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The Blake Lively backlash has been 'a gift' for Justin Baldoni after he was forced to hire a PR crisis manager amid rumored 'It Ends With Us' feud, PR expert says
Baldoni has hired a PR crisis team amid the drama surrounding "It Ends With Us" and his rumored fal…
Eve Crosbie
Katy Perry has released 2 stale songs and is in a 'career crisis.' A PR expert says her comeback can still be salvaged — if she does it right
After the reaction to "Woman's World," Katy Perry is in the midst of a "career crisis," a PR expert…
Callie Ahlgrim
MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That migh…
Lindsay Dodgson
MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.
Crisis management experts say MrBeast going after his critics will only further erode trust with hi…
Lindsay Dodgson
CrowdStrike's president accepting the 'most epic fail' award in person was a PR masterclass, experts say
The cybersecurity firm's president said he wanted to collect the award in person because the compan…
Shubhangi Goel
Jennifer Lopez's year is going from bad to worse with her divorce and canceled tour. Here's how PR experts say she could bounce back.
Jennifer Lopez has endured a nightmarish year. But PR experts told Business Insider that she's chan…
Ayomikun Adekaiyero
CrowdStrike's crisis management strategy holds lessons for all companies
The CrowdStrike IT outage was a PR nightmare, but it's a reminder to all companies that building a …
Polly Thompson
Mark Zuckerberg's PR team can't stop him from posting, internal texts reveal
Meta's PR people agonized over Zuckerberg's idea to post a zinger on Facebook, with one saying, "My…
Katie Notopoulos
Rebel Wilson says male star she plans to expose in her upcoming memoir is 'trying to threaten' her and has 'hired a crisis PR manager'
The Australian actor's memoir is set to be released in April. She has claimed it will feature a cha…
Eve Crosbie
Crisis PR expert calls testimony of elite college presidents an 'embarrassment' that could've been avoided
The crisis PR expert said the presidents changed their tune when the "kitchen was too hot in the co…
Jordan Hart
How to handle being the subject of a Taylor Swift diss track, according to PR experts
Taylor Swift has some choice words for Matty Healy, Joe Alwyn, and Kim Kardashian on "The Tortured …
Callie Ahlgrim
A crisis PR professional shares what celebrities get right — and wrong — about their public apologies
PR expert Molly McPherson told Insider that while Jamie Foxx's apology went "all in" on accountabil…
Lauren Edmonds
A university in Ireland is offering a degree for wannabe influencers. Students will need to learn how to manage a PR crisis.
Students at Ireland's Southeast Technical University will take a mandatory course in crisis managem…
Joshua Zitser
Mila Kunis and Ashton Kutcher's apology for supporting Danny Masterson flopped. A crisis PR professional says it's because they didn't seem sorry.
Ashton Kutcher and Mila Kunis shared an apology video after their letters supporting convicted rapi…
Lauren Edmonds
Kate Middleton's childhood photo was a smart PR move — and you probably didn't even notice
For Kate Middleton, who has kept silent on racism allegations, the childhood photo is a smart PR mo…
Maria Noyen
A year after Will Smith slapped Chris Rock at the Oscars, he's already winning awards. His comeback was nearly guaranteed, crisis PR experts say.
Smith has stayed silent on Chris Rock's new "Selective Outrage" Netflix special, in which he jokes …
JP Mangalindan
'Absolutely shocked': Try Guys fans and a crisis PR expert on the cheating scandal and what's next for the YouTubers
"Their response video was excellent," a crisis communications expert told Insider. "They presented …
Kieran Press-Reynolds
Celebrity PR experts weigh in on Jada Pinkett Smith's strategic decision to wait 7 years before revealing her and Will Smith's separation
Jada Pinkett Smith recently revealed that she and Will Smith quietly separated in 2016. Experts tol…
Olivia Singh
Inside CNN's epic PR fail that made a mockery of CEO Chris Licht
The Atlantic published a devastating article about Chris Licht after the CNN CEO had given hours of…
Nicholas Carlson
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…