You Searched For "Parle Products" and got 19 results
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4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
3 mins read
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
4 mins read
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
2 mins read
YouTube releases its first ‘most watched Public Service Announcements (PSA) Ads leaderboard’ for India
This special edition of PSA Ads leaderboard by YouTube in India captures the most watched PSA ads i…
2 mins read
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
2 mins read
Allow higher workforce for factories in green, amber zones to meet rising demand: Parle Products
Stating that many companies are unable to ramp up capacity in factories in green and amber zones d…
PTI
5 mins read
Britannia is unable to improve its profit despite a price increase — what’s next
However, this too may not be working as effectively as the segment may have imagined. The simple…
4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
6 mins read
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…
1 min read
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
1 min read
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
3 mins read
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
2 mins read
Britannia, Amul, Dabur to raise prices or cut quantities in packaged products. Here’s why
The move comes in after the hike in consumer goods prices as the industry still nurses the wounds o…
7 mins read
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India