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You Searched For "PG advertising budget" and got 20 results


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P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021

The company delivered sales of ₹760 crores, up 16% from last year
May 04 2021 12:46 IST

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Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies

Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts…

Lucia Moses   

Jun 19 2019 03:13 IST

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CMOs discuss the future of advertising

Business Insider's top advertising and media stories for January 22.

Lauren Johnson   

Jan 21 2021 23:47 IST

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A top P&G advertising exec who overhauled how the CPG giant works with its agencies is leaving for Snapchat

Under Stimmel, P&G has been started doing more media buying itself and gathering first-party da…

Tanya Dua   

Jul 31 2019 21:25 IST

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When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency

Finally, an agency that will get approvals on time
Mar 17 2021 09:26 IST

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Consumers are avoiding ads more than ever, so P&G is striking creative partnerships with big names like John Legend and Arianna Huffington

"The ad world has been isolated for too long, and there's much greater creativity to be achieved wh…

Tanya Dua   

Jun 17 2019 01:00 IST

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5 mins read

CMOs need to get smart on price

In today's Insider Advertising, we're going over CMO inflation strategies, VIP advertising Slack gr…

Lara O'Reilly   

Jul 15 2021 14:04 IST

Tanya Dua   

Jul 23 2019 11:00 IST

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How Facebook Helped Screw Up P&G's Ad Budget

Ad Age notes that while P&G cut U.S. spending 5% last year to $2.8 billion, its rivals stepped …

Jim Edwards   

May 07 2013 12:02 IST

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The world's largest advertiser is pushing Facebook and Google to share their data - and hinted it's ready to move budgets elsewhere

Ok. But haven't the big platforms been overall resistant to any data sharing? Pritchard says no. "T…

Mike Shields   

Jun 21 2018 16:26 IST

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Procter & Gamble deals agencies another blow

Business Insider's top advertising and media stories for December 11.

Lauren Johnson   

Dec 11 2020 00:23 IST

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1 min read

What you need to know in advertising today

P&G has bought Walker & Co. to expand its offerings to African-Americans, The Wall Street J…

Tanya Dua   

Dec 13 2018 14:57 IST

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Almost a quarter of Unilever's $8 billion ad budget is now spent on digital

Weed has long been calling on digital marketing platforms to address what he calls the "3Vs" - valu…

Lara O'Reilly   

Jan 28 2016 08:06 IST

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What you need to know in advertising today

Nelson Peltz has been thwarted by the $236 billion maker of Tide and Crest in the largest proxy bat…

Tanya Dua   

Oct 11 2017 15:06 IST

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What you need to know in advertising today

Both P&G and Unilever appear to have pulled back on their digital spending, materially reducing…

Tanya Dua   

Aug 26 2024 07:46 IST

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4 mins read

The demise of a lauded independent ad agency has the advertising industry on the defensive even as it confronts existential crises

More broadly, the ad industry is facing strong headwinds. The holding company model is under pressu…

Tanya Dua   

Aug 07 2019 19:07 IST

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Hollywood talent firms encroach on ad agencies, Amazon's plans to disrupt gaming, and how much a YouTube influencer makes from 1 million views

First up, if you think consulting firms are the only interlopers that ad agencies should be worryi…

Tanya Dua   

Jul 23 2019 23:11 IST

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What you need to know in advertising today

Meanwhile, some TV networks, citing costs and the uber-crowded market, are giving up on prestige TV…

Mike Shields   

Aug 25 2024 20:00 IST

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P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor

Most important, thank you for all you are doing to make P&G the great Company it is and always …

Jim Edwards   

May 24 2013 01:59 IST

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Oreo maker Mondelez's CEO says he's going to hold ad agencies more accountable - here's how

"There's a little bit more discussion about the fact that digital and digital only would be a good …

Lucia Moses   

Jun 04 2019 11:00 IST