’s entry into the <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> space comes at a time when the sector is heavily crowded by big players like Amazon Prime, <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Hotstar among others. In August this year, when Flipkart had announced its video platform, it marked an entry into the exact sweet spot where its competitor Amazon was. Amazon Prime Video bundles content with a prime membership for its e-commerce platform. Prime Video shot to popularity because of its affordable plans which offered all its benefits – free and faster shipping of products, video and music – all in one membership. Amazon Prime also produced Indian shows like Made in Heaven, 4 More Shots Please, tailoring them to local needs. But it's not the only new-age company to venture to an OTT platform. Zomato too launched ‘Zomato Originals’ in September where it offered 18 original shows each of which had episodes ranging between three to fifteen minutes. See also: <a href="https://www.businessinsider.in/zomato-launches-video-platform-in-competition-with-netflix-amazon-prime-hotstar/articleshow/71112736.cms">Zomato launches its own video platform with original shows</a> <a href="https://www.businessinsider.in/flipkart-wants-to-be-an-indian-company-even-though-walmart-owns-it/articleshow/71345817.cms">Flipkart wants to be an ‘Indian’ company even though Walmart owns it</a>

You Searched For "Prakash Sikaria" and got 9 results

Here’s why Flipkart is betting big on interactive content for Flipkart Video

Samarpita Banerjee

Flipkart launches commerce-focused self-serve demand-side platform

BI India Partner

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers

BI India Partner

Flipkart might launch a single app to aggregate food, cab and travel

BI India Bureau

Flipkart acquires refurbished electronics seller Yaantra

IANS

Flipkart's Shopsy launches e-grocery in 700 cities

IANS

Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases

BI India Partner

Flipkart acquires gaming startup Mech Mocha as it looks to tap the social gaming space for more consumers

Sanchita Dash

Flipkart brings an Oscar-winning producer on board as it starts producing video content

Sanchita Dash

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