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<ul><li><keyword id="270001" type="General" weightage="20" keywordseo="Surf-Excel" source="Orion">Surf Excel</keyword> has launched it annual <keyword id="12076094" type="General" weightage="20" keywordseo="holi" source="Orion">Holi</keyword> campaign and this year it wants people to celebrate their inner child.</li><li>The brand wants to send out the message that ‘acting your age’ is all about preconceived notions. The campaign wants to inspire its audience to keep their inner child alive and give into playful impulses, age no-bar.</li></ul>Surf excel is back with a Holi campaign bolstering its unique 'Daag Achhe Hain' brand proposition.<br /><br /><div type="Youtube" id="Y1MdAxeRgz8" title="Surf excel Holi 2022 | Jo rang bachpan lautaye, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/Y1MdAxeRgz8/mqdefault.jpg"></div><br />Growing older comes with a myriad of responsibilities. It also comes with pre-conceived notions of ‘acting your age’. What you should or should not be doing, in order to fit into the propriety structures that we have been conditioned towards. But we occasionally find ourselves spontaneously reminded of the days of climbing trees, splashing in rain puddles, or hiding colours in our pockets to stealthily include someone into our Holi celebrations. It is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. With the festival of colours fast approaching, <br /><br />The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game, subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive.<br /><br />Commenting on the launch of the campaign, <keyword id="7230683" type="General" weightage="20" keywordseo="Prabha-Narasimhan" source="Orion">Prabha Narasimhan</keyword>, Executive Director, Home Care, <keyword id="87377" type="General" weightage="20" keywordseo="hindustan-unilever-ltd" source="Orion">Hindustan Unilever Ltd</keyword>, said, “This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon. With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”<br /><br />

Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive

<ul><li><keyword id="1558972" type="General" weightage="20" keywordseo="vim" source="Orion">Vim</keyword>'s campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house.</li><li>It is conceptualised by Lowe Lintas. </li></ul>Indian women are successfully thriving in numerous fields. They have big dreams and take pride in expressing themselves – as homemakers, as mothers, as artists or as CEOs! Caregiving and household chores are only a part of and not their only responsibilities. But societal limitations of defining them only through chores obstruct them. VIM’s latest ad campaign - ‘Nazariya Badlo, Dekho Bartano Se Aage’ is a nudge to society to see women beyond archaic roles.<br /><br />The TVC is a story of a prospective matrimonial arrangement, where the ‘independent guy’ under the implicit assumption that it is the wife’s job to cook and clean, tries to impress the girl by offering to ‘help’ her with cooking. The girl immediately offers to ‘help’ him with dishes, gently nudging him to be independent in household chores as well, as she could get late from work. The boy’s initial shock and eventual change of perspective drives home the campaign message of ‘Nazariya Badlo, Dekho Bartano Se Aage’. The girl in the ad is not only ‘more than her chores’ but also a change-maker who calls for equal partnership.<br /><br />  <div type="Youtube" id="cWIo7lTfdqs" title="Vim Liquid | Making dishwashing easy (Hindi)" thumbUrl="https://i.ytimg.com/vi/cWIo7lTfdqs/mqdefault.jpg"></div><br />Commenting on the launch of the campaign, <keyword id="7230683" type="General" weightage="20" keywordseo="prabha-narasimhan" source="Orion">Prabha Narasimhan</keyword>, Executive Director &amp; VP – Home Care, South Asia said, “Vim is the market leader in Dishwash by far and has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’.<br /><br />Speaking about the same, <keyword id="3433640" type="General" weightage="20" keywordseo="prateek-bhardwaj" source="Orion">Prateek Bhardwaj</keyword>, Chief Creative Officer – Lowe Lintas said, “This campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign."<br /><br /><b>Brand Team:</b><br /><br />Prabha Narasimhan: Executive Director &amp; VP – Home Care, South Asia<br />Aditya Kashyap: General Manager Home and Hygiene, Home Care, South Asia<br /><br /><b>Agency Credits:</b><br /><br />Chief Creative Officer: Prateek Bhardwaj<br />Chief Operating Officer: Anaheeta Goenka<br />Strategy President: Kunal Joshi<br />VP, Planning: Sundernarayan Venkataramani<br />Regional Creative Director: Shayondeep Pal<br />Group CD and Copywriter: Sidhant Mago<br />Group CD (Art): Zeth AP &amp; Sushant Joshi<br />AVP Account Management: Arjun Hari<br />Client Services Director: Arpita Chakraborty<br />Account Manager: Triptesh Mehta<br />Production House: Chrome Pictures<br />Director: Amit Sharma<br />Executive Producer: Abhishek Notani<br />Producer &amp; Editor: Richa Sharma<br />

Vim's new ad is a nudge to society to see women beyond archaic roles

<ul><li>Rin has launched a new campaign to celebrate Olympic fencer C.A. Bhavani Devi. </li><li>It is a story of grit, determination and hard work. </li></ul>Rin detergent from the house of <keyword id="6365619" type="COMPANY" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword> has launched its latest campaign celebrating the inspiring story of C.A. Bhavani Devi, India’s first woman fencing champion to qualify for Tokyo Olympics 2021. From a humble background having chosen a relatively lesser-known sport of fencing, Bhavani had to overcome not just financial obstacles but also patriarchy led stereotypes. The TVC focuses on the heart-warming journey of Bhavani Devi and her struggle to keep her sporting dreams alive.<br /><br />        <div type="Youtube" id="pqvIXQPaOQU" title="RIN - Ab Waqt Hai Chamakne Ka | Hindi" thumbUrl="https://i.ytimg.com/vi/pqvIXQPaOQU/mqdefault.jpg"></div><br />Bhavani with her determination and hard work perfected her skills in a relatively lesser-known sport while refusing to cede to the societal challenges levied upon her. Rin’s #AbWaqtHaiChamakneKa campaign demonstrates Bhavani’s tale of grit and gumption and the unflinching belief of a mother who supported her in this pursuit. The brand, which has always stood for ordinary people whose extraordinary actions have made the world stand up to take note, shares Bhavani’s story hoping to inspire several others on their journey to success.<br /><br />The minute-long TVC opens with a shot of Bhavani practicing fencing as a child and recalls the journey of her struggle against patriarchal notions, right from childhood to that of a successful fencer. Her first fencing kit was expensive in a household of limited means. Her mother financed her training by pawning her gold and encouraging her to never stop dreaming. Every day was a challenge, she went home exhausted with training gear dirty and soiled from the day but she never gave up and always showed up resolutely the next day. Finally, she goes ahead to win gold at the Commonwealth games and she holds up her gold medal as a fitting tribute to her mother’s faith and unrelenting support when says, ‘Dekho maa main sona vapis le aae.” The brand, through its core purpose-led narrative of lending brightness not only to clothes but to people with the inner passion, to better their lives and stubborn confidence in themselves &amp; their ability to make it big, despite starting without privileges.<br /><br />Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director &amp; VP – Home Care, Hindustan Unilever Ltd, says, "Rin has been an integral part of Indian households for over five decades now and has stood for people who are unwilling to be defined by preset roles and have the courage to pursue their dreams, undeterred by their socio-economic backgrounds. The brand stands for supporting and celebrating the progress seeker, individuals who pursue their dreams and demonstrate courage to rescript their destiny. Through our latest campaign, 'Ab Waqt hai chamakne ka', we endeavoured to showcase the glorious journey of Bhavani Devi, her mother's sacrifices and their collective success and in the process inspire millions of others to keep persevering in their dreams, despite the odds. The essence of our brand aligns beautifully with such extraordinary stars who have risen from ordinary lives. We salute Bhavani for her dedication and wish her good luck as she prepares to represent India in Olympics 2021.”<br /><br /><strong>Brand Team:</strong><br />Prabha Narasimhan: Executive Director &amp; VP – Home Care, Hindustan Unilever<br />Nitish Bhalotia – General Manager, Fabric Solutions<br />Apala Sen – Marketing Manager, Rin<br />Sonam Doshi – Assistant Brand Manager, Rin<br />Gaurav Mehta – Assistant Brand Manager, Rin<br /><br /><strong>Agency Credits:</strong><br /><br />CCOs : Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak<br />Vice Chairperson &amp; Chief Client Officer: Hephzibah Pathak<br />Chief Strategy Officer: Prem Narayan<br />Senior VP, Planning: Russel John<br />Planning Director : Sanketa Kapse<br />Managing Partner (Creative - West): Anurag Agnihotri<br />Group CD and Copywriter: Saurabh Dikshit<br />Group CD: Shahrukh Irani<br />Senior VP : Nikhil Mohan<br />Client Services Director: Chandni Butta<br />Account Supervisors : Savni Kenkre &amp; Aouj Naqvi<br />Production House: Little Lamb Films<br />Director: Bauddhayan Mukherji (Buddy)<br />Executive Producer: Monalisa Mukherji<br />Producer &amp; Editor: Avishek Ghosh<br /><br />

Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC

<ul><li>Surf Excel’s ‘<keyword id="10994328" type="UNKNOWN" weightage="20" keywordseo="daag-acche-hain">Daag Acche Hain</keyword>’ is one of the most loved campaigns in India.</li><li>It was conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword> in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then.</li><li>Holi is one of the most important occasions for the brand as it brings an opportunity for Surf Excel to talk about colorful stains and celebrate togetherness.</li><li>With Holi around the corner, we speak to Prabha Narasimhan, Executive Director and VP – Home Care, South Asia, Hindustan Unilever Ltd, to discuss Surf Excel’s evolution from Lalitaji to Daag Acche Hain.</li></ul>Surf Excel’s Daag Acche Hain came at a time when advertising in the detergent category was limited to its functional aspects of cleaning and adding fragrance to your clothes. Surf Excel, in association with Lowe Lintas, thought of moving away from this functional proposition in 2005. The company already had a campaign ‘Dirt is good’ running in Brazil which was conceptualised by BBH, and ‘Daag Acche Hain’ was an extension of this proposition in India, with a desi twist. <br /><br />In the 80’s, Surf Excel (then Surf) was carried forward by an iconic character ‘Lalitaji.’ The white sari-clad woman educated the audience about the difference between cheap and effective products. Surf’s Lalitaji was also an answer to rival Nirma’s catchy and evergreen ‘Hema, Rekha, Jaya aur Sushma’ campaign. <br /><br />    <div type="Youtube" id="ALxiXkHxqCc" title="Surf Excel Lalitaji" thumbUrl="https://i.ytimg.com/vi/ALxiXkHxqCc/mqdefault.jpg"></div><br />In 2012 came ‘Dhondte Reh Jaoge’ Starring a woman in a white sari again, she tells us her husband that he would have to really look for the ‘daag’ once she washes his stained shirt with Surf Excel. He stains his shirt as his kids’ carromboard’s coin hits his Samosa. He blames the wife for spoiling ‘her kids’ and she cleans his stain with a handkerchief for him. <br /><br />    <div type="Youtube" id="sbxP8IGj_x4" title="Surf Excel Dhondte Reh Jaoge" thumbUrl="https://i.ytimg.com/vi/sbxP8IGj_x4/mqdefault.jpg"></div><br />It is only now that detergent brands have woken up to realise that household chores are equally a man’s job. Until the early 20’s, detergent brands were only targeting women and portraying them as nurturers of the family, who didn’t have the agency to make a decision for themselves. Women were seen as someone’s wife or mother, who is supposed to be a good role model for her family by taking care of them, even raise her husband like a baby who can’t wipe a stain off his shirt himself. <br /><br />Before Daag Acche Hain, stains were just stains that people would think about washing away because, who likes dirt on them? Bollywood has also compared Daag with women’s ‘pride’ and for a long time, had us believe that stains cannot be washed away, especially if you are a woman. <br /><br />Surf Excel, on the other hand, made us accept our flaws and reminded us that flaws make humans, humans. Through its metaphorical campaigns, it said stains are only temporary and with just one attempt, relationships can be mended and differences are washed away. (It also subtly comments on our country’s poor infrastructure where you can manage to find a puddle anywhere you look).<br /><br />While it was easy for Surf Excel to walk away from this stereotypical representation of women because they cast kids, Daag Acche Hain was still like a fresh breath of air that didn’t push career-oriented women down a guilt trip.<br /><br />Surf Excel’s first ‘Daag Acche Hain’ ad featured two siblings. The little sister steps into a puddle and starts to sob. Seeing her little sister upset, the big brother does what any desi parent would do if an inanimate object hurt their kids. Hit it. He also apologises on behalf of the puddle and this innocence, we are certain, does not fail to bring a smile to your faces even today. The ad concludes with a voice over, “Daag lagne se agar kuch accha hota hai, toh daag acche hai na? (If something good comes out of staining, stains are good).” <br /><br />    <div type="Youtube" id="7D3rvf9WvEw" title="Surf Excel TVC" thumbUrl="https://i.ytimg.com/vi/7D3rvf9WvEw/mqdefault.jpg"></div><br />Sharing the campaign’s purpose, Prabha Narasimhan, Executive Director &amp; VP – Home Care, South Asia, Hindustan Unilever Ltd, said, “Surf Excel is one of the most loved brands in India, and for over fifteen years, we have stayed consistent to our brand philosophy of ‘Daag Achhe Hain’ or ‘Dirt is Good.’ Surf Excel’s communication platform evolves from this philosophy and shows children getting dirty in the process of doing something good and demonstrating good values. By ridding parents of their worry of stains, we become partners in enabling their children to learn (while getting dirty), thus becoming truly meaningful in their lives. Our purpose-led philosophy is in line with our company’s belief and commitment to building brands with purpose.” <br /><br />Since 2005, all of Surf Excel’s ads have chosen kids as their portaganist. <br /><br />Telling us why the brand casts kids in their ads, Narasimhan said, “We believe that children should have the freedom to get dirty, because its only then that they can truly learn and develop. And if kids get dirty in the process of doing something good, then dirt is good.”<br /><br />Below are a few campaigns and the common themes Daag Acche Hain has used over the years: <br /><br /><strong>Using your privilege to help out those who aren’t as lucky:<br /></strong><br />    <div type="Youtube" id="GV2TsgY2uw4" title="Surf Excel Ramazan 2017 | #NekiEkIbadat" thumbUrl="https://i.ytimg.com/vi/GV2TsgY2uw4/mqdefault.jpg"></div><br />    <div type="Youtube" id="iVkZsFGF4ls" title="Surf Excel #AbLagRahiDiwali - Share the Joy of Diwali with Everyone!" thumbUrl="https://i.ytimg.com/vi/iVkZsFGF4ls/mqdefault.jpg"></div><br />    <div type="Youtube" id="C-jPrQzvE9E" title="Are your kids #ReadyForLife?" thumbUrl="https://i.ytimg.com/vi/C-jPrQzvE9E/mqdefault.jpg"></div><br /><strong>Helping others out</strong><br /><br />    <div type="Youtube" id="tNE3l2LPiEY" title="Surf Excel &quot;Dog&quot;" thumbUrl="https://i.ytimg.com/vi/tNE3l2LPiEY/mqdefault.jpg"></div><br />    <div type="Youtube" id="FbXHbvnNZ7s" title="Surf Excel Classroom 2011, My New Friend .mp4" thumbUrl="https://i.ytimg.com/vi/FbXHbvnNZ7s/mqdefault.jpg"></div><br />It further extended the campaign with #HaarKoHarao, reminding the kids who deal with exam pressure that failure is a part of life.<br /><br />    <div type="Youtube" id="g4-BsyNLq1A" title="Surf excel: The Falling Test - A Social Experiment" thumbUrl="https://i.ytimg.com/vi/g4-BsyNLq1A/mqdefault.jpg"></div><br />    <div type="Youtube" id="YicuKTFPxX0" title="Surf Excel: Daag Achhe Hain - #HaarKoHarao" thumbUrl="https://i.ytimg.com/vi/YicuKTFPxX0/mqdefault.jpg"></div><br /><strong>Surf Excel’s colourful relationship with Holi</strong><br /><br />Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of colours and the brand has never missed this opportunity to replug ‘Daag Acche Hain.’ <br /><br />“Holi is one of the biggest and most loved festivals in our country, and a natural fit with our philosophy. We have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years,” said Narasimhan.<br /><br />Surf Excel’s Holi ad from 2019 titled ‘Rang Laaye Sang’ had evoked a controversy. As its beatiful Ramadan ads, Surf Excel had chosen to portray Hindu-Muslim harmony in 2019. The only difference, however in 2019, was the political scenario. <br /><br />Surf Excel’s minute-long Holi ad ‘Rang Laaye Sang’ (colours bring people together) featured two kids, a Hindu girl and a Muslim boy. The girl dressed in white, rides on a bicycle and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. As she drops her friend at the mosque, she said, “I will colour you later” and he agrees, with a bright on his face. However, Twitterati took the ad rather badly and said that the ad portrayed Hindus in a bad light and promoted “Love Jihad.” <br /><br />    <div type="Youtube" id="Zq7mN8oi8ds" title="Surf Excel Holi 2019 | This Holi, let colours bring us together!" thumbUrl="https://i.ytimg.com/vi/Zq7mN8oi8ds/mqdefault.jpg"></div><br />However, years 2020 and 2021 have been unusual. We haven’t celebrated Holi like we did before the pandemic hit our country. We don’t get to see our relatives, play Holi or cherish sweets together like we used to. <br /><br />So, this year, Daag Acche Hain was about being together from a distance. <br /><br />    <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div><br />Explaining the idea behind the latest ad, Narasimhan said, “This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds and demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season.” <br /><br />“And our current Holi campaign takes forward its unique 'Daag Acche Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing,” she added. <br /><br />Over the years, Surf Excel has tried to mirror the ever-changing socio and political issues in its campaign and reminded us that the most powerful virtue is kindness. It has been able to carve a niche for itself in the market through this powerful proposition. <br /><br />    <div type="Article" hostid="261" msid="75422860" title="#BTSwithInsiders: Arun Iyer on how Surf Excel’s ‘Daag Acche Hain’ came into being" mstype="2" mssubtype="0"></div><br />

How Surf Excel’s Daag Acche Hain has evolved over the years

<ul><li>Holi's much-awaited campaign is here. </li><li>Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. </li></ul>The pandemic had isolated all sections of the society last year. It struck at the very heart of what makes us human – our social and emotional connection with one another. Even though lives seem to be going back to normal slowly, certain vulnerable segments of the society like elderly and senior citizens continue to remain socially distant for safety. And while we all want to visit our loved ones, this has been hard given the risks associated with travelling and socializing. For our elders, this also means that they have been deprived of the emotional and social warmth of being close to their families for a long time.<br /><br />Surf Excel’s latest Holi campaign takes forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.  <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>Surf Excel’s latest campaign #RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, ‘Mere haath nahi pahunchenge, isliye rang pahuncha diye." The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.<br /><br />Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director &amp; VP – Home Care , South Asia, <keyword id="87377" type="DOMAIN" weightage="20" keywordseo="Hindustan-Unilever-Ltd">Hindustan Unilever Ltd</keyword>, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds &amp; demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season."<br /><br />Talking about the conceptualization of the campaign, <keyword id="92519" type="PERSON" weightage="20" keywordseo="Carlos-Pereira">Carlos Pereira</keyword>, Creative Director, said, “The campaign continues to build on the theme of how “Holi colours can bring people together”. But this year, given the new rules of engagement due to the pandemic, it was important to also showcase how Holi can be celebrated in a responsible manner. The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.”<br /><br />The campaign will be live from 1st March across TV, digital &amp; outdoor media.This Holi don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’!<br />

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Through its latest Daag Acche Hain campaign, Surf Excel wants you to keep your inner child alive

BI India Partner

Vim's new ad is a nudge to society to see women beyond archaic roles

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Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC

BI India Partner

How Surf Excel’s Daag Acche Hain has evolved over the years

Karuna Sharma

Surf Excel is back with its Holi special 'Daag Achhe Hain' ad; this time, it talks about how colours can bridge emotional distances

BI India Partner

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