Oregon's Bootleg wildfire, currently the largest active blaze in the <keyword id="6354458" type="UNKNOWN" weightage="20" keywordseo="US">US</keyword>, has so far scorched an area 1.5 times the size of New York City, has destroyed at least 160 homes and 117 other buildings since it erupted on July 6, officials said. As of Monday, the active wildfire, which has burned through more than 300,000 acres, was 25 per cent contained from 22 per cent the previous day, reports <keyword id="106387" type="CITY" weightage="20" keywordseo="Xinhua-news-agency">Xinhua news agency</keyword>. According to the fire officials, another 2,500 structures have been threatened by the massive blaze which has also triggered the expansion of mass evacuation orders. Two evacuation centres have been set up for residents in several cities, including <keyword id="11680302" type="UNKNOWN" weightage="20" keywordseo="klamath-falls">Klamath Falls</keyword> and <keyword id="155995" type="COMPANY" weightage="20" keywordseo="Redmond">Redmond</keyword>. Meanwhile, the Log Fire is burning a couple of miles to the northeast of Bootleg Fire and has grown to more than 10,000 acres. The two fires are likely to merge, Marcus Kauffman, spokesman for the <keyword id="11654629" type="UNKNOWN" weightage="20" keywordseo="oregon-department-of-forestry">Oregon Department of Forestry</keyword>, said in a statement on Monday. Bootleg Fire is burning through high desert conifer forests parched after a long-running drought and above-average temperatures, according to a report by <keyword id="3325693" type="PERSON" weightage="20" keywordseo="Oregonlive">OregonLive</keyword>. Bootleg is one of more than 80 major fires raging across 13 US states, spurred by heatwaves and high winds, the BBC reported. Wildfires have already scorched more than 1.2 million acres of the country this year, mainly in western states, according to the <keyword id="1113023" type="ORGANIZATION" weightage="20" keywordseo="National-Interagency-Fire-Center">National Interagency Fire Center</keyword>. More than 4,000 blazes have been recorded by the organisation so far in 2021, which is almost double last year's total. In California, five times as many acres have burned compared with the same period last year. SEE ALSO - <a href="https://www.businessinsider.in/tech/mobile/news/apple-could-finally-bring-the-always-on-display-feature-on-the-iphone-13/articleshow/84542970.cms">Apple could finally bring the always-on display feature on the iPhone 13</a> <a href="https://www.businessinsider.in/stock-market/news/g-r-infraprojects-ipo-makes-a-strong-listing-on-exchanges-with-over-100-premium-shares-open-at-1700/articleshow/84542747.cms">G R Infraprojects IPO makes a strong listing on exchanges with over 100% premium, shares open at ₹1700</a>

Oregon  Bootleg wildfire scorches area 1.5 times the size of New York City, destroyed 160 homes and 117 buildings so far

<ul class="summary-list"><li>A newspaper in Oregon said it learned in December that a former employee had embezzled its funds.</li><li>Eugene Weekly said in a statement that the situation "has left our finances in shambles."</li></ul>Last January, Andrew Kalloch, president of the Eugene, Oregon, nonprofit community group the City Club of Eugene, held an <a target="_blank" href="https://www.youtube.com/watch?v=BCBSoCSRYkw&amp;t=84s">event</a> highlighting the work of Eugene Weekly, a local newspaper that had recently celebrated 40 years of publishing.Newspapers, he said, define a city just as much as sports teams or local industries. "Our beloved newspapers and alt-weeklies both define and are defined by the communities in which they operate," said Kalloch. "Forty years after its first run, Eugene Weekly continues to thrive, even as a series of challenges has roiled print media."A year later, the Weekly is facing an unprecedented challenge. The newspaper's staff said in a <a target="_blank" href="https://eugeneweekly.com/2023/12/28/wheres-the-damn-paper/">statement</a> on its website on December 28 titled "Where's the Damn Paper?" that it had recently learned "someone we once trusted" embezzled "thousands upon thousands" of funds that belonged to the Weekly, which prints about 30,000 free copies each week.The paper learned that vendors it works with hadn't been paid in months. It had to lay off its entire 10-person staff three days before Christmas, the statement said, and its printer will publish the paper again only if they pay for it upfront. "EW employees who thought they were paying into retirement accounts have learned the money never arrived at its destination," staff members James Bateman, Todd Cooper, Camilla Mortensen, and Rob Weiss wrote.They reported the theft to the local police, and a team of private forensic accountants is examining the paper's books, according to the statement. <h2>'Finances in shambles'</h2>"The theft of EW's funds remained hidden for years and has left our finances in shambles," they said. A spokesperson for the Eugene Police Department told <a target="_blank" href="https://www.oregonlive.com/business/2023/12/eugene-weekly-forced-to-lay-off-entire-staff-stop-printing-after-alleged-embezzlement.html">OregonLive</a> that the Weekly filed a theft report on December 19 and declined to disclose details due to the active investigation."We are amazed and encouraged by the support we are getting from the community and across the country," Mortensen told Business Insider on Monday. "The loss of a community weekly paper is a pretty big hit not only to the small staff but to folks who love local independent journalism."She said the paper discovered that it was a former employee who was "heavily involved" with the Weekly's finances had used the paper's bank account to pay themselves $90,000 since at least 2022, <a target="_blank" href="https://apnews.com/article/eugene-weekly-oregon-embezzled-newspaper-40cbf6317089b2772450dff050cc704b">the Associated Press reported</a> on Sunday. Mortensen learned at least $100,000 of bills had gone unpaid for several months, the Associated Press reported."This is a tragic situation for the Eugene Weekly, its staff, and the community," Tim Franklin, senior associate dean at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, said in a statement to Business Insider."While this is an exceedingly rare circumstance, the Eugene Weekly's dire situation illustrates how many local news outlets these days are operating with little room for error," said Franklin, who directs the <a target="_blank" href="https://localnewsinitiative.northwestern.edu/">Medill Local News Initiative</a>. More than half of all US counties have insufficient access to reliable local news sources, according to a November <a target="_blank" href="https://localnewsinitiative.northwestern.edu/projects/state-of-local-news/2023/report/">report</a> by the initiative, which tracks the state of local journalism. Some 2,900 newspapers in the US have closed since 2005, the initiative said in its report.In 2023, many local news organizations' advertising revenue was squeezed while expenses rose, Franklin said, and "the ability to absorb any kind of one-time financial hit like this is lessened."Eugene Weekly has been <a target="_blank" href="https://www.gofundme.com/f/save-eugene-weekly">fundraising</a> to help cushion the blow, and an effort on GoFundMe raised nearly $46,000 as of Monday morning."We hope the Eugene Weekly can recover, that the community will support it through this challenging moment, and that it will find a sustainable business model to do their vital work," Sarabeth Berman, chief executive of the American Journalism Project, which makes grants to non-profit US local news organizations, said in a statement to Business Insider.At the City Club of Eugene's meeting last January, Mortensen stepped up to the podium to speak and smiled, holding up a copy of the Weekly. She joined the Weekly in 2007 with little experience in journalism, she said during her <a target="_blank" href="https://www.youtube.com/watch?v=BCBSoCSRYkw&amp;t=84s">remarks</a> in January 2023, remembering only learning the meaning of the "nut graf" — a paragraph in a news article that summarizes the heart of the story and gives readers a clear idea of why a story matters, where it's going — once she was on the job. She rose to editor-in-chief of the paper."So, where is this going? That's the question these days," said Mortensen, who has won journalism awards for her investigative work, <a target="_blank" href="https://eugeneweekly.com/2015/06/11/eugene-weekly-wins-six-journalism-awards/">including a report</a> on rape allegations against college basketball players at the University of Oregon.There has been a decline in newspapers, and financial support for the industry has flagged, even as the desire for accurate news is strong, she said. "I can only help we will continue to create more journalists, good journalism, and more good in the world," Mortensen said.

'Where's the damn paper?' An Oregon newspaper said it's laying off staff after an employee embezzled thousands of dollars

<ul class="summary-list"><li>Jared Schmeck said "let's go, Brandon" in a livestreamed call Biden was having with his kids.</li><li>The phrase is a popular conservative euphemism for "fuck <keyword id="99719" type="UNKNOWN" weightage="60" keywordseo="joe-biden" source="Orion">Joe Biden</keyword>."</li></ul>The Oregon father who said "let's go, Brandon" in a livestreamed Christmas Eve phone call with President Joe Biden and his kids has said the remarks were just a joke.At the end of the Friday call, which was part of the annual NORAD Tracks Santa program, Jared Schmeck said: "<a href="https://www.businessinsider.com/dad-tells-biden-lets-go-brandon-christmas-call-kids-video-2021-12">Merry Christmas and let's go, Brandon</a>!" In response, the first lady, Jill Biden, appeared to wince, while Biden said: "Let's go, Brandon. I agree.""Let's go, Brandon" is a popular conservative euphemism for "fuck Joe Biden."Watch the moment here:<blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—Greg Price (@greg_price11) <a href="https://twitter.com/mims/statuses/1474447656407687172">December 24, 2021</a></blockquote>Schmeck also <a href="https://www.youtube.com/watch?v=F1ulpuUKI4Q">posted a video</a> of him and his children on the call on Friday.Schmeck <a href="https://www.oregonlive.com/nation/2021/12/oregon-father-of-four-who-told-president-biden-lets-go-brandon-on-christmas-eve-call-said-he-meant-it-in-jest.html">told The Oregonian/OregonLive on Saturday</a> that the remark was just a joke, adding: "And now I am being attacked for utilizing my freedom of speech." He also said he had received vague but threatening calls since the livestream, the outlet reported."I understand there is a vulgar meaning to 'let's go, Brandon,' but I'm not that simple minded, no matter how I feel about him," Schmeck told The Oregonian/OregonLive."He seems like he's a cordial guy. There's no animosity or anything like that. It was merely just an innocent jest to also express my God-given right to express my frustrations in a joking manner ... I love him just like I love any other brother or sister."Schmeck also told the outlet he wasn't aware that the call would be livestreamed, adding: "At the end of the day, I have nothing against Mr. Biden, but I am frustrated because I think he can be doing a better job ... I mean no disrespect to him."The outlet reported, without further specifying, that Schmeck had been disheartened with Biden policies like the federal vaccine mandate and global supply chain issues. Schmeck told the outlet he was not a "Trumper" but a "free-thinking American and follower of Jesus Christ."The phrase "let's go, Brandon" <a href="https://www.businessinsider.com/lets-go-brandon-chant-origin-video-what-does-it-mean-2021-10">came about in early October</a>, when an NBC Sports reporter was interviewing the NASCAR driver Brandon Brown amid chants of "fuck Joe Biden" in the background, and the reporter referenced the less audible chant, "let's go, Brandon," instead.

The Oregon dad who told Joe Biden 'let's go, Brandon' in livestreamed phone call says he was just joking

<img src="https://static-ssl.businessinsider.com/image/5e615651fee23d4fd807737a-2400/img9085.jpg" alt="Woman buying hand sanitizer ingredients" /><ul class="summary-list"><li>In the wake of increasing <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">novel coronavirus</a> cases, pharmacies and drugstores are selling out of hand-sanitizer, prompting one New York City pharmacy to try to help customers make their own. </li><li>But the recipe the pharmacy posted appeared to be inverted, instructing people to use far too little alcohol to actually kill bacteria.</li><li>To make an effective hand-sanitizer, the final product needs to have at least 60% alcohol. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Just a few days ago, New York City's Hudson Square Pharmacy stocked a now-coveted item: <a href="https://www.businessinsider.com/how-to-make-sure-your-hand-sanitizer-is-effective-coronavirus-2020-3">Purell hand-sanitizer</a>. It sold out in 45 minutes. "At lunch time, everyone comes down and comes out and it's just a little crazy," pharmacist Alan Solman, who <a href="https://www.businessinsider.com/kroger-limits-sanitizers-cold-and-flu-products-coronavirus-fears-2020-3">limited the sales</a> to two per person, told Insider. "It's kind of like a new Apple product." Now, he doesn't know when the next shipment will come in since the business's wholesale suppliers have run out. In the meantime, he's been trying to help people make their own by displaying the key ingredient in hand-sanitizer, rubbing alcohol, in the front of the store along with a simple recipe. "It's nothing fancy," said Solman, who also makes his own shaving oil and has helped parents make their own EpiPens when there was a shortage of the life-saving medical devices.But the recipe, which indicated people should use four parts aloe vera to one part isopropyl alcohol, wasn't right, since <a href="https://www.businessinsider.com/coronavirus-how-to-make-hand-sanitizer-and-cleaning-wipes-2020-3">hand sanitizer has to be</a> at least 60% alcohol in order to effectively kill bacteria, according to the CDC.A concoction that's less than one-fifth alcohol wouldn't do the trick. <h2><img src="https://static-ssl.businessinsider.com/image/5e62645ffee23d12fb5e441d-2400/wrongrecipeone.jpg" alt="wrong recipe hand sanitizer" /></h2>When Insider alerted the pharmacy to the error, Solman said he'd copied it from the internet and changed the sign. But the proportions - now three parts aloe to two parts alcohol - remain incorrect, since the resulting solution would still be less than 40% alcohol. <h2><img src="https://static-ssl.businessinsider.com/image/5e62653efee23d01360fc42a-2400/wrong recipe 2.jpg" alt="wrong recipe 2 pharmacy hand-sanitizer" /></h2><h2>Hand sanitizer is easy to make at home </h2>Hudson Square Pharmacy sell both 70% and 99% alcohol, and either would be fine on their own or with small amounts of aloe vera, which some people to make the sanitizer gentler on the skin. Specifically, <a href="https://www.wpunj.edu/cosh/departments/biology/faculty/wahrman.html">Miryam Wahrman</a>, a biology professor at William Paterson University and the author of "The Hand Book: Surviving in a Germ-Filled World," told Insider a recipe with 70% alcohol should be nine parts alcohol to one part aloe vera. A 99% alcohol liquid could be three parts alcohol to two parts aloe vera. <a href="https://www.oregonlive.com/coronavirus/2020/03/coronavirus-prevention-how-to-make-hand-sanitizer-at-home.html">OregonLive</a> recommends a two-to-one ratio of 91% isopropyl alcohol to aloe vera. You can also add eight to 10 drops of scented oil if you want to smell nice. (Keep in mind that liquor is rarely over 60% alcohol, so is ineffective for bacteria-killing purposes. <a href="https://www.businessinsider.com/titos-vodka-warns-consumers-its-not-hand-sanitizer-2020-3">Tito's vodka</a>, for example, is 40% alcohol and has warned consumers not to mistake it for a cleaning agent.) Ideally, you can forgo the hand sanitizer and just wash your hands with soap thoroughly and frequently - for at least 20 seconds at a time. Handwashing, which removes germs from your skin, remains the best way to <a href="https://www.businessinsider.com/travel-tips-for-coronavirus-traveling-asia-2020-3">protect against the coronavirus</a> and other pathogens. Hand sanitizer, in contrast, kills most germs but doesn't remove them from your skin. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/titos-vodka-warns-consumers-its-not-hand-sanitizer-2020-3">Tito's Vodka is warning consumers that it can't be used as a hand sanitizer replacement as the coronavirus spreads across the US</a></li><li><a href="https://www.businessinsider.com/coronavirus-how-to-make-hand-sanitizer-and-cleaning-wipes-2020-3">How to make your own hand sanitizer and cleaning wipes</a></li><li><a href="https://www.businessinsider.com/coronavirus-anxiety-leading-people-to-online-therapy-2020-3">Online therapy is in high demand as coronavirus anxiety drives people to get help without leaving their homes</a></li><li><a href="https://www.businessinsider.com/why-some-americans-arent-preparing-for-coronavirus-outbreak-2020-2">A quarter of Americans aren't preparing for a coronavirus outbreak. Some of them told us why they're not worried yet.</a></li></ul>

A pharmacy tried to help people make their own hand sanitizer because of coronavirus-related shortages, but posted the wrong recipe

<img src="https://static-ssl.businessinsider.com/image/5d2f3f7c789d3e26b733b493-2400/img3935.jpeg" alt="walmart hand sanitizer" />Shoshy Ciment/Business Insider<ul class="summary-list"><li>Washing your hands frequently and thoroughly is the best way to protect yourself against <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">the novel coronavirus</a>. </li><li>When you can't access warm water and soap, hand sanitizer is the next best option. Some drugstores are selling out of or running low on sanitizer, as well as cleansing wipes for surfaces. </li><li>Here's how to make your own hand sanitizer and cleansing wipes, according to a germ expert. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>First, it was face masks. Now, hand sanitizer. Items that weren't valuable just a couple months ago are now coveted, hoarded, and <a href="https://www.nytimes.com/2020/02/29/business/coronavirus-hand-sanitizer.html">flying off store shelves</a>. While <a href="https://www.businessinsider.com/americans-dont-need-masks-pence-says-as-demand-increases-2020-2">public-health experts don't recommend healthy people wear face masks</a>, you can make your own hand sanitizer, and cleaning wipes should your local drugstore run dry. Insider talked to <a href="https://www.wpunj.edu/cosh/departments/biology/faculty/wahrman.html">Maryam Z. Wahrman</a>, a biology professor at William Paterson University and author of "The Hand Book: Surviving in a Germ-Filled World," about exactly how. All you really need is alcohol, either isopropyl (rubbing) or ethyl (used for beer, wine, or spirits). So long as it contains <a href="https://www.cdc.gov/handwashing/when-how-handwashing.html">at least 60% alcohol</a>, you can rub the liquid into your hands, let them air dry, and you'll have effectively sanitized them."The bottom line is that alcohol is the active ingredient" in hand sanitizer, she said. To make the experience a little gentler on your skin, you can moisturize after the alcohol has dried. Or add a few drops of aloe vera to the rubbing alcohol (as long as it's over 60% alcohol to ensure the aloe doesn't dilute it too much). "If you drop below 60%, the effectiveness drops very dramatically," Wahrman said. <a href="https://www.oregonlive.com/coronavirus/2020/03/coronavirus-prevention-how-to-make-hand-sanitizer-at-home.html">OregonLive</a> recommends mixing 2/3 cups of 91% isopropyl alcohol with 1/3 cups of aloe vera, You can add eight to 10 drops of scented oil too if you want to smell nice, too. Ideally, however, you can forgo the hand sanitizer and just wash your hands thoroughly and frequently. Hand-washing, which actually removes germs from your skin, remains the best way to <a href="https://www.businessinsider.com/travel-tips-for-coronavirus-traveling-asia-2020-3">protect against the coronavirus</a> and other pathogens. Hand sanitizer, by contrast, kills most germs but doesn't remove them from your skin, Wahrman said. "Handwashing is the most important first step, and you shouldn't be bashful about it," she said. <img src="https://static-ssl.businessinsider.com/image/5e5449d8fee23d79c60a4e84-2400/7a5ffb199ca897d0a60a079a7b3a3e42.jpg" alt="FILE - This July 15, 2011, file photo shows Clorox brand products line the shelf of a supermarket in the East Village neighborhood of New York. A handful of companies are rising to new highs even as stock markets around the world tumble on worries about a rapidly spreading virus. Clorox is close to an all-time high after jumping Monday, Feb. 24, 2020, amid expectations that more homes and hospitals will use its disinfecting wipes, for example. (AP Photo/Mary Altaffer, File)" />Associated Press<h2>Alcohol is also the key ingredient in disinfecting wipes </h2>To make your own disinfecting wipes, simply take a paper towel or tissue, dab it in rubbing alcohol (or, again, any type of solution that has at least 60% alcohol), and wipe down whatever surface you'd like to clean.Even before the novel coronavirus outbreak, Wahrman did this to her phone daily. She also does it to remote controls when traveling. After cleaning her phone with an alcohol-moistened tissue, "it looks nice and squeaky clean," she said, "and I know most of the germs I've picked up along the way have been killed and somewhat removed." <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/coronavirus-should-you-cancel-trip-how-i-decide-2020-3">6 questions to help you decide if you should cancel your trip because of the coronavirus</a></li><li><a href="https://www.businessinsider.com/wuhan-coronavirus-myths-red-meat-bleach-antibiotics-and-sesame-oil-2020-2">14 bogus claims about the coronavirus, including a fake coconut-oil cure and a false link to imported packages</a></li><li><a href="https://www.businessinsider.com/no-children-under-10-died-from-coronavirus-2020-2">No children under 10 appear to have died from the coronavirus, even though kids have been infected</a></li></ul> <h3>NOW WATCH: <a href="https://www.businessinsider.com/what-if-humans-tried-landing-sun-2020-2">What if humans tried landing on the sun</a></h3> <iframe class="bijwplayerclass" src="https://content.jwplatform.com/players/mASfzAwr-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;"></iframe>

How to make your own hand sanitizer and cleaning wipes

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5b994b8c1982d88c308b5020-1024/gettyimages-828901284.jpg" border="0" alt="twitter" data-mce-source="Leon Neal/Getty Images" />Leon Neal/Getty Images</div></div></div><ul class="summary-list"><li>Twitter has shut down a 1-year-old program, Twitter Timeline Ads, that served ads on publishers' websites.</li><li>Publishers including The Street and Advance Local have experimented with the revenue-share program, which placed ads in Twitter Timelines that are embedded in the publishers' sites. </li><li>Twitter faces big competition in programmatic <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> from Google, and its program was a test of its ability to muscle into that business.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>Twitter has shut down a 1-year-old programmatic advertising program, Twitter Timeline Ads, that helped publishers squeeze out revenue from their tweets.<a href="https://www.businessinsider.com/twitter-has-a-new-plan-to-help-challenge-facebook-and-google-2018-5">The beta program</a> placed Promoted Tweet ads into the strings of tweets called Timelines that publishers embed in their websites.Twitter has not pushed as aggressively into programmatic advertising as Google and other ad tech players have, and the program was a test of its ability to muscle into programmatic advertising. Twitter owns ad-tech firm MoPub, which helps app developers manage their ad inventory, but most of its revenue comes from ads served on its own site and app.A Twitter spokesperson confirmed that the test shut down at the end of May and that the company is no longer pitching publishers on it.<h2>Twitter has stiff competition in programmatic advertising</h2>Twitter faces tough competition from Google, which is deeply embedded into how programmatic ads are sold, served and managed by publishers and advertisers through its <a href="https://www.businessinsider.com/google-is-streamlining-its-sprawling-menu-of-ad-offerings-2018-6">Google Marketing Platform</a> service.Read more: '<a href="https://www.businessinsider.com/marketers-weigh-in-on-a-google-doubleclick-break-up-2019-3">It would be an epic change': Marketers say Elizabeth Warren's plan to break up Google and DoubleClick could destroy digital advertising</a>One of Twitter's other challenges is that few publishers pull tweet feeds into their websites. While smaller publishers - think blogs and local news stations - still plug Timelines into their websites, anecdotally, the feature has lost traction in the past few years as publishers have moved to distribute content across social platforms.According to Twitter, local and small US publishers like The Street and Advance Local - which owns sites like AL.com, OregonLive.com and <a href="http://Syracuse.com">Syracuse.com</a> - started testing Timeline Ads in September. Business Insider requested comment from The Street and Advance Local.Twitter promised publishers that the program would deliver revenue on competitive terms and an alternative revenue source to Facebook and Google. Publishers that participated in the Twitter Timelines program kept 50% of revenue, which is comparable to Facebook Watch and YouTube's 55% revenue-share programs with publishers.Ad-tech companies OpenX and Sizmek helped Twitter sell and serve the ads in the beta program and encouraged publishers to adhere to the digital advertising industry's <a href="https://iabtechlab.com/ads-txt/">ads.txt initiative</a> that is backed by the IAB Tech lab in order to participate. <a href="https://www.businessinsider.com/twitter-reveals-new-info-how-publishers-can-make-money-displaying-timeline-tweets-ads-2018-8">According to a landing page</a> for the program that has since been deleted, Twitter planned to slot ads within the first and second tweet that appeared within Timelines. All told, the top 20 tweets in a Timeline could be monetized, Twitter said."We are continuing to evolve and iterate the ways in which we can work with publishers to help them generate revenue through unique real-time content monetization opportunities, on and off platform," a Twitter spokesperson said in September when the program went live with The Street.Get the latest Google stock price<a href="http://markets.businessinsider.com/stock/GOOG-Quote"> here.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/why-cities-can-not-get-rid-of-rats-2018-6">New York City is getting even more infested with rats. Here's why cities can't get rid of them.</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/a6qq5NUU-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Twitter has ended a test to make revenue from publishers' websites, and it highlights Google's grip on programmatic advertising

<img src="https://static-ssl.businessinsider.com/image/592a29c6b74af46e008b4e68-614/screen shot 2017-05-27 at 93618 pm.png" alt="Portland victims" /><a href="https://twitter.com/BuzzFeedNews/status/868585199969460230">Buzzfeed News via Twitter</a>Taliesin Myrddin Namkai Meche (L), 23, and Ricky John Best, 53, were killed Friday.The mayor of Portland, Oregon, on Monday urged U.S. officials and organizers to cancel a "Trump Free Speech Rally" and other similar events, saying they are inappropriate and could be dangerous after two men were stabbed to death on a train as they tried to help a pair of young women targeted by an anti-Muslim tirade.Mayor Ted Wheeler said he hopes the victims will inspire "changes in the political dialogue in this country."It comes amid a wider debate in the U.S. about the First Amendment, often in liberal cities like Portland and Berkeley, California, and on college campuses, where violent protests between far-right and far-left protesters have derailed appearances by contentious figures.Taliesin Myrddin Namkai Meche, 23, and Ricky John Best, 53, were killed Friday as they tried to stop Jeremy Joseph Christian from harassing the women, one of whom was wearing a hijab, authorities say. Another who stepped in was seriously injured.Christian's social media postings indicate an affinity for Nazis and political violence. He is accused of aggravated murder, intimidation - the state equivalent of a hate crime - and being a felon in possession of a weapon and is scheduled to be in court Tuesday.The federal government has issued a permit for the free-speech rally Saturday and has yet to give a permit for an event June 10. The mayor says his main concern was participants "coming to peddle a message of hatred," saying hate speech is not protected by the Constitution.A Facebook page for the event says there would be speakers and live music in "one of the most liberal areas on the West Coast." It says it will feature Kyle Chapman, who describes himself as an American nationalist and ardent supporter of President Donald Trump.Chapman was arrested at a March 4 protest in Berkeley, the birthplace of the U.S. free speech movement in the 1960s that has become a flashpoint for the extreme left and right since Trump's election.The University of California, Berkeley, has been criticized for canceling an appearance by conservative commentator Ann Coulter in April and another by right-wing provocateur Milo Yiannopoulos in February. It canceled Coulter's speech amid threats of violence, fearing a repeat of rioting ahead of the Yiannopoulos event.Trump has condemned the stabbing, writing Monday on Twitter: "The violent attacks in Portland on Friday are unacceptable. The victims were standing up to hate and intolerance. Our prayers are w/ them."Wheeler said he appreciated Trump's words but stressed the need for action."I hope we rise to the memory of these two gentlemen who lost their lives," the mayor told reporters. "Let's do them honor by standing with them and carrying on their legacy of standing up to hate and bigotry and violence."The mother of one of the targets of the rant said she was overwhelmed with gratitude and sadness for the strangers who died defending her daughter, 16-year-old Destinee Mangum.Mangum told news station KPTV that she and her 17-year-old friend were riding the train when Christian started yelling at them. She said her friend is Muslim, but she's not."He told us to go back to Saudi Arabia, and he told us we shouldn't be here, to get out of his country," Mangum said. "He was just telling us that we basically weren't anything and that we should kill ourselves."The teens moved toward the back of the train, preparing to get off at the next stop."And then we turned around while they were fighting, and he just started stabbing people, and it was just blood everywhere, and we just started running for our lives," Mangum said.Micah David-Cole Fletcher, 21, was stabbed in the neck. His girlfriend, Miranda Helm, told The Oregonian/OregonLive that he was recovering his strength in the hospital.<img src="https://static-ssl.businessinsider.com/image/592d873979474cf4008b50df-2400/rtx385hx.jpg" alt="portland oregon stabbing" />REUTERS/Terray SylvesterPeople walk past a makeshift memorial for two men who were killed on a commuter train while trying to stop another man from harassing two young women who appeared to be Muslim, in Portland, Oregon, U.S. May 29, 2017.Telephone messages left at the home of Christian's mother Sunday and Monday were not returned. It was not clear if he had a lawyer yet.A day before the attack, cellphone video confirmed by police Sgt. Pete Simpson shows Christian using expletives as he rants about Muslims, Christians and Jews on a train. At one point, he threatens to stab the driver of the train Thursday, according to video from a passenger posted by TV station KOIN.Simpson says police also are investigating an incident that day involving Christian and a black woman on the train, but he didn't immediately respond to emails seeking additional details.Christian served prison time after holding up employees at a convenience store with a gun in 2002, court records show. He went back after pleading guilty in 2011 to being a felon in possession of a firearm. He was behind bars again in 2013 for violating a condition of his release, according to court records.Tomica Clark told The Oregonian/OregonLive that she has known Christian since elementary school. She said she was surprised to hear people call Christian racist. Clark is black and said Christian had many black friends."He never disrespected me," Clark said, but added that he changed after he got out of prison."Prison took the real him away," she said.___Bellisle reported from Seattle. Associated Press writer Joselyn Gecker in San Francisco contributed. <h3>NOW WATCH: <a href="http://www.businessinsider.com/explosion-ariana-grande-concert-manchester-arena-concert-suicide-bomber-terror-attack-2017-5">This is the aftermath of a bomb explosion at the Ariana Grande concert in Manchester</a></h3> Please enable Javascript to watch this video

Portland mayor urges federal government to revoke alt-right 'Trump Free Speech Rally' permit following fatal stabbing

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5ba2776264dce826308b5334-910/gettyimages-828901284.jpg" border="0" alt="twitter" data-mce-source="Leon Neal/Getty Images" />Leon Neal/Getty ImagesTwitter's newest ad experiment takes place off its own platform.</div></div></div><ul class="summary-list"><li>Twitter is starting to place ads within tweets on publishers' websites, starting with a group of titles including The Street.</li><li>The move hints at Twitter's plan to make revenue from programmatic <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> that uses automated software to place ads on publishers' sites.</li><li>Twitter is testing the technology with local news publishers and blogs that commonly plug streams of tweets into their websites apps.</li></ul>Twitter has a plan to make more money outside of Twitter - while also helping publishers squeeze out a bit more revenue.After setting up a <a href="https://www.businessinsider.com/twitter-has-a-new-plan-to-help-challenge-facebook-and-google-2018-5">cryptic landing page in May</a> for a program dubbed Twitter Timeline Ads that pitched publishers on a new way to make money, the program is now live with some outlets.The new program places ads into Timelines - or strings of tweets - that these publishers embed into their websites.The Street is one publisher employing the new program. For example, on the right-hand side of its site a section pulls in a real-time feed of anchor <a href="https://www.businessinsider.com/jim-cramer-breaks-down-his-daily-schedule-2015-12">Jim Cramer's tweets. </a>On Tuesday, display ads for Discover popped up between tweets and linked to the brand's website. <div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5ba2786480eb35572d8b52fd-366/thestreet.png" border="0" alt="TheStreet" data-mce-source="The Street" data-mce-caption="Ads are appearing in Twitter embeds." />The StreetAds are appearing in Twitter embeds.</div></div></div>Twitter said that the Timeline Ads program includes large, medium, and small publishers. However, a few years ago such custom Twitter Timelines could be found on lots of websites. But now they seem to be less common as many web publishers have de-emphasized <a href="http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/">on their websites</a> to focus on distribution across social platforms.That said, the tactic is still common with local news and mid-size publishers. Advance Local - which owns AL.com, Syracuse.com, and The Oregonian/OregonLive.com - is also participating in Twitter's beta program.<h2>Twitter has a shot at becoming a bigger programmatic ad player</h2>Programmatic advertising is a massive market for both Facebook and Google but Twitter has been slower to move into automated ad buying outside of its own site and app. Twitter did purchase the ad tech firm <a href="https://www.businessinsider.com/twitter-acquires-mobile-ad-network-mopub-for-350-million-will-an-ad-exchange-come-next-2013-9">MoPub for $350 million</a> in 2013, but that business is primarily focused on helping mobile app publishers manage their ad inventory - and less on desktop ads.With the new initiative, Twitter says the top 20 tweets in a Timeline are eligible for ads. Ads will be slotted between the first and second tweets, the 7th and 8th tweets, the 13th and 14th tweets and between the 19th and 20th tweets.The ad revenue will equally split between Twitter and publishers, as <a href="https://www.businessinsider.com/twitter-reveals-new-info-how-publishers-can-make-money-displaying-timeline-tweets-ads-2018-8">Business Insider has previously reported.</a>Twitter's test is leaning on ad-tech companies to serve display ads within Timelines but it's not hard to imagine that Twitter may start serving Promoted Tweets in Timelines. That could open up new ad inventory that Twitter can pitch to advertisers as reach outside of its own apps and site.In the case of the ad that appeared on The Street's website, it was served by RocketFuel, according to the AdChoice logo in the corner of the ad, which details the ad-tech companies that serve consumers ads. As of August, OpenX was another "authorized partner," according to previous copy that appeared on Twitter's website."We are continuing to evolve and iterate the ways in which we can work with publishers to help them generate revenue through unique real-time content monetization opportunities, on and off platform," said a Twitter spokesperson. "We are running an alpha test to explore new channels of demand with OpenX, and are looking forward to seeing how this evolves."<h2>Twitter wants to stay away from spammy display ads</h2>To participate in the ad program, publishers are encouraged to <a href="https://www.businessinsider.com/google-backed-adstxt-initiative-to-clean-up-digital-advertising-still-hasnt-caught-on-2017-12">set up ads.txt,</a> the digital advertising industry's initiative backed by the IAB Tech Lab to prevent un-authorized tech vendors from selling ads on publishers' sites. In doing so, publishers theoretically keep ad fraud out of their inventory and only work with a limited number of ad-tech partners.While Twitter has mulled <a href="https://www.businessinsider.com/twitter-considering-paid-version-of-tweetdeck-2017-3">a subscription version of Tweetdeck,</a> the bulk of its revenue comes from ads sold on its platform. Half of its revenue comes from video.The move into serving ads directly into websites opens up a potential new form of revenue for Twitter and hints at a larger push into programmatic advertising. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/big-mistake-investors-make-late-cycle-inflection-point-economy-versus-stocks-liz-ann-sonders-2018-8">Beware one huge mistake investors often make when the economy is at a crossroads, says Charles Schwab's investment chief</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/udhN6ybJ-xjRU7l6Z.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Twitter is slowly delivering ads to other publishers' sites  -&#160;which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising

<div class="KonaFilter image-container float_right"><div class="image"><img src="https://static-ssl.businessinsider.com/image/53d11d61ecad044d667c8421-1200-924/hong-kong-nike-1.jpg?maxX=480" border="0" alt="hong kong, nike" width="480" style="float: right;" />AP Photo/Kin Cheung</div></div>In 1971, Phil Knight - <a href="http://www.forbes.com/profile/phil-knight/" target="_blank">who now has an estimated net worth of $19 billion</a> - was teaching accounting at Portland State University.
The assistant professor had a side business called Blue Ribbon Sports.
It was an athletics company founded with the intent of taking on Adidas and Puma, then the biggest players in the shoe game. 
Knight's first play was to distribute Japanese sneakers, but that deal fell apart due to manufacturing concerns.
So the Oregon native decided to start making his own shoes. His company, now known as Nike, didn't have a name at the time. It also needed a logo.
Knight found his designer on campus: Carolyn Davidson, a graphics design student at Portland State. 
<a href="http://www.oregonlive.com/business/index.ssf/2011/06/nikes_swoosh_brand_logo_hits_4.html" target="_blank">According to OregonLive.com</a>, Knight overheard Davidson talk about how she couldn't afford to take a painting class, so he approached her with a pitch, asking if she'd like to do some freelance design work for the young company. 
The agreed-upon rate: $35.
OregonLive.com <a href="http://www.oregonlive.com/business/index.ssf/2011/06/nikes_swoosh_brand_logo_hits_4.html" target="_blank">has the design narrative</a>:
Keenly aware of the difficulty of making something static appear fluid, she went to work. "I remember being in my studio working on it," she said. "I drew a picture of a shoe and then I drew (logos) on tissue. I'd lay it over. And then I'd -" Davidson makes a motion as if she were crumpling paper. "Because it has to look good on a shoe."
She kept doodling, and two or three weeks later - again, there are no records of the date - Davidson presented her work at the Blue Ribbon offices.
She presented a handful of designs to Knight and his business partners. They didn't adore any of them, but one curvy check mark seemed better than the others. 
"Well, I don't love it," Knight said, "but maybe it will grow on me."
By June 18, 1971, the logo was registered with the U.S. Patent Office.
To Knight's credit, although he bought Nike's now-iconic logo for just $35, he was more generous later on. In 1983, as the company boomed, Knight and his cofounders threw a party for Davidson. They gave her a gold ring with a swoosh on it, plus 500 shares of Nike stock. Today, those 500 shares <a href="http://www.dailymail.co.uk/news/article-2004273/Woman-designed-Nike-swoosh-explains-story-inception-40-years-ago.html" target="_blank">are worth $643,000</a>.
Davidson graduated from Portland State in 1971, and she worked with Nike until 1975, when she decided to go freelance.
Nike, of course, is now gigantic, <a href="http://www.fastcompany.com/most-innovative-companies/2013/nike" target="_blank">with </a><a href="http://www.fastcompany.com/most-innovative-companies/2013/nike" target="_blank">44,000 employees worldwide and $24 billion in annual revenue</a>. 
And Davidson is satisfied with the Swoosh's ubiquity. "I like it," she says. "I really do. I never get tired of looking at it."

Nike Bought Its Iconic 'Swoosh' Logo Design For A Measly $35 In 1971

<div class="image-container float_right"><div class="image"><img src="http://static3.businessinsider.com/image/5225eb5769beddcf74eca9ff-1200-900/north-dakota-state-kansas-state.jpg?maxX=480" border="0" alt="north dakota state kansas state" width="480" /><a href="http://www.apimages.com/Search?query=north+dakota+state&amp;ss=10&amp;st=kw&amp;entitysearch=&amp;toItem=15&amp;orderBy=Newest">AP</a>North Dakota State celebrates against Kansas State</div></div>It's that time of year when big-time <keyword id="1553461" type="ORGANIZATION" weightage="60" keywordseo="college-football">college football</keyword> programs pay little schools a lot of money to come in and be sacrificial lambs for the masses. But this year, some of these supposedly easy wins didn't go as planned.
The biggest loss of the weekend may have been by Oregon State, who paid Eastern Washington $450,000 to make the 400 mile trip to Corvallis, Oregon. The Beavers were ranked 25th in the polls and were playing their first game with their new logo and uniforms.
Oregon State lost the game, 49-46.
In all, there were six FCS (formerly division I-AA) schools that upset FBS schools and were paid at least $275,000 for the privilege. These six schools were paid a combined $2.15 million:
<ul>
<li>Eastern Washington beat Oregon State 49-46. Oregon State paid E.Washington $450,000 (<a href="http://www.oregonlive.com/beavers/index.ssf/2013/08/oregon_state_football_eastern.html">via OregonLive.com</a>).</li>
<li>McNeese State beat South Florida 53-21. USF paid McNeese State $400,000 (<a href="http://www.tampabay.com/sports/college/university-of-south-florida-bulls-mcneese-state-raymond-james-stadium/2139427">via TampaBay.com</a>).</li>
<li>North Dakota State beat Kansas State 24-21. Kansas State paid NDSU $350,000 (<a href="http://usatoday30.usatoday.com/sports/college/football/2011-05-10-1664688373_x.htm">via USAToday.com</a>).</li>
<li>Northern Iowa beat Iowa State 28-20. Iowa State paid UNI $350,000 (<a href="http://www.desmoinesregister.com/article/20130830/SPORTS020602/130830007/Randy-Peterson-UNI-Iowa-State-football-series-must-continue">via DesMoinesRegister.com</a>).</li>
<li>Eastern Illinois beat San Diego State 40-19. SDSU paid Eastern Illinois $325,000 (<a href="http://www.utsandiego.com/news/2013/sep/01/aztecs-eastern-illinois-defeat-costs-fcs-upsets/">via UTSanDiego.com</a>).</li>
<li>Towson beat Connecticut 33-18. UConn paid Towson $275,000 (<a href="http://www.ctnow.com/sports/hc-uconn-football-follow-0831-20130830,0,4080442.story"></a><a href="http://www.ctnow.com/sports/hc-uconn-football-follow-0831-20130830,0,4080442.story">via CTNow.com</a>).</li>
</ul>

Six Tiny FCS Teams Got Paid $2.15 Million To Beat Some Huge College Football Schools This Weekend

<table class="image-container float_right" width="200"><tr><td><div class="image"><img src="http://static3.businessinsider.com/image/4cffaaadccd1d5cf480b0000-400-300/AP101002033872.jpg" border="0" alt="chip kelly oregon" /></div><a href="AP">AP</a></td></tr></table>After <keyword id="1777537" type="PERSON" weightage="60" keywordseo="Chip-Kelly">Chip Kelly</keyword> flirted with the <keyword id="103436" type="ORGANIZATION" weightage="60" keywordseo="NFL">NFL</keyword> for the second straight off-season, <a href="http://www.oregonlive.com/sports/oregonian/john_canzano/index.ssf/2013/01/canzano_chip_kellys_nfl_dance.html">John Canzano of OregonLive.com speculates</a> that Kelly's dream job is as head coach of the New England Patriots.
Kelly is a native of New Hampshire and was an assistant coach at the University of New Hampshire for a number of years. But as Canzano correctly points out, there is little reason to believe Bill Belichick will vacate that position in the near future.
Rather, there are two other jobs in the NFL that Kelly may have his eyes on. Both jobs could open up after next season. And both jobs come with an athletic quarterback that could run Kelly's fast-paced offense.
<keyword id="365892" type="ORGANIZATION" weightage="60" keywordseo="Washington-Redskins">WASHINGTON REDSKINS</keyword> — Mike Shanahan just completed his third season as the Redskins head coach. But Shanahan will be 61 in 2013. And after losing in the first round of this year's playoffs, Shanahan has just one playoff win in the last 14 years. <a href="http://articles.washingtonpost.com/2012-12-31/sports/36103782_1_redskins-park-redskins-officials-washington-redskins">There was a report recently</a> that the Redskins were considering an extension for Shanahan. But that was before what many believe was poor handling of Robert Griffin III's knee injury. If Shanahan does not get an extension this off-season, the Redskins will have to make a decision on his future next winter heading into the final year on his contract.
<keyword id="1440417" type="ORGANIZATION" weightage="60" keywordseo="Carolina-Panthers">CAROLINA PANTHERS</keyword> — The Panthers recently decided that <a href="http://espn.go.com/nfl/story/_/id/8815657/carolina-panthers-keeping-ron-rivera-third-year">Ron Rivera will return in 2013</a>, his third season as head coach of the Panthers. But after back-to-back losing seasons with Cam Newton at quarterback, if the Panthers miss the playoffs next season, Carolina will likely be looking for a new coach. And a Kelly-Newton partnership could be bad news for the rest of the NFL.

Is Chip Kelly Holding Out To Be The Next Coach Of The Redskins Or Panthers?

THE DEATH OF CAMPUS LIFE: The finances of America's universities have long been a time bomb — and if schools can't prove the real worth of their hefty price tags, they might just implode

You Searched For "Oregonlive" and got 12 results

Oregon Bootleg wildfire scorches area 1.5 times the size of New York City, destroyed 160 homes and 117 buildings so far

IANS

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How to make your own hand sanitizer and cleaning wipes

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Twitter has ended a test to make revenue from publishers' websites, and it highlights Google's grip on programmatic advertising

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Portland mayor urges federal government to revoke alt-right 'Trump Free Speech Rally' permit following fatal stabbing

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Twitter is slowly delivering ads to other publishers' sites - which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising

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Nike Bought Its Iconic 'Swoosh' Logo Design For A Measly $35 In 1971

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Six Tiny FCS Teams Got Paid $2.15 Million To Beat Some Huge College Football Schools This Weekend

Cork Gaines

Is Chip Kelly Holding Out To Be The Next Coach Of The Redskins Or Panthers?

Cork Gaines

THE DEATH OF CAMPUS LIFE: The finances of America's universities have long been a time bomb — and if schools can't prove the real worth of their hefty price tags, they might just implode

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You Searched For "Oregonlive" and got 12 results

Oregon Bootleg wildfire scorches area 1.5 times the size of New York City, destroyed 160 homes and 117 buildings so far

IANS

'Where's the damn paper?' An Oregon newspaper said it's laying off staff after an employee embezzled thousands of dollars

Rebecca Ungarino

The Oregon dad who told Joe Biden 'let's go, Brandon' in livestreamed phone call says he was just joking

Alexandra Ma

A pharmacy tried to help people make their own hand sanitizer because of coronavirus-related shortages, but posted the wrong recipe

Anna Medaris Miller,Anna Medaris Miller

How to make your own hand sanitizer and cleaning wipes

Anna Medaris Miller,Anna Medaris Miller

Twitter has ended a test to make revenue from publishers' websites, and it highlights Google's grip on programmatic advertising

Lauren Johnson

Portland mayor urges federal government to revoke alt-right 'Trump Free Speech Rally' permit following fatal stabbing

Martha Bellisle

Twitter is slowly delivering ads to other publishers' sites -&#160;which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising

Lauren Johnson

Nike Bought Its Iconic 'Swoosh' Logo Design For A Measly $35 In 1971

Drake Baer

Six Tiny FCS Teams Got Paid $2.15 Million To Beat Some Huge College Football Schools This Weekend

Cork Gaines

Is Chip Kelly Holding Out To Be The Next Coach Of The Redskins Or Panthers?

Cork Gaines

THE DEATH OF CAMPUS LIFE: The finances of America's universities have long been a time bomb — and if schools can't prove the real worth of their hefty price tags, they might just implode

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Twitter is slowly delivering ads to other publishers' sites - which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising