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Coffee Mugs hold a special place for every coffee or even tea lover. There’s something very personal about coffee mugs, maybe because they comfort us while sipping our favorite brew or maybe we get reminded about the conversations that go with it. <br /><br />From a staple at your work desk to your bedside, there is something magical about them! Choosing the right type of coffee mug is a personal thing, however, the options are plenty. <br /><br />Whether you like the classic glass ones or colourful ceramic sets or the ones with personalised quotes or prints - the right coffee mug sure makes your favourite brew taste better. <br /><br />Here’s our list of coffee mugs and sets that we feel every coffee or tea lover should have. Read on. <br /><br /><br /><bulletContentEmbed name="B07LBVCWQ4" columns="1"><bulletContentHeading name="B07LBVCWQ4_head">        <div type="image" title="Top Pick" msid="78109820" hostid="261"></div></columnHeadThumb>B01GZM69FG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07LBVCWQ4_body"><bulletContentRow name="B07LBVCWQ4_0676869415714948"><bulletContentRowHeading><bulletContentRowHead col="1">Clay Craft Director Hilton 389 Bone China Coffee Mug Set,Set of 6, Multicolour -(Size:220ml/6.6cm)- (CM-Director-Hilton-389)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set of 6 coffee mugs beautifully combines muted beiges, off-whites with contrasting blues, reds and blacks, creating a striking striped pattern. Made of bone china, this set is chip-resistant and highly durable. Safe to use in a microwave, oven or a dishwasher, these mugs are also free from lead and cadmium. Ideal to use at home or even to gift someone, each mug in the set has a capacity of 220 ml.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07LBVCWQ4_4115951483141715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Striped Multicolour Mugs Made of Bone China</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00E96GRDK" columns="1"><bulletContentHeading name="B00E96GRDK_head">          <div type="image" title="Editor&amp;#39;s Pick" msid="77417055" hostid="261"></div></columnHeadThumb>B00E96GRDK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00E96GRDK_body"><bulletContentRow name="B00E96GRDK_8563268937950556"><bulletContentRowHeading><bulletContentRowHead col="1">Borosil Vision Tea N Coffee Glass Mug Set Of 6 - Microwave Safe, 190 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This transparent glass set is a favourite amongst coffee and tea lovers of all ages. Made from special non porous borosilicate glass, these mugs do not absorb stains and odour, which makes them look as good as new. Glass remains clear and sparkling even after regular use. This classic mug set has a capacity of 190 ml each and is microwave, freezer and dishwasher friendly. With the ability to hold against extreme temperatures of up to 350 degree centigrades, this mug sets works for both- a steaming cup of coffee or an ice tea.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00E96GRDK_1939478538299288"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Stylish and Durable Coffee Mugs</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07YVK2HZP" columns="1"><bulletContentHeading name="B07YVK2HZP_head">  <div type="image" title="Popular Pick" msid="78109793" hostid="261"></div></columnHeadThumb>B0774YK6N9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07YVK2HZP_body"><bulletContentRow name="B07YVK2HZP_6445220671740227"><bulletContentRowHeading><bulletContentRowHead col="1">Clay Craft Master MW Bone China Coffee Mug Set, 150ml, Set of 6, Multicolour6 Pcs. Coffee Mugs- (CM-MASTER-MW-J051)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Inspired by the minimal monochrome pattern, the delicate shape of these white mugs with a black and grey floral bamboo design make it beautiful as well as functional. Made of bone china, this set of 6 coffee mugs is highly chip resistant and durable. Safe to use in a microwave, oven and even a dishwasher, this set is lead and cadmium free. With a capacity of 150 ml each, this mug set is perfect for your home or office use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07YVK2HZP_6192112668479198"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Monochrome Floral Design Set of 6 Mugs</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B084W7W3QL" columns="1"><bulletContentHeading name="B084W7W3QL_head"><div type="image" title="Must Have" msid="81532968" hostid="261"></div></columnHeadThumb>B084W7W3QL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B084W7W3QL_body"><bulletContentRow name="B084W7W3QL_3964268675086252"><bulletContentRowHeading><bulletContentRowHead col="1">Home Centre Corsica Heva Conran Solid Coffee Mugs - Set of 4 (10 cm L x 6 cm W x 8 cm H)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Made up of premium quality Bone China material, this is a set of four coffee mugs from Home Centre. The set contains two yellow and two green coffee mugs. With a cute and happy vibe, these mugs look extremely quircky. If you like using vibrant and stylish products, this set is the one for you. These mugs are dishwasher safe and easy to clean.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B084W7W3QL_7055543733886541"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Highly durable set of four coffee mugs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07YVK2HZP" columns="1"><bulletContentHeading name="B07YVK2HZP_head">        <div type="image" title="Also Consider" msid="78109834" hostid="261"></div></columnHeadThumb>B07YVK2HZP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07YVK2HZP_body"><bulletContentRow name="B07YVK2HZP_6191297573132401"><bulletContentRowHeading><bulletContentRowHead col="1">Anwaliya Ceramic Coffee Mug - 6 Pieces, Multicolour, 250 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you like muted tones with a dash of colour, then this handmade ceramic mug set is your go-to. The colours inside the cup perk up the off-white outer surface and make them look elegant. Available in a set of 6 with a capacity of 250 ml each, the design of these sleek mugs is inspired by the traditional clay cups. Microwave safe, this set is made of clay with no usage of chemicals. The sleek design with a comfortable grip makes it perfect to enjoy tea, hot chocolate or even green tea.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07YVK2HZP_2386927762928881"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This mug set is a perfect blend of minimal style &amp; soft colours</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best coffee mugs for cosy conversations & more

<br /> Much can happen over a cup of <keyword id="6354798" type="ORGANIZATION" weightage="100" keywordseo="coffee">coffee</keyword> – so goes the popular saying. But have you ever considered your everyday <keyword id="2026289" type="UNKNOWN" weightage="100" keywordseo="Cup-of-Joe">Cup of Joe</keyword> as a <keyword id="2026290" type="UNKNOWN" weightage="100" keywordseo="Millionaires-drink">millionaire’s drink</keyword>? At least, some people are spending millions on coffee, either collectively or individually, without even realising how much is spent. But if you are not careful, your <keyword id="2026311" type="UNKNOWN" weightage="100" keywordseo="Daily-coffee">daily coffee</keyword> habit can really dent your bank account.<br />
 <br /> Of course, the physical coffee market all over the world is sluggish right now due to a huge surplus from <keyword id="6355226" type="COUNTRY" weightage="80" keywordseo="Brazil">Brazil</keyword> and recent high yields from South and <keyword id="162386" type="UNKNOWN" weightage="100" keywordseo="Central-America">Central America</keyword>. But that is not likely to bring down store prices in 2014. Most of the big companies make long-term purchases throughout the year and the current slump in coffee prices, as much as 30%, won’t benefit <keyword id="2026305" type="UNKNOWN" weightage="100" keywordseo="Coffee-drinkers">coffee drinkers</keyword> in the short term.<br />
 <br /> But don’t lose heart. You are, after all, in the millionaires’ club and here are five interesting facts about coffee (and accessories) that involve big bucks. Have fun while you read and the next time you are in Costa or <keyword id="6377922" type="CITY" weightage="100" keywordseo="Starbucks">Starbucks</keyword>, just remember this is no longer the black and bitter drink you have always bought for a few bucks but a noble beverage that attracts the rich and the famous.<br />
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<strong>See who’s drinking &amp; how much you are shelling out</strong><br /> Starbucks’ booming business might have led you to believe in America’s growing love affair with coffee, but a recent survey by Euromonitor shows the country is nowhere among the top 15 coffee-drinking nations. So who tops the obsession list now? <keyword id="77570" type="COUNTRY" weightage="100" keywordseo="The-Netherlands">The Netherlands</keyword>, with per capita consumption of 2.414 cups a day that almost equals the combined consumption of the US, the UK, Spain and <keyword id="6354785" type="COUNTRY" weightage="80" keywordseo="France">France</keyword>. The US is at No. 16, with a per head consumption of 0.931 cup a day. However, the US still spends a whopping $4 billion on <keyword id="2026325" type="UNKNOWN" weightage="100" keywordseo="Coffee-import">coffee import</keyword>. An average coffee drinker spends about $4,500 a year on coffee or $180,000 throughout his/her career. What about savings, we wonder.<br />
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<strong>World’s most expensive coffee – will it turn you off?</strong><br /> If you are an animal lover, you should stay off the smoothest coffee called <keyword id="1347492" type="PERSON" weightage="100" keywordseo="Kopi-Luwak">Kopi Luwak</keyword> (Indonesian for <keyword id="672295" type="UNKNOWN" weightage="100" keywordseo="Civet-coffee">civet coffee</keyword>) that can cost as much as $30-100 for a cup in <keyword id="6354968" type="COMPANY" weightage="80" keywordseo="London">London</keyword> and <keyword id="6355838" type="COMPANY" weightage="80" keywordseo="New-York">New York</keyword>. But just like the discovery of original coffee beans, a freak event led to the discovery of the most luxurious coffee. In colonial <keyword id="8692" type="COUNTRY" weightage="100" keywordseo="Indonesia">Indonesia</keyword>, workers were forbidden to consume coffee beans collected from the plant. However, wild <keyword id="2026332" type="UNKNOWN" weightage="100" keywordseo="Asian-palm-civets">Asian palm civets</keyword> often ate the ripest <keyword id="2026341" type="UNKNOWN" weightage="100" keywordseo="Coffee-cherries">coffee cherries</keyword> and the semi-digested beans were picked up from their excretion, cleaned and roasted by plantation workers. It was soon learnt that these beans get a unique aroma and rich, heavy flavour with hints of caramel and chocolate. Today, Kopi Luwak is mostly mass produced by feeding the caged civets.<br />
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<strong>Clover, Clover… on the counter</strong><br /> Forget the instant, the espresso; it’s the age of brew, at a cost, of course. But you won’t mind shelling out more at Starbucks if you are trying a Clover cup of brew. Clover is a state-of-the-art coffee-maker that uses vacuum-press technology to brew one cup at a time. It also lets one select the brewing time and temperature to coax the best flavour out of the particular bean. Each machine costs around $11,000, but as Starbucks has bought the company six years ago, one can imagine the kind of investment it has made to serve ‘personalised’ coffee. By the end of 2014, the company is planning to double the number of its locations around the world that offer the premium Clover brewing system. As of now, Clover machines are used in 25 US markets and 10 international destinations, including the UK, the <keyword id="44173" type="COUNTRY" weightage="100" keywordseo="Netherlands">Netherlands</keyword>, Russia, Poland, Canada, Japan, Hong Kong, Thailand, Singapore and <keyword id="6387116" type="COUNTRY" weightage="80" keywordseo="Kuwait">Kuwait</keyword>.<br />
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<strong>A million-dollar date</strong><br /> <keyword id="271" type="POSITION" weightage="100" keywordseo="actor">Actor</keyword> <keyword id="23387" type="PERSON" weightage="100" keywordseo="Matt-Damon">Matt Damon</keyword>, the latest recipient of the prestigious Crystal Award at the 2014 <keyword id="69007" type="ORGANIZATION" weightage="60" keywordseo="World-Economic-Forum">World Economic Forum</keyword> in <keyword id="100810" type="COMPANY" weightage="60" keywordseo="Davos">Davos</keyword>, is one Hollywood star who mostly turns down advertisement offers and product endorsement deals. But even he got caught in a date with coffee and recently appeared in a 20 second TV commercial for an espresso coffee machine brand in the UK. His <keyword id="209459" type="POSITION" weightage="100" keywordseo="co-actor">co-actor</keyword> was the legendary <keyword id="11804" type="PERSON" weightage="80" keywordseo="George-Clooney">George Clooney</keyword> and the commercial was directed by <keyword id="894822" type="UNKNOWN" weightage="80" keywordseo="Grant-Heslov">Grant Heslov</keyword>. The outing earned Damon $3 million – not exactly a bad deal. Interestingly, Clooney has been the face of the <keyword id="2026356" type="UNKNOWN" weightage="100" keywordseo="Nestl-coffee-brand">Nestlé coffee brand</keyword> outside the US since 2006.<br />
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<strong><keyword id="2026357" type="UNKNOWN" weightage="100" keywordseo="Still-Life-with-Coffee-Pot">Still Life with Coffee Pot</keyword> – even that fetches a million</strong><br /> Who says a <keyword id="2026362" type="UNKNOWN" weightage="100" keywordseo="Coffee-pot">coffee pot</keyword> can't fetch you millions? At least a suitably inspired artwork does. This painting by Scotsman <keyword id="2026301" type="UNKNOWN" weightage="100" keywordseo="Samuel-John-Peploe">Samuel John Peploe</keyword> dates back to 1905 and was auctioned at <keyword id="771850" type="UNKNOWN" weightage="100" keywordseo="Christies">Christie’s</keyword> in 2011 for just under £1 million. The price for the painting, including the buyer’s premium, was £937,250 and it easily broke the earlier record of <em><keyword id="2026292" type="UNKNOWN" weightage="80" keywordseo="The-Singing-Butler">The Singing Butler</keyword></em>, a work by former <keyword id="199578" type="POSITION" weightage="60" keywordseo="Coal-miner">coal miner</keyword> <keyword id="2026298" type="UNKNOWN" weightage="60" keywordseo="Jack-Vettriano">Jack Vettriano</keyword>. The real-life coffee pot is still around and belongs to <keyword id="2026299" type="UNKNOWN" weightage="60" keywordseo="Elizabeth-Peploe">Elizabeth Peploe</keyword>, the <keyword id="1150" type="POSITION" weightage="80" keywordseo="Artist">artist</keyword>’s daughter-in-law.<br />
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<strong>Images:</strong> Wikipedia, Gizmodo

5 Million-dollar
Coffee Facts You Might Have Missed

New Delhi, Oct 10 (IANS) Apple Store Online in India has announced a Diwali offer where people buying an iPhone 11 will get an AirPods absolutely free in the country.<br /><br />The popular AirPods (2nd generation) are powered by the all-new Apple H1 headphone chip and use optical sensors and motion accelerometers to detect when they're in ear.<br /><br />The Apple offer starts from October 17 when the country will enter a festive sale season.<br /><br />The iPhone 11 currently starts from Rs 5,802 a month or Rs 49,300 with trade-in while AirPods begins from Rs 14,900.<br /><br />The 6.1-inch iPhone 11, which is now being assembled by Foxconn at its Chennai manufacturing plant, introduces a powerful dual-camera system, fastest-ever A13 Bionic chip with third-generation neural engine and all-day battery life to help you with the most daunting tasks.<br /><br />Featuring the toughest glass ever in a smartphone, iPhone 11 is rated IP68 for water resistance (up to two metres for up to 30 minutes) and is protected against accidental spills from common liquids such as coffee and soda.<br /><br />Riding on the success of iPhone 11 in India, Apple remains the leading brand in the ultra-premium segment in the country. <br /><br />Within models, iPhone 11 was the highest-selling model in the ultra-premium segment (Rs 45,000 and above) for the June quarter in the country this year.<br /><br />Just in time for the festive season, signature gift wrap and personalised engraving will also be available for select products on Apple Store Online.<br /><br />Engraving of emojis or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu will be available for AirPods.<br /><br />On the online India store this month, customers can also enjoy free online 'Today at Apple' sessions led by local creative professionals, focused on photography and music.<br /><br />The first Apple Store Online went live in India last month, offering a full range of products, support and premium experience to consumers and the large aspirational fan base across the country, including trading old phones for a new iPhone. <br /><br />--IANS<br /><br />na/

Apple offers free AirPods as Diwali gift with iPhone 11 in India

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image"><p class="source"><span>HSBC</span></p></div><p></p></div></div>HSBC is developing a major new app called "Nudge" that aims to help people save money by keeping track of their everyday spending.</p><p>The high-profile development was actually born out of a simple exercise between HSBC's new digital chief and his wife.</p><p>"My wife used to leave Post-It notes on the fridge, nudging me not to eat the rest of the desserts in the fridge," said Raman Bhatia, head of digital <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> at HSBC in an interview with Business Insider.</p><p>"The notes would say, 'you've had one pot already, don't eat another.' Basically it was a push notification, it's the same principle [as those used on Nudge]."</p><p>Nudge sends tailor-made notifications to users on their spending habits, telling them how much they are spending on a day-to-day basis and comparing it to past days or similar people.</p><p>For example, it can tell you that today you spent £25 ($36) more on food than you did last week, or that you have spent £50 more on coffee in one week than someone else in the same age or demographic does.</p><p>The idea is to "encourage customers to make small, regular financial decisions that will result in a change to long-term spending habits," says HSBC.</p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>HSBC</span></p><p class="caption">Examples of the notifications you would receive from the Nudge application from HSBC.</p></div><p></p></div></div>"We are the first bank to marry behavioural science with everyday banking," says Bhatia. "The theory of Nudge is very simple. Whether you are deciding to eat that next doughnut or save for a rainy day, people are motivated by the present rather than planning for the future."</p><p>"We thought, 'how do you make everyday financing more engaging and contextual for customers,' so we partnered with leading academic Professor Paul Dolan [from the London School of Economics and Political Science] to look at how to address everyday financial behaviour."</p><p>The app took around 6-8 weeks to build and was trialled with 500 HSBC employees over a 3-month period at the start of the year.</p><p>Bhatia says: "We found that a combination of positive reinforcement and messages of loss aversion, and comparing your [spending] activity to people like you on a real-time basis helped people trying to save."</p><p>Bhatia added that the feedback from the pilot scheme of Nudge was "overwhelmingly" positive and says the more personalised the notifications are, the more the users saves money.</p><p>"We deliberately tried to be 'nannying' with the notifications and the users of the app found that the more highly personalised the messages were, the more people were acting on [notifications]. For example, personalised messages [that had greater effect] were like 'if you spend this much on coffee, you will not meet your saving goal,' rather than 'you are spending a lot of money on coffee,'" said Bhatia.</p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>HSBC</span></p><p class="caption">Rama Bhatia, Head of Digital, UK at HSBC.</p></div><p></p></div></div>It is with this in mind that Bhatia and his team are making tweaks to the app before a public roll-out to HSBC customers.</p><p>Nudge is potentially a big deal for HSBC, which is currently a lot less prominent in the fintech - financial technology - sector than other banks, many of which are ploughing <a href="http://uk.businessinsider.com/goldman-blockchain-beyond-the-hype-practical-uses-2016-5">huge amounts of investment into more esoteric concepts such as blockchain</a>, the technology that underpins bitcoin.</p><p>While not as flashy, HSBC's tech developments are helping customers, says Bhatia. For example, HSBC claims it has saved retail customers over £100 million by automatically signing customers up to text message alerts that tell them if they are over their agreed lending limits.</p><p>Usually, if a customer breaches an agreed overdraft limit, they are charged a £5 penalty per day they remain over the limit. This can sting you at the end of the month if you don't check your balance regularly.</p><p>But the text from HSBC notifies the customer to the breach and if they deposit the relevant funds to take them back into their agreed limit they can avoid the charge.</p><p>As for Nudge, Bhatia is tight-lipped on the actual launch date. He didn't even give what quarter or year the bank is working towards for a full launch. HSBC customers will have to wait for now.</p><p class="tagline"><div id="categorypromo"><p></p></div></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/tim-sykes-instagram-star-million-cash-bank-withdrawal-2016-5">Why this Instagram star withdrew $1.2 million in cash - then deposited it the next day</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="xteTBsMzE66LW5zu1o_toAUh5j4YKAgp" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

HSBC's new Nudge app was inspired by Post-It notes from a bank chief's wife

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<br /> <keyword id="2498362" type="UNKNOWN" weightage="20" keywordseo="co-working">Co-working</keyword> spaces are all set to ride the tide of the Indian start-up revolution or so it seems. They are no longer restricted to small start-ups or freelancers. Today, even larger corporates and start-up giants are open to house their employees in the co-working space, given that they now offer private spaces that suits the team size from 3 to 150 individuals and are equipped with access cards, personalised meeting rooms, conference rooms, etc.<br />
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<a href="http://www.businessinsider.in/more-than-50-people-in-delhi-sleep-in-their-denims-according-to-this-survey/articleshow/57793628.cms">ALSO READ: More than 50% people in Delhi sleep in their denims in Indian metros, according to this Westside Denim Survey</a><br />
<br /> <keyword id="1252549" type="UNKNOWN" weightage="20" keywordseo="Innov8">Innov8</keyword> <keyword id="6405428" type="PERSON" weightage="20" keywordseo="Koramangala">Koramangala</keyword> has become the workspace destination for <keyword id="6357120" type="UNKNOWN" weightage="100" keywordseo="PayTM">Paytm</keyword>. Paytm has booked a one and a half floor in the private space with 150 seats to house its employees in their third office in the heart of <keyword id="6354321" type="CITY" weightage="100" keywordseo="Bengaluru">Bengaluru</keyword>.<br />
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<a href="http://www.businessinsider.in/the-tale-of-tata-nullore-estate-coffee-that-made-it-to-the-starbucks-reserve-in-seattle/articleshow/57792529.cms">ALSO READ: The tale of Tata Nullore Estate coffee that made it to the Starbucks Reserve in Seattle</a><br />
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Apart from all the mandatory office space requirements, Innov8 co-working’s private space that houses Paytm employees offers a dedicated recreational area with pool table, foosball, table tennis, skateboards, mini golf and an in-house guitar pad to help the teams relax and rejuvenate. The center also has a roof-top terrace where individuals can regroup for informal meetings and discussions while enjoying the fresh air and an amazing bird’s eye view of Koramangala.<br />
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Check out the entire space below.<br />
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This is what Paytm's new office in Bengaluru looks like

<ol></ol>Imagine your neighbourhood grocery store. You go there every week to buy a particular brand of sugar, rice and milk. One day, you go to the store and the store owner just hands you what you buy every day. "You are a regular at the store sir, we know what you need and we'll always have it available."<br /><br />You're happy to do business with this store. You feel special and the store's personalised service has you doing more business with them. A year later, the store owner is retiring and handing over the business to his son. He tells his son that you're a regular customer and you buy X, Y and Z brand of sugar, rice and milk every week.<br /><br />The store owner's son is more modern. He takes this information, looks at the contents of each box, nutrition value, price etc. The next time you walk into the store, he offers a different brand of each of these items to you, explaining how they're better.<br /><br />You realise he's right, but while the milk and rice are cheaper, the sugar is more expensive. After some contemplation, you buy them all, walking away happy that the son has provided even more personalised service.<br /><br />Unbeknownst to you, the son had worked up a deal with the sugar manufacturer, that gave him higher margins on that particular brand. He has shrewdly used what he knew about you, to make more profits. Is he wrong? What would he have done if you were experimenting and buying different brands often, just to see what suits you better?<br /><br /><strong>Whose data is it anyway ?<br /><br /></strong>Now, a few months have passed and you're sort of friends with the store owner's son. You chat with him about day to day things, even talk about things you buy and why you do so. In these conversations, the son, one day, learns that you’re trying to get in shape. He tells the same to the gym trainer next door. That man, in turn, approaches you on the street with a workout plan, telling you how it would be perfect for you and that he'll give you a discount.<br /><br />He says the discount is because you were referred by the grocery store owner next door. Are you offended? Do you feel like your trust has been breached? If you are, you may not give so much information to the store owner next time. However, if you do sign up for the fitness services, you will probably casually thank the store owner next time for hooking you up.<br /><br />That's how data works on the Internet. <keyword id="6354576" type="ORGANIZATION" weightage="40" keywordseo="facebook">Facebook</keyword> inserts these little things, called pixels, on almost every website you visit, with the website owner’s permission. So, when you do visit them, Facebook knows you were there and what you did. The next time you're on the News Feed, you see advertisements about products you saw earlier.<br /><br />Over time, Facebook starts monitoring what you do on and off the social network. It takes all this information and shares it with its neighbourhood stores, i.e, third parties that advertise through its ad networks. Is that wrong? Certainly not.<br /><br />Why then is it Facebook's fault if one of the third parties decide to misuse that data? We're at <keyword id="3168816" type="ORGANIZATION" weightage="40" keywordseo="cambridge-analytica">Cambridge Analytica</keyword> (CA) now, of course. The British firm that created "psychographic profiles" of users and was apparently instrumental in putting <keyword id="6354862" type="PERSON" weightage="20" keywordseo="trump">Trump</keyword> in the <keyword id="4757411" type="LOCATION" weightage="20" keywordseo="US-white-House">US White House</keyword>.<br /><br />A psychographic profile is a profile created based on your behaviour, likes, dislikes and emotions. CA used the data to apparently turn voters in favour of Trump, Modi or any other politician anywhere else, but one could argue that they were prone to be turned anyway. Haven't political campaigns always been about getting voters to vote for the politicians?<br /><br />In the Internet-age, we argue that user data belongs to the user. But, how is sharing data any different from talking to strangers and people you meet. Everything you say or do provides information about you. That's why we should always think before we speak, right?<br /><br />Are we asking Facebook to not take our data? Sure, it could easily stop doing so. But then it won't be able to show you personalised results, the right posts and more. Remember when social media was confusing, irritating and not addictive? Are you fine going back to that? <br /><br /><strong>Convenience vs Privacy<br /><br /></strong>When any browser, app or website takes your data, it is making an implicit promise to not use it nefariously, Facebook included. The terms and conditions that you never read, usually mention, in language that is difficult or too long to comprehend, that your data will be used. Take this paragraph from Facebook's <a href="https://www.facebook.com/policy.php" data-type="tilCustomLink">data policy</a> for instance,<br /><br /><em>"We receive information about you and your activities on and off Facebook from third-party partners, such as information from a partner when we jointly offer services or from an advertiser about your experiences or interactions with them."<br /><br /></em>This is what allows the social network to display ads from MakeMyTrip right after you've browsed tickets on the website. It's also how Facebook shows you the shirt you just bought from <keyword id="6388367" type="LOCATION" weightage="20" keywordseo="jabong">Jabong</keyword>, or the coffee maker you've been fawning over on Amazon.<br /><br />When you've seen enough shirts on Jabong, Facebook's intelligent algorithms now know you're interested. So, when another third party advertiser wants to target people buying shirts, Facebook helps them target you by putting ads on your News Feed. Isn't this exactly the same situation as the grocery store owner who told the gym trainer about you? Companies even offer promo codes for "first-time users" signing up through their ads.<br /><br />The primary difference here though is that human interactions are slow. It takes people months and even years to learn about each other, but it takes machines days at best. The "pixels" Facebook puts on a website, are cookies that reside on your PC and phone. They're files, a few kilobytes in size, that help the company track your information. The same accounts for <keyword id="6355629" type="ORGANIZATION" weightage="20" keywordseo="google">Google</keyword>, Microsoft or any other company tracking you.<br /><br />So yes, this improved user-based experience comes with a legally binding contract that is meant to erode away your fundamental right. That contract is called consent.<br /><br />And it is a tradable asset on the Internet. <br /><br />Remember the mall that you entered to buy those ritzy pumps ignoring a small placard that carried a familiar warning about the building being under constant cctv surveillance? You usually take that as a sign that the mall takes good security measures. However, that was also the moment you gave away your consent to be private.<br /><br />The cost for convenience is deanonymization of your data, and you have to determine the value of this trade off.<br /><br /><strong>Is Facebook the favourite whipping boy?<br /><br /></strong>In the 21st century, privacy is perhaps the biggest question on everyone's minds. But political experts have always yearned to understand the electorate better. Do we now have a problem because they can do so with scary accuracy? <br /><br />That might be true, but it still may not be the answer. At best, this is gerrymandering in the digital age. Instead of redrawing district boundaries, political parties can learn more about you and turn you. <a href="http://tyglobalist.org/in-the-magazine/glimpses/gerrymandering-indian-style-the-political-motivations-for-andhra-pradeshs-division/">Here’s an example</a> of how splitting Telangana from <keyword id="37102" type="LOCATION" weightage="20" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> was gerrymandering. The existence of social media and machine learning methods seem to make this easier.<br /><br />The central question in all of this is whether you should compromise privacy for convenience. Convenience is basically what's on offer when the biggest tech firms tell you they will give you "personalised" services.<br /><br />In return, you will give up information about you that even your best friends do not know. Remember that the next time you’re searching for porn on Google. <br /><br />And that's why we care about all this. It's not because of what they do know about us, but how powerful that data makes them. But that still doesn't answer why we suddenly expect a corporation to do business like it's a non profit. <br /><br />Corporations are supposed to be responsible when doing business, which Facebook, Google etc. accomplish by establishing Data Policies, Terms and Conditions etc. But what are governments doing? Most governments have been reactionary to private data. Instead of telling Facebook to regulate itself, governments should go ahead and regulate social media already, even if that makes them “big brother”.<br /><br />Multiple governments are questioning these companies today, but it's without answers. Is it possible that privacy is a battle we've already lost, so everyone is simply procrastinating? How will you make a privacy law without hurting businesses? How will you police machines?<br /><br />Cambridge Analytica is not the first time we've seen a breach of trust. Is this breach not enough to police algorithms? You see, the algorithms that make these decisions for Facebook, Google and every other company are hidden. No one knows how they work, including the engineers who originally created them. That’s just the nature of machine learning algorithms, the creator often doesn’t recognise his/her own code after it’s “learned” a few new things.<br /><br />Why can't governments make it so that these algorithms and their behaviour are audited over fixed periods of time? Would that be the solution?<br /><br />Or would a crowdsourced identity market place be an answer?<br />

In defence of Facebook

<p><span><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Reuters</span></p><p class="caption">Alison Brittain, CEO of Whitbread.</p></div><p></p></div></div>Alison Brittain is one of only seven female CEOs at a FTSE 100 company in Britain.</span></p><p><span>In her rise to the top at Whitbread, which owns brands such as Premier Inn and Costa Coffee, she has gathered a range of advice for other women seeking the top job in their careers.</span></p><p><span>Speaking at the FT Women at the Top event in London this week, Brittain outlined how to make that step from managing director to CEO, through her own experience.</span> </p><p>Apart from joking that having "a rottweiler PA is as useful as a handbag," she said there are some key traits that every CEO should have.</p><p><strong>1. "Ask the right questions"</strong> - Brittain says that asking the right questions both internally and externally from the company are really important. She told the audience about how "it is astonishing what kind of ripple effect your words can have [on employees] and even worse what how you don't say or do, like non verbal cues, can cause this."</p><p>"You have to be careful what you say and how you say it because when I make a light hearted comment, some people will take that as the number one thing that we have to focus on and then divert all their resources to achieve it. Another time, there was a discussion about how unhappy I looked in a board meeting, as I was staring out of the window looking 'sad.' But little did everyone know that just before the meeting, I looked up quadratic equations on a website and I thought 'I'm not going to be able to help Matthew with his homework tonight."</p><p>2. <strong>"Don't be fake"</strong> -  Brittain says "it takes too much energy to be unauthentic, and to fake it all the time is even more excruciating."<span><br /></span></p><p>"Authentic leadership is key. People are going to be critical and judgmental of you. I suspect that given there are 7 of us [female CEOs in the FTSE 100], we are rare creatures, we also particularly interesting to observe," she added, laughing.</p><p>"I have managed my rise in my career with professional schizophrenia - being able to switch between managing a work life balance, looking after an ageing mother."</p><p><strong>3. Don't surround yourself with "yes people"</strong> - Brittain says that it is important to have a mix of people in your inner circle so they can highlight your strengths and weaknesses and bring about self-awareness. </p><p><strong>4. Confidence -</strong> You are going to need confidence to rise to the top, says Brittain. "If you are a senior manager, head of department, a director already, you are probably or should be competent already but you need to be confident to develop long term strategy and a direction for  company," she says.</p><p><strong>5. Developing a thick skin</strong> - "You need to develop a thick skin. You are going to need it.</p><p><strong>6. Curiosity -</strong> Brittain says being curious of new things is vital for making the leap to the top boss job: "You need to envisage the future, more internally and externally."</p><p>She says that at Whitbread, which owns major brands like Costa Coffee and and Premier Inns, it would be easy to just rest on the laurels of the brands' success. However she says " Premier Inn is already so successful for a long period of time. It is easy to be complacent but from my perspective what got us here, will not get us to there. That is why I have put innovation in number one spot for [Whitbread's] strategy."<span><br /></span></p><p><strong>7. Embracing current technology</strong> - "An increasing technological skillset is required for any senior leader. Gone are the days tech where tech was subordinated in bowls of basement. It has now reached the top table. You need to look at how technology can help service delivery, personalisation and I find it absolutely critical and count myself lucky that although I am not a technologist, I am into techy stuff," says Brittain.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/worse-for-wells-fargo-fbi-getting-involved-2016-9">Things are getting worse for Wells Fargo and now the FBI is getting involved</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="tmajl3NTE68xref3pHmnhlSXxxoSV1Tx" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

One of the few female CEOs gave us her 7 tips to becoming the boss

The <keyword id="6354839" type="ORGANIZATION" weightage="20" keywordseo="marketing">marketing</keyword> world has undergone a revolution in the past decade. There have been two major drivers of this: the rise of media-savvy and empowered consumers, and the rapid innovation in the digital technology space. Most of that innovation has come from the United States.<br />
<br />
It has led to Apple, Facebook, Microsoft, Google, Oracle and Cisco having combined market caps of $US2.2 trillion ($2.9 trillion), and to the US being the No 1 hi-tech country in Bloomberg’s 2015 most innovative countries report. It is little wonder Sir Martin Sorrell, head of British marketing giant WPP, says that “the world is not globalising, it’s Americanising”.<br />
<br />
The story of Facebook is well known, from a website enabling on-campus social interaction at Harvard, to today’s 1.13 billion active daily users. No media conglomerate has ever been able to reach a sixth of the globe’s population before, so Facebook is massive from a pure media-reach perspective, let alone the sophisticated data on each individual that is being captured.<br />
<br />
Other US companies such as Twitter, Instagram, LinkedIn and Snapchat have followed suit, building platforms that millions of people want to use every day, and providing marketers with either a mass-media or a hyper-targeted solution, whichever is required.<br />
<br />
Apple has been the big marketing enabler with the iPhone and iPad. It meant consumers had the internet at their fingertips. It has empowered consumers, and changed the way they purchase products and services. In 2016, 90 per cent of Australians use a smart phone and half of those are made by Apple.<br />
<br />
Google’s initial aim was to organise the world’s information and make it universally accessible, but by the mid-2000s it was becoming a key weapon in marketers’ armoury. First through its search engine capabilities, then through its acquisitions of YouTube and what later would become Google Maps, then through the launch in 2007 of its Android mobile platform and a year later Google Chrome. These innovations have seen advertising revenue on the various Google platforms rise to $US60bn annually.<br />
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The other achievers in the marketing innovation space have been those companies that provide the tools and platforms to bring together the disparate marketing touchpoints, in order to drive customer engagement — the search activity, the social media, the digital ads, the traditional ads, the websites, the emails, the loyalty programs and so on. Again it’s the American companies, Adobe, Salesforce and Oracle, that have led in this space. Their Marketing Cloud platforms enable marketers to mix the data they have on their customers, as well as all of the various communications and content they have developed, and then personalise campaign messages to customers across multiple digital assets and devices.<br />
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The next few years will see the uptake of the Internet of Things, where almost any object will be able to receive and send data online. Companies such as Cisco are leading the charge here. For marketers, the opportunities are endless: switch on your coffee machine from the other end of your house when your alarm clock goes off; automatically order your coffee pods when they are close to running out. There are already more than 10 billion connected devices in the world.<br />
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Augmented reality, virtual reality and artificial intelligence are also reaching a point where marketers will be able use them well. In the AR space, it took only days for McDonalds to introduce Pokemon Go “gyms” at all of their 3000 Japanese restaurants. Pokemon Go is another brilliant example of American technology, that also highlights the massive changes taking place in the marketing landscape: it took 38 years for radio to reach 50 million people; Pokemon Go caught that many in just 19 days.<br />
<br /> US companies have done a terrific job in the past decade in driving marketing innovation through technology. South Korea’s Samsung, and China’s Tencent and <keyword id="302749" type="COMPANY" weightage="20" keywordseo="Alibaba">Alibaba</keyword> conglomerates, won’t let the US companies have it all their own way over the next decade, however. It’s an ever-evolving space, and one that the top marketers are constantly assessing.<br />
<br /> (The article is authored by Andrew Baxter, CEO of Publicis Australia and <keyword id="852310" type="ORGANIZATION" weightage="20" keywordseo="YPO">YPO</keyword> Sydney Chapter member since 2014)<br />
<br />
(YPO is a global community of chief executives dedicated to becoming Better Leaders through Lifelong Learning and Idea ExchangeTM. The YPO platform provides more than 24,000 members in more than 130 countries. For more information, visit www.ypo.org.)

US marketing technology has transformed how brands communicate

<p><div class="KonaFilter image-container float_right"><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div>Jaguar Land Rover is on its way to making much smarter cars, according to <a href="http://www.telegraph.co.uk/motoring/car-manufacturers/jaguar/10957278/Jaguar-Land-Rover-developing-cars-that-learn.html" target="_blank">The Telegraph</a>.</p>
<p>The company recently revealed a new self-learning technology that will enable Jaguars and Land Rovers to detect drivers and their preferences while also reminding drivers of upcoming events.</p>
<p>The idea is that the cars will learn from your habits, schedules, and preferences so that it can automatically and independently act.</p>
<p>Jaguar Land Rover has not yet confirmed when this technology will be in the hands of consumers, but it says it could happen in the next few years.</p>
<p>"Our new learning algorithm means information learnt about you will deliver a completely personalised driving experience and enhance driving pleasure," <span>Dr. Wolfgang Epple, </span>director of research and technology for Jaguar Land Rover, told The Telegraph.</p>
<p>Here are some of the cool things that the technology will enable:</p>
<h3>While you're sitting enjoying a cup of coffee, your car will be heating up or cooling down to your preferred temperature.</h3>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div></p>
<h3>It will also send you helpful reminders based on your day's calendar.<div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div></h3>
<h3>As you approach the car, it will detect your smartphone and unlock the vehicle.<div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div></h3>
<h3>It will send you a notification of when to leave for a meeting based on current traffic.<div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div></h3>
<h3>And it will send a message to the person you're meeting with if you're held up in traffic.<div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div></h3>
<h3>The car will also give you smarter alerts for when your gas rill run out and where you can refill.<div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>YouTube</span></p></div><p></p></div></div><span><br /></span></h3>
<h3><span>To learn more about the technology you can watch this video:</span><span style="line-height: 1.5em;"> </span></h3>
<p></p>

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