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<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

A sell-off in the Asian markets along with mixed early corporate results subdued India's key equity indices during the afternoon trade session on Thursday. Besides, inflationary concerns due to high transportation fuel prices dented sentiments. In contrast, the two key indices -- S&amp;P BSE <keyword id="6484188" type="General" weightage="20" keywordseo="sensex" source="Orion">Sensex</keyword> and NSE Nifty50 -- had a gap-up opening. The 30-scrip sensitive index opened at 61,557.94 points from its previous close of 61,259.96 points. Besides, the NSE Nifty50 opened at 18,382.70 points from its previous close of 18,266.60 points. However, soon afterwards both the indices ceded much of their gains and traded flat. At 12.30 p.m., the 30-scrip sensitive index traded at 60,745.94 points, down 514.02 points or 0.84 per cent. Similarly, the NSE Nifty50 traded lower. It fell to 18,136.75, down 129.85 points or 0.71 per cent. Among sectors, consumer durables and IT fell the most whereas oil and gas' stocks rose. "Volumes on the NSE are a bit subdued while the advance decline ratio has improved compared to the past two days and is currently even," said Deepak Jasani, Head of Retail Research, HDFC Securities. "Nifty could see slower pace in its fall and intermittent attempts to bounce up." According to Gaurav Garg, Head of Research at CapitalVia Global Research: "The Indian Benchmarks has cut some of its losses in the late morning session. Negative cues from other Asian markets impacted the domestic sentiments." "The losses were led by shares of information technology companies and Index major Reliance Industries. Losses got cut, as the Indian economy revives from the global pandemic gains through nationwide rapid vaccination drive." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jios-september-earnings-to-be-driven-by-aggressive-subscriber-additions/articleshow/87178742.cms">Reliance Jio’s September earnings to be driven by aggressive subscriber additions</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">With ScoopWhoop and POPxo on its side, here’s what MyGlamm intends to do</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tesla-urges-indian-government-to-slash-import-taxes-on-electric-vehicles/articleshow/87177793.cms">Tesla urges Indian government to slash import taxes, requests a meeting between Elon Musk and Prime Minister Modi</a>

Equity market fall on inflation concerns, global cues; RIL, Infosys, TCS down 2%

<ul><li>The <keyword id="6354416" type="ORGANIZATION" weightage="20" keywordseo="Indian-Army">Indian Army</keyword> has banned 89 apps that it believes could be used to leak information to foreign intelligence agencies. </li><li>The <keyword id="9542035" type="UNKNOWN" weightage="20" keywordseo="list-of-banned-apps">list of banned apps</keyword> includes 15 dating apps like Tinder, OkCupid, Bumble and TrulyMadly. </li><li>The Indian Army has also banned “all Tencent gaming apps”. </li></ul>The Indian Army has 89 apps including Facebook, Instagram, Snapchat and a slew of dating apps that could be used to target Indian army personnel. The news comes in after the central government banned 59 Chinese apps nationwide that were allegedly prejudicial to the sovereignty and integrity of India under Section 69A of the Information Technology Act, 2000. <div type="Article" hostid="261" msid="70187434" title="Indian Army officers in a flurry to leave WhatsApp groups after announcement of spot-checks" mstype="2" mssubtype="0"></div> The list of apps banned by the Indian Army also includes news apps — News Dog and Daily Hunt — video conferencing tool Zoom, True Caller, Hungama, Hike and Reddit. Here’s the full list of apps banned by the Indian Army: <ol><li>WeChat </li><li>QQ </li><li>Kikoo </li><li>Voo </li><li>Nimbuzz </li><li>Helo </li><li>Qzone </li><li>ShareChat </li><li>Viber </li><li>Line </li><li>IMO </li><li>Snow </li><li>To Tok </li><li>Hike </li><li>TikTok </li><li>Like </li><li>eSamosa </li><li>Kwali </li><li>Shareit </li><li>Xender </li><li>Zapya </li><li>UC Browser </li><li>UC Browser Mini </li><li>LiveMe </li><li>BigoLive </li><li>Zoom </li><li>Fast Films </li><li>Vmate </li><li>Uplive </li><li>Vigo Video </li><li>Cam Scanner </li><li>Beauty Plus </li><li>True Caller </li><li>PUBG </li><li>NONO Live </li><li>Clash of Kings </li><li>All Tencent gaming apps </li><li>Mobile Legends </li><li>Club Factory </li><li>AliExpress </li><li>Chinabrands </li><li>Gearbest </li><li>Banggood </li><li>MiniInTheBox </li><li>TinyDeal </li><li>Dhhgate </li><li>LightinTheBox </li><li>DX </li><li>EricDress </li><li>Zaful </li><li>Tbdress </li><li>Modility </li><li>Rosegal </li><li>Shein </li><li>Romwe </li><li>Tinder </li><li>TrulyMadly </li><li>Happn </li><li>Aisle </li><li>Coffee Meets Bagel </li><li>Woo </li><li>OkCupid </li><li>Hinge </li><li>Badoo </li><li>Azar </li><li>Bumble </li><li>Tantan </li><li>Elite Singles </li><li>Tagged </li><li>Couch Surfing </li><li>360 Security </li><li>Facebook </li><li>Baidu </li><li>Instagram </li><li>Ello </li><li>Snapchat </li><li>Daily Hunt </li><li>News Dog </li><li>Pratilipi </li><li>Heal of Y </li><li>POPXO </li><li>Vokal </li><li>Hungama </li><li>Songs.pk </li><li>Yelp </li><li>Tumblr </li><li>Reddit </li><li>FriendsFeed </li><li>Private Blogs </li></ol>SEE ALSO:<a href="https://www.businessinsider.in/tech/apps/news/elyments-dips-to-3-5-stars-on-google-play-store-heres-what-analysts-believe-indias-new-social-network-needs-in-order-to-be-successful/articleshow/76845819.cms">Elyments dips to 3.5 stars on Google Play Store — Here's what analysts believe India's new social network needs in order to be successful</a> <a href="https://www.businessinsider.in/tech/news/intel-will-speed-up-mukesh-ambanis-5g-run-power-him-with-ai-and-possibly-a-jio-laptop/articleshow/76780290.cms">Intel will speed up Mukesh Ambani’s 5G run, power him with AI and possibly a Jio laptop⁠— all in return for massive amount of data</a> <a href="https://www.businessinsider.in/defense/news/pm-modi-addresses-indian-army-on-india-china-border-the-enemies-of-india-have-seen-your-fire-and-fury/articleshow/76767887.cms">PM Modi addresses Indian Army on India-China border — ‘The enemies of India have seen your fire and fury’</a>

List of 89 apps banned for Indian Army soldiers

New Delhi, May 29 (IANS) As businesses around the globe adapt to the new normal, Google Cloud is helping a diverse set of organisations, from the National Payments Corporation of India (NPCI) to Artificial Intelligence (AI)-based company Fluid AI efficiently manage their workloads across remote locations, Karan Bajwa, Managing Director, Google Cloud India, said on Friday. Bajwa, a senior industry veteran with over three decades of leadership experience who joined Google Cloud in March this year, said that most businesses and users in the country depend on Google Cloud to stay connected and get work done. "As Covid-19 runs its course, we at Google Cloud are working hard to deliver technology and business solutions to help millions of people stay connected. We believe today more than ever, we need to collaborate and innovate and build new features to make our tools helpful, secure and safe," he said in a blog post. Bajwa said that today, employees of NPCI have been able to efficiently manage work across remote locations where employees can securely work and collaborate with colleagues, clients and stakeholders. "Kochi-based conglomerate Muthoot Group, one of the largest financial services providers in the country has been using G Suite's collaboration tools to stay connected and carry business as usual during the lockdown period," he informed. Popxo, India's largest community of women online was able to accomplish a smooth transition to Google Cloud and optimise performance with the help of highly efficient tools and the support and collaboration from teams. According to Bajwa, real estate company Rustomjee can access every business application via Google Cloud Platform. "Fluid AI has leveraged our collaboration to spin up custom virtual machines on demand in the cloud for employees and stream it to them in a secure, cost effective way that is monitored and restricts data transfer," he added. Google Cloud has a rich list of customers in India, including Dr Reddy's Laboratories, Indiamart, Hero Motocorp, ICICI Prudential, L&amp;T Finance, LIC HFL, Manipal Hospitals, OYO Hotels and Homes, Truecaller, Wipro and others. In March, the company announced plans to expand its presence in India by launching a cloud region in Delhi, adding to its Mumbai region that was opened in 2017. Google Cloud this month appointed former Microsoft executive Anil Bhansali as Vice President of Engineering. In his new role, Bhansali will coordinate all software development support efforts for Google Cloud in India. Bhansali joins Google Cloud from Microsoft where he was Corporate Vice President of their Azure cloud division and site leader for their R&amp;D team in India. --IANS na/

From NPCI to Fluid AI, Google Cloud preparing Indian firms for new normal

<ul><li>Their omnichannel strategy has worked well with close to 40% revenue coming in indirectly from their offline studios, reveals top <keyword id="864887" type="COMPANY" weightage="20" keywordseo="Pepperfry">Pepperfry</keyword> executive. </li><li>In an exclusive chat with Business Insider, Pepperfry says the company will increase the number Pepperfry Studio locations to over 100.</li><li>Pepperfry has announced the launch of its Snooze Studios which will sell sleep accessories like mattresses. </li><li>The startup aims to rake in a revenue ₹20 billion by the financial year 2021 through its in-house brands alone.</li></ul>In the last eight years of its existence, Pepperfry has grown to be one of the success stories of India’s <keyword id="35621" type="PERSON" weightage="20" keywordseo="e-commerce">e-commerce</keyword> boom but the startup’s Vice President and Head of Omnichannel expansion, Mihir Kulkarni, had an interesting revelation to make in an exclusive interview with Business Insider – the sales had doubled after they opened physical ‘experience’ stores. “In every new catchment that we have opened up the offline studio, the city’s sales have grown by 90-100%. We now plan to take our store count up to 100 by the end of the fiscal year,” said Kulkarni. Their omnichannel strategy has paid off. Pepperfry launched its first studio in 2014. Since then, they expanded it to 65 studios across 28 cities. “While we don’t sell directly through our offline studios, they contribute significantly to our sales. Close to 40% of our overall turnover comes from the online bookings made at these studios,” said Kulkarni. This is a telling sign of the nature of evolution of the much-celebrated boom in Indian e-commerce. Other startups like Craftsvilla, Faballey and more recently Popxo have also recently launched offline stores to further grow their business. Amazon which had although pulled the plug on its global mall pop-up stores, didn’t give up on offline retail. <a href="https://www.businessinsider.in/Amazon-quietly-launched-a-new-store-in-malls-after-pulling-the-plug-on-its-pop-up-stores/articleshow/69487379.cms">Instead</a> it launched ‘Presented by Amazon’ a range of kiosks. Pepperfry is definitely doubling down on its offline efforts but it is also looking to keep its capital investment low. It plans to expand its presence in Tier-II cities in India but would rather have more franchisees than owned stores. “Currently, out of the 65 stores, 12 are through the franchise model. We expect the number to go up to 25 by the end of the year,” said Kulkarni. The sleep market Beyond physical stores, Pepperfry is also betting big on in-house brands particularly in, what Kulkarni likes to call, the ‘sleep’ market -- mattresses, bedsheets, pillows, and more. Pepperfry is pushing these new products through its in-house brand, Clouddio. The startup aims to rake in revenues to the tune of ₹20 billion by 2020-21 through in-house brands alone. In 2017-18, Pepperfry had announced a gross merchandise volume of ₹15 billion. And, over half of its current revenue comes from in-house brands. The e-retailer also announced the launch of Pepperfry Snooze Studios – its line of products for the sleep market – within its <keyword id="3437283" type="PERSON" weightage="20" keywordseo="studio-pepperfry">Studio Pepperfry</keyword>. Sleep smart The sleep market is currently valued at $2.5 billion in India and is growing at 10%. Pepperfry is also experimenting with IOT-enabled products for this market– from beds that have an in-builtalarm clocks to ones that monitor sleep patterns. These products could hit the market in a few years. “The sector is highly unorganised and in terms of consumer experience. It is a broken category. That is why we want to crack open the market with our successful omnichannel strategy,” said Kulkarni. See Also: <a href="https://www.businessinsider.in/paytm-clocks-50-billion-through-5-5-billion-transactions/articleshow/69670592.cms">Paytm’s year in a review – Billions, profits and frauds</a> <a href="https://www.businessinsider.in/naukri-jobs-is-using-artificial-intelligence-to-take-on-linkedin/articleshow/69751271.cms">An Indian internet company older than Google is using Artificial Intelligence to reinvent itself</a>

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MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

BI India Partner

Equity market fall on inflation concerns, global cues; RIL, Infosys, TCS down 2%

IANS

List of 89 apps banned for Indian Army soldiers

Prabhjote Gill

From NPCI to Fluid AI, Google Cloud preparing Indian firms for new normal

IANS

EXCLUSIVE: An online furniture retailer in India saw its sales double after it opened physical 'experience' stores

Sanchita Dash

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