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<ul><li>Pradeip Agarwal, COO &amp; Co-Founder, Stratbeans explains how Obsolete technologies and traditional ways of doing this have reached a saturation. </li><li>He further writes why companies are struggling to adjust to <keyword id="860946" type="PERSON" weightage="20" keywordseo="digital-transformation">digital transformation</keyword> and some of the ways they can make the journey smoother. </li></ul>Digital transformation for any company today has become the single biggest driving strategy as coronavirus has disrupted almost everything. Companies today are at the forefront of this transformation, to diversify and upgrade with these disruptions with <keyword id="649252" type="UNKNOWN" weightage="20" keywordseo="new-technologies">new technologies</keyword> and changing customer needs. Obsolete technologies and traditional ways of doing this have reached a saturation and will now become redundant, paving way for digital transformation. As much as <keyword id="10369273" type="UNKNOWN" weightage="20" keywordseo="digital-evolution">digital evolution</keyword> is a necessity, its achievement has become unimaginable for companies. In theory, companies and CXOs know how leveraging digital solutions will change their ways and outlook, but in practice struggle to reap the benefits. 62% of the organisations are struggling to define and then act on the goals of digital transformation, as per an analysis conducted by xx in 2018. And with the current logistical framework, implementing digital strategies remotely is even a further challenge. However, fuzzy definitions and unrealistic goals, not understanding the economics and overlooking external ecosystems are some reasons companies fail in implementing a successful digital strategy. Digital transformation refers to integration of digital technology into all areas of business- fundamentally transforming the way it operates and how it caters to its customers. With COVID-19 having a drastic impact on businesses and demand all over, digitalization has helped in every step of the way to manage operations, costs and time and enable quality experience for employees and customers. However, organisations naturally struggle when there is change and hence mobilization is key. As concluded by a report by Capgemini, culture is perhaps the most important element for any change in an organisation and culture change is a prerequisite of any digital transformation. If the leaders cannot mobilize their employees and bring a change from within, it defeats the purpose of introducing a new approach. Organisations often fail to realise the purpose and identify the root cause and then align internally to plan and execute your unique transformation strategy. Investments and resources come in later, the first step is to define the path towards digital transformation. While digital technologies can bring immense value, organizations can only unlock its potential if they have the right digital culture ingrained and in place. Becoming virtual is also not digital, with everything operating remotely. Digital means a culture change journey that needs to be embraced from top to the bottom, where employee perceptions are in sync with the leadership and vice versa. Aligning your people and resources to the purpose, defining the organisation’s priorities and key values with the avenues of digital strategy will be key for the success of any company. One needs to have a deep and though driven strategy, along with measurable objectives to assess the stages of digital transformation. In this way, successful digital transformation needs to be integrated into the company and its people, led by a handful of passionate people. One of the biggest learnings of the pandemic is resilience and a digital strategy is a strong pillar to ensure business resilience. Knowing how you stand in your digital journey can help you assess the current challenges and pave a path to an improved approach towards digital. Transformation is not an overnight process, and thus, it requires a detailed preparation and introduces a culture for change, something a lot of companies miss giving importance to.

On the road to digital transformation: Why are companies struggling?

<ul><li>The sales and marketing departments of companies work together to minimize conflicts (chasing common leads) and maximize growth ie the sales. </li><li>To reach such results, companies are increasing their efforts to integrate <keyword id="2724474" type="PERSON" weightage="20" keywordseo="online-training">online training</keyword> to visibly enhance their sales and <keyword id="9813918" type="UNKNOWN" weightage="20" keywordseo="marketing-functions">marketing functions</keyword>, writes <keyword id="8295681" type="PERSON" weightage="20" keywordseo="Pradeip-Agarwal">Pradeip Agarwal</keyword>, VP -Marketing, <keyword id="8295679" type="UNKNOWN" weightage="20" keywordseo="Stratbeans">Stratbeans</keyword>.</li></ul> Sales and marketing training have always been a tough hurdle for companies. With the changing product scheme and new recruitments, it is a constant challenge to train the employees quickly and effectively. The prioritized result of any such training is a faster and felicitous skill development. According to a report by ASTD, as many as 48% of sales people learn by trial and error method where error is of high or very high degree throughout the learning phase. The marketing department, on the other hand, has the responsibility - at its core - to provide support to the sales department by advertising, generating, and chasing high quality leads. The two departments work hand-in-hand to minimize conflicts (chasing common leads) and maximize growth ie the sales. To reach such results, the companies are increasing their efforts to integrate online training to visibly enhance their sales and marketing functions. <keyword id="75859" type="TECHNOLOGY" weightage="20" keywordseo="e-learning">E-learning</keyword> is the finest solution any company can opt for to boost the product knowledge, which greatly impacts the sales. Let's take a look at some of the advantages of e-learning over other training programs for Sales and Marketing professionals: <ul><li>Learning on-the-go - E-learning also allows sales and marketing employees to gain knowledge about a subject matter anytime they require. This is highly beneficial for sales and marketing professionals as they come across new customer requirements, trends, so it is imperative for them to keep themselves updated on everything and that’s where the 24*7 support provided by e-learning helps.</li></ul> ● E-learning requires less investments- Online or e-training packs are cheaper on the pockets as they reduce the costs of having physical classrooms and travel costs. They are robust and only require the internet as the delivery channel. ● Improves productivity and performance-Sales and Marketing teams can learn quickly through e-learning courses. These are <keyword id="9813917" type="UNKNOWN" weightage="20" keywordseo="time-efficient">time efficient</keyword> and also offer the privilege of learning anywhere; both of which are common drawbacks of traditional courses. ● Documentation- The availability of the resources and materials helps employees visit back and go through the parts they missed the first time. Post this, it also reduces the usage of paper while providing better learning experience. ● Convenient and flexible- The most crucial advantage of e-learning is the convenience of learning from the place and time of choice. This potentially extinguishes the time and money spent on coordinating the course according to everyone’s availability. Since each employee works through an online course, there’s an added ability for each member of the sales and marketing team to catch up on the information they need to know whenever they have a free moment. ● Personalizes the training experience- The courses are first hand broadly categorized based on what skill is needed to be learned. Further, different kinds of training courses are also provided to help an employee choose the one that best fits him. ● Improved retention- Through the audio-visual method, it is easier to make courses interesting and fun to learn. Many courses are even interactive so as to make employees more focused. These courses also include timely feedback and certain events to track learning outcomes. ● Allows timely feedback for better outcome-E-learning delivers visible results very quickly when it comes to sales and marketing functions. The platform provides automatic and evaluation to employee performance. Through this, employees can learn at their own pace without feeling overburdened with the information. And because everything is connected online, management can also get real-time analysis on how courses are performing, and can easily track the progress of individual employees. It is quite evident that while traditional training techniques have been around for a long time, e-learning is quite new and is adapting as per employer-employee needs. In time, it will take over most of the other training courses.

How e-learning leads to better outcomes for Sales and Marketing teams in real-time

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On the road to digital transformation: Why are companies struggling?

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How e-learning leads to better outcomes for Sales and Marketing teams in real-time

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