You Searched For "Perfetti Van Melle" and got 13 results
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2 mins read
Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad
Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…
6 mins read
Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
The brand’s proposition of fresh breath confidence will be at the core of the digital films
3 mins read
Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures
As of today, Baseline Ventures has already sent out legal notices to 15 brands
4 mins read
Why Perfetti Van Melle India decided to launch Vitamin C candies
Vitamin C has seen its importance increasing in the market since it helps build immunity.
1 min read
InMobi appoints Jayesh Ullattil as GM for India
Bengaluru, July 15 (IANS) SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh U…
2 mins read
A California environmental group is suing Coke and Pepsi over claims they're polluting oceans with plastic bottles
"Plastic waste is a worldwide problem that demands thoughtful solutions," William M. Dermody Jr., a…
Jessica Snouwaert
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
5 mins read
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
4 mins read
Coca-Cola, PepsiCo, and Mars accused of 'warping, reframing, or ignoring' environmental commitments in major sustainability report
Coca-Cola failed to meet many internal sustainability promises and opposed environmental laws, a re…
Grace Dean
1 min read
For rural India, mobile recharges are important than colas, chocolates
The ten-rupee recharge pack is a hit in rural India. "The 'selfie culture' is making consumers spen…
5 mins read
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
When Ram Madhvani took us on a walk down memory lane
2 mins read
Indians are so fond of gold that they don’t mind shelling extra money for FMCG products with ‘gold’ in their names
There is a new, shiny marketing trend in Indian FMCG industry. Be it a liquid soap or candies, face…
4 mins read
Top summer placement offers at IIMs across the country
The highest stipend offer that was bagged by a student of the Post Graduate Programme (PGP) batch w…