As advertising budgets swiftly move from TV to digital-where advertisers are now spending $72 billi…

Ad Age notes that while P&G cut U.S. spending 5% last year to $2.8 billion, its rivals stepped …

"The ad world has been isolated for too long, and there's much greater creativity to be achieved wh…

Ok. But haven't the big platforms been overall resistant to any data sharing? Pritchard says no. "T…

Under Stimmel, P&G has been started doing more media buying itself and gathering first-party da…

Business Insider's top advertising and media stories for December 11.

Both P&G and Unilever appear to have pulled back on their digital spending, materially reducing…

Instead, he thinks that there are three things happening before you get to the transparency argumen…

Transparency in the programmatic advertising market has become a hot topic in recent years, given c…

P&G has bought Walker & Co. to expand its offerings to African-Americans, The Wall Street J…

9. Uber wants to establish more of a "brand voice" in advertising campaigns after a spate of negati…

We appreciate the ANA's diligence to study media transparency practices, particularly as technology…

As talent agencies try to carve a piece out of the $240-billion US advertising pie, their pitch is …

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First up, if you think consulting firms are the only interlopers that ad agencies should be worryi…

Weed has long been calling on digital marketing platforms to address what he calls the "3Vs" - valu…

8. Twitter is expanding its video measurement partnerships. The social network is adding Moat, Inte…

The title on The Poke post was "Prize-winning piece of advertising from The Economist." The theory …

Business Insider's top advertising and media stories for January 22.

For the past year, Unilever has been running a pilot program with some of its brands to compare how…