<keyword id="49089" type="General" weightage="80" keywordseo="sustainability" source="Orion">Sustainability</keyword> is among the most-effective business strategies in the 21st century. And communicating sustainability is also equally important for businesses to win the trust of customers and investors. In this competitive business environment, as corporates realise the importance of differentiating themselves on a ‘green platform’, recognising innovative campaigns offers a fresh way to foster creativity in sustainability. To achieve this cause, the India Chapter of the International Advertising Association (IC-IAA) launched the <keyword id="960483" type="General" weightage="80" keywordseo="olive-crown-awards" source="Orion">Olive Crown Awards</keyword> in April 2011. These awards are billed as Asia's first and only awards that salute excellence in communicating sustainability and are endorsed by the Asian Federation of Advertising Associations (AFAA). On April 28, at 7 pm, the 12th edition of the awards will be held in Mumbai. This week, the association announced that Shri <keyword id="6395773" type="General" weightage="80" keywordseo="aaditya-thackeray" source="Orion">Aaditya Thackeray</keyword>, Minister for Environment and Tourism, Govt. of Maharashtra, will be the Chief Guest for the event. The two-time Grammy Awards winner Ricky Kej will also grace the occasion. “Shri Aaditya Thackeray is not just the Minister for Environment but is also passionate about many environmental causes. His contribution to the eco-space has been significant. Something that had prompted the <keyword id="1546917" type="General" weightage="80" keywordseo="iaa" source="Orion">IAA</keyword> to present its prestigious Olive Crown-Green Crusader Award to him last year. We are privileged that he will grace this event," said Megha Tata, President, IC- IAA. With the growing global environmental concerns like climate change and chemical pollution, many companies have switched to eco-friendly processes, operations and products. Moreover, consistent socio-economic contributions of businesses at the regional and global scales are also becoming a norm. Following this, sustainability advertising is slowly getting into the mainstream by promoting social, economic, and environmental benefits of products, services or actions to encourage responsible behaviour among consumers. <keyword id="1625995" type="General" weightage="100" keywordseo="olive-crown" source="Orion">Olive Crown</keyword> Committee Chairperson Pradeep Dwivedi says, "The Olive Crown awards salute excellence in communicating sustainability. They are arguably the most meaningful awards from the Marcom industry. The event will see top industry leaders presenting and accepting these awards." The ceremony boasts the presence of 400 top marketing and media professionals in the audience, along with many senior executives from media, advertisement, and creative agencies. In the past, the list of illustrious guests at the Olive Crown Awards includes Piyush Goyal, Nita Ambani, Amitabh Bachchan, Praful Patel, John Abraham, Rana Kapoor, Priya Dutt, Amruta Fadnavis, Vivek Oberoi, Shaan, and Shankar Mahadevan. The most-anticipated award in the event is the IAA Olive Crown Green Crusader Award which has gone to Bittu Sahgal, Rajendra K. Pachauri, Kartikeya Sarabhai, Maneka Gandhi, <keyword id="258939" type="General" weightage="50" keywordseo="sumaira-abdulali" source="Orion">Sumaira Abdulali</keyword>, Bhavarlal Hiralal Jain, Dia Mirza, sand Isha Foundation’s Sadhguru Jaggi Vasudev in the last few years. In fact, Aaditya Thackeray was named ‘The Green Crusader of The Year 2021’ in September of last year. “These awards, now in their 12th year, have grown in stature over the years. We are very pleased that the scope of these awards has been growing as well. This year we have announced that we will be supporting the SaveSoil movement with an awareness program. The winning entries will be showcased at this event," said Neeraj Roy, Co-Chair of Olive Crown Committee. IAA claims that Olive Crown is an opportunity to associate with a topical issue of sustainability in front of all major advertisers and agencies. As a cause Award, it does not charge any entry fee for these Awards and allows guests by invitation only. Some of the award categories to look out for include young green writer and art director of the year; green brand, campaign, and agency of the year; corporate social crusader and new-age green initiatives. Stay tuned for more updates on the IAA Olive Crown Awards and the winners for the year 2022! Disclaimer: Sustainability Insider/Business Insider is a Digital Media Partner for the IAA Olive Crown Awards 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/preserving-health-of-our-oceans-is-key-to-tackling-climate-challenges-says-eib-commits-20-million-to-combat-plastic-pollution/articleshow/91117380.cms">'Preserving health of our oceans is key to tackling climate challenges', says EIB; Commits $20 million to combat plastic pollution</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/environment/news/disasters-like-earthquakes-and-tsunamis-are-pushing-more-people-into-poverty-but-there-is-some-good-news-too/slidelist/91120839.cms">Disasters like earthquakes and tsunamis are pushing more people into poverty, but there is some good news too</a>

Aaditya Thackeray, Ricky Kej to grace IAA Olive Crown Awards — Asia's first and only awards for communicating sustainability — on April 28

It was the summer of 2008, when <keyword id="509580" type="PERSON" weightage="20" keywordseo="Oliver-Mirza">Oliver Mirza</keyword> found that vanilla was the worst seller amongst the milk shake range. He thought that the reason for the dip in sales is the absence of original vanilla in the mixes. He decided to add pieces of vanilla in it. However the sales dipped further. Because this time, people thought the vanilla pieces were actually dust. He was heading one of the biggest food companies of the world in the sub continent. In an interaction with Business Insider, the MD of Dr <keyword id="4429064" type="UNKNOWN" weightage="20" keywordseo="oetkar">Oetkar</keyword> India, <keyword id="488" type="PERSON" weightage="20" keywordseo="Mirza">Mirza</keyword> was telling how 'difficult' and 'different' the Indian market is. He joined the globally acclaimed German food company nine years ago. Dr Oetkar had entered the Indian market like any other foreign food company. “The idea was initially to explore newer markets and enter a new market with products which we sell internationally under 4 categories - frozen pizza, home baking, western desserts and one is food service. So we first tested in these divisions, we tried for frozen pizza in Bombay. Also part of home baking division is muesli which was launched. We discovered that the home baking division is not a huge market or a great market, frozen pizza it was far too early, chilled dessert was also not a great market, so we figured there is not really a market for these categories we are operating and they you can say let’s withdraw this market or you believe in a market that it can play a great role in market business and we decided to go for an acquisition which is not in frozen pizza space or in home baking space but something close to what we do and what we do internationally that is pleasure food and western food like pizza, cake,” Mirza told Business Insider. “ So we acquired a company which was engaged in western food so on basis that we went for an acquisition to buy a small platform which you can then mold and build.” Soon the German food company changed their strategy and acquired a small food company in Delhi, Fun Foods and entered into western sauces and spreads market in India). That worked smooth. What is boosting the <keyword id="4429065" type="UNKNOWN" weightage="20" keywordseo="mayonnaise-market">mayonnaise market</keyword>? According to Mirza, the major push for helping them sell the condiments is the fast urbanization, rise in disposable income in the age group that likes experimenting with food. If the Euromonitor report is to be believed, busy lifestyle has helped consumers to adapt to sauces, dressings and condiments. Also the middle income class, the most aggressive consumers in India, are okay to pop out their paratha on breakfast and make space for salads. The ever widening belt line of majority people engaged in corporate job has also helped in the <keyword id="63238" type="UNKNOWN" weightage="20" keywordseo="mayonnaise">mayonnaise</keyword> boom. Ketchup is usually consumed only as dip however Mayonnaise is way more versatile and is consumed in the form of a spread, dip, binding agent and a base sauce for many other sauces. This multi utility aspect makes it more preferable over ketchup. Is mayonnaise healthier than ketchup? Mayonnaise has 57 calories per tablespoon, but contains 5 grams of fat, 4 milligrams of cholesterol, and 105 milligrams of sodium. In comparison, Ketchup has 15 calories per tablespoon, but it has 3.4 grams of sugar and a whopping 167 milligrams of sodium in that small amount. Now for health freaks, it's always better to throw out ketchup from everyday consumption. While mayonnaise may seem heavy in calories but the less than 1 gram per tablespoon sugar content helps. Will Mayonnaise defeat the ketchup market? Ketchup still maintains the lead in the Indian condiment market, but mayonnaise isn't far behind. With a value growth of 23per cent in 2015, Mayonnaise market is growing at a CAGR of 22-23%. Eggless mayonnaise sales contribute around 80% of overall sales volume in the country. The market is expected to reach Rs 1000 crore by 2020. In the <keyword id="6355055" type="COUNTRY" weightage="20" keywordseo="USA">USA</keyword>, mayonnaise market counts $2 billion and ketchup is just $800 million and so is the scenario everywhere in the world. Mirza believes by 2020, Dr. <keyword id="1586694" type="PERSON" weightage="20" keywordseo="Oetker">Oetker</keyword> would be valued Rs. 1000 crore with 500 cr. coming from FunFoods and the rest from other International sub-brands that will be launched in the coming years.

Mayonnaise is the new ketchup in India. Here's why

<ul class="summary-list"><li>Munira Mirza has been advising <keyword id="11911533" type="UNKNOWN" weightage="60" keywordseo="boris-johnson" source="Orion">Boris Johnson</keyword> for more than a decade.</li><li>She quit over his decision to invoke a far-right conspiracy theory about opponent Keir Starmer.</li></ul>One of Boris Johnson's closest advisers quit on Thursday, citing the prime minister's use of a far-right conspiracy theory against his political opponent. Munira Mirza, who worked with Johnson for more than a decade including during his time as London mayor, claimed it was "wrong for you to imply this week that Keir Starmer was personally responsible for allowing Jimmy Savile to escape justice."In a letter published <a href="https://www.spectator.co.uk/article/exclusive-boris-s-policy-chief-quits-over-jimmy-savile-slur">in The Spectator</a>, she added: "There was no fair or reasonable basis for that assertion. This was not the usual cut and thrust of politics; it was an inappropriate and partisan reference to a horrendous case of child sex abuse. "You tried to clarify your position today but, despite my urging, you did not apologise for the misleading impression you gave."Her departure as director of the Number 10 policy unit has already caused shockwaves in Westminster. Although Mirza was always seen as an outsider, having once been a member of the Revolutionary Communist Party, she played a vital role and was praised by Johnson as one of his most inspiring women, alongside his own grandmother.One MP told Insider it was "very damaging for Boris."A senior Conservative figure simply texted: "Fuck."Rachel Wolf, who co-wrote the Conservative manifesto for the 2019 election, tweeted: "Munira is one of the most wonderful people I have ever worked with. I have always admired her intellectual and moral integrity, and she is a huge loss to the government."Dominic Cummings, Johnson's former right-hand man, said it showed "moral courage" and was "an unmistakable signal the bunker is collapsing &amp; this PM is finished."Oliver Lewis, another former member of Johnson's team, added: "Munira is one of the smartest, toughest and kindest people I have worked with - both during the referendum and when I was in Government. A woman of total integrity and extreme ability. What a loss to the state."

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Aaditya Thackeray, Ricky Kej to grace IAA Olive Crown Awards — Asia's first and only awards for communicating sustainability — on April 28

BI India Bureau

Mayonnaise is the new ketchup in India. Here's why

Suchayan Mandal

One of Boris Johnson's closest advisers quits over PM's Jimmy Savile attack on Keir Starmer

Catherine Neilan