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<ul><li>YouTuber <keyword id="8714903" type="UNKNOWN" weightage="20" keywordseo="technical-guruji">Technical Guruji</keyword> told Business Insider that the ban on TikTok was “long overdue,” after the Indian government announced the full list of 59 Chinese apps that will no longer be allowed to operate in the country.</li><li>TikTok influencers <keyword id="3206714" type="PERSON" weightage="20" keywordseo="Paras-Tomar">Paras Tomar</keyword> and <keyword id="1317515" type="PERSON" weightage="20" keywordseo="Aadil-Khan">Aadil Khan</keyword> believe that even though TikTok is banned, brands will follow the influencer wherever they may go.</li><li>This isn’t the first time that TikTok has been banned in India and Tomar holds out hope that it will make a return after clearing things up with the government.</li></ul>The ByteDance-owned short video streaming app TikTok took India by storm when it launched in 2018 and it’s no stranger to being banned. Last year, the Madras High Court had the app banned for ‘encouraging pornography’ yet TikTok made its way back. “We saw it coming,” Paras Tomar, a TikTok influencer with over 3 million followers, told Business Insider. He says the anti-China sentiment was already visible with fans questioning why he was still creating videos on TikTok despite it being a Chinese app. This time around TikTok has gotten caught in political crossfire as tensions between India and China continue to escalate along the border. While 30% of users and 15% of its revenue may come from India, its the influencers on the platform that have a bigger burden to bear. To Tiktok or not to TikTok Love it or hate it, there’s no denying TikTok’s popularity. Bridging the digital divide was the prime driver of TikTok’s success in India. From January 2018 to August 2019, it was able to capture 30% of India’s smartphone users, according to data provided by Delhi-based market intelligence firm KalaGato. “Well, I think this was long overdue, I feel happy that finally, the Government took the right step in this direction,” said YouTuber Technical Guruji. However, not everyone is as amped about the change. “For actors, this just one thing we do. A lot of others actually left their jobs and stuff to do this. This is their income,” empathised Tomar. Being an influencer is a full-time job, from creating content to networking — investing time in a platform like TikTok does have an opportunity cost. But provided you have made a name for yourself on the platform and have the talent to back it up — India’s youth won’t find it difficult to move to another platform and generate employment, according to Aadil Khan, TikToker and choreographer with 2.8 million followers. ‘Made-in-India’ alternatives Following the ban of TikTok, Indian app alternatives saw a <a href="https://www.businessinsider.in/tech/news/tiktok-ban-in-india-is-a-boon-for-rival-apps-chingari-bolo-indya-roposo-khabri-and-mitron/articleshow/76706001.cms">surge in the number of downloads</a>. <keyword id="40682" type="PERSON" weightage="20" keywordseo="Chingari">Chingari</keyword>, for instance, told Business Insider that the app was getting 100,000 downloads per hour. Others like Bolo, Indya, Khabri, and Roposo have also welcomed the ban in favour of an atmanirbhar — self-reliant — India. “Made in India apps will definitely gain momentum now, people are now addicted to the short term format. Wherever they find it, they are going to go on it,” said Khan. The catch is that, in comparison to TikTok, these Indian alternatives are still in their nascent stages. “Chingari is this new app so I tried to get a hold of it but the UI was so bad that it didn’t even let me create a username,” quipped Tomar after trying out the new platform. Khan believes it might be better with the government joins the bandwagon to create its own short-video format app where it can control the fact that no cringe content and “anything that goes against the country's peace and unity” isn’t uploaded. At the end of the day, it may not even be about shifting from one platform to the next. “I think we’ll all coexist on multiple platforms like we always have,” Tomar said. Will the brands follow? Brands need influencers just as much as influencers need brands. So wherever influencers may go next, brands are sure to follow. “Brands will move with them to other social media platforms. As long as you have created yourself an audience a genuine one, you will have them follow and love your content irrespective of the platform,” said Khan. However, what may take a hit is how much moolah an influencer can earn. “With two platforms, my cumulative reach becomes so much — that’s why we were charging a certain amount of money. Now the moment when you take one out of the two — and the bigger one of the two — it is going to take a hit,” explained Tomar. While Instagram and other social media platforms still exist, TikTok was — by far — the most active. “TikTok was very userfriendly, and for creators especially. Making content was easy, brands also approached you — they also pushed you. So, it was a very well-oiled machine so that everyone was happy with their roles,” said Tomar. He holds out hope that TikTok will make a comeback after it <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-says-it-will-meet-with-government-to-submit-clarifycations/articleshow/76703707.cms">talks to the Indian government</a>. The Chinese app said that it will be meeting with all the stakeholders to clarify any misnomers about data sharing abroad. “Until this is resolved, I’m not going to be on TikTok. Whether or not TikTok allows videos to be uploaded is secondary,” asserted Tomar. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/hacks-to-avoid-tiktok-ban-and-pubg-may-be-banned-in-india-soon/articleshow/76705632.cms">There are ways around the TikTok ban⁠⁠— while PUBG may be banned via another list from the Indian government</a> <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">TikTok disappears from Play Store and App Store soon after India banned 59 Chinese apps</a> <a href="https://www.businessinsider.in/tech/news/tiktok-ban-in-india-is-a-boon-for-rival-apps-chingari-bolo-indya-roposo-khabri-and-mitron/articleshow/76706001.cms">Tiktok has many rivals in India and the government ban is a blessing for them</a>

From Paras Tomar to Technical Guruji to Aadil Khan — here’s what social media influencers have to say about the TikTok ban

<keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> CEO Kevin Mayer on Wednesday said that the company is working with various stakeholders to address the concerns raised by the Indian government, and remain committed to support the welfare of TikTok creator community till the interim ban order is in effect. Mayer, who is also the COO of ByteDance, the parent company of TikTok, said that their creator managers are actively engaging with top creators to reassure them of their efforts and updates about the path forward. "Our platform has encountered an unfortunate challenge in India. However, we stay resolved and committed to our mission, and are working with stakeholders to address their concerns," Mayer said in a message addressed to about 2,000 <keyword id="9496191" type="UNKNOWN" weightage="20" keywordseo="tiktok-employees-in-india">TikTok employees in India</keyword>. "TikTok continues to comply with all data privacy and security requirements under Indian law and places the highest importance on user privacy and integrity," he added. The Department of Telecommunications (DoT) has directed telecom operators and internet service providers to block access to all the 59 Chinese apps, including TikTok, banned by the government with immediate effect. DoT has asked all the service players to comply with the order and submit compliance reports. Mayer said that since 2018, the company has worked hard to ensure that over 200 million users in India are able to express their joy and creativity, celebrate self-expression, and share experiences with a growing global community. "TikTok has enabled hundreds of millions of users to enjoy the creative works of artists, storytellers, educators and performers from across the country who have forged new avenues of livelihood improvement," he stressed. After the ban came into force, the Chinese short-video making app said it was in the process of complying with the Indian government order. Nikhil Gandhi, Head of TikTok India, said that the company has been invited to meet with concerned government stakeholders for an opportunity to respond and submit clarifications. According to Mayer, the creator community is what defines us and we take pride in the diversity of the creators on our platform. "Our daily audience of millions of users in India have come to rely on the joy and inspiration that TikTok provides every day in a unique and democratized environment," he said. The Centre on Monday banned 59 Chinese apps including TikTok, WeChat and UC Browser and Xiaomi's Mi Community over national security concerns as India-China bilateral relations remain strained after the death of 20 Indian soldiers in the Galwan Valley clash with Chinese PLA troops in eastern Ladakh. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-alternative-in-indian-market-like-chingari-triller-sharechat-roposo-mitron/articleshow/76725779.cms">Top TikTok alternatives to make and share your videos</a> <a href="https://www.businessinsider.in/tech/apps/news/paras-tomar-technical-guruji-aadil-khan-comment-on-tiktok-ban/articleshow/76708492.cms">From Paras Tomar to Technical Guruji to Aadil Khan — here’s what social media influencers have to say about the TikTok ban</a> <a href="https://www.businessinsider.in/tech/apps/news/twitter-is-flooded-with-memes-on-tiktok-pubg-mobile-and-popular-youtuber-carryminati/articleshow/76704537.cms">TikTok ban results in hilarious memes on Twitter but users wonder why PUBG Mobile escaped the ban</a>

TikTok CEO assures employees, says it is in talks with government to address their concerns

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From Paras Tomar to Technical Guruji to Aadil Khan — here’s what social media influencers have to say about the TikTok ban

Prabhjote Gill

TikTok CEO assures employees, says it is in talks with government to address their concerns

IANS

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