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IOC revokes India’s rights to host any Olympic qualifying events

The International Olympic Committee has revoked India’s rights to host Olympic-related events follo…

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Indian Olympic Association is ‘dead serious’ about hosting Olympics in 2032, submits formal interest to bid

India is holding on to its dream of hosting the Olympic games for the first time. Mehta t…

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2 Belarusian Olympic coaches kicked out of 2020 Tokyo Games days after they tried to send sprinter back to their country

Two Belarusian coaches were stripped of their credentials and kicked out of the Olympic Village aft…

Jake Epstein   


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SonyLIV witnesses 3X increase in viewership with its recent sporting events

SonyLIV is also the streaming partner for India’s tour of England,

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6 mins read

The Olympic brand fallout may have only just begun

In today's Insider Advertising, we're covering Olympics and brands, Netflix and the state of stream…

Lara O'Reilly   


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Belarus leader Alexander Lukashenko said the sprinter who escaped the Olympics to seek asylum was 'manipulated' by her Polish 'buddies'

Krystsina Tsimanouskaya, 24, was granted asylum in Poland after she refused to board a plane to Bel…

Cheryl Teh   


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A Belarusian Olympian who complained about her coaches used Google Translate to relay her plea for help to Japanese police

Team officials "made it clear that, upon return home, I would definitely face some form of punishme…

Lauren Frias   


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With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

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Simone Biles is bad at Pilates and will not be doing that again

During the Visa and Capital One Gold Medal Goals event, Simone Biles said she "will not be doing th…

Meredith Cash   


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Tokyo 2020 Olympics: Facebook, Instagram, WhatsApp and Snapchat introduce new features to track live event updates

Facebook has a dedicated Tokyo 2020 Olympics hub that features highlights from official Olympic …

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NBCUniversal says it will be OK if the Olympics get cancelled, but it could lead to an unprecedented media disaster with tons of ramifications

Meanwhile, it's an uncomfortable question to ask, but does anybody win from an Olympics cancellatio…

Mike Shields   


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Simone Biles' sponsors are supporting her after the gymnast's controversial decision to withdraw from some Olympic competitions

Despite backlash against Simone Biles' decision to step back due to her mental health, the Olympic …

Heather Schlitz   


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Olympic athletes fleeing the Taliban rule in Afghanistan are finding new home in Australia

Matt Carroll, chief executive of the Australian Olympic Committee (AOC), called it "a proud moment …

Barnaby Lane   


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Journalist Paul Mooney On Why He Was Blocked From China And How Things Could Get 'Much, Much Worse'

On the night that Liu Xiaobo won the Nobel Peace Prize, I was invited to a dinner with some rights …

Harrison Jacobs   


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The IOC has launched an investigation into Belarusian sprinter Krystsina Tsimanouskaya's refusal to go home

Krystsina Tsimanouskaya feared being jailed for criticizing her coaches. The IOC wants a report fro…

Vanessa Gu   


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Meet Judo champion Avtar Singh whose Olympic dreams were once fading and will now represent India at Rio Olympics

Of course the pressure on our Indian athletes is building, but they have trained hard for it. Most …