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Nestled in the heart of Punjab, <keyword id="11917951" type="General" weightage="20" keywordseo="Amritsar" source="Orion">Amritsar</keyword> is much more than just a city; it's a repository of Sikh history, an embodiment of religious harmony, and a vibrant hub of local culture. From the serene Golden Temple to the patriotic fervor of the Wagah Border, every corner of Amritsar tells a story. Let's explore the top places that make this city a must-visit destination. <cmsannotation type="cmsannotation" annotationid="Golden Temple (Harmandir Sahib)" comment="subhead" text="Golden Temple (Harmandir Sahib)">Golden Temple (Harmandir Sahib)</cmsannotation> The crown jewel of Amritsar, the Golden Temple, is a spiritual haven that attracts millions of visitors every year. Encircled by the serene Amrit Sarovar (Pool of Nectar), the temple's shimmering gold-plated exterior gleams majestically. Witness the soul-stirring 'Gurbani' (Sikh religious hymns) and partake in the Langar (community kitchen), a symbol of equality where everyone, regardless of caste or creed, shares a meal together. <cmsannotation type="cmsannotation" annotationid="Jallianwala Bagh" comment="subhead" text="Jallianwala Bagh">Jallianwala Bagh</cmsannotation> A poignant reminder of India's struggle for independence, Jallianwala Bagh stands as a memorial to the tragic massacre of hundreds of unarmed civilians in 1919. Walk through this serene garden, witness the bullet marks on the walls, and pay homage to the martyrs at the memorial. <cmsannotation type="cmsannotation" annotationid="Wagah Border" comment="subhead" text="Wagah Border">Wagah Border</cmsannotation> Experience the electrifying atmosphere at the Wagah Border ceremony, where the flags of India and Pakistan are lowered in a synchronized military spectacle. The patriotic fervor, enthusiastic crowds, and the ceremonial display make it an unforgettable experience. <cmsannotation type="cmsannotation" annotationid="Akal Takht" comment="subhead" text="Akal Takht">Akal Takht</cmsannotation> Adjacent to the Golden Temple, Akal Takht is one of the five seats of power for Sikhs. The historical significance and the spiritual aura here are profound. It's a place where religious and social issues are deliberated upon and addressed. <cmsannotation type="cmsannotation" annotationid="Partition Museum" comment="subhead" text="Partition Museum">Partition Museum</cmsannotation> Delve into the poignant narratives of the partition of India at the Partition Museum. The exhibits and stories shared here depict the struggles, sacrifices, and the resilience of those affected by the partition. <cmsannotation type="cmsannotation" annotationid="Maharaja Ranjit Singh Museum" comment="subhead" text="Maharaja Ranjit Singh Museum">Maharaja Ranjit Singh Museum</cmsannotation> Dive into the glorious past of Punjab at this museum dedicated to Maharaja Ranjit Singh, the 'Lion of Punjab.' Artifacts, weapons, and paintings from his era offer a glimpse into the rich heritage of the region. <cmsannotation type="cmsannotation" annotationid="Local Cuisine" comment="subhead" text="Local Cuisine">Local Cuisine</cmsannotation> A trip to Amritsar is incomplete without savoring its culinary delights. Indulge in the famous Amritsari Kulcha, succulent Tandoori Chicken, and creamy Lassi from local eateries. Don't miss the street food at bustling markets like Hall Bazaar and Lawrence Road. Amritsar, with its amalgamation of spirituality, history, and gastronomy, leaves an indelible mark on every visitor. From the sanctity of the Golden Temple to the vibrancy of its markets, each aspect reflects the city's rich tapestry of culture and heritage. Plan your trip, immerse yourself in its charm, and create memories that last a lifetime in the heart of Punjab. Remember, the beauty of Amritsar lies not just in its monuments but also in the warmth of its people and the immersive experiences it offers at every turn. Note: The article is based on content generated by AI models like Bard and Chatgpt.

7 best places to visit in Amritsar on your next trip

Nestled in the heart of Punjab, <keyword id="11917951" type="General" weightage="20" keywordseo="Amritsar" source="Orion">Amritsar</keyword> is not only renowned for its spiritual significance, epitomized by the iconic Golden Temple, but also for its bustling markets that reflect the rich cultural tapestry of the region. From traditional attire to delectable street food and modern shopping complexes, the markets of Amritsar offer a diverse and delightful shopping experience for locals and tourists alike. Amritsar's markets are not just places to shop; they are vibrant hubs where the spirit of Punjab comes alive through colorful wares, aromatic spices, and the warm hospitality of the locals. Let's embark on a journey through the top markets that make Amritsar a shopper's paradise. Hall Bazaar: Begin your exploration at Hall Bazaar, located near the Golden Temple. This market is a visual feast, showcasing traditional Punjabi attire with intricate Phulkari embroidery and vibrant Punjabi juttis. Dive into a kaleidoscope of colors as you browse through souvenirs and local handicrafts. Katra Jaimal Singh Market: Known for its textile shops and handloom products, Katra Jaimal Singh Market is a treasure trove for fabric enthusiasts. Patiala suits and Punjabi dupattas adorn the shelves alongside traditional jewelry and accessories, offering a glimpse into Punjab's rich textile heritage. Guru Bazaar: For a culinary adventure, head to Guru Bazaar, where Amritsari street food takes center stage. Indulge in local delights like Amritsari Kulcha, Chaat, and sweet treats such as Jalebi and Pinni. The market's lively atmosphere makes it a foodie's paradise. Lawrence Road: Modernity meets tradition at Lawrence Road, a hub for shopping enthusiasts. This area boasts a mix of branded clothing, local handicrafts, and a vibrant ambiance, making it an ideal destination for a leisurely shopping stroll. Shastri Market: Catering to budget-friendly shoppers, Shastri Market is the go-to place for wholesale goods. Whether you seek textiles or kitchenware, this market caters to diverse shopping needs without breaking the bank. Katra Ahluwalia: Culinary enthusiasts will find their haven in Katra Ahluwalia, known for its wholesale dry fruits and spices. Immerse yourself in the aromatic flavors of Punjab and stock up on high-quality spices to recreate the authentic taste of Amritsar at home. Lahori Gate Market: Book lovers will rejoice at Lahori Gate Market, a paradise for bibliophiles. Numerous bookstores offer a wide range of titles in different languages, making it an ideal spot to explore both rare and popular reads. Rani Ka Bagh Market: Located near the Rani Ka Bagh garden, this market showcases exquisite Punjabi handicrafts, including Phulkari work, brassware, and wooden artifacts. Immerse yourself in the cultural heritage of Punjab as you explore the diverse offerings. New Amritsar Market: For a contemporary shopping experience, visit New Amritsar Market, featuring a modern shopping complex with national and international brands, multiplexes, and eateries. It provides a blend of tradition and modernity. Amritsar's markets weave a vibrant tapestry of tradition, culture, and modernity. Whether you're seeking traditional attire, delectable street food, or a contemporary shopping experience, Amritsar has something to offer for every shopper. These markets not only cater to material desires but also provide a glimpse into the soul of Punjab, making each visit a memorable and culturally enriching experience. So, next time you find yourself in the heart of Punjab, don't miss the opportunity to explore the diverse and enchanting markets that make Amritsar a true shopper's paradise. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Best markets in Amritsar every shopper must visit

India is a land of diverse cultures, rich history, and stunning landscapes. Each city has its unique charm and beauty, offering a different experience to its visitors. Here are ten of the most <keyword id="6481074" type="General" weightage="100" keywordseo="beautiful-cities-in-India" source="Orion">beautiful cities in India</keyword> you should consider visiting in 2024: <cmsannotation type="cmsannotation" annotationid="1. Jaipur, Rajasthan" comment="subhead" text="1. Jaipur, Rajasthan">1. <keyword id="19901640" type="General" weightage="20" keywordseo="Jaipur" source="keywords">Jaipur</keyword>, Rajasthan</cmsannotation> <div type="image" title="1" msid="110675080" hostid="261" sizebytes="2047771" caption="&amp;lt;p&amp;gt;Marvel at the grandeur of Amber Fort in the vibrant Pink City of Jaipur.&amp;lt;/p&amp;gt;"></div>Explore the Pink City of Jaipur, where the majestic Amber Fort, the royal City Palace, and the intricate Hawa Mahal create a tapestry of history and beauty. Get lost in the vibrant bazaars and savour the rich culture of Rajasthan. Best places to visit: Amber Fort: A stunning fort with intricate carvings and expansive courtyards. City Palace: A beautiful palace complex that reflects the rich heritage of Jaipur. Hawa Mahal: The "Palace of Winds," is known for its unique five-story facade with numerous windows. Best Time to Visit: October to March The weather is cooler and more pleasant, making it ideal for exploring the city's forts, palaces, and markets. <cmsannotation type="cmsannotation" annotationid="2. Varanasi, Uttar Pradesh" comment="subhead" text="2. Varanasi, Uttar Pradesh">2. <keyword id="19901642" type="General" weightage="20" keywordseo="Varanasi" source="keywords">Varanasi</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="2" msid="110675094" hostid="261" sizebytes="2195187" caption="&amp;lt;p&amp;gt;Experience the spiritual essence of Varanasi at the evening Ganga Aarti.&amp;lt;/p&amp;gt;"></div>Immerse yourself in the spiritual aura of Varanasi, one of the world's oldest living cities. Witness the mesmerizing Ganga Aarti, visit the revered Kashi Vishwanath Temple, and stroll along the historic ghats for a journey back in time. Best places to visit: Ganges River: Witness the evening Ganga Aarti, a beautiful ritual on the riverbanks. Kashi Vishwanath Temple: A major Hindu temple dedicated to Lord Shiva. Ghats: Explore the steps leading to the river, each with its own significance. Best Time to Visit: October to March The temperatures are moderate, making it comfortable to attend the Ganga Aarti and explore the temples and ghats. <cmsannotation type="cmsannotation" annotationid="3. Udaipur, Rajasthan" comment="subhead" text="3. Udaipur, Rajasthan">3. Udaipur, Rajasthan</cmsannotation> <div type="image" title="3" msid="110675098" hostid="261" sizebytes="2134036" caption="&amp;lt;p&amp;gt;Glide across the serene waters of Lake Pichola with the majestic City Palace in the background.&amp;lt;/p&amp;gt;"></div>Discover the romance of Udaipur, the City of Lakes. Glide across Lake Pichola, marvel at the opulent City Palace, and relax in the serene Saheliyon ki Bari gardens, all set against the backdrop of Rajasthan's stunning landscape. Best places to visit: Lake Pichola: Enjoy a boat ride with views of the City Palace and Jag Mandir. City Palace: An architectural marvel with stunning views of the lake. Saheliyon ki Bari: A beautiful garden with fountains and marble elephants. Best Time to Visit: September to March The post-monsoon period brings lush greenery, and the cooler weather is perfect for boat rides on Lake Pichola and visiting the City Palace. <cmsannotation type="cmsannotation" annotationid="4. Agra, Uttar Pradesh" comment="subhead" text="4. Agra, Uttar Pradesh">4. <keyword id="19940628" type="General" weightage="20" keywordseo="Agra" source="keywords">Agra</keyword>, Uttar Pradesh</cmsannotation> <div type="image" title="4" msid="110675104" hostid="261" sizebytes="1710343" caption="&amp;lt;p&amp;gt;Behold the timeless beauty of the Taj Mahal, a symbol of eternal love.&amp;lt;/p&amp;gt;"></div>Step into history in Agra, home to the breathtaking Taj Mahal. Explore the grandeur of Agra Fort, and enjoy the tranquil beauty of Mehtab Bagh with its perfect view of the Taj at sunset. Best places to visit: Taj Mahal: A symbol of love and one of the Seven Wonders of the World. Agra Fort: A UNESCO World Heritage site with impressive architecture. Mehtab Bagh: A garden offering a perfect view of the Taj Mahal at sunset. Best Time to Visit: November to March The climate is cooler, which is ideal for sightseeing at the Taj Mahal and Agra Fort without the sweltering heat of summer. <cmsannotation type="cmsannotation" annotationid="5. Bengaluru, Karnataka" comment="subhead" text="5. Bengaluru, Karnataka">5. Bengaluru, Karnataka</cmsannotation> <div type="image" title="5" msid="110675108" hostid="261" sizebytes="2263495" caption="&amp;lt;p&amp;gt;Stroll through the lush greenery of Lalbagh Botanical Garden in Bengaluru.&amp;lt;/p&amp;gt;"></div>Experience the blend of modernity and tradition in Bengaluru, the Garden City. Stroll through the lush Lalbagh Botanical Garden, admire the regal Bangalore Palace, and unwind in the expansive Cubbon Park. Best places to visit: Lalbagh Botanical Garden: Famous for its glass house and diverse flora. Bangalore Palace: Inspired by England's Windsor Castle. Cubbon Park: A large green space in the heart of the city. Best Time to Visit: October to February The weather is mild and pleasant, making it a great time to explore gardens, parks, and architectural landmarks. <cmsannotation type="cmsannotation" annotationid="6. Mumbai, Maharashtra" comment="subhead" text="6. Mumbai, Maharashtra">6. Mumbai, Maharashtra</cmsannotation> <div type="image" title="6" msid="110675112" hostid="261" sizebytes="1615754" caption="&amp;lt;p&amp;gt;Take in the iconic view of the Gateway of India by the Arabian Sea.&amp;lt;/p&amp;gt;"></div>Feel the vibrant pulse of Mumbai, the city that never sleeps. Walk along Marine Drive, gaze at the iconic Gateway of India, and admire the architectural splendour of Chhatrapati Shivaji Maharaj Terminus. Best places to visit: Marine Drive: A scenic promenade along the Arabian Sea. Gateway of India: A historic arch monument by the sea. Chhatrapati Shivaji Maharaj Terminus: A UNESCO World Heritage site and a stunning example of Victorian Gothic architecture. Best Time to Visit: November to February The temperatures are cooler and humidity is lower, making it comfortable to enjoy the city's outdoor attractions like Marine Drive and Gateway of India. <cmsannotation type="cmsannotation" annotationid="7. Kochi, Kerala" comment="subhead" text="7. Kochi, Kerala">7. Kochi, Kerala</cmsannotation> <div type="image" title="7" msid="110675117" hostid="261" sizebytes="1349911" caption="&amp;lt;p&amp;gt;Explore the charming colonial streets and historic sites of Fort Kochi.&amp;lt;/p&amp;gt;"></div>Navigate the coastal charm of Kochi, with its rich historical tapestry. Explore the colonial streets of Fort Kochi, visit the storied Mattancherry Palace, and see the ancient Jewish Synagogue Best places to visit: Fort Kochi: Famous for its colonial architecture and Chinese fishing nets. Mattancherry Palace: Also known as the Dutch Palace, it showcases Kerala's art and history. Jewish Synagogue: One of the oldest synagogues in the Commonwealth. Best Time to Visit: October to March The weather is pleasant and dry, ideal for exploring the historical sites and enjoying backwater cruises. <cmsannotation type="cmsannotation" annotationid="8. Amritsar, Punjab" comment="subhead" text="8. Amritsar, Punjab">8. Amritsar, Punjab</cmsannotation> <div type="image" title="8" msid="110675123" hostid="261" sizebytes="1363938" caption="&amp;lt;p&amp;gt;Find peace and reflection at the shimmering Golden Temple in Amritsar.&amp;lt;/p&amp;gt;"></div>Find peace and reflection in Amritsar, the heart of Sikhism. Visit the awe-inspiring Golden Temple, experience the patriotic Wagah Border Ceremony, and remember the past at Jallianwala Bagh. Best places to visit: Golden Temple: The holiest Gurdwara and an architectural marvel. Wagah Border Ceremony: Witness the daily military ceremony at the India-Pakistan border. Jallianwala Bagh: A public garden and memorial to the tragic massacre of 1919. Best Time to Visit: November to March The temperatures are cooler, making it comfortable to visit the Golden Temple, and Jallianwala Bagh, and witness the Wagah Border ceremony. <cmsannotation type="cmsannotation" annotationid="9. Goa" comment="subhead" text="9. Goa">9. Goa</cmsannotation> <div type="image" title="9" msid="110675127" hostid="261" sizebytes="2478575" caption="&amp;lt;p&amp;gt;Relax on the sun-kissed sands of Baga Beach in vibrant Goa.&amp;lt;/p&amp;gt;"></div>Bask in the sunshine of Goa, where pristine beaches meet a vibrant culture. Enjoy the lively Baga Beach, explore the historical Basilica of Bom Jesus, and marvel at the natural wonder of Dudhsagar Falls. Best places to visit: Baga Beach: Popular for its nightlife and water sports. Basilica of Bom Jesus: A UNESCO World Heritage site with the mortal remains of St. Francis Xavier. Dudhsagar Falls: A spectacular four-tiered waterfall. Best Time to Visit: November to February The weather is perfect for beach activities, water sports, and enjoying the vibrant nightlife, with comfortable temperatures and low humidity. <cmsannotation type="cmsannotation" annotationid="10. Shillong, Meghalaya" comment="subhea" text="10. Shillong, Meghalaya">10. Shillong, Meghalaya</cmsannotation> <div type="image" title="10" msid="110675145" hostid="261" sizebytes="2281218" caption="&amp;lt;p&amp;gt;Hills of Shillong.&amp;lt;/p&amp;gt;"></div>Escape to the cool highlands of Shillong, the Scotland of the East. Enjoy the tranquillity of Umiam Lake, take in the panoramic views from Shillong Peak, and be captivated by the cascading Elephant Falls. Best places to visit: Umiam Lake: A serene and picturesque lake. Shillong Peak: Offers panoramic views of the city and the Himalayas. Elephant Falls: A beautiful multi-tiered waterfall. Best Time to Visit: September to May The weather is cool and pleasant, with the period just after the monsoons being especially beautiful with lush landscapes and cascading waterfalls. Each of these cities offers a unique glimpse into the diverse cultural tapestry of India. From historical landmarks and spiritual experiences to natural beauty and modern attractions, there's something for every traveller. So pack your bags and get ready to explore the incredible beauty of India in 2024! <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. What is the best way to travel between these cities? The best way to travel between these cities depends on the distance and your preferences. For longer distances, flights are the quickest and most convenient option. For shorter distances or a more scenic route, trains and buses are good choices. India's extensive rail network connects most cities, and there are numerous bus services as well. 2. Are there any cultural etiquettes or customs I should be aware of while visiting these cities? Yes, India is a country rich in cultural traditions and customs. Here are a few tips: Dress modestly: Especially when visiting religious sites. Remove shoes: When entering homes, temples, and some shops. Respect local customs: Be aware of local traditions and practices. Use your right hand: For eating and giving or receiving items, as the left hand is considered unclean. 3. What kind of accommodations can I expect in these cities? Accommodations in these cities range from budget hostels and guesthouses to mid-range hotels and luxury resorts. Many cities also offer unique stays, such as heritage hotels in Jaipur and Udaipur, houseboats in Kochi, and beach resorts in Goa. Booking in advance is recommended, especially during peak tourist seasons. 4. Is it safe to travel to these cities as a solo traveller? Generally, these cities are safe for solo travellers, including women. However, it's important to take standard precautions: Stay in reputable accommodations. Avoid isolated areas at night. Keep your belongings secure. Be cautious with strangers and avoid sharing personal information.

10 most beautiful cities in India you must visit in 2024

Lok Sabha Elections voting will be held in Punjab in single phase. The date of polling in Punjab will be on May 19, 2019. On this day, the rest of the country will see the seventh and the last phase of polling. Along with the rest of India, votes will be counted in Punjab on May 23 and the results will be announced on the same day. On May 29, the constituencies of <a href="https://eci.gov.in/">Punjab that will vote</a> for <keyword id="4287364" type="PERSON" weightage="20" keywordseo="Lok-Sabha-elections-2019">Lok Sabha elections 2019</keyword> are Gurdaspur, Amritsar, Khadoor Sahib, Jalandhar, Hoshiarpur, Anandpur Sahib, Ludhiana, Fatehgarh Sahib, Faridkot, Firozpur, Bathinda, Sangrur, Patiala. 2014 Lok Sabha election results for Punjab In the Lok Sabha Elections 2014, Punjab voted from its 13 constituencies. The BJP won from 2 places and the Congress bagged 3 seats. Aam Aadami party and Shiromani Akali Dal won 4 seats each. Some important points related to election The election commission of India has announced that the public must beware of social media fake news that those who have a passport will be able to vote online for 2019 elections. Overseas electors need to visit the polling booth on the date of polling and produce his or her passport as the identity document for being able to vote. All the electors need to carry electors photo identity card of any one of the eleven specified photo identity documents approved by the Election Commission. Also, photo voter slips will never be considered as a stand-alone identity documents. With some changes happening with regard to the rules and regulations, the 2019 Lok Sabha election results of India are awaited by the world curiously.

Lok Sabha Elections 2019: polling date for Punjab

New Delhi, Mar 30 () German wholesaler Metro Cash &amp; Carry on Monday asked for a "uniform policy" to be followed by state governments in India for operating stores during the lockdown imposed in the wake of coronavirus pandemic. The company's arm Metro Cash &amp; Carry India said as of now it has adequate stocks of all necessary items, but is still grappling with local authorities in several states over working hours and visits by customers to its stores. Besides, availability of manpower for smooth operation is also an issue as only around 40 per cent manpower is available to operate its cash and carry format wholesale stores. "There should be uniformity in the policy across the states. Even within the same state, there should be the same policy across the cities," Metro Cash &amp; Carry India MD &amp; CEO Arvind Mediratta told . He further said, "While there is clarity from the Centre, at the state level there are a lot of challenges." Out of 28 stores which Metro Cash &amp; Carry operates in India, the company is facing 'severe restrictions' imposed by local authorities at eight stores in cities like Amritsar, Jalandhar, Lucknow, Meerut, Surat, Indore, Vijaywada. "In three stores we are allowed to open only till 12 noon to 1 pm in the afternoon and some places, we are only allowed to deliver kirana (groceries)," he said. Mediratta further said, "In some states like Maharashtra, Delhi and even in cities like Bengaluru, we are allowed to operate stores 24 hours. On the other hand there are states like Andhra Pradesh, MP and Punjab where there are restrictions. There should be uniformity across the states. Even within the same state, there should be the same policy across the cities." In Zirakpur in Punjab, stores are opened for walk-in customers and delivery, while in Amritsar and Jalandhar in the same state, the company is permitted to deliver within fixed hours only, he said. Similarly, in UP, the stores are not allowed to open in Lucknow, but there are no restrictions in Ghaziabad. "I do not know how the government have different policies within the same state," he said, adding "every day the notification keeps on changing also." On manpower shortage, he said there is a "serious impact" because of lesser availability of the staff, which is down to 40 to 45 per cent. "This is not adequate to run a store, we need at least 60 to 65 per cent staff. We are working at curtailed hours," he said, adding "this is certainly affecting our operations". Metro Cash &amp; Carry India is now operating stores only in one shift for eight to nine hours, he added. Commenting on supplies, Mediratta said, "Now we have enough supply. We have received stocks on Friday, Saturday and Sunday and there is no major problem right now. "There were some problems on the first two days of the lockdown as trucks were stopped and not allowed to cross borders, including those trucks with essential items. Then we had a meeting with Minister of Commerce Piyush Goyal and after that it was shorted out. Things are beginning to flow now." The only areas about which the company has some concerns are pulses and edible oil to some extent, he said. KRH RKL RVK

Lockdown: States should have one uniform policy for operation of stores, says Metro Cash & Carry

<a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a> is one of the most important festivals celebrated in India. It is not only an official public holiday not only in India, but in many neighbouring countries like Mauritius, Malaysia, Nepal, Sri Lanka, Guyana, Trinidad &amp; Tobago, Myanmar, Surinam and Fiji. Expedia lists down <keyword id="24194" type="UNKNOWN" weightage="80" keywordseo="destinations">destinations</keyword> that will comfort your <keyword id="6354692" type="ORGANIZATION" weightage="80" keywordseo="Travel">travel</keyword> itch, without missing on the festivities. 
 
Destinations in India 
 
Jaipur: One must visit this place to experience the beauty and energy of the festival. The famous pink city welcomes the tourists with beautifully colored lit and decorated lights. The city is adorned with lamps and local musicians performing on the streets. The markets here sell over a thousand types of earthen lamps in many shapes, sizes and colors and the markets are flooded with traditional clothes and handicrafts. Each year, there's a competition for the best decorated and most brilliantly lit up market. Apart from a feast to the eyes, you can treat your palate to delicious sweets and food items. 
 
Varanasi: The Ghats of Ganga are lit up with thousands of diyas, giving it a mesmerizing view. The light of the countless floating candles and lamps illuminates the holy river beautifully. Tourists enjoy the Special Ganga Aarti on the irradiated Ghats making it a different experience altogether. 
 
Goa: <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a> in Goa is also known as Narak Chaturdasi and the town celebrates the destruction of demon Narakasura by Lord Krishna. The houses are decorated with kandeels (lanterns). Competitions are held to see who can make the biggest and scariest effigy of the demon. The effigies burned at dawn on Narakasura Chaturdashi, the day before the main day of <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a>. Also popular for its casinos, the place attracts a lot of tourists as gambling is also a popular activity during <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a>. 
 
Amritsar: The Golden Temple is draped with brightly lit lights on the <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a> evening making it an extravagant spectacle for the onlookers. The edge of the lake is fringed with countless oil lamps and candles lit by devotees. The reflection of the diyas on the water creates a truly magical environment. It is quite a sight to behold. 
 
Foreign destinations 
 
London: The <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali Festival</a> in London is organised by the Mayor of London in cooperation with the <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a> in London Committee. This year's event will be hosted alongside the National Army Museum to commemorate the role India played in World War I and will pay tribute to the soldiers of the British Empire and Commonwealth. Starting with children parade, the show is followed by number of other dance sequences, including Indian folk dances. 
 
Singapore: Singapore is the one of the destination chosen by Indians to celebrate <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a>. The massive decorations which starts from the streets and extends to the colonies and homes especially in Serangoon Road which is also called little India of Singapore. Special festival events like the Festival Village, the Fire-Walking Festival and the UTSAV Street Parade have been planned by the Singaporean authorities. 
 
Malaysia- Just like India, <a href="http://www.businessinsider.in/searchresult.cms?query=%E2%80%8BDiwali">Diwali</a> is an official holiday in Malaysia and people gather around to celebrate it together. Decorations such as colourful paper lanterns and kolam (rangoli) are put up to decorate homes. Known as Little India in Kuala Lumpur, places like Brickfields, Jalan Tuanku Abdul Rahman, Masjid Jamek, and Monorail are a few places to enjoy the festival. 
 
Nepal: Also known as Tihar, <keyword id="188" type="ENTERTAINMENT" weightage="80" keywordseo="Diwali">Diwali</keyword> is a five-day Nepalese festival, each dedicated to a different God. The traditions vary from those followed in India. It is all about worshiping of different animals and worshiping of the Hindu Goddess of Fortune or Wealth. The last day of the festival is known as Tika day or popularly known as Bhai Tika day. It is also one of the biggest shopping seasons in Nepal. 
 
(The article has been authored by Mr. Manmeet Ahluwalia, Marketing Head, Expedia India)

Places to explore during Diwali

<ul><li>Fabelle launched its first chocolate boutique in Bengaluru and has today expanded to 15 boutiques across top 6 metros.</li><li>Its aim is now to grow its reach further in both the luxury and the <keyword id="6037459" type="UNKNOWN" weightage="20" keywordseo="mass-premium-segment">mass premium segment</keyword>. It is ensuring it is available at all touchpoints to ensure a great experience for its consumers.</li><li> In a market where well-established players are also putting their best foot forward to woo consumers with their mass premium segment offerings, <keyword id="8251479" type="UNKNOWN" weightage="20" keywordseo="Anuj-Rustagi">Anuj Rustagi</keyword>, Chief Operating Officer, Chocolate, Coffee, Confectionery and New Category Development - Foods, <keyword id="186707" type="COMPANY" weightage="20" keywordseo="ITC-Limited">ITC Limited</keyword>, tells us Fabelle's strategy to bite a bigger piece of the Indian market. </li></ul>It was back in 2016 that ITC ventured into the premium chocolates segment with the launch of Fabelle. The brand had been in the making for close to 10 years. To provide an ‘immersive, participative and engaging chocolate experience to consumers’, the brand launched its first chocolate boutique, a global format to retail chocolates in the country in the same year, starting with Bengaluru. The brand now has expanded to 15 boutiques across top 6 metros. Within the next two years, Fabelle extended its offerings to the mass premium segment. This move was in line with the brand’s endeavour to take its offerings to a wider audience. It was then that it made itself available at premium retailers like Nature’s Basket, Foodhall, Spencer’s etc. To further expand its reach, the brand has invested Rs 100 crore on a manufacturing facility. The brand is now on a mission, to bite a bigger piece of the country’s chocolate market that has well-established players like Mondelez, Nestle, and now even Amul putting their best foot forward with the launch of their premium chocolate ranges. Over the past few years, the brand has been using the power of digital to its advantage, to reach out to its target audience. <keyword id="441877" type="PERSON" weightage="20" keywordseo="direct-marketing">Direct marketing</keyword> and word-of-mouth have helped it create a loyal base. We recently caught up with Anuj Rustagi, Chief Operating Officer, Chocolate, Coffee, Confectionery and New Category Development - Foods, ITC Limited, to understand how the brand is navigating a segment that has some strong players already and to understand its strategy to growing its footprint in the market. Excerpts: Q) Walk us through brand Fabelle’s journey from 2016 till today. What kind of growth have you witnessed and how do you plan to reach out to more consumers? Considering the scope and potential to grow the Indian chocolate market, we launched Fabelle in 2016. We launched our first chocolate boutique, a global format to retail chocolates in the country in 2016, starting with Bengaluru and has expanded to 15 boutiques across top 6 metros. After building credibility and consumer trust in the premium luxury chocolates segment, we extended our offerings to the mass premium segment in 2018 by taking our offerings to premium retailers in the country like Nature’s Basket, Foodhall, Spencer’s et al. We also invested Rs 100 crore to set up a greenfield state-of-the-art manufacturing facility in Haridwar with a capacity of 5,000 tonnes per annum. Further to this, we had also set up a cold chain in our warehouses, redistribution centers and also at retail touch points, to deliver our chocolates in the most pristine condition to our consumers. The company invested in the latest global cooling technologies and real-time digital monitoring systems to ensure that the cold chain is efficient and always functioning, so that there’s no product quality deterioration. Once the required logistics were in place, we leveraged ITC’s strong distribution network to expand our retails touch points and are currently available via 10000+ retailers in India. Currently, we are also amplifying our reach via the digital ecosystem through food delivery service apps like Swiggy, Zomato, ITC eStore, Amazon. Our business has grown much ahead of the category and our internal forecast. Q) Do you plan to come up with more 'massy' products with lower price points? We entered the mass premium/FMCG segment in 2018 with two unique formats – Fabelle Choco Deck and Fabelle Soft Centres. Earlier this year, riding at the back of encouraging consumer response which we received after launching Ruby Gianduja in the luxury segment, we extended the experience of Ruby Chocolate to the larger consumer base by launching Fabelle Choco Deck Milk &amp; Ruby Chocolate Our products are already available in 10 SKUs at popular price points, ranging between Rs 25 to Rs 350. Going forward, Fabelle will continue to focus on creating one-of-a-kind chocolate experiences in India that are highly aspirational and in line with global brands and possibly better. We will focus on expanding the presence of luxury segment across all relevant touchpoints with the right range and also build a portfolio of products that span not only in the luxury segment but also in premium mass retail segments under Fabelle. Q) Fabelle has a website but it's more of a discovery platform. Are there plans to start selling on fabelle.in too or will you continue only selling on other ecommerce platforms? Indeed Fabelle’s website is a discovery platform but I our offerings across the luxury and mass premium range are already being retailed through our own D2C ecosystem, which consists of a takeaway menu, ITC eStore, ITC Hotels App or ITC Store on Wheels for purchase. We're also utilizing the traditional e-commerce channels like Amazon, Big Basket, Flipkart to make the luxury range available and delivered to consumers. Emerging channels like EasyDiner, Dunzo etc are also being explored to enable people to buy chocolates. Q) You launched your first brand campaign earlier this year, almost 4 years after launching the brand. What kept you away from traditional advertising till now? Our media choices have been to sharp target our consumers in key geographies using digital as a key medium which also enables consumers to get more information and engage with brands directly, especially in the luxury segments. Besides digital, positive word-of-mouth has been a key part of our marketing communication mix in building the brand’s familiarity amongst the larger audience, alongside our new, trend setting launches like Ruby Gianduja, Trinity Truffles, Independence Day and work with chocolatiers like Billie Mckay, Sarah Todd etc which has given Fabelle the desired visibility. Direct marketing is also a key lever to engage with UHNI and HNI consumers and creating customised experiences in gifting and for self-consumption. As our brand presence extended across segments, across price points, we felt it was an appropriate time to include TV in marketing mix for our mass premium range while continuing focus on digital and earned media. Q) Other players are also strengthening their offerings in the premium <keyword id="6110187" type="UNKNOWN" weightage="20" keywordseo="chocolate-segment">chocolate segment</keyword>. How have you been able to create a niche for yourself? Earlier, Indian consumers purchased imported brands that were available via alternate channels in a range of retail outlets across key metro cities as no major global premium chocolate brand operated officially in India. Erratic supplies, lack of product quality, authenticity, product range suited to Indian consumers, variety for self-consumption and gifting were some of the major concerns of Indian consumers with regards to the global brands available in India via alternate channels. International travel (prior to the pandemic), exposure to global food trends via social media, food blogs and sites, food programs (Masterchef) and an increase in purchasing power are redefining lifestyle choices of the upper middle class and elite consumers. Hence, India has become a key market for major luxury brands leading to a rapid rise in demand for gourmet food and the same is also seen in the chocolates category. Gourmet experiences in chocolates are defined as handcrafted, using finest ingredients, crafted by experts and those that engage all senses. Brand imagery has also become important as increasingly prosperous Indians are choosing brands that are in line with their aspirations of consuming premium global products/offerings while gifting has also emerged as an important trend in premium chocolates segment. With all of the above, consumers were also seeking an immersive experience. To address these need-based gaps, we launched our first chocolate boutique in 2016 which has now expanded to 15 boutiques. We are now looking at attractive markets like Amritsar to further extend our presence. The overall experience in the Chocolate Boutique led by Fabelle Master chocolatiers and boutique associates is aimed to create an engaging experience that not only makes a range of chocolate products available to consumers but also an experience that helps consumer know more about chocolates like the origins, chocolate processing techniques and appreciating the nuances of a luxury chocolate experience. Furthermore, we are the only chocolatier to offer 60+ diverse range of chocolate experiences through 5 varieties of globally popular hand-crafted creations. We are the only brand to retail all 5 types’ chocolates in the world - White, Milk, Dark, Ruby and a new type ‘Dark Milk’. Q) The premium chocolate segment is still a very small part of the chocolates business. How are you wooing more consumers, and increasing your market share? In the luxury segment, during the pandemic, we shifted our presence from physical to digital platforms to take luxury closer to consumers to wish to indulge within the safe confines of their homes. We enabled that shift through presence across digital mediums, e-commerce channels, food delivery sites like Swiggy and Zomato, enabled take-aways from our boutiques and tele-ordering. Our unique Fabelle on Wheels also visits residential societies for consumers to make direct purchase. Besides this, we have also focused on gifting during Diwali for Corporates and individuals alike with launch of innovative products like Continents Desserts Collection, Indian Desserts Collection etc. As normalcy gradually resumes, we have also opened operations at our boutiques while ensuring 100% adherence to safety and hygiene standards. In the FMCG space, we are expanding our distribution reach to all key touchpoints and ensure that the right price product is placed at the right channel. Product offerings which are at price points of Rs 25, Rs 40 and Rs 45 are available in small format outlets as well whereas in the large format outlets we operate in the price points of Rs 70 to Rs 350. As our brand presence extended across segments, across price points, we felt it was an appropriate time to include TV in marketing mix for our mass premium range while continuing focus on digital and earned media. Q) What is your growth strategy going ahead? Do you plan to take your brand to smaller cities? At the moment, we retail out of six major cities in India including Bangalore, Mumbai, Delhi, Kolkata, Hyderabad and Chennai in the luxury and the mass premium segment. Currently, our efforts are focused towards making our chocolates more accessible to consumers based out of these markets and we also plan to expand our presence in other Tier 1, Tier 2 &amp; rural markets.

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