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<ul><li>Positive economic data, lowering inflation and timely project completion is expected to drive home sales in 2024 too.</li><li>The possibility of interest rate cuts in 2024 can be another driver for residential home sales.</li><li>Hybrid work policies, love for amenities and community living will determine choice of homes.</li><li>Changing lifestyle preferences of tier-2 and tier-3 consumers expected to drive more branded home developments from Chandigarh to Coimbatore. </li></ul> Indian home sales are all set to hit a 15-year peak in 2023, with over 3 lakh residential units purchased. Come 2024, they will go higher as lower inflation will push more fence-sitters ahead in addition to all around positivity around the Indian economy. There is also another key factor that will drive more people to buy homes. Grade A developers who are completing their projects on a war-footing, providing a supply of new-homes. “Timely project completion is giving a major boost to overall consumer sentiments, and they are coming forward to take the plunge,” Anuj Puri, chairman of <keyword id="6354553" type="General" weightage="100" keywordseo="real-estate" source="Orion">real estate</keyword> consultancy Anarock group, tells Business Insider India. Pricier yet affordable Residential home sales for the ongoing festive quarter have been 30% higher than that of 2022. Thanks to heavy demand and new launches, the prices of homes have also been going up. A few micro-markets, in and around the tech hubs of Hyderabad, Bangalore and Pune, prices have shot up by anywhere between 25-33%. “Capital value growth is expected to witness divergent trends across micro-markets and property categories and will largely be governed by unsold inventory levels and inventory overhangs,” says Anshuman Magazine, chairman &amp; CEO - India, South-East Asia, Middle East &amp; Africa, CBRE. Whitefield in Bangalore, Gachibowli in Hyderabad and Wagholi in Pune are some of the micro-markets that have seen good price appreciation. Overall, across the top 7 cities, the average growth in property prices has been anywhere between 8-10%. As per Anarock, it’s expected to see at least 12% increase in 2024. Emerging infrastructure is also expected to push for price growth. Mumbai Metro Connectivity in the western suburbs has pushed up the housing demand in the Andheri-Borivali belt significantly. “With the backdrop of tremendous infrastructural development going on in full swing across the cities and states, we foresee the emergence of newer micro-markets as well as the strengthening of the existing ones. Similarly, the demand for housing in other cities and peripheries is expected to grow, owing to the phenomenal connectivity boost, leading to price growth across the targeted micro-markets,” Dhaval Ajmera, director, Ajmera Realty tells Business Insider India. While home prices might turn pricier, there is a chance that the net costs of home buying may go down if interest rates ease. The central bank has kept base interest rates unchanged for the fifth consecutive time in December. A few experts hope that a lower interest rate cycle might kick off in the coming year. "In 2024, we are likely to see a renaissance with affordability levels expected to be on an improving trajectory as macroeconomic fundamentals support a repo rate reversal and thereby interest rate reduction that could provide another fillip to the residential sales market," said a JLL report Home Purchase Affordability Index' (HPAI). The depreciation of the rupee against major global currencies, together with stable economic conditions in India is also a factor. "A notable trend has been the heightened interest in Indian real estate from NRIs. The advancement of technology has streamlined the process of property management from far away which has boosted NRIs confidence in Indian real estate as an avenue for investment, said Saurabh Garg, Co-founder &amp; Chief Business Officer, NoBroker. Space not price is the criteria Indians’ love for spacier and larger homes might not go away and are ready to shell out more. The lockdown-era love for people needing more space will not reverse as fast as companies went back from work-from-home policies. Lingering hybrid work policies are expected to keep people yearning for workstations inside homes that support remote work and flexi-living. It indicates a long-term shift in behaviour. “Buyer demand for large homes is still high, even in light of impending changes to laws about remote work. This tendency is anticipated to continue, reshaping the real estate market in 2024 as people look for homes that strike a balance between comfort, usefulness, and adaptability to changing work environments,” said Manju Yagnik, VC of Nahar Group. Indians will no longer base their home buying decisions on affordability alone. More factors have come into play like health &amp; safety, community living, sustainability, and integration of smart home technologies. “Home buyers are expected to continue to display strong preferences for projects which offer enhanced accessibility to essential infrastructure, ancillary amenities and thoughtfully designed indoor and outdoor spaces – which will propel the demand for this segment going forward,” says Magazine. Emerging tier-2, tier-3 opportunity Growing affluence in smaller cities and towns is also building demand for branded homes. Many developers will be going beyond top 8 cities where demand for amenities-driven homes is going up. Most of this demand is seen in tier 2 &amp; 3 cities such as Lucknow, Jaipur, Ahmedabad, Coimbatore and Chandigarh. “What aids the real estate market in these smaller towns and cities is their affordable prices as against big cities and the superior infrastructure that many of these Tier 2 and Tier 3 cities provide,” said Chitnis. There is a lot of home-buying interest by NRIs in such cities too, especially Kochi and Ahmedabad. That’s where a chunk of the new demand for the coming year will come from. These regions provide profitable prospects for developers and homeowners, say developers. “Our prognosis for continued development is positive beyond the top 7 and 8 cities. We anticipate a spike in major branded properties due to growing demand and promising development opportunities in emerging economies. This growth is driven by greater connectivity, changing lifestyle preferences, and infrastructure developments,” says Yagnik. ALSO READ: <a href="https://www.businessinsider.in/stock-market/markets/news/midcaps-will-move-but-not-as-fast-in-2024/articleshow/106143826.cms" data-type="tilCustomLink" target="_blank">Bulls &amp; Bubbles: Midcaps will move but not as fast in 2024</a> <a href="https://www.businessinsider.in/india/webstories/mukesh-ambani-to-savitri-jindal-indias-richest-in-2023-and-their-wealth-change/slidelist/106175315.cms" data-type="tilCustomLink" target="_blank">Mukesh Ambani to Savitri Jindal: India's richest in 2023 and their wealth change </a>

Real estate market on the boil but homes will still be ‘affordable’ in 2024

Chennai, Even as the <keyword id="20154" type="General" weightage="20" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword> has been maintaining that the <keyword id="8764262" type="General" weightage="20" keywordseo="covid" source="Orion">Covid</keyword> surge in the state is not fearsome, the public health department has warned the elderly people and those with co-morbidities to wear masks and not to move around in crowded places. While speaking to media persons, Director of Tamil Nadu's Public Health services, T.S. Selvavinayagam, said, "We advise the elderly people and those with co-morbidities to stay away from closed spaces and to wear masks and maintain social distancing when they are outside places." In the last 24 hours, Tamil Nadu recorded 493 fresh cases. With this, the total number of active cases in the state has reached 2876 cases. Among the active Covid-19 cases reported, 137 were admitted to hospitals, two were in intensive care units (ICUs) while 51 were administered oxygen therapy. The daily Test Positivity Rate (TPR) in the state is 8.6. Chengalpattu and Kanniyakumari reported 12 and 11 TPR respectively while Chennai reported 10. Except for Ramanathapuram, Kallakurichi, Tenkasi and Villupuram, all other districts recorded fresh Covid cases in the last 24 hours in Tamil Nadu. Chennai is the highest with 132 new cases followed by Coimbatore (43), Kanniyakumari (41), Chengalpattu (31), Tiruvallur (26) and Salem (23). Seven districts of the state reported fresh Covid-19 cases between 10 and 19 while the other districts reported in single digits. The TN health department has however said that there were no reasons to panic as the state has not witnessed any large rapidly rising clusters as was witnessed during the first three phases of Covid-19. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/ather-finally-focuses-on-affordable-electric-scooters-after-losing-its-lead-to-ola-electric-and-tvs-motor/articleshow/99456189.cms">Ather finally focuses on affordable electric scooters after losing its lead to Ola Electric and TVS Motor</a> <a href="https://www.businessinsider.in/tech/news/17-of-people-store-financial-information-on-their-smartphones/articleshow/99426637.cms">Despite a rise in financial frauds, 17% of people store financial information on their smartphones</a> <a href="https://www.businessinsider.in/tech/news/most-common-passwords-can-be-easily-cracked-by-ai-in-under-a-minute/articleshow/99379900.cms">AI chatbots are cracking the code: How PassGAN can break into 51% of common passwords in under a minute</a>

TN: Elderly, those with co-morbidities asked to wear masks as Covid surges

<ul><li>FSN E-Commerce Ventures that runs <keyword id="6376684" type="General" weightage="20" keywordseo="nykaa" source="Orion">Nykaa</keyword> clocks net profit of ₹5 crore in June quarter, while revenues jump 41% to ₹1,148 crore as demand improves</li><li>Founder and CEO <keyword id="6379793" type="General" weightage="20" keywordseo="falguni-nayar" source="Orion">Falguni Nayar</keyword> says the company has booked good sales in June quarter despite the challenging environment.</li><li>It has accelerated offline expansion with 8 physical stores across cities like Pune, Coimbatore, Delhi, Ranchi with stores count rising to 113 stores across 52 cities.</li></ul>FSN E-Commerce Ventures, the parent company of online retailer Nykaa, on Friday reported a net profit of ₹5 crore in April-June quarter, while revenues grew 41% at ₹1,148 crore backed by signs of demand recovery in all verticals. Sequentially, Nykaa’s net profit fell 34% as it had reported a profit of ₹7.6 crore in the March quarter. Founder and CEO Falguni Nayar said that the company booked good sales in June quarter despite the challenging environment. “Our business continues to grow across the verticals, despite an adverse and challenging macroeconomic environment, demonstrating the strength of our business fundamentals and unique customer-first experiences. The beauty vertical, online and offline, is witnessing growth momentum, while building efficiencies across the value chain,” said Nayar. Its gross merchandise value increased 47% year-on-year to ₹2,155.8 crore in the first quarter of FY23. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY23 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY22 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% change </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue from operations </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,148 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹817 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">41% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Profit </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹5 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3.5 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">42% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EBITDA </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.3% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">71 basis points </td></tr></tbody></table> Nykaa, which has been opening stores to let consumers recognize their brand, has accelerated offline expansion with 8 physical stores across cities like Pune, Coimbatore, Delhi, Ranchi, Ahmedabad and Kolkata. With this, total physical stores count stands at 113 stores across 52 cities. The company has plans to triple the store count to 300 across 100 cities. Further, the company is gearing up for the upcoming festive season and resuming offline shopping behaviour. “As a result of the significant discipline that we ensured in our retail store business during the COVID affected periods, we are now witnessing the positive effect of scale on our unit economics, especially with the return of offline shopping behaviour. The consumer demand for beauty, personal care and wellness is also showing early signs of recovery and we are gearing up for a promising festive season this year,” she said. SEE ALSO <a href="https://www.businessinsider.in/retail/news/aditya-birla-fashion-records-its-highest-ever-q1-sales-hopes-q2-to-be-bigger/articleshow/93374170.cms">Aditya Birla Fashion records its highest ever Q1 sales, hopes Q2 to be bigger</a> <a href="https://www.businessinsider.in/personal-finance/now-nris-can-pay-parents-utility-bills-and-childrens-school-fees-in-india/articleshow/93368504.cms">Now, NRIs can pay parents' utility bills and children's school fees in India</a> <a class="tout-title-link" href="https://www.businessinsider.in/finance/news/shaktis-gati-on-interest-rate-hike-to-continue/articleshow/93366502.cms">Shakti’s Gati on interest rate hikes to continue</a>

Nykaa’s Q1 net profit at ₹5 crore, Falguni Nayar says demand recovering in beauty, personal care

<ul><li>A positive outlook in the hiring trend was seen only after April when India was struggling with the fatal second wave of virus infections.</li><li>Most of the sectors in India, which were badly affected by the COVID-19 pandemic, also showed a strong positive recovery post the pandemic phase.</li><li>Production/Manufacturing and Banking, Financial Services and Insurance (BFSI) emerged as the most actively hiring sectors in 2021, registering a 31% increase in e-recruitment activity.</li></ul>The year 2021 can be marked as the phase of improvement and recovery after the setback of the COVID-19 pandemic. The impact spanned across industries and markets, also weakening the online job demand. A positive outlook in the hiring trend was seen only after April when India was struggling with the fatal second wave of virus infections. However, as per Pawan Goyal, the chief business officer of the employment website Naukri.com, hiring between January and November 2021 saw year-over-year growth of 60% in India. Most of the sectors in India, which were badly affected by the COVID-19 pandemic, also showed a strong positive recovery post the pandemic phase. A positive growth trend has been observed on a national level since May 2021. <cmsannotation type="cmsannotation" annotationid="IT, manufacturing, BFSI sectors saw the maximum growth in terms of workforce expansion" comment="subhead" text="IT, manufacturing, BFSI sectors saw the maximum growth in terms of workforce expansion">IT, manufacturing, BFSI sectors saw the maximum growth in terms of workforce expansion</cmsannotation> “Production/Manufacturing and Banking, Financial Services and Insurance (BFSI) emerged as the most actively hiring sectors in 2021, registering a 31% increase in e-recruitment activity. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sector </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Year-on-year growth </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Telecom/ISP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">27% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Automotive/Ancillaries/Tyres </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IT - Hardware, Software </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BPO/ITES </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">18% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody><tr id="last-child" class="last-child"><td contenteditable="false" colspan="3">Edit</td></tr></tbody><tbody><tr id="last-child" class="last-child"><td contenteditable="false" colspan="3">Edit</td></tr></tbody></table> Telecom/ISP sector followed closely charting 27% growth, while Automotive/Ancillaries/Tyres industry, IT - Hardware, Software and BPO/ITES industry recorded 25%, 23% and 18% growth respectively”, said Sekhar Garisa, chief executive officer (CEO) of Monster.com, another job and employment platform. The automotive sector saw a rise in job postings even when the sector was in slowdown.“ Vehicle launches in hybrid, EV and SUV segments are all gaining traction thereby increasing customer interest and demand. Companies are sitting on advance orders running anywhere from a 2-9 month waiting period for some models, some of which are also accentuated by the global chip crisis. Hence, organisations are hiring due to this enhanced demand, which once the chip crisis is behind us, will show up in automobile sales numbers. ” said Lohit Bhatia, president - workforce management at Quess Corp. Other than IT, manufacturing and BFSI sectors, e-commerce, retail also picked up pace in hiring this year, as there was a rapid improvement in consumer sentiment. <cmsannotation type="cmsannotation" annotationid="Hospitality, Travel and Tourism remained as one of the least growing sectors" comment="subhead" text="Hospitality, Travel and Tourism remained as one of the least growing sectors">Hospitality, Travel and Tourism remained as one of the least growing sectors</cmsannotation> The imposition of lockdown during the second wave led to a halt in outings, tours, vacations and all types of travel in general. “Hospitality sector, travel and tourism and aviation sector remained one of the most severely affected sectors,” Ajay Thomas, business head at TeamLease Services, told Business Insider. He said, “The travel and tourism sector that employs millions of Indians started bouncing back after the first wave, but little did they know that COVID-19 would be back for the second round of devastation. Aviation and other travel sector establishments faced a massive struggle during the pandemic.” Overall annual growth of the medical/healthcare sector was also slow as compared to other sectors. “ Annual growth was comparatively slower for sectors like Medical/Healthcare and Pharma/Biotech. These two sectors were at the forefront during the pandemic, and demand was not as impacted in 2020 when compared to other industries, thus their growth trajectory, while positive, was not as steep,” said Goyal of Naukri.com. <cmsannotation type="cmsannotation" annotationid="Hiring of freshers" comment="subhead" text="Hiring of freshers">Hiring of freshers</cmsannotation> The year 2021 saw opening the door of opportunities for recent graduates or freshers once again. Overall there was a growth of 12% in freshers hiring this year as compared to the last year, according to Garisa of Monster.com. Sectors like IT, software-hardware hired the maximum number of freshers this year, while, BPO, call centre, customer service demonstrated subdued demand for freshers. <cmsannotation type="cmsannotation" annotationid="Overall hiring trend for experienced professionals" comment="subhead" text="Overall hiring trend for experienced professionals">Overall hiring trend for experienced professionals</cmsannotation> According to Goyal, hiring for senior professionals with 8-12 years experience saw the highest uptick across all levels followed by mid-management professionals with 4-7 years experience. <cmsannotation type="cmsannotation" annotationid="Bangalore saw the maximum growth and Delhi saw the least among metro cities" comment="subhead" text="Bangalore saw the maximum growth and Delhi saw the least among metro cities">Bangalore saw the maximum growth and Delhi saw the least among metro cities</cmsannotation> According to Monster.com, all the metros except Kolkata charted double-digit growth. Bangalore led with a 42% point rise, tailed by Chennai (30%), Pune (29%), Hyderabad (24%), Mumbai (20%) and Delhi-NCR (18%) this year as compared to last year. <cmsannotation type="cmsannotation" annotationid="Ahmedabad saw the maximum growth among non-metros" comment="subhead" text="Ahmedabad saw the maximum growth among non-metros">Ahmedabad saw the maximum growth among non-metros</cmsannotation> Ahmedabad recovered the fastest among Tier 2 cities, growing by 90% annually, followed by Chandigarh (40%), Kochi (39%). While Jaipur saw the least growth with 29% followed by Coimbatore (35%) and Vadodara (37%). <cmsannotation type="cmsannotation" annotationid="Attrition rate among different sectors" comment="subhead" text="Attrition rate among different sectors">Attrition rate among different sectors</cmsannotation> Various studies show that the attrition rate in India rose from 10% in 2020 to 20% in 2021. Attrition rate means the number of employees leaving the organisation or company. The IT sector in India witnessed the highest attrition rate in the year 2021 as compared to other sectors. Whereas, the media and entertainment industry enjoyed the least attrition rate this year, according to Monster.com. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/british-neobank-tide-wants-to-hire-600-techies-and-business-execs-in-hyderabad-and-gurugram/articleshow/88392005.cms">British neobank Tide wants to hire 600 techies and business execs in Hyderabad and Gurugram</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/covishield-vaccine-not-as-effective-after-three-months-so-consider-booster-shot-says-lancet-report/articleshow/88404738.cms">Lancet article makes a case that those who took Covishield vaccine need booster shots</a>

Thank these sectors for the biggest rise in formal jobs this year so far

<ul><li>Shriram Properties’ IPO opened subscription for investors on Wednesday and will close on December 10.</li><li>The company is looking to raise ₹600 crore through the public listing, out of which ₹250 crore is fresh issue and ₹350 crore is an offer for sale by promoters.</li><li>Shares of the company are demanding a premium of ₹20 in the grey market today.</li><li>Analysts have mixed views on whether to subscribe for the IPO or not after the company booked losses in the past two years due to COVID-19.</li></ul>Shriram Properties, part of the Shriram Group and one of the leading residential real estate development companies in south India, opened its initial public offering (IPO) today, December 8, and will close on December 10. The company primarily focuses on the mid-market and affordable housing segments. Bengaluru and Chennai are the key markets for the company, while it also operates in Coimbatore, Visakhapatnam, and Kolkata. Shriram Properties is well supported by marquee private equity investors like TPG, Tata Opportunities Fund, Walton Street Capital and Starwood, which cumulatively held 58.35% equity stake. Through this IPO, these investors are partially offloading their stake. Adding to it, the company has attracted multiple financial investments from investors like SUN Apollo Ventures, Mitsubishi Corporation, Amplus Capital Advisors, ASK Property Investment Advisors, Motilal Oswal and Kotak Private Equity Group in its projects. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shareholders selling shares </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Number of shares on sale </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Omega TC Sabre Holdings </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹90.9 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tata Capital Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹8.34 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TPG Asia </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹92.2 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">WSI/WSQI V (XXXII) Mauritius Investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹133.4 crore </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> The company plans to utilise some of the net proceeds from the IPO towards the company and its subsidiaries’ debt payments and some for general corporate purposes. Keeping aside the company's strong position in the southern part of the country and growth prospects, financial performance of the company has been disappointing. It has reported losses for two consecutive years because its business operations were impacted by COVID-19 induced lockdown and restrictions. <div type="image" title="shriram revenue" height="900" width="1200" msid="88167162" hostid="261"></div> Following this, the IPO has received mixed views from the brokerages suggesting whether to subscribe for the IPO or not. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brokerages </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kotak Securities </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Not rated </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Canara Bank Securities </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe for listing gains </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICIdirect </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Unrated </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Choice Broking </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> While the company has already suffered losses due to pandemic related restrictions, it may again get impacted as the new COVID variant cases are increasing day-by-day. “The COVID-19 pandemic may affect company’s business, results of operations and financial condition, in the future, in a number of ways which includes delays in the completion of construction of properties on account of the lockdown and work stoppages, affecting ability of customers to visit sales offices and undertake in-person discussions, inability to access capital on commercially acceptable terms and company’s ability to execute growth strategies and identify and complete acquisitions,” said analysts at ICICIdirect in a brokerage note. Ravi Singhal, vice chairman at GCL Securities said that, “Company is posting losses from the last two years and its revenue has reduced significantly since the 2019 level. These losses may extend further this year looking at the Omicron scenario. This company is part of the reputed Shriram Group, but that cannot be the only point to apply for this IPO. Clearly investors cannot apply for this IPO for listing gain; one may apply for long-term holding based on their risk appetite.” However, some analysts feel that the company’s leading position in the residential segment along with strong execution quality will take the company a long way. “Company is one of the leading residential real-estate developers in south India and focuses on mid-market and affordable housing categories. We believe that the company has a strong track record of delivering the project on time and can maintain strong execution which will get reflected in the pre-sales numbers going ahead. Hence, we are assigning a “SUBSCRIBE” recommendation to the Shriram Properties Limited IPO,” said Yash Gupta, equity research analyst at Angel One. Here is how Shriram Properties’ peers performed this year: <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Peer companies </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Market cap </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">% return in 2021 </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Macrotech Developers </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹69,722 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">210.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Indiabulls Real Estate </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹7,856 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">113.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Sobha </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹8,225 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">113.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Brigade Enterprises </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹11,658 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">103.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Prestige Estates Projects </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹17,860 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">67.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">DLF </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹97,898 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">65.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Oberoi Realty </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹32,049 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">49.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Godrej Properties </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹23,601 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">41.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Kolte-Patil Developers </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹2,397 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">29.00% </td></tr><tr><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Sunteck Realty </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹6,593 crore </td><td style="border-left:solid #cccccc 0.75pt;border-right:solid #cccccc 0.75pt;border-bottom:solid #cccccc 0.75pt;border-top:solid #cccccc 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">26.00% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/no-need-for-new-crypto-regulator-in-india-says-crosstower-ceo/articleshow/88165815.cms">INTERVIEW: Old-school regulatory framework for traditional assets won’t work for cryptocurrencies and blockchain, says CrossTower CEO</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/ipo-bound-delhivery-gets-deeper-into-drone-technology-with-its-latest-acquisition/articleshow/88165083.cms">Delhivery gets closer to drone delivery with the acquisition of an American company</a>

Although Shriram Properties has solid future prospects, Omicron may mess things in the near term

Coimbatore, June 17 (): Karur Vysya Bank (KVB) has entered into an arrangement with Maruti Suzuki to fund buyers of Maruti vehicles. Both existing and new customers would be eligible to avail themselves of loans from KVB. The bank is offering a special product for buyers of Maruti Suzuki vehicles under which 100 per cent on-road finance with a six-month holiday period is provided at attractive interest rate, except on Omni and EECO. The loans are available for salaried and the self- employed. Easy availability of finance is a key driver during these times and this partnership with Maruti Suzuki is a way to offer consumers convenience and cost-effectiveness at the same time, the bank's president and COO J Natarajan said in a press release. Karur Vysya Bank offers customers in-principle loan sanction in 15 minutes and the existing customers of the bank can get their loans disbursed the same day. The entire process from application to disbursement of the loan is digitalized with no manual intervention, Natarajan said. About 80 per cent of the new cars are typically financed via banks in the country. In the current situation of fighting COVID-19 pandemic challenges, such customised finance solutions would help boost customer sentiment, he said. "Our association with Karur Vysya Bank is another positive step towards providing our customers financial flexibility and ease of owning a new car," Maruti Suzuki India's executive director (Marketing and Sales) Shashank Srivastava said in the release. "We are happy that this customer-focused partnership will pave the way for greater access to financing options and peace of mind to our customers," Srivastava said. NVM NVG NVG

Karur Vysya Bank, Maruti Suzuki tie up to offer car loan

<ul><li>As unemployment swells in India, educated millenials are banking on government jobs, thanks to job security and consistent work hours. </li><li>Over 500,000 candidates — including MBAs and engineering graduates and other degree holders — applied for 136 positions of watchman, gardners and sanitation workers. </li><li>India’s unemployment rate stood at 8.5% in October — the highest in three years.</li></ul>As unemployment swells in India, educated millenials are banking on government jobs, thanks to job security and consistent work hours. A recent <a href="https://www.indiatoday.in/mail-today/story/5-lakh-including-mba-engineers-post-graduates-apply-to-become-gardener-and-watchman-in-bihar-1623159-2019-11-28">job posting in Bihar Vidhan Sabha</a> has painted a grim picture of job situation in India. In a recent development, over 500,000 candidates — including MBAs, engineering graduates and other degree holders — applied for 136 positions seeking candidates for watchmen, gardners and sanitation workers. That means, a job that requires 10th grade as the minimum qualification has most of the applicants as ‘overqualified.’ In fact, over 450,000 applicants have appeared for the interviews so far. India’s unemployment rate stood at 8.5% in October — the highest in three years. As the number of jobs in the private sector are sinking and multinationals are sacking employees, more millennials are taking government exams, shows a survey ‘Between Aspiration &amp; Despair: Government Jobs &amp; The Educated Unemployed by the <a href="https://www.businessinsider.in/as-unemployment-swells-in-india-educated-millennials-favour-government-jobs/articleshow/69267943.cms">Centre for Equity Studies.</a> "This is a matter for investigations on how so many applicants are appearing for interviews on a daily basis. There is a job crisis and unemployment in the state and therefore engineers and professional degree holders are applying for Group-D jobs," <a href="https://www.timesnownews.com/education/article/5-lakh-engineers-mba-postgraduates-graduates-apply-for-group-d-jobs-in-bihar-report/518007">said</a> Prem Chand Mishra, who is a member of Bihar Legislative Assembly. On the other hand, as many as 7,000 graduates have applied for <keyword id="1952956" type="PERSON" weightage="20" keywordseo="sanitation-jobs">sanitation jobs</keyword> in Coimbatore City Municipal Corporation (CCMC) in Tamil Nadu, <a href="http://www.catchnews.com/india-news/tamil-nadu-engineers-graduates-among-7000-applicants-for-549-sanitary-workers-posts-179744.html">according to</a> news agency ANI. See also: <a href="https://www.businessinsider.in/education/news/average-education-expenditure-in-india-increases-fourfold-to-8331-per-student/articleshow/72282009.cms">Indians are spending enormously on education even with few jobs in sight</a> <a href="https://www.businessinsider.in/unemployment-in-india-highest-among-urban-youth-says-government-data/articleshow/69631185.cms"> Unemployment in India highest among urban youth, says government data</a> <a href="https://www.businessinsider.in/as-unemployment-swells-in-india-educated-millennials-favour-government-jobs/articleshow/69267943.cms">As unemployment swells in India, educated millennials favour government jobs</a>

This is why India’s MBAs and engineers may be hoping to turn watchman and sanitation workers

While the jury is still out on the good, bad and the ugly sides of demonetisation, we can all agree that digital economy has had its biggest push ever in the country after this disruptive policy was launched a year back. Let’s see how this has impacted some key sectors. <keyword id="44870" type="PERSON" weightage="20" keywordseo="luxury-retail">LUXURY RETAIL</keyword>: The Rise of HENRY High Earning Not Rich Yet aka HENRY is a new economic category that has emerged in post-demonetised India. They comprise people who are typically very aspirational, well-read and who also want to find something that will suit their personality, not necessarily for a boast value. They fall in the age bracket of 25-35 and earn in the range of 15 lac+ per annum, and they have opened an entirely new channel for luxury retailers after digitisation and online retail sales saw an upswing in the aftermath of demonetisation. While the traditionally rich, despite being steady spenders, stick mostly to tried and tested brands, these new bunch tend to take risks and try things out which offers a whole new range of possibilities for luxury retailers. Swagat Sarangi, co-founder of premium invite-only app Smytten, says, “The luxury market in India caters to two kinds of customers – the traditionally rich and the nouveau rich, or old money and new money. And HENRY belongs to the latter category. “The old economy has affinity towards certain brands while the new gen is all about ‘let me first figure out what works for me’. They will want to find what fragrance really works on their body composition rather than simply opting for a Nina Ricci or Chanel No. 5, which have a huge following. There is a massive change in the way shoppers are 'buying' luxury products. For us, 90% of the core audience is HENRY, in the age group 25-35, mostly female in the income bracket of Rs 15 lac annually or more. They have a fair share of disposable income at hand.” Online shopping has been gaining traction in India, even before demonetization, with desi players like Flipkart and Snapdeal fighting it out with the global giant Amazon. But what demonetization did for online outlets was to open the floodgates of offers from digital payment channels who partnered with service providers to ensure that shoppers keep shopping. And brand positioning and marketing focus became increasingly tilted to HENRY because of their tech savvy nature and affinity to the online experience, which has democratized the luxury market. "Luxury brands have realised that they can reinforce their brand positioning, especially after demonetisation, by welcoming this new stream of young players, who come with a fair share of disposable income, good social media presence and the power to help push their business through referrals," says the top executive of a major company that sells international luxury products in India (on the condition of anonymity). Swagat says, “Young crowd with a decent amount of disposable income has access to information, they know what they want and are now figuring out new avenues to fulfill their aspirations.” Luxury retailers are also seeing a paradigm shift in sales demographics with Tier II and III cities catching up with Tier I cities in terms of high end luxury sales. With the lack of luxury shopping spaces in small cities, online shopping makes more sense to the HENRY category in these places, despite apprehensions about fraud on the Internet. “The trust issue is still there because of the marketplace model most of the e-commerce industry operates on. As the luxury retail is limited to the metros, Tier II and III cities rely on the convenience of online shopping for premium and luxury products, which then, by default, plays a huge role in the growth of the luxury markets in smaller towns and cities,” says Swagat. “In early 2016, almost 90% of our purchases came from Tier I, which is typically top metros. Now, almost 35% of our sales comes from Tier II towns like Nagpur, Aurangabad, Jalandhar, Ludhiana and the north-east, which is coming up as a very big market, especially in premium beauty &amp; makeup sector. In the south, Coimbatore, Mangalore and Mysore have caught up quite significantly,” he adds. Online retailers have also seen a trend of Tier II sometimes exceeding Tier I in average basket value. Swagat says, “Our hypothesis is that tier II doesn’t have a showroom to drop by and buy a BVLGARI rose gold fragrance for example. So, they think of buying it online even if it is on a very high price range because for them it might make sense as they might be buying one luxury perfume in a year." Things weren’t that rosy for the retailers when demonetization hit the country. It took more than a month for business to stabilise. “Demonetisation was introduced on November 8, 2016, and that was a terrible month for us. Even though much of our shipment was not in cash on delivery mode, we still got hit by the whole sentiment of money not being available in the system. It was really bad until mid December and then we started seeing holiday shopping with Christmas, New Year etc, and with end of the season sale, the business started kicking in again.” But websites had to continue with incentives to keep shoppers interested until things began to pick up. “In the luxury segment, not many brands want to offer deep discounts to keep the brand positioning intact and we do not introduce discounts without the permission of the brands. Still we did have to offer around 10% added incentive to the consumers than regular times. But things got back on track and in February, there was a spike with Valentine’s Day, and since then business has been good. And with wedding season going on now (November onwards), we are seeing a spike in business which was completely muted in the same period last year due to demonetisation. If you look at the Indian luxury market, reports show it has been growing by 25% YOY and it is already an $18bn industry. But again, in India, luxury space is very narrowly defined. It is primarily about luxury cars, spirits, wine and jewelry but if you go down, there is a huge market that is opening in the premium space. Swagat adds, “Premium segment has seen a massive growth as compared to luxury space, driven by the aspirational HENRY class. Our estimate is, there are about 10mn households earning more than Rs10 lac income annually and who would have a decent amount of disposable income to splurge on these things and these numbers will go up to 20mn households by 2020. A combination of physical luxury stores, social media presence and collaborations in the digital space (without compromising on the exclusivity component) will drive the luxury sector to the cusp of market dominance. Property and <keyword id="6354553" type="COMPANY" weightage="20" keywordseo="real-estate">Real Estate</keyword>: Reality of Realty The sector that saw a deep impact post demonetization was real estate. A sector that mostly operated on hard cash, was jolted to its core with the currency crunch and push for digitization. But companies who played by the book found the impact to be a mild seismic activity than an earth-shattering quake. Nibhrant Shah, CEO &amp; Founder of Isprava, a luxury realtor, says, “We don’t think digitization has had much of an impact on the luxury real estate segment post demonetization. It indeed was a sentimental hit for the first couple of months but, that was all it was. We believe, demonetization would have only hit the fly by night operators who were not ethical in their approach. Trusted players kept following the same process and the HNIs (high net worth individuals) and UHNIs (ultra high net worth individuals) of the world were still able to afford the luxury they wanted.” Real estate was among the worst hit sectors after demonetization. Raj Khosla, Founder and Managing Director of financial services marketplace mymoneymantra says despite the short-term ‘bearish’ hit, the effect of demonetization on real estate will be positive in the long run. “Real estate got back on track after a few months but only partially, as in actual users were acquiring but the investor is still missing. Price buoyancy is determined primarily by investors. So, the effect will be positive in the long run.” Reports on market analysis pointed out that 7% of real estate customers shifted from buying to renting. This trend seems to have emerged as there were talks about an overhaul in property laws. As a positive effect the sector has seen a certain level of consolidation and a rise in purchases by upmarket clients who made the best of the situation at hand. “For a brief two months period right after demonetization, we did experience a sentiment hit in the market, but having said that this was only short lived for Isprava, mostly because of our transparent purchase process and seamless experience. So, when the world thought that the luxury industry, especially the real estate sector would perish, we on the contrary, saw an upward trend, increasing sales in the holiday home market. “We believe this has happened because the industry has become more consumer centric and only the large players have survived. The process and the new set of laws that now define the real estate industry, have separated the wheat from the chaff. The result is what I like to call Real Estate 2.0” The real estate sector is now developing every day. Builders have gone beyond the old-school brick and motor perception and companies are now looking to disrupt the way real estate functions. By bringing technological developments in client relationships, client servicing, operational and building processes, the typical fly by night operators will leave the arena and only trusted players will survive. Shah adds, “Over the years we have also seen a psychological shift in the mind set of people when it comes to the luxury segment in India. Families are now more open to buying and investing in various luxury products and services. The future of the real sector looks bright due to this developmental shift in India.” Investment and <keyword id="25450" type="ORGANIZATION" weightage="20" keywordseo="savings">Savings</keyword>: More Money to be Made While it is difficult to estimate how demonetisation has affected the savings habit of people, it can be said that after demonetisation, people have started to invest a lot more. The simple reason for this is that they had more surplus money in their bank accounts and easy access to investment options like fixed deposits and mutual funds. Money that earlier used to be held in cash found its way into bank accounts. The financial industry also created awareness about investment options and how that extra money lying idle in the bank could be used to earn higher returns. “Enquiries about SIPs (Systematic Investment Plan) vastly enhanced post demonetization. Also, there was a splendid acceleration in insurance policies, especially those products which combine investment and risk cover”, says Khosla. “The mutual fund industry has reported record breaking inflows over the last year and a part of this is because of demonetisation. The stock market bull run has also aided and drawn people towards investing in mutual funds. It is safe to assume that people getting into this habit of investing would also have led to them saving a lot more than they did before. How much an individual or family saves would depend on their income and expenses, but increased <keyword id="6362476" type="ORGANIZATION" weightage="20" keywordseo="investments">investments</keyword> post demonetisation point towards a higher rate of saving as well,” adds Archit Gupta, Founder and CEO, ClearTax. The general outcome from a cursory view into these segments show that economic activity keeps taking new shape amid changing circumstances. The true impact of demonetization will be revealed in the years to come. But with strong fundamentals on our side, the Indian economy is still a juggernaut.

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