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Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
Britannia, Amul, Dabur to raise prices or cut quantities in packaged products. Here’s why
The move comes in after the hike in consumer goods prices as the industry still nurses the wounds o…
Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter & Gamble to the cleaners, with its own laundry brands
India’s largest retailer, Future Group is planning to scale up its share in the laundry market with…
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
Parle Products ranked No.1 food company in India
The company, which was established in 1929 and owns Parle G, had a 29% share in the biscuits cate…
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
Lifebuoy and Lux get cheaper as HUL reduces prices because of low demand
While the price of Lux range will go down by 4%, that of Lifebuoy will go down by 6%. The …
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
8 Mumbai wards account for most of COVID-19 cases, recoveries
According to BMC data, G-South (Haji Ali to Worli), E(JJ Hospital to Chinchpokali), L (Chunabhatti …
PTI
Mumbai: 50% of COVID-19 patients found in four civic wards
The latest BMC data highlights that the highest numberof 133 positive cases in the city are from G-…