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<a href="https://www.businessinsider.com/talent-insider"></a><div type="image" title="Young woman sharing her view during team building session at startup office. African woman talking with colleagues sitting in circle at a coworking office." height="3764" width="5019" msid="95129773" hostid="261" sizebytes="1807274"></div><ul class="summary-list"><li>Employee-resource groups are worker-led communities that create a sense of belonging at a business.</li><li>These groups are a vital way that small-business owners can attract and retain talent. </li><li>Nine HR and DEI leaders told Insider how business owners could start successful programs.</li></ul>It's difficult to maintain a sense of community as your small business grows, but it's not impossible. To create a feeling of belonging, entrepreneurs should create employee-resource groups, nine human-resources and diversity, equity, and inclusion leaders told Insider.These groups are employer-based networks formed around a common identity, affinity, or interest, said <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkristy-lilas%2F" target="_blank" rel="noopener">Kristy Lilas</a>, the vice president of diversity, inclusion, and belonging at the web-hosting company GoDaddy. "They provide a community for employees to develop relationships and support one another's professional development, engage in projects and programs together, and learn from each other," Lilas added. "They allow us to have fun, too." These groups often cover a wide variety of identities — from those <a href="https://www.businessinsider.com/tech-ceos-turning-to-black-employees-to-solve-diversity-problems-2020-6">designed by and for</a> <a href="https://www.businessinsider.com/tech-ceos-turning-to-black-employees-to-solve-diversity-problems-2020-6">Black workers</a> to those dedicated to veterans in the workforce. They should be created only if there's a community at the business that needs it, Amy Spurling, the CEO and founder of the human-resource platform Compt, said.Nine HR and diversity, equity, and inclusion leaders share their advice for small-business owners interested in starting and supporting employee-resource groups at their companies. <h2>Generate interest and infrastructure at the same time</h2>The groups may be employee-led, but entrepreneurs should be involved in their creation, said Sharon Ray, head of diversity, equity, and inclusion at Envoy Global, which offers immigration-services software.If an employee is interested in establishing an employee-resource group, a business should already have a clear structure in place, said Paloma Thombley, vice president of people at Handshake, a platform that helps college students find careers."Think of it almost like training wheels," Thombley added. "You need to be able to support them before you allow them to ride on their own and figure out what's the best thing for the group."This can be accomplished through a playbook that guides community leaders through their responsibilities, event planning, budgets, and more, Naznine Tilak, the global head of diversity, equity, inclusion, and belonging at the software firm Pegasystems, said.<h2>Missions should align with business goals </h2>Employee-resource groups shouldn't be just an outlet for employees to complain, Compt's Spurling said. Small-business owners must ensure their groups' missions align with their company's goals."There needs to be a positive outcome for having the ERG group," she said, referring to employee-resource groups.For example, at the accounting and consulting firm <a href="https://www.businessinsider.com/how-to-get-a-job-at-kpmg-consultant-salary-2022-8">KPMG</a>, employees who participate in the groups are able to partner with similar communities at client organizations and build lasting relationships, Elena Richards, KPMG's chief diversity, equity, and inclusion officer, said. At KPMG, one-third of employees engage in the company's employee-resource groups, Richards added. "We can forget that a company's biggest asset is its people," GoDaddy's Lilas said. "No matter what we do as a business, there are people behind the work, and without them, our businesses just wouldn't run."<h2>Involve leadership through executive sponsorship </h2>Executive sponsors — representatives from the leadership team who support and advocate for an employee-resource group — are vital to the programs' success, Emily Goldberg, a human-resources business partner at the startup-data and -research firm Crunchbase, said. "They bridge any gap that the employees might have to really push through their goals and their events," Goldberg said.In a perfect world, employee-resource groups would have two executive sponsors, said Envoy's Ray and Bernard Coleman, the chief diversity and engagement officer of Gusto, an HR platform for small businesses. One of these cosponsors should identify with whom the group is designed for, and the other should not, Coleman added.KPMG's Network of Women, which will celebrate its 20th anniversary next year, consistently has men on its advisory board as a way of teaching men in leadership how to be effective allies, Richards said.But leadership's involvement with employee-resource groups should not be limited to executive sponsorship, said Terri Hatcher, the chief diversity and inclusion officer at the information-technology company NTT Data. For example, after the <a href="https://www.businessinsider.com/medical-examiner-says-george-floyd-had-no-damage-to-heart-2021-4">murder of George Floyd</a>, NTT Data's CEO asked to meet with leaders from the company's group supporting Black and African American employees to discuss how to create the best workplace for all workers, Hatcher said. "Our leadership looks to the ERGs as subject-matter experts," Hatcher added. "So if there's something going on in our society or within our organization that they think one of our ERGs may be able to provide insight on, they will reach out to them."

How to create employee-resource groups at your business so both existing and new employees feel welcome

<ul class="summary-list"><li>Strong fundamentals will boost <keyword id="11906584" type="UNKNOWN" weightage="60" keywordseo="tech-stocks" source="Orion">tech stocks</keyword> up another 7%-10% through the rest of 2021, <keyword id="11985019" type="UNKNOWN" weightage="60" keywordseo="wedbush" source="Orion">Wedbush</keyword>'s Dan Ives said.</li><li id="recirc"><a href="https://www.businessinsider.com/?hprecirc-bullet"></a>The tech analyst sees a rotation out of Chinese stocks amid ongoing regulation as a tailwind for US tech names. </li><li>Ives sees an especially positive set-up for <keyword id="11957079" type="UNKNOWN" weightage="60" keywordseo="faang-stocks" source="Orion">FAANG stocks</keyword>, cloud names, and cybersecurity companies. </li></ul>Investors should expect a strong year-end rally for tech stocks led by FAANG and names within the software and cloud spaces, according to Wedbush's Dan Ives.In a Sunday note, the senior analyst said that further multiple expansion and strong fundamentals will boost tech stocks up another 7%-10% for the rest of 2021.One tailwind for the sector is the ongoing regulatory clampdown in China that began with the <a href="https://www.businessinsider.com/what-happened-ant-group-ipo-jack-ma-alipay-2020-11?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingestedium=ingest">abrupt cancellation of Ant Group's IPO</a> last year and has since spread to sectors like education, gaming, and autos. Ives explained that the regulations are adding pronounced risk to Chinese tech stocks and leading investors to rotate into US stocks."We believe these dynamics will yet again bode well for US tech stocks as the favorable backdrop and rotation away from Chinese tech into US tech creates a 'nirvana set up' for FAANG names and the tech sector into the next 6 to 9 months, he said.Additionally, the Fed's signal to keep rates lower for longer is "very bullish" for high-growth, technology names, said Ives. He's especially bullish on tech stocks within the cloud and cyber security spaces, as he sees a "$300 billion growth opportunity" for companies that can provide solutions against cyber attacks. <a href="https://markets.businessinsider.com/stock/VRNS">Varonis Systems</a> is one of the firm's top cyber names. Meanwhile, Wedbush's favorite cloud names include <a href="https://markets.businessinsider.com/stock/MSFT">Microsoft</a>, <a href="https://markets.businessinsider.com/stock/DOCU">Docusign</a>, <a href="https://markets.businessinsider.com/stock/nice">NICE Ltd.</a>, and <a href="https://markets.businessinsider.com/stock/PEGA">Pegasystems</a>. <a href="https://markets.businessinsider.com/stock/AAPL">Apple</a> remains Wedbush's top FAANG pick.

US tech stocks could soar 10% by the end of 2021 as rotation out of Chinese names creates a 'nirvana set up' for FAANG, Wedbush says

New Delhi, June 17 (IANS) Most business leaders overestimated the state of their digital transformation efforts and readiness that hampered their ability to adapt to the Covid-19 pandemic, a new report said on Wednesday. Nearly three quarters (74 per cent) of business decision-makers said the crisis exposed more gaps in their operations and systems than they originally expected, according to the survey by software company Pegasystems. "What this research makes clear is that digital transformation can no longer be a 'nice to have' for today's businesses," said Don Schuerman, CTO and vice president of product marketing, Pegasystems. "Organisations may need to reexamine every part of their business for digital readiness or face consequences, regardless of whether another crisis of this magnitude happens again or not," he added. The global study, conducted by research firm Savanta in late May, found that four out of five leaders thought they were fairly deep into their digital transformation initiatives  with 35 per cent assessing themselves in 'advanced stages.' "But this appears to be wishful thinking, leaving them vulnerable to a host of customer engagement failings triggered by the pandemic," the findings showed. While more than half (54 per cent) conceded they should have done more to help their customers during the crisis, over one third (37 per cent) communicated at least one message to customers that was badly received and damaged their brand reputation. "Over one third (36 per cent) said they lost customers during the pandemic due to failings in their communications," said the survey. Seventy-one per cent said the pandemic experience has forced them to accelerate their digital transformation plans. The survey found the three most popular DX projects needed to prepare for a future crisis were cloud-based systems (48 per cent), customer relationship management (CRM) software (41 per cent), and AI-driven analytics and decisioning (37 per cent). Nearly 52 per cent reported employees are more productive now than before the pandemic. Seventeen percent saw a slight dip in productivity and only 3 per cent reported a significant drop, the findings showed. --IANS na/

Most businesses failed to assess their digital preparedness: Survey

<ul class="summary-list"><li><keyword id="552967" type="PERSON" weightage="60" keywordseo="tech-stocks">Tech stocks</keyword> could rise by another 10% in the second half of 2021, <keyword id="1038917" type="PERSON" weightage="60" keywordseo="Wedbush">Wedbush</keyword> said Wednesday. </li><li>Analyst Dan Ives sees cloud and <keyword id="4533802" type="PERSON" weightage="60" keywordseo="Cybersecurity-Stocks">cybersecurity stocks</keyword> as benefiting from spending on products to ward off cyberthreats. </li><li>Apple and Microsoft are among top picks in the sector. </li></ul>Tech stocks have rebounded sharply from the losses suffered earlier this year, and should charge even higher through the rest of this year, said Wedbush on Wednesday, attributing its view on upcoming earnings and forward guidance and its expectation of robust demand for cybersecurity and cloud-based products. The projection comes as the second-quarter earnings season gets underway this week. Wedbush analyst Dan Ives in a note said tech behemoth <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a> remains its top pick among large-cap tech names and that it would be buyers of <a href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a> and <a href="https://markets.businessinsider.com/stocks/zs-stock">Zscaler</a>, among others. Apple and Microsoft shares on Tuesday hit all-time highs. "We believe June results and guidance around the corner over the coming weeks will be another positive catalyst for tech stocks and result in further multiple expansion as we see tech stocks up another 10%+ in [the second half of 2021] reflecting this good news," Ives wrote. So far this year, the <a href="https://markets.businessinsider.com/index/nasdaq_100">Nasdaq 100 index</a>, which includes Wall Street's largest tech and non-financial stocks, has advanced by 15%, and the broader <a href="https://markets.businessinsider.com/index/nasdaq_composite">Nasdaq Composite</a> has bulked up by nearly 14%. Tech stocks have bounced back after a sell-off in March that was largely triggered by a rapid surge in long-dated government bond yields, implying higher borrowing costs. Yields steepened on expectations of hotter inflation in the face of higher government spending and the reopening of the economy hit hard by the pandemic. The 16 months since the pandemic slammed into the US have led to a push in demand for cloud, e-commerce, cybersecurity, and other technology products and services. "However, we believe massive growth (and further multiple expansion) is still on the horizon with tech stocks and FAANG names underestimating this surge of demand for the next 2-3 years," Ives said. Wedbush expects spending for cloud and cybersecurity technology to surge in an effort to protect systems from cyber threats like the May ransomware attack against Colonial Pipeline, the largest fuel pipeline operator in the US. Wedbush sees a $200 billion growth opportunity in cloud security alone over the next few years. <a href="https://markets.businessinsider.com/stocks/vrns-stock">Varonis Systems</a> and Zscaler remain among top picks in Wedbush's cybersecurity coverage. Wedbush also said heading into the second half of the year it would own secular winners in the FAANG space, with Apple its favorite name, and cloud names including Microsoft, voice recording and data security company <a href="https://markets.businessinsider.com/stocks/nice-stock">Nice</a> and customer relationship management software maker <a href="https://markets.businessinsider.com/stocks/pega-stock">Pegasystems</a>.

Tech stocks can jump another 10% this year on fuel from earnings and massive growth in cybersecurity demand, says Wedbush

<ul class="summary-list"><li>The recent fall in <keyword id="552967" type="PERSON" weightage="60" keywordseo="tech-stocks">tech stocks</keyword> has created a buying opportunity, according to Wedbush's Dan Ives.</li><li>Ives said he sees a $2 trillion digital transformation around cloud, cybersecurity, and 5G in the coming years lifting tech shares.</li><li>The analyst noted names like Apple, Microsoft, Zscaler, Docusign, and more are set to outperform moving forward.</li></ul>Tech stocks have taken a hit in recent weeks amid a <a href="https://markets.businessinsider.com/news/stocks/stock-market-outloook-rotation-trade-halfway-through-5-sectors-outperform-2021-5-1030411042">rotation</a> away from highly valued growth names and into historical value plays - and recent <a href="https://markets.businessinsider.com/news/stocks/inflation-increase-outlook-us-money-supply-explodes-jeremy-siegel-2021-5-1030432547">inflation fears</a> are only adding to the bearish move.The drop has presented a rare <a href="https://www.businessinsider.com/2-tech-stocks-to-buy-amid-market-sell-off-bahnsen-2021-5">buying opportunity in tech shares</a>, according to Wedbush's managing director of equity research Dan Ives.In a note to clients on Monday, Ives said his "bullish long-term thesis on the tech sector remains firmly unchanged due to an incoming "4th industrial revolution."The analyst believes there will be a $2 trillion of digital transformation in the cloud business, cybersecurity, and 5G over the coming years, which will help to boost tech shares to new heights."Cloud and hybrid cloud environments represent one of the most transformational growth opportunities we have seen in our 20+ years of covering tech stocks and is not going away with many CIOs ripping the band-aid off and going fully cloud over the next few years," Ives wrote."Herein speaks to why despite the rotation, multiple compression, and red screens we stay unwavering on our multi-year bull thesis for tech stocks which we expect will go well into 2022," he added.Ives went on to discuss opportunities in the cybersecurity space after the recent Colonial Pipeline ransomware attack, saying he is "befuddled by the lack of core next-generation security infrastructure" around utilities and federal assets in light of recent cyber threats from all angles.The analyst said hacks like the Colonial Pipeline ransomware attack and the Biden administration's focus on cybersecurity mean there are plenty of opportunities in the sector.Wedbush's top picks in cybersecurity include <a href="https://markets.businessinsider.com/stocks/ftnt-stock">Fortinet</a>, <a href="https://markets.businessinsider.com/stocks/sail-stock">Sailpoint</a>, <a href="https://markets.businessinsider.com/stocks/crwd-stock">Crowdstrike</a>, <a href="https://markets.businessinsider.com/stocks/tenb-stock">Tenable</a>, <a href="https://markets.businessinsider.com/stocks/cybr-stock">CyberArk</a>, <a href="https://markets.businessinsider.com/stocks/vrns-stock">Varonis</a>, <a href="https://markets.businessinsider.com/stocks/zs-stock">Zscaler</a>, and <a href="https://markets.businessinsider.com/stocks/panw-stock">Palo Alto</a>.Finally, Ives said he believes this is not a time to give up on tech stocks, but instead double down on secular winners including <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a>, <a href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a>, <a href="https://markets.businessinsider.com/stocks/pega-stock">Pegasystems</a>, and <a href="https://markets.businessinsider.com/stocks/docu-stock">DocuSign</a>."In a nutshell, we believe relative to the outsized growth prospects ahead, this is not the time that we are throwing in the white towel on our tech bull thesis but rather doubling down on this opportunity to own the secular winners in <keyword id="4651394" type="PERSON" weightage="60" keywordseo="faang">FAANG</keyword>, cloud, cybersecurity, and 5G looking ahead," Ives wrote.Read more: <a href="https://www.businessinsider.com/stocks-to-buy-25-high-quality-value-russell-1000-ubs-2021-5" target="_blank" rel="noopener">Buy these 25 stocks that have the rare combo of highly reliable profits and cheap valuations, UBS says</a>

Tech stocks' recent fall has created a buying opportunity on the heels of a '4th Industrial Revolution,' Wedbush says

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.danielgoodmanphoto.com/">Daniel Goodman/Business Insider</a>Companies that emphasize value over fun perks are attracting more employees.</div></div></div><ul class="summary-list"><li>LinkedIn released its annual ranking of "<a href="https://www.businessinsider.com/linkedins-most-popular-companies-alphabet-facebook-amazon-and-more-2019-4">Top Companies</a>" that employees want to work for.</li><li>Many companies on the list are emphasizing bringing personal and social value to employees, rather than luxurious in-office perks.</li><li>Companies around the country are following suit by purposely skipping ping-pong tables to allow employees a better work-life balance.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Companies lured prospective employees with in-office <a href="https://www.businessinsider.com/google-jigsaw-office-tour-alphabet-2017-11#if-you-really-need-a-silent-space-to-retreat-to-jigsaw-has-a-cluster-of-nap-pods-and-focus-rooms-in-the-back-15">nap pods</a>, <a href="https://www.businessinsider.com/microsoft-headquarters-photos-2016-12#we-spotted-some-folks-enjoying-a-lunch-time-game-of-soccer-note-that-this-is-a-different-soccer-field-than-the-one-we-saw-earlier-26">soccer fields</a>, and <a href="https://www.businessinsider.com/best-job-perks-companies-twitter-facebook-google-2018-5#7-genentech-provides-on-site-haircuts-spa-treatments-and-car-washes-7">spa treatments</a> might soon turn into a thing of the past.Instead of in-office perks like nap pods and spa treatments, companies are starting to use corporate vales to appeal to prospective employees.LinkedIn released its annual <a href="https://www.businessinsider.com/linkedins-most-popular-companies-alphabet-facebook-amazon-and-more-2019-4">"Top Companies" ranking</a> for 2019, which analyzes the corporations job hunters want to work for the most. The ones that made the list this year tended to emphasize specific values, such as social programs or generous benefits, over perks, LinkedIn found.Disney and Lyft, for instance, began offering employees benefits to combat student debt and mental illness: Disney offers to pay full tuition even for part-time workers, and Lyft began offering <a href="https://www.nbcnews.com/better/health/destigmatizing-mental-health-work-what-leaders-employees-can-do-ncna877306">free behavioral therapy</a> to employees and dependents. Other companies in the ranking began promoting social responsibility: Slack is <a href="https://slackhq.com/next-chapter-a-pilot-program-aiming-to-help-formerly-incarcerated-individuals-find-work-and-succeed-in-tech">teaching incarcerated people to code</a> to help them get tech jobs after prison, while <a href="https://www.businessinsider.com/wework-bans-meat-2018-7">WeWork banned meat</a> in cafeterias to minimize its environmental footprint.Read more: <a href="https://www.businessinsider.com/best-job-perks-benefits-for-millennials-2018-8">19 of the best job perks and benefits millennials have that their parents didn't</a>Companies around the country are moving towards a value-focused model to appeal to employees. Digital design and technology agency Work &amp; Co <a href="https://www.businessinsider.com/perks-work-life-balance-open-office-2018-9">purposely skipped the Ping-Pong tables</a> and game consoles to encourage workers to leave on time.The trend is relatively new among businesses: the number of executives who said they see "taking responsibility for societal issues" as something that will impact their organizations nearly doubled since last year, according to human resources consulting firm <a href="https://www.mercer.com/content/dam/mercer/attachments/global/Career/gl-2019-global-talent-trends-study.pdf">Mercer.</a>Employees themselves told Business Insider that company benefits offer more value to them than free food. "While people are expected to drive hard, they aren't expected to sacrifice personal or family time," an employee said about her company, Pegasystems, <a href="https://www.businessinsider.com/best-company-culture-2018-full-list-2018-12#25-vmware-5">which had one of the best company cultures of 2018</a>. "The company even makes time in the workday for diversity discussion groups." <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/kylie-jenner-kardashian-youngest-self-made-billionaire-forbes-net-worth-fortune-2019-3">Kylie Jenner is the 'youngest self-made billionaire' and the wealthiest member of her family. Here's how she makes and spends her fortune.</a></h3> <div> </div> </div>

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How to create employee-resource groups at your business so both existing and new employees feel welcome

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US tech stocks could soar 10% by the end of 2021 as rotation out of Chinese names creates a 'nirvana set up' for FAANG, Wedbush says

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Most businesses failed to assess their digital preparedness: Survey

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Tech stocks can jump another 10% this year on fuel from earnings and massive growth in cybersecurity demand, says Wedbush

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Tech stocks' recent fall has created a buying opportunity on the heels of a '4th Industrial Revolution,' Wedbush says

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Top companies are promoting perks like student-debt relief instead of Ping-Pong and nap pods, and job seekers are taking notice

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