<p><em>Hi, this is Amanda Perelli and welcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a></em></p><p>Behind closed doors, <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword> is telling some influencers how frequently to post on the platform and what types of posts could help them boost their follower counts and engagement rates.</p><p>My colleague Sydney Bradley spoke with three creators who said that Instagram had privately shared specific guidance with them.</p><p>This guidance was a rare glimpse by Instagram into how influencers can grow on the platform and into how its mysterious algorithm works.</p><p>Some creators and industry experts said they felt the volume of posts recommended by Instagram was unsustainable and others said they appreciated the recommendations. </p><p>Here's a glimpse at what Instagram recommended, according to one creator:</p><ul><li><p>3 in-feed posts a week (including in-feed Reels or IGTV posts).</p></li><li><p>8 to 10 Stories a week (and at least 2 a day).</p></li><li><p>4-7 Reels a week.</p></li><li><p>1-3 IGTV a week (including Instagram Live). </p></li></ul><p>"When I first heard the ideal amounts, I had to stop myself from laughing out loud," said artist and small-business owner Rachel Reichenbach.</p><p>She said she felt the volume of content was "unrealistic."</p><p><a href="https://www.businessinsider.com/instagram-gives-some-influencers-recommendations-on-how-much-to-post-2021-1">Read more on the advice Instagram shared with creators here.</a></p><h2><a href="https://www.businessinsider.com/tiktok-influencer-sold-100000-of-slap-masks-in-2-days-2020-12">A pair of TikTok influencers sold $100,000 worth of masks in 2 days</a></h2><div type="image" title="NateTwer_GregAuerbach" height="1502" width="2000" msid="80155600" hostid="261"></div><p><keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> creators Greg Auerbach and Nate Twer earned a living in 2020 by posting sponsored videos for brands.</p><p>And my colleague Dan Whateley wrote that Auerbach and Twer are now moving beyond brand deals to direct-to-consumer sales by selling a mask that you can wear on your wrist when it's not on your face.</p><p>To promote the "Slapmask," the pair turned to TikTok:</p><ul><li><p>They posted a TikTok video on December 9 directing followers to a custom link to the Slapmask's e-commerce page.</p></li><li><p>The TikTok post helped drive over $100,000 in sales without any paid promotion on the app.</p></li></ul><p>"The bulk of the views were in the first few days, and most of the sales came from that video," Auerbach said.</p><p><a href="https://www.businessinsider.com/tiktok-influencer-sold-100000-of-slap-masks-in-2-days-2020-12">Read more about how they used TikTok to market their product here.</a></p><h2><a href="https://www.businessinsider.com/influencer-marketing-holiday-trends-and-rates-in-2020-analysis-2020-12">Influencers and experts say Q4 was packed with deals as the industry came roaring back</a></h2><div type="image" title="influencer holiday sponsorship 4x3" height="1563" width="2084" msid="80155602" hostid="261"></div><p>Q4 is typically the busiest season for an influencer's business with holiday campaigns and sponsorships. </p><p>The influencer-marketing industry took a major hit in early 2020 because of the pandemic, but insiders said it began to rebound with a packed holiday season.</p><p>Sydney and I spoke with influencers, talent agents, and managers about the impact of the coronavirus on the influencer industry.</p><p>Here are some holiday campaign trends and rates they saw in 2020:</p><ul><li><p>One influencer was offered $6,000 for an Instagram package (in-feed photo, a Reel, and a few Stories) - a higher rate than her average starting prices. </p></li><li><p>Brands adapted their strategies this holiday season with elements like livestreaming and giveaways gaining popularity.</p></li><li><p>One agent said merchandise sales had also steadily increased this year, making influencer-led direct-to-consumer products a major revenue source for his digital client.</p></li></ul><p><a href="https://www.businessinsider.com/influencer-marketing-holiday-trends-and-rates-in-2020-analysis-2020-12">Read more about the marketing trends from this past holiday season, here.</a></p><h2><a href="https://www.businessinsider.com/how-to-get-a-job-as-youtube-star-editor-network-2020-12">What it's like working for a YouTube star and how to get a job in the influencer industry by networking</a></h2><div type="image" title="Taylor King" height="2000" width="2666" msid="80155605" hostid="261"></div><p>Taylor King is a <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> video editor and creator known for appearing in and working for Alisha Marie, who has 8 million subscribers.</p><p>I spoke with King who shared what it's like to work for a top creator on YouTube and her networking tips, which included:</p><ul><li><p>Using Instagram to reach people by regularly commenting on photos. </p></li><li><p>Responding to people's Instagram Stories.</p></li><li><p>Starting up conversations by direct messaging people. Instagram users can direct message anyone - no matter how famous they are.</p></li></ul><p>"No one remembers you liked a photo, so I will comment something that stands out, like something that will make them laugh or know I watch their videos," she said. </p><p><a href="https://www.businessinsider.com/how-to-get-a-job-as-youtube-star-editor-network-2020-12">Read more on how King landed her job working for a YouTuber, here.</a></p><h2>More creator industry coverage from Business Insider:</h2><p><strong>Instagram </strong></p><ul><li><p><a href="https://www.businessinsider.com/instagram-influencer-media-kits-3000-to-1-million-followers-2020-12">6 real media kit examples that Instagram influencers use to land brand deals</a> (Dan Whateley, Sydney Bradley, and Amanda Perelli) </p></li></ul><p><strong>YouTube </strong></p><ul><li><p><a href="https://www.businessinsider.com/how-much-money-youtuber-with-one-thousand-subscribers-makes-2021-1">How much money a nano influencer earns on YouTube with 1,900 subscribers</a> (Amanda Perelli) </p></li><li><p><a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5">15 YouTube stars break down how much they get paid per month</a> (Sydney Bradley and Amanda Perelli)</p></li></ul><p><strong>TikTok</strong></p><ul><li><a href="https://www.businessinsider.com/ratatouille-musical-tiktok-earned-1-million-in-ticket-sales-2021-1">The 'Ratatouille' musical that began as a TikTok trend earned over $1 million in ticket sales</a> (Dan Whateley) </li></ul><h2>This week from Insider's digital culture team:</h2><div type="image" title="Kanye West is the subject of unfounded Twitter gossip linking him with Jeffree Star." height="1370" width="1827" msid="80155607" hostid="261"></div><h2><a href="https://www.insider.com/kanye-west-jeffree-star-tiktok-rumor-dating-cheated-kim-2021-1">Here's how the bizarre theory that Kanye West cheated with Jeffree Star got started</a></h2><p>Thanks to TikTok, a rumor has gone viral online about rapper Kanye West and the beauty guru Jeffree Star. </p><p>Insider reporter Kat Tenbarge wrote that there's no actual evidence to suggest that West and Star have ever dated, met up, or had a romance.</p><p>Page Six reported on Tuesday that Kanye and his wife, Kim Kardashian West, were headed toward a divorce. Then a TikTok video claimed that gossip in Los Angeles had been revolving around Kanye and Star "for months."</p><p>The video was created by Ava Louise, the internet troll who last year filmed herself licking a toilet seat in an airplane for a "coronavirus challenge."</p><p>When the YouTube drama personality Keemstar asked Star about the rumor, Star said, "I'm having the best time in Wyoming, come visit sometime!"</p><p><a href="https://www.insider.com/kanye-west-jeffree-star-tiktok-rumor-dating-cheated-kim-2021-1">Read the full story here.</a></p><h2><strong>More from Insider: </strong></h2><ul><li><p><a href="https://www.insider.com/nikita-dragun-caught-without-mask-miami-video-influencers-partying-2021-1">Beauty influencer Nikita Dragun who flew to Miami for New Year's Eve was caught maskless in an elevator</a> (Kat Tenbarge)</p></li><li><p><a href="https://www.insider.com/gaysovercovid-gay-party-boat-exposing-influencers-instagram-mexico-puerto-vallarta-2021-1">An anonymous Instagram account exposing LGBTQ influencers partying in Mexico has set off what some are calling a 'gay civil war'</a> (Moises Mendez II)</p></li><li><p><a href="https://www.insider.com/bean-dad-john-roderick-thread-mbmbam-ken-jennings-tweets-song-2021-1">Old tweets that contained anti-Semitic and offensive language resurfaced from 'Bean Dad'</a> (Palmer Haasch)</p></li><li><p><a href="https://www.insider.com/instagram-influencer-died-pregnant-with-fifth-child-emily-mitchell-thehiddenway-2021-1">An Instagram parenting influencer died while pregnant</a> (Rachel E. Greenspan)</p></li></ul><div type="image" title="pewdiepie" height="1079" width="1438" msid="80155608" hostid="261"></div><h2>Here's what else we're reading: </h2><ul><li><p><a href="https://www.hollywoodreporter.com/news/cameo-on-the-rise-with-celebrities-and-fans-adds-to-c-suite">The personalized shout-out app Cameo says it fulfilled 1.3 million videos in 2020</a> (Natalie Jarvey, from The Hollywood Reporter)</p></li><li><p><a href="https://www.inputmag.com/features/how-pewdiepie-is-trying-to-dodge-his-taxes">A tax expert believes YouTube star PewDiePie is trying to dodge his taxes</a> (Chris Stokel-Walker, from Input Magazine)</p></li><li><p><a href="https://www.latimes.com/entertainment-arts/business/story/2021-01-04/youtube-hollywood-kelly-merryman-netflix-disney">Meet the executive who changed Hollywood's image of YouTube</a> (Wendy Lee, from the LA Times)</p></li><li><p><a href="https://www.gamesindustry.biz/articles/2020-12-14-facebook-gaming-creators-have-earned-usd50m-in-stars-in-2020">Over 2,000 Facebook Gaming creators are making more than $1,000 per month on the platform</a> (Rebekah Valentine, from GamesIndustry)</p></li></ul><p><em>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com</em></p><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard"><strong>Subscribe to the newsletter here</strong></a><strong>.</strong></h2>

Instagram has privately told some influencers how much to post to boost engagement

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>YouTube</span></p><p class="caption">The YouTube Gaming app launched in 2015, but failed to build a core audience.</p></div><p></p></div></div></p><ul class="summary-list"><li>YouTube has announced it will discontinue support for its YouTube Gaming app in March 2019 after less than four years. </li><li>A new web portal, <a href="https://www.youtube.com/gaming" target="_blank" rel="noopener">Youtube.com/gaming</a>, will replace the service and allow users to search through video game specific content.</li><li>More than 200 million users watch gaming content on YouTube everyday, but the company has struggled to endear the sense of community seen on Twitch, a competing streaming service.</li></ul><p>The YouTube Gaming app will cease to be in March 2019, as the streaming service reassesses how to better serve one of its largest audiences.</p><p>YouTube users looking exclusively for video game content can now visit a revamped web portal for YouTube Gaming that separates videos by game, and promotes live streamers at youtube.com/gaming.</p><p>YouTube Gaming launched in 2015 as a competitor to Twitch, a gaming focused streaming platform that has become wildly popular for gamers looking to build a following and monetize their playtime. YouTube boasts more than 200 million viewers for video game content every day and 50 billion hours of gaming videos watched in the last year, but struggles to build the sort of of dedicated gaming communities seen on Twitch.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>YouTube</span></p><p class="caption">The debut look of YouTube Gaming in 2015.</p></div><p></p></div></div></p><p>Major gaming events and individual content creators alike have chosen to partner with Twitch due to its monetization options and a larger focus on community interaction. While YouTube and Twitch both offer a chat service for viewers, Twitch has built a culture across the site with the use of emotes and moderators who voluntarily watch the live chat for bad behavior. Viewers can also subscribe to specific channels for exclusive emotes, and they can purchase a sitewide currency to tip streamers they enjoy.</p><p>The ability to earn money while creating content without relying on viewer counts or ad revenue brought a number of popular non-gaming content creators to Twitch, prompting the company to launch Twitch Creative in 2015, the same year YouTube Gaming rolled out. With the line between gaming specific and creative content blurring, YouTube found itself in competition with Twitch for popular content creators. YouTube began offering its own channel subscriptions in June 2018; viewers receive a special badge next to their name and access to subscriber only chats.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>YouTube</span></p><p class="caption">A view of YouTube's new gaming portal</p></div><p></p></div></div></p><p>The <a href="https://www.youtube.com/gaming" target="_blank" rel="noopener">new YouTube Gaming portal</a> feels familiar to Twitch's layout as well, with a handful of featured videos or streams being promoted at the top of the page, and the rest of the content sorted by game or viewer engagement.</p><p>For gamers who are looking to avoid the rest of YouTube, the portal is straightforward and organized, but it remains to be seen if the site can spark a greater level of engagement between YouTube gaming channels and the millions of viewers using the side for on-demand video. YouTube has committed to highlighting a "Gaming Creator on the Rise" each week to help promote less popular channels.</p><p>Video game content remains a major portion of the greater YouTube audience: Swedish gamer Felix "PewDiePie" <span>Kjellberg has owned the most followed YouTube channel since 2013 and now boasts more than 66 million followers. However, the failure of the YouTube Gaming app shows that the streaming service is still struggling to retain viewer interest and guide them to new content.</span><span></span></p>        <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/apple-new-iphone-xr-xs-max-september-2018-9">Watch Apple unveil the new iPhone XR, XS, and XS Max</a></h3>        <div>                    </div>    </div>

YouTube is overhauling its gaming section - and now it looks more like Twitch

<p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><span>Felix "PewdiePie" Kjellberg</span> is YouTube's biggest star with nearly 30 million subscribers on his channel, where he makes videos about playing video games. He also rakes in $4 million a year in ad sales. </p>
<p>Now the star, who hails from Stockholm, is looking to leave Maker Studios in December <a href="http://blogs.wsj.com/digits/2014/10/03/youtubes-biggest-star-wants-his-own-network/">in search of his own network</a>, according to a report from the Wall Street Journal.</p>
<p>According to <a href="http://blogs.wsj.com/digits/2014/10/03/youtubes-biggest-star-wants-his-own-network/">the Journal,</a> "<span>Maker Studios, a producer of online content that takes a cut of ad sales, counts on PewDiePie as its most important personality. It sold itself to Walt Disney Co. earlier this year in a deal that could be worth close to $1 billion, depending on certain performance targets."</span></p>
<p>Kjellberg's contract ends in December and according to an interview he did with <a href="http://iconmagazine.se/artiklar/stories-in-english/powerful-swede-world-2/" target="_blank" data-ls-seen="1" data-ls-clicked="1">with Swedish magazine Icon</a><span>, he seems lukewarm about continuing his relationship with Maker. Instead he wants to start his own network.</span></p>
<p><a href="http://blogs.wsj.com/digits/2014/10/03/youtubes-biggest-star-wants-his-own-network/"><span>He was quoted as saying,</span></a></p>
<p style="padding-left: 30px;"><span><span>"Yes, but I'd rather not talk too much about it. I'm in touch with a couple of people who I think would be so right for this. I'm eager to get it all up and running. So far, all the networks have been managed in such an incredibly poor way, it's embarrassing really. I'd like to help other YouTubers," Mr. Kjellberg told Icon.</span></span></p>

YouTube's Most Massive Star Makes Millions Of Dollars - Now He Wants His Own Network

'This had to be about vengeance': the mysterious case of the Lego Bandit

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=fqDVIu689ow">YouTube</a></span></p><p class="caption">MyLifeAsEva has 5 million subscribers.</p></div><p></p></div></div>While YouTube stars often share the intimate details of their lives to millions of fans, there's one thing they usually leave out: money.</p><p><span style="font-weight: 400;">We hear conflicting mumblings. We hear that YouTube star PewDiePie has </span><a href="http://www.businessinsider.com/youtube-stars-who-make-the-most-money-2015-10"><span style="font-weight: 400;">reportedly made </span><span style="font-weight: 400;">$12 million</span></a><span style="font-weight: 400;">, and that he's not the only one to score a big payday. </span></p><p><span style="font-weight: 400;">But we also hear that stars with half a million subscribers can sometimes </span><a href="http://fusion.net/story/244545/famous-and-broke-on-youtube-instagram-social-media/"><span style="font-weight: 400;">struggle to make ends meet.</span></a><span style="font-weight: 400;"> There's a disconnect that comes from both the complicated nature of how these stars actually make money, and the lack of standardization in the industry.</span></p><p><span style="font-weight: 400;">We talked to Scott Fisher and Adam Westcott, <a href="http://select.co/">who manage</a> YouTube stars like MyLifeAsEva (</span><a href="https://www.youtube.com/user/mylifeaseva"><span style="font-weight: 400;">5 million subscribers</span></a><span style="font-weight: 400;">) and LaurDIY (</span><a href="https://www.youtube.com/user/LaurDIY"><span style="font-weight: 400;">2.6 million subscribers</span></a><span style="font-weight: 400;">), to get a sense of how the industry is evolving, and where the money is coming from.</span></p><h2><strong>The money</strong></h2><p>While revenue from Google's ads provide a baseline income YouTube stars can count on, Fisher and Westcott say that the key to success right now is being ready for any opportunity: brands, shows, books, appearances - the list goes on.</p><p>There is no set place all the money comes from.  </p><p>One area that's exploded in recent months is selling content to premium streaming video services, like Verizon's Go90 or YouTube Red. To take advantage of this, Westcott says he's worked with each of his clients to develop a handful of original short-form ideas, two or three half-hour ones, and at least one feature-length concept. "We're ready all the time," he says. He never knows when the right call will come.</p><p>This might seem like overkill, but Westcott explains that it's increasingly valuable for YouTubers to jump on a blockbuster opportunity. <span style="font-weight: 400;">Brands, in particular, are starting to look for longer-term deals with stars - the type of opportunities that don't come around twice. </span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=yMEIXM3mmUw">YouTube</a></span></p><p class="caption">Gigi Gorgeous is a spokesperson for Crest.</p></div><p></p></div></div>"They want to work with one person per year," Fisher says, to sign someone to be a spokesperson a brand. Brands, in general, are less focused than they once were on one-time promotional videos on YouTube. In May 2015, one of his clients, Gigi Gorgeous (</span><a href="https://www.youtube.com/user/GregoryGORGEOUS"><span style="font-weight: 400;">2.1 million subscribers</span></a><span style="font-weight: 400;">), became the face of a Crest toothpaste line in Canada (she's Canadian).<br /></span></p><p>This has driven a change in the way Fisher thinks about management.</p><p>"It's not just signing people willy nilly," he says, and hoping that one will work out. "It's about helping to create that big star that you can do so much with, that generates the revenue 50 clients would." Brands have begun to come back, not just to their management company, but to specific stars. And if you become one of those stars, it can be incredibly lucrative.</p><p><span style="font-weight: 400;">"[For brands] it used to be, round up a bunch of influencers and see what happens," Fisher says. Not anymore.</span></p><p>The logical extension of this is a divide between the haves and have-nots, even among YouTubers with high subscriber counts.</p><h2><strong>Who is a superstar?</strong></h2><p><span style="font-weight: 400;">When Fisher and Westcott assess whether a YouTuber has a potential to be a star in the wider world, they look at both traditional "star quality" and what the market needs.</span></p><p>"Brands have a huge need for mothers," Westcott says. "There are less than a dozen successful moms on YouTube," he continues. "There are 'mommy bloggers,' yes, but as far as video, no." And brands want the spending dollars of moms who relate to a YouTube personality.</p><p><span style="font-weight: 400;">But does the deep intertwining of corporate brands with the income of YouTubers threaten their audiences?</span></p><p><span style="font-weight: 400;">Gaby Dunn (</span><a href="https://www.youtube.com/user/justbetweenusshow"><span style="font-weight: 400;">529,000 subscribers</span></a><span style="font-weight: 400;">) </span><a href="http://fusion.net/story/244545/famous-and-broke-on-youtube-instagram-social-media/"><span style="font-weight: 400;">wrote a compelling article for Fusion</span></a><span style="font-weight: 400;"> about her experiences with sponsored videos angering some of her fans.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=szSOZd_6-vA">YouTube</a></span></p><p class="caption">LaurDIY has worked with brands like Starbucks.</p></div><p></p></div></div>"Every time Allison and I post a branded video - a YouTuber's bread and butter - we make money but lose subscribers," </span><a href="http://fusion.net/story/244545/famous-and-broke-on-youtube-instagram-social-media/"><span style="font-weight: 400;">she explains</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;"> "A video we created for a skincare line, for instance, drew ire from fans writing 'ENOUGH WITH THE PRODUCT PLACEMENT,' despite this being our third branded video ever."</span></p><p><span style="font-weight: 400;">I asked Fisher and Westcott whether their clients experienced this, or whether fans understood that this was simply a reality of the business - and of them getting to enjoy content for free.</span></p><p><span style="font-weight: 400;">"I don't think the fans worry about the talent making a living," Fisher says. 'They are more concerned about if they are being entertained or not. As long as the content is exciting for them, if they get to see Eva go to Hawaii on this amazing trip, they don't mind if she is wearing Sperrys the whole time. It's a primal instinct: are you having fun, are you liking this content or not."</span></p><p><span style="font-weight: 400;">The trick, then, seems to be becoming one of the superstars who is able to score brand deals with favorable terms. Indeed, having a star wear Sperrys is not particularly invasive. But to do this you need to be in a position of relative power, which is easier said than done.</span></p><p><span style="font-weight: 400;">"</span><span style="font-weight: 400;">We say no to a lot of incoming stuff," Fisher says. </span></p><h2><strong>The big question mark</strong></h2><p><span style="font-weight: 400;">Westcott says the focus moving forward is going to be on conversion - translating eyeballs watching YouTube into dollars. </span></p><p><span style="font-weight: 400;">In the past, stars, managers, and brands have relied on sheer numbers to make money.</span></p><p><span style="font-weight: 400;">"These books, these independent films. Just because there is an influencer attached they get made," Westcott says. The thought is, "If I get 2% [of my YouTube] audience to buy a book it warrants a bestseller." That's part of the reason there is such a glut of YouTuber books on the market. </span></p><p><span style="font-weight: 400;">"You have some YouTubers that are putting out 'memoirs' and they are 21 years old," Westcott laughs. "How much of a life story do you have to tell at 21, I don't know."</span></p><p><span style="font-weight: 400;">But those audiences haven't always translated. Westcott points to Verizon's Go90 app.</span></p><p><span style="font-weight: 400;">"Even they have started to take a step back and say, 'Wow, we invested all these millions of dollars, and we forgot about the paid media and marketing component. We assumed that by attaching all these creatives and influencers, the eyeballs would come.' Now that they've got the content, there is this second wave of how do [they] better market it."</span></p><p><span style="font-weight: 400;">Figuring out how to pull audiences into other places is the next challenge. Part of that burden is on services like Go90, or corporate brands, but some will need to be figured out by the stars themselves. </span></p><p><span style="font-weight: 400;">If you want to be one of the "haves" in this superstar economy, you will have to prove not just that you have an audience, but that it will follow you with its dollars.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/bethany-mota-youtube-fans-video-reviews-2014-12">Why Bethany Mota Has A Legion Of 10 Million Fans Waiting For Her Next YouTube Video</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="hicnE2cjooZzifQdpt7bqS6GMVS8frup" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "PewDiePie subscriber count" and got 5 results

Instagram has privately told some influencers how much to post to boost engagement

Amanda Perelli

YouTube is overhauling its gaming section - and now it looks more like Twitch

Kevin Webb

YouTube's Most Massive Star Makes Millions Of Dollars - Now He Wants His Own Network

Caroline Moss

'This had to be about vengeance': the mysterious case of the Lego Bandit

David Kushner

How to make millions as a YouTube star

Nathan McAlone