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Omnicom is leveraging AI to optimize workflows with a virtual assistant
Omnicom, a marketing and communications company, incorporates artificial intelligence into its oper…
Freya Graham
Everyone Is Talking About The Publicis-Omnicom Merger [THE BRIEF]
GroupM Global President Dominic Proctor condescends the merger. Although he said that it is "an int…
Laura Stampler
Even The Onion Wrote About The Omnicom-Publicis Merger [THE BRIEF]
Trademob, a mobile app marketing platform, hired three new people for is executive sales team. John…
Laura Stampler
REPORT: Publicis And Omnicom Have Agreed To Merge; 8 AM Press Conference Scheduled
I would like to invite you to a very important press briefing tomorrow, Sunday July 28 - at 2.00pm…
Jim Edwards
Internal documents reveal how ad holding company giant Omnicom won the $800 million McDonald's account and used its model to pitch other advertisers
The second source said the Omnicom pitch focused heavily on its ability to respond in near-real-tim…
Patrick Coffee
With the TV business in flux, Omnicom is betting on Amazon and Netflix partnerships to reach TV-like audiences
Streaming services like NBC's Peacock and WarnerMedia's HBO Max give advertisers new ways to reach …
Lauren Johnson
LIVE! Omnicom And Publicis Announce Their Merger In Paris
Such a transaction would help Publicis buy the stock of retiring chair Elisabeth Badinter, the dau…
Jim Edwards
Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'
Agencies are under increasing pressure to beef up their data capabilities and expertise as more adv…
Lauren Johnson
Here's The Big Downside To The Publicis-Omnicom Merger
4. Clients will leave these two networks. Both Omnicom CEO John Wren and Publicis CEO Maurice Levy …
Jim Edwards
LIVE Omnicom's Investor Call On Its Merger With Publicis
In the meantime, here are the slides that go with the call.And here is Wren's letter to staff on th…
Jim Edwards
Havas CEO Thinks Surprise Omnicom-Publicis Merger Might Be Bad For Clients And Staff
Havas CEO David Jones said in a statement, "I'm not sure this is in the best interests of their cli…
Laura Stampler
These Are Biggest Client Conflicts Created By The Most Massive Ad Company Merger Ever
A-B InBev, however, isn't concerned and has different labels with each holding company. "It doesn't…
Laura Stampler
Omnicom Media Group has named Kartik Sharma CEO for its operations in India
In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, …
Advertisers are gearing up for live events again
Plus, two TV adtech giants merge and Omnicom gets more data-focused.
Lucia Moses
Publicis gets a boost from its U.S. performance this quarter while Omnicom gets dragged down
Publicis' improved performance in North America was the result of several new business wins over th…
Tanya Dua
Twitter Is Now Worth Nearly As Much As The World's Largest Advertising Company
In a note sent to investors this morning, Pivotal Research Group senior analyst Brian Wieser wrote …
Aaron Taube
McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
We Are Unlimited will retain its name but no longer operate as a standalone company with a separate…
Patrick Coffee
Advertising holding company Omnicom asks employees to work from home amid staff concerns over coronavirus outbreak - here's the internal memo
According to an internal memo obtained by Business Insider, Publicis Groupe told all staff in North…
Patrick Coffee
Layoffs and furloughs hit holding companies WPP, Omnicom, and MDC Partners as advertisers slash spending
WPP-owned Grey, best known for its controversial Gillette ads, also instituted hiring freezes and s…
Patrick Coffee
Omnicom CEO John Wren earned a 33% pay rise to $24 million in the year of its failed merger with Publicis
While Wren's take-home might seem high, it is less than half of that of WPP CEO Sir Martin Sorrell'…