Brands that want to make the most of the league usually come up with captivating campaigns to grab …

During the IPL season, Pepsi became the first brand in India to appoint an 87-year-old Charulata Pa…

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…

TRP-hungry TV shows, masala news debates, scripted reality shows step aside – it’s time for a cockt…

To assume the eight season of the IPL to be a just a sporting spectacle would be akin to missing th…

Moreover, top companies will remain cautious if the scandal-ridden ILP decides to auction two n…

ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

Some IPL ads we have loved over the years

The first part of the seventh edition of the Indian Premier League will be played from April 16 to …

PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

As per the cricketer, he made the shift because he wanted to focus on cricket and commercials simul…

Many teams get financial backing from Indian celebrities, and superstar players from all over the w…

This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…

"Both parties will share it when ready," it said. IPL has been in the centre of a major spot-fixi…

While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to p…