<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul><li>Big media companies are working together to sell digital ads to better battle Google and Facebook</li><li>The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers&#xa0;a safe harbor for their ads</li><li>Yet TrustX faces potential challenges, including competing agendas and fickle ad buyers</li></ul> A host of big media companies have come to a difficult realization&#xa0;- the enemy of the digital duopoly may be my new best friend.The duopoly, of course, is Facebook and Google, and, to battle its growing dominance in digital <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>, media players ranging from CBS, to ESPN to Hearst and News Corp. are pooling together their ad space. The vision is to create a centralized digital outlet where ad buyers can find the best, safest, places to run their ads outside of the Google and Facebook domain.Whether the combined power of a slew of old-media players can help win back more ad budgets is an unanswered question at this point. An even thornier question is whether these blood rivals have the will and wherewithal to work together and make sure this plan bears actual fruit. Given the rocky&#xa0;history of similar digital alliances &#xa0;- it won't be easy.The initiative is called <a href="https://digitalcontentnext.org/blog/press/dcn-launches-premium-digital-advertising-marketplace-trustx/">TrustX</a>. It's a non-profit group established by the trade group <a href="https://digitalcontentnext.org/">Digital Content Next</a>, whose members include NBCUniversal, Viacom, Vox Media and The Washington Post.The big idea&#xa0;is to create a digital ad marketplace where only A-list publishers&#xa0;sell ads using automated software.&#xa0;<ul><li>The pitch to marketers is that with all the recent swirl over ads ending up in bad places online (next to fake news, hate videos or in front of bots), they'll be able to run their ads on only top quality sites, and these ads will only be shown&#xa0;to real people.</li><li>And for participating publishers, the hope is that they'll be able to take more direct control of ad inventory and&#xa0;not have to share as much of their revenue with ad tech middlemen. That's a common complaint in the digital ad world- where ad space can be bought and sold via a daisy chain of&#xa0;numerous digital exchanges.</li></ul><a href="https://digitalcontentnext.org/blog/press/dcn-launches-premium-digital-advertising-marketplace-trustx/">Announced in September of 2016, TrustX </a>has moved at a careful pace, deliberately, say its leaders. The group rolled out a beta push this past summer with a handful of publishers supplying ad space.Since August the number of publishers selling ads via the platform&#xa0;has doubled, and the number&#xa0;of actual ads changing hands has accelerated exponentially. "We've seen more than hockey stick growth," said TrustX CEO David Kohl, who cautioned that it's still very early in the rollout. Kohl&#xa0;expects to have 20 publishers up and running by the end of the year.&#xa0;<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>"This process has been driven by a foundational principle, that you don't put something into the market until you know it really works," Kohl said. "If you think about the idea that programmatic advertising was built over the last decade, and it took years and years for all of its<a href="http://www.businessinsider.com/ad-fraud-estimates-doubled-2017-3"> problems like fraud</a> to creep in, where you now have this&#xa0;trust problem. So we are realists.&#xa0;Undoing that is not fast."True. But <a href="http://www.businessinsider.com/facebook-and-google-dominate-ad-industry-with-a-combined-99-of-growth-2017-4">every day that Google and Facebook pull larger portions&#xa0;of ad budgets, </a>the urgency to act only increases. DCN CEO Jason Kint, who led &#xa0;the formation of TrustX, has been vocal about the growing power of the duopoly - noting that even as digital advertising grows, fewer budgets are finding their way to top publishers:&#xa0; "This has to happen, and I'm bullish on the prospect," said Mike Smith, senior vice president, revenue,&#xa0;platforms and operations at Hearst Magazines Digital Media. "We all need to leverage against the duopoly, But there is a lot of groundwork to lay."In August, the Association of National Advertisers, whose members include marketers like Nike, Bank of America and Ford, pledged to spend a combined $50 million in <a href="http://adage.com/article/cmo-strategy/ana-p/310151/">ad spending as part of a&#xa0;TrustX pilot program,</a>&#xa0;reported Ad Age.Indeed, it helps that marketers are generally bought&#xa0;into the idea that digital advertising needs to clean up its act.&#xa0;But as Smith noted, it's&#xa0;crucial for TrustX is making sure its software is integrated with the ad tech used by ad buyers and ad sellers. On that front, this past week TrustX&#xa0;has formed a partnership with the Trade Desk, an ad-buying tech company used by many big ad agencies. TrustX is also compatible with&#xa0;Google's popular ad buying software DoubleClick Bid Manager.Still, the effort faces a slew of not insignificant challenges, say digital ad industry insiders:<ul><li>Simply wrangling the competing needs of a consortium of companies&#xa0;with differing agendas is hard. History is not on TrustX's side here. There is a long list of previous ad consortiums - with names such as <a href="https://adexchanger.com/publishers/quadrantone-programmatic-joint-venture-of-newspaper-companies-pulls-the-plug/">quadrant One</a>, <a href="https://www.crunchbase.com/organization/brand-net">Brand.net</a>, <a href="https://www.reuters.com/article/us-advertising-web-newspapers/future-may-be-murky-for-yahoo-and-newspaper-alliance-idUSN1140778420071011">Yahoo Newspaper alliance</a>, and <a href="https://adexchanger.com/publishers/four-publishers-create-pangaea-programmatic-advertising-alliance/">Pangea -&#xa0;</a>that struggled to gain traction.</li><li>TrustX should theoretically command higher ad prices. Yet skeptical ad buyers&#xa0;may be happy to pay cheaper prices elsewhere, even if that means running ads on lower quality sites.</li><li>Most publishers are still hedging their bets by continuing to sell ads via other programmatic channels ("nobody's turned off the spigot yet," said one media exec)</li><li>General inertia in ad tech</li><li>A lack of awareness in the market (several ad buyers and ad tech companies told Business Insider they didn't know what TrustX was)</li></ul>"We totally understand that thinking,"&#xa0;says Kohl. Before TrustX launched, his team consulted with leaders of previous digital ad sales alliances to assess the challenges, he said.&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>One key takeaway&#xa0;from those conversations: TrustX's leadership and power is centralized, and it's not a profit driven entity. It's a lot easier to get things done when you don't have to get consensus from dozens of members and you're not driven by short-term revenue thinking, Kohl explained.&#xa0;"Before we launched, we really tried to minimize the risk," he said. "We've really, really done&#xa0;our homework."<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/can-iphone-x-tell-difference-between-twins-face-id-recognition-apple-2017-10">We put the iPhone X's Face ID to the ultimate test with identical twins - and the results surprised us</a></h3> <div> </div> </div></hr>

Huge media companies like CBS and ESPN are banding together to fight Google and Facebook - but it may not be enough

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>The on-camera talent of America's highest-rated network evening news broadcast and "the <a href="http://www.nytimes.com/2015/02/07/business/media/brian-williams-helicopter-incident-in-iraq.html?smprod=nytcore-iphone&amp;smid=nytcore-iphone-share" target="_blank">23rd-most-trusted person</a> in the country" is now the face of viral internet memes.
For more than a decade, Brian Williams has anchored "NBC Nightly News" and was forced to take a <a href="http://www.businessinsider.com/brian-williams-is-leaving-nbc-nightly-news-for-the-next-several-days-2015-2" target="_blank">temporary leave of absence</a> over "the next several days" amid the <a href="http://www.businessinsider.com/brian-williams-and-embellished-stories-2015-2">growing scandal of false claims</a> he made while reporting in Iraq. 
Williams, who <a href="http://ceoworld.biz/2014/08/27/24-highest-paid-hosts-news-business-top-paid-news-anchors" target="_blank">earns $13 million annually</a> (making him America's 4th overall highest-paid news broadcaster), admitted to confusing parts of a story he shared on-air about riding in a helicopter shot down by a rocket-propelled grenade in 2003. On Wednesday, after <a href="http://www.businessinsider.com/brian-williams-and-embellished-stories-2015-2">multiple military members questioned</a> his personal account, which he has repeated on multiple occasions, he apologized on-camera to his audience for the error.
Since then, Williams' coverage of Hurricane Katrina and other notable accounts are under <a href="http://www.businessinsider.com/brian-williams-and-embellished-stories-2015-2">internal investigation</a>.
Here are some of memes online:
<blockquote class="twitter-tweet" lang="en">
riding shotgun with O.J. <a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/52E6h5tVcl">pic.twitter.com/52E6h5tVcl</a>
- Calhoun (@linkcalhoun) <a href="https://twitter.com/linkcalhoun/status/563155768564658176">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
"Damn, those tablets were heavy!" <a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="http://t.co/orXsbLU9Bf">pic.twitter.com/orXsbLU9Bf</a>
- Serr8d (@serr8d) <a href="https://twitter.com/serr8d/status/563186070087421952">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
"That one live shot I did from the moon" <a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/FbND6jAqc7">pic.twitter.com/FbND6jAqc7</a>
- Greg Dutra (@DutraWeather) <a href="https://twitter.com/DutraWeather/status/563141002052268033">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> The opinion of the entire NBC News Division is that a blockade is best option here, Jack. <a href="http://t.co/OxEua3DKkt">pic.twitter.com/OxEua3DKkt</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563448735787532290">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Brian Williams misremembers -- Internet won't let him forget it: <a href="http://t.co/5Uu1kAuw9i">http://t.co/5Uu1kAuw9i</a> <a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="http://t.co/mDZbVGbvEJ">pic.twitter.com/mDZbVGbvEJ</a>
- Ryan Parker (@TheRyanParker) <a href="https://twitter.com/TheRyanParker/status/564198173510336512">February 7, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/L30hn90BCP">pic.twitter.com/L30hn90BCP</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563134333142458368">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/zerohedge">@zerohedge</a> More breaking Brian Williams news... <a href="http://t.co/DdVdKcOyh0">pic.twitter.com/DdVdKcOyh0</a>
- Squeeze Indicator (@SqueezeTrading) <a href="https://twitter.com/SqueezeTrading/status/564463457823907841">February 8, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> Brian The Astronaut <a href="http://t.co/keU4dSRBog">pic.twitter.com/keU4dSRBog</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563141244034248705">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
"It wasn't a dream. It was a place. And you were there, and you, and you ...." <a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="https://twitter.com/hashtag/WizardOfOz?src=hash">#WizardOfOz</a> <a href="http://t.co/0T51hqBY9u">pic.twitter.com/0T51hqBY9u</a>
- Tracy L. (@ViewFromAskew) <a href="https://twitter.com/ViewFromAskew/status/563163912427012096">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
'84 was magical. I needed a perfect 10 on the vault to secure the gold...and I did it. <a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="http://t.co/jY2bO8PPv2">pic.twitter.com/jY2bO8PPv2</a>
- Mark Turcotte (@mark_turcotte) <a href="https://twitter.com/mark_turcotte/status/563388721211641856">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
"The sky is literally falling here in Pangea…" <a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/LwDtUlo59t">pic.twitter.com/LwDtUlo59t</a>
- Kyle Grantham (@kylegrantham) <a href="https://twitter.com/kylegrantham/status/563392225019977728">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/MtNGJH1PsH">pic.twitter.com/MtNGJH1PsH</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563126094992531456">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> If it were me, I'd start with something catchy like Four score and seven years ago ... <a href="http://t.co/Lc4iqF0Jp2">pic.twitter.com/Lc4iqF0Jp2</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563409404817461250">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Brian Williams' tall tale of Iraq war becomes art meme. <a href="http://t.co/1XIEJOrOSr">http://t.co/1XIEJOrOSr</a> <a href="https://twitter.com/hashtag/BrianWilliamsMemories?src=hash">#BrianWilliamsMemories</a> <a href="http://t.co/Lanxfd7o0X">pic.twitter.com/Lanxfd7o0X</a>
- BU Art Gallery (@BUArtGallery) <a href="https://twitter.com/BUArtGallery/status/564468799097675777">February 8, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Brian breaking America. <a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="http://t.co/AIm96Mn5xx">pic.twitter.com/AIm96Mn5xx</a>
- Craig Wilson (@CWilso57) <a href="https://twitter.com/CWilso57/status/563360689507823616">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> h/t Matthew Thomas <a href="http://t.co/yNch3feqGT">pic.twitter.com/yNch3feqGT</a>
- MLB Memes (@MLBMeme) <a href="https://twitter.com/MLBMeme/status/564236053939105792">February 8, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> the Battle of Thermopyle <a href="http://t.co/KSZCC3uoo7">pic.twitter.com/KSZCC3uoo7</a>
- [adult swim] (@adultswim) <a href="https://twitter.com/adultswim/status/563473986185854976">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="https://twitter.com/hashtag/BrianWilliamsWarStories?src=hash">#BrianWilliamsWarStories</a> Brian in the trenches defending the world. <a href="http://t.co/Lk1sJaXDwF">pic.twitter.com/Lk1sJaXDwF</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563165429389336576">February 5, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/robx_d">@robx_d</a> <a href="https://twitter.com/CifJamestown">@CifJamestown</a> <a href="http://t.co/3A8isZvLPZ">pic.twitter.com/3A8isZvLPZ</a>
- Chuck Pfarrer (@ChuckPfarrer) <a href="https://twitter.com/ChuckPfarrer/status/563530236973699072">February 6, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="https://twitter.com/hashtag/BrianWilliamsMisremembers?src=hash">#BrianWilliamsMisremembers</a> <a href="http://t.co/hh056rL48q">pic.twitter.com/hh056rL48q</a>
- ?ob (@robx_d) <a href="https://twitter.com/robx_d/status/563531524792807427">February 6, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
Why, Brian, why?? <a href="http://t.co/fCiLu7dItR">pic.twitter.com/fCiLu7dItR</a>
- StuffJournalistsLike (@JournalistsLike) <a href="https://twitter.com/JournalistsLike/status/564476211682766848">February 8, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
<a href="http://t.co/MWfBiod5j4">pic.twitter.com/MWfBiod5j4</a>
- Franklin Harris (@FranklinH3000) <a href="https://twitter.com/FranklinH3000/status/564459188810555393">February 8, 2015</a></blockquote>

The internet is having a field day with Brian Williams's shoddy recollection of the past

The value of a company’s patent portfolio cannot be overstated. Patents are a competitive barrier and can also generate licensing revenue. Most marketing and advertising mavens appreciate how having a ‘patented technology’ placement in an advertising campaign adds to the credibility/sale of the product. Financial gurus attest to the increased valuation of a company, based on its patent holding. 
Most technology companies have internal initiatives to build their patent portfolio. However, some of these initiatives are more successful than others. Here are 5 proven strategies that some of the largest patent holders adopt to maximise their patent footprint. 
 
 
<h2>
	Culture: Patent Savvy</h2> An essential pre-requisite for building a formidable patent portfolio is to create an environment that fosters creativity and innovation. However, that alone is not enough. It is crucial to ensure that your researchers are extremely patent savvy. Inexperienced inventors can easily miss patenting opportunities in their research works. Conversely, they may submit invention disclosures, which are of little value to the company, leading to sub-optimal utilisation of the company’s patenting budget. Top patent filers make it a point to <keyword id="47916" type="UNKNOWN" weightage="40" keywordseo="invest">invest</keyword> in educating their researchers about the patent process through trainings, seminars, internal documentation/manuals, and ‘go-to’ people, and the resultant streamlining of the patent process more than makes up for this investment. 
 
Many companies have successfully leveraged incentives such as rewards and recognitions to foster a patent-savvy culture. Besides monetary incentives, other creative ways of incentivising and engaging inventors can give a huge boost to the company’s patenting activity, sometimes at little or no additional cost! One top patent holder in the mobile and wireless space adopted a strategy of publishing the names of their top inventors on a large wall at the office entrance, which is now one of the most coveted recognitions, and inventors company-wide vie to get their ‘names on the wall.’ 
 
<h2>
	Process: Simple and Transparent</h2>
The simplicity, clarity and transparency of the patent process have a direct impact on inventor engagement. Simplified templates, forms, manuals and training help inform and engage inventors. In addition, the patent process itself must be simple enough (i.e., without legalese or assumptions of prior knowledge of legal concepts) to work for the largely untrained first-time inventors. As far as possible, inventors should not be expected to learn and use complicated patent workflow tools that may have a large learning curve. 
 
Further, it is critical that the patent process must make patent review decisions transparent. Inventors should know why the company filed (or did not file) certain invention disclosures as patent applications, and what the inventors can do to improve their subsequent disclosures. In the absence of such feedback, inventors tend to feel discouraged from investing their precious time in filling Invention Disclosure Forms in the future. 
 
<h2> Team: Select the <keyword id="1861941" type="UNKNOWN" weightage="40" keywordseo="Right-Patent-Committee">Right Patent Committee</keyword></h2> A process is only as good as its implementation – so it is essential to select a balanced patent committee for implementing the patent portfolio growth initiative. Most companies recognise the need to have R&amp;D and legal executives in the patent committee. In addition, many have seen the benefit of <keyword id="25455" type="ORGANIZATION" weightage="40" keywordseo="finance">finance</keyword> and marketing executives informing the development and growth of a company’s patent portfolio. Finance representation is important to keep an eye on the budget, manage spend and inform decisions based on available funds. Further, marketing executives are often the first to know the features, considered desirable by customers, and this knowledge can be leveraged in assessing the commercial viability of the company’s inventions. 
 
<h2>
	Prioritise: Patent Triage</h2> All inventions are not equally important and companies must learn to discern the potential crown jewels of the patent portfolio from the good-to-haves, and allocate resources accordingly. Many companies like to follow a tiered system of categorising their inventions. The top tier represents ‘flagship inventions’ that align closely with the strategic direction of the company and often pertain to breakthrough technology that will differentiate the company’s products from the competition. These are aggressively pursued by the company using the best available law firm(s) and it considers filing the application in multiple jurisdictions, e.g., the <keyword id="6355110" type="ORGANIZATION" weightage="40" keywordseo="European-Union">European Union</keyword>, the <keyword id="6355055" type="COUNTRY" weightage="40" keywordseo="USA">USA</keyword>, China, Japan, etc. 
 
For other inventions that are not core to a company’s strategic direction, the firm typically tries to minimise the costs of filing such patent applications by using less expensive law firms and considering provisional application filings. For highly context-specific inventions that are unlikely to be used by any competitor, the company may consider making a defensive disclosure to create prior art, so that a competitor doesn’t independently seek a patent on the same. 
 
<h2>
	Spend Smart: Don’t Be Penny Wise But Pound Foolish</h2> In certain instances, additional discretionary spend can lead to significant overall cost <keyword id="25450" type="UNKNOWN" weightage="40" keywordseo="savings">savings</keyword> and/or increase in ROI. For instance, it is not necessary for companies to conduct patentability searches or file provisional applications for their patent applications. However, experience has shown that patentability searches provide knowledge of existing prior art that often results in better applications and claims, a shorter prosecution period and an early grant. Similarly, filing relatively inexpensive provisional applications can help manage the patent spend better and avoid rush patent filings by reserving the right to file a regular (or ‘non-provisional’) patent application for the grace period of one year. The company may use this grace period to monitor the market evolution and judiciously choose the applications it wants to pursue thereafter. 
 
Depending on the volume of filings, even if about 10% of non-provisional applications are not filed based on the patentability search results or decisions to abandon provisional applications, you would have recovered the cost incurred for the searches and provisional applications. 
 <keyword id="1861942" type="UNKNOWN" weightage="40" keywordseo="Sumit-Mudgal">Sumit Mudgal</keyword> is the <keyword id="1861940" type="UNKNOWN" weightage="40" keywordseo="chief-strategy-advisor">chief strategy advisor</keyword> for <a href="http://bramohlaw.com/">BraMoh Law</a>, a <keyword id="6355838" type="COMPANY" weightage="40" keywordseo="New-York">New York</keyword> law firm providing cross-shore legal solutions. Prior to this, he headed the IP operations at <keyword id="6407190" type="CITY" weightage="40" keywordseo="Thomson-Reuters">Thomson Reuters</keyword> – Pangea3. With a degree in electronics engineering from IIT, Mudgal started his IP career at Evalueserve in 2002.

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Huge media companies like CBS and ESPN are banding together to fight Google and Facebook - but it may not be enough

Mike Shields

The internet is having a field day with Brian Williams's shoddy recollection of the past

Amanda Macias

5 Strategies That Top Patent Players Use To Boost Their Patent Portfolios

SUMIT MUDGAL