You Searched For "Parle G" and got 20 results
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2 mins read
Caught between devil and deep sea, FMCG majors are losing both mass and premium consumers
It’s been a fairly bland fiscal year for top-listed FMCG majors like – HUL, Marico, Britannia and m…
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
3 mins read
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
1 min read
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
3 mins read
Here’s how Britannia is eating into ParleG’s market share for five years now— and now wants more of it
The Wadia Group-owned Britannia Industries has outwit ParleG on its strongest turf, rural India, ac…
2 mins read
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
2 mins read
Britannia, Amul, Dabur to raise prices or cut quantities in packaged products. Here’s why
The move comes in after the hike in consumer goods prices as the industry still nurses the wounds o…
2 mins read
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
1 min read
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
1 min read
Parle Products ranked No.1 food company in India
The company, which was established in 1929 and owns Parle G, had a 29% share in the biscuits cate…
2 mins read
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
5 mins read
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
1 min read
Lifebuoy and Lux get cheaper as HUL reduces prices because of low demand
While the price of Lux range will go down by 4%, that of Lifebuoy will go down by 6%. The …
1 min read
8 Mumbai wards account for most of COVID-19 cases, recoveries
According to BMC data, G-South (Haji Ali to Worli), E(JJ Hospital to Chinchpokali), L (Chunabhatti …
PTI
2 mins read
Mumbai: 50% of COVID-19 patients found in four civic wards
The latest BMC data highlights that the highest numberof 133 positive cases in the city are from G-…