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With global fashion wears in <keyword id="20864" type="COMPANY" weightage="80" keywordseo="vogue">vogue</keyword>, Indian fashionistas have another reason to rejoice. San Francisco-based clothing retailer <keyword id="6431981" type="COMPANY" weightage="80" keywordseo="gap">Gap</keyword> will be foraying in the <keyword id="47445" type="UNKNOWN" weightage="80" keywordseo="Indian-market">Indian market</keyword> soon. According to a recent Economic Times report, Gap will open up a store in Delhi in May and has already teamed up with domestic textile company <keyword id="6402984" type="PERSON" weightage="80" keywordseo="Arvind-Lifestyle-Brands">Arvind Lifestyle Brands</keyword> of Flying Machine fame for the same. 
 <keyword id="2786410" type="UNKNOWN" weightage="80" keywordseo="Oliver-Kaye">Oliver Kaye</keyword> has been appointed as the business head of the division dealing with the American brand. Kaye has been chosen for the job because knows the Indian fashion scenario inside out. J Suresh, managing director and CEO of Arvind Lifestyle Brands and Arvind Retail told the financial daily, "We primarily zeroed in on Kaye because of his rich international experience in retail and his earlier stint in India made it more compelling for us to have him lead the Gap division.” 
 Serving as a one stop fashion store for Gap stores for all sections including men, <keyword id="624" type="ORGANIZATION" weightage="80" keywordseo="Women">women</keyword>, kids and babies, Arvind Lifestyle is aiming to open 40 franchise-operated Gap stores in the first few years. Understanding the price sensitive nature of the Indian market, Suresh has indicated that the prices of Gap products will be customized to suit Indians’ need. 
 
(Image: reuters)

Gap comes to India!

<ul class="summary-list"><li>A millennial mom wants boomers to stop forcing kids into unsolicited conversation.</li><li>She said a stranger approached her daughter at Target and kept commenting on her appearance.</li></ul>A millennial mom went viral requesting that "toxic" boomers stop forcing kids they don't know into conversation, recounting the time a woman repeatedly commented on her daughter's appearance at a Target. She added that modern moms are trying to "break the toxic cycles" of self-loathing that previous generations have instilled in them.The TikToker <a target="_blank" href="https://www.tiktok.com/@kay.n.zee?lang=en">@kay.n.zee</a>, who creates parenting-focused content for 64,000 followers, posted a PSA of sorts in October, where she recounted the time a "boomer" approached her family while they were shopping and told her daughter she was "so pretty." @Kay.n.zee's daughter didn't respond, so the TikToker thanked the woman but explained that her daughter doesn't talk to strangers.But the stranger persisted, eventually asking the two-year-old: "You don't think you're pretty?" @Kay.n.zee said she told the woman her daughter knows she's beautiful, but reiterated that she doesn't talk to strangers. "Why would you even plant that idea into her head?" the creator said in a TikTok hashtagged "#toxicboomers" with 2.8 million views. "Millennial and Gen Z parents are working so hard to break the toxic cycles of self-loathing and self-hatred that boomers instilled in them, but it's like every chance that they get to puke it out onto an innocent child, they take it."@Kay.n.zee added that on a separate outing, a "boomer man" had complimented her daughter's "perfect olive complexion," and asked where her dad was from.While she's OK with simple pleasantries, <a target="_blank" href="https://www.tiktok.com/@kay.n.zee/video/7292551454496197930">the TikToker said in a follow-up video</a>, trying to force her daughter into a conversation — and not respecting her boundaries — crossed the line.<a target="_blank" href="https://www.tiktok.com/@kay.n.zee/video/7300400001614662955">In another video</a> last month responding to a commenter who asked her to delineate what an appropriate boundary would be for these interactions, @Kay.n.zee emphasized that socializing in public is important. However, pushing young children to engage is not appropriate."Personally I don't mind the interactions; as long as my daughter is fine with it, it's fine with me," she said. "If a child is not responding to you after one or two times of you trying to talk to them, you shouldn't try to lure a response out of them like that woman did." The clips ignited a debate on parenting across generations, with some saying they too felt uncomfortable with strangers approaching their children, and others mourning a future wherein strangers could no longer connect."They spent so much time telling us about stranger danger, just to become the strangers we weren't supposed to talk to," one viewer wrote, bemoaning these boomers. "I've had boomers try to reach into the pram bassinet to TOUCH my newborn son," another added. "Like no maam we're just trying to grocery shop."At the same time, @kay.n.zee said she garnered a <a target="_blank" href="https://www.tiktok.com/@kay.n.zee/video/7292900387173174574">fair amount of criticism</a>, including people calling her "a little brat," "rude," and "despicable." One commenter wrote, "What a sad freaking world where you don't want anyone to talk to your children.""When did I say that?" @kay.n.zee promptly responded.In addition to her stance on conversations with strangers, @kay.n.zee has shared other "controversial parenting choices" she's made in raising her daughter, <a target="_blank" href="https://www.tiktok.com/@kay.n.zee/video/7295050020548545838">including</a> no forced interactions or hugs, and no blindly respecting elders. She also reserves screen time for when her daughter isn't feeling well, and has taught her to not associate sweets with reward or guilt.@Kay.n.zee did not immediately respond to Business Insider's requests for comment.

A millennial mom begged 'toxic' boomers to stop pushing children into unwanted conversations with strangers, igniting a debate about socialization

When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/insider-reviews-expertise-in-product-reviews">Learn more</a>Bringing some of the biggest artists together for a three-day festival in Northern California, BottleRock Napa Valley celebrates its 11th year as it kicks off this May. Though the music festival begins this month and tickets are going quickly, there are still a few avenues for how to buy Bottlerock Napa Valley 2024 tickets.The 2024 BottleRock Napa Valley festival begins on Friday, May 24, and ends on Sunday, May 26. Though the festival takes place over Memorial Day Weekend, there won't be any shows on Monday's holiday. Alongside numerous big names headlining the festival, BottleRock Napa Valley will feature plenty of food, beer, and, of course, wines from the area's nearby vineyards.Over the past decade, artists like OutKast, Tom Petty &amp; the Heartbreakers, Cage the Elephant, Stevie Wonder, The Red Hot Chilli Peppers, The Killers, and Miley Cyrus have served as headliners for BottleRock Napa Valley. For the 2024 festival, the big headliners include Stevie Nicks, Pearl Jam, Ed Sheeran, and Megan Thee Stallion.If you're still wondering how to buy tickets to BottleRock Napa Valley 2024, we've got you covered. Here's our breakdown of the festival's musical performers, types of tickets available, purchasing details, and original and resale ticket prices. You can also browse ticket specifics on <a href="https://affiliate.insider.com?h=feeadb8668b7b0aa0de5753f006ce1f5661b145a8702e468d2a5df3fcfc10b53&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-tickets%2Fgrouping%2F730404" target="_blank" rel="noopener">StubHub</a> and <a href="https://affiliate.insider.com?h=2e937962a8194bcde16fa642cbfe158c225c3d0b6aefa398faea45113dd943dc&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets%2Fperformer%2F31619" target="_blank" rel="noopener">Vivid Seats</a> at your leisure.<ul><li>See also: <a href="https://www.businessinsider.com/guides/streaming/how-to-get-billie-eilish-tickets-concert-tour">Billie Eilish tickets</a> | <a href="https://www.businessinsider.com/guides/streaming/how-to-buy-taylor-swift-tour-tickets-concert-prices-compared">Taylor Swift tickets</a> | <a href="https://www.businessinsider.com/guides/streaming/how-to-buy-adele-tickets-concert-tour-prices-dates">Adele tickets</a></li></ul><h2>BottleRock Napa Valley 2024 schedule</h2>Four different types of tickets can be purchased for the three dates of BottleRock Napa Valley's festival. The options include one-day passes for Friday, Saturday, and Sunday or a three-day pass that grants access for each day of the festival.The time listed in PT is when the first shows start each day.<table style="border-collapse: collapse; width: 100%;" border="1"><tbody><tr><td style="width: 22.4675%;">Date</td><td style="width: 20.5195%;">City</td><td style="width: 19.6104%;">StubHub prices</td><td style="width: 22.7273%;">Vivid Seats prices</td><td style="width: 14.6753%;">Time</td></tr><tr><td style="width: 22.4675%;">May 24, 2024</td><td style="width: 20.5195%;">Napa, California</td><td style="width: 19.6104%;"><a href="https://affiliate.insider.com?h=697ef74aefb2aff560ebe61c3b00274c2c20559d4916f1b0fd765a65a82b4cf5&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-napa-tickets-5-24-2024%2Fevent%2F151864189%2F%3Fquantity%3D0" target="_blank" rel="noopener">$186</a></td><td style="width: 22.7273%;"><a href="https://affiliate.insider.com?h=8f8135b4e02e061bd7a185a295dcff0961dd217c90396868e3012d745332754d&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets-napa-napa-valley-expo-5-24-2024--concerts-music-festivals%2Fproduction%2F4440338" target="_blank" rel="noopener">$174</a></td><td style="width: 14.6753%;">12 p.m.</td></tr><tr><td style="width: 22.4675%;">May 25, 2024</td><td style="width: 20.5195%;">Napa, California</td><td style="width: 19.6104%;"><a href="https://affiliate.insider.com?h=bd0ba0a68e9ae76d42ab3fdc3cf409485b9a3ca942cb2f5f3c422da80c753fb6&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-napa-tickets-5-25-2024%2Fevent%2F152164558%2F%3Fquantity%3D0" target="_blank" rel="noopener">$160</a></td><td style="width: 22.7273%;"><a href="https://affiliate.insider.com?h=0e2050a6d56a8b79258b228f774c11a7b1c77e16158eb50ceb9a90f5a727e1e7&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets-napa-napa-valley-expo-5-25-2024--concerts-music-festivals%2Fproduction%2F4440339" target="_blank" rel="noopener">$173</a></td><td style="width: 14.6753%;">12 p.m.</td></tr><tr><td style="width: 22.4675%;">May 26, 2024</td><td style="width: 20.5195%;">Napa, California</td><td style="width: 19.6104%;"><a href="https://affiliate.insider.com?h=75a8a51cefd4419fed2ce8433afc3f9fb21cd765fa5115982a6f5795acfe775b&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-napa-tickets-5-26-2024%2Fevent%2F151864197%2F%3Fquantity%3D0" target="_blank" rel="noopener">$191</a></td><td style="width: 22.7273%;"><a href="https://affiliate.insider.com?h=4d54c5a3d5f93b57a1b24914b077fc90699251a89e454da8ea8d82ab9c85572d&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets-napa-napa-valley-expo-5-26-2024--concerts-music-festivals%2Fproduction%2F4440340" target="_blank" rel="noopener">$207</a></td><td style="width: 14.6753%;">12 p.m.</td></tr><tr><td style="width: 22.4675%;">May 24–26, 2024</td><td style="width: 20.5195%;">Napa, California</td><td style="width: 19.6104%;"><a href="https://affiliate.insider.com?h=1644b46c7e857c9c8ce79c970e31846d4894f1eb36e7a338fe2f643907868bd9&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-napa-tickets-5-24-2024%2Fevent%2F151842543%2F%3Fquantity%3D0" target="_blank" rel="noopener">$250</a></td><td style="width: 22.7273%;"><a href="https://affiliate.insider.com?h=ba22d1d382ed0e98040489080499478654546cfdcf623283ee28d9ed9d9f1504&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets-napa-napa-valley-expo-5-24-2024--concerts-music-festivals%2Fproduction%2F4440337" target="_blank" rel="noopener">$244</a></td><td style="width: 14.6753%;">12 p.m.</td></tr></tbody></table><h2>How to buy tickets for BottleRock Napa Valley 2024 music festival</h2>Since BottleRock Napa Valley 2024 tickets went on sale in January, the number of remaining original tickets is extremely limited. However, you can still buy original tickets to the festival through the <a href="https://bottlerocknapavalley.frontgatetickets.com/?_gl=1*rjo2xd*_gcl_au*MTIxMjU4NTcyMC4xNzE0Njg3Mzk2*_ga*MTk4Njc3ODc3MS4xNzE0Njg3Mzk2*_ga_6RFSY81K0F*MTcxNDY4NzM5NS4xLjEuMTcxNDY4Nzk4OC41OC4wLjA." target="_blank" rel="noopener">BottleRock Front Gate Tickets website</a>.Unfortunately, the original tickets for Saturday and Sunday General Admission day passes, all one-day VIP passes, three-day General Admission tickets, three-day VIP passes, three-day Skydeck passes, and three-day Platinum tickets are sold out. However, the BottleRock website still has some original General Admission tickets for Friday-only passes.You can also buy tickets to BottleRock Napa Valley 2024 through verified resale vendors such as <a href="https://affiliate.insider.com?h=feeadb8668b7b0aa0de5753f006ce1f5661b145a8702e468d2a5df3fcfc10b53&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-tickets%2Fgrouping%2F730404" target="_blank" rel="noopener">StubHub</a> and <a href="https://affiliate.insider.com?h=2e937962a8194bcde16fa642cbfe158c225c3d0b6aefa398faea45113dd943dc&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets%2Fperformer%2F31619" target="_blank" rel="noopener">Vivid Seats</a>. With so many original ticket options already sold out, resale ticket sites are your best chance to get single-day Saturday and Sunday tickets, three-day passes, or VIP tickets to the 2024 music festival.<h2>How much are BottleRock Napa Valley tickets?</h2>Very few original BottleRock Napa Valley 2024 tickets remain, which means there's only one price available on the festival's site. With only Friday General Admission passes available, the cheapest (and only) cost of original tickets is $233, including fees, before taxes.On the other hand, verified resale ticket prices on <a href="https://affiliate.insider.com?h=feeadb8668b7b0aa0de5753f006ce1f5661b145a8702e468d2a5df3fcfc10b53&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.stubhub.com%2Fbottlerock-napa-valley-tickets%2Fgrouping%2F730404" target="_blank" rel="noopener">StubHub</a> and <a href="https://affiliate.insider.com?h=2e937962a8194bcde16fa642cbfe158c225c3d0b6aefa398faea45113dd943dc&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.vividseats.com%2Fbottlerock-festival-tickets%2Fperformer%2F31619" target="_blank" rel="noopener">Vivid Seats</a> are less expensive than original passes and have more variety in ticket types. For general admission passes to BottleRock on Friday, the cheapest price on StubHub is $186 or $174 on Vivid Seats. Meanwhile, the least expensive Saturday-only passes are $160 on StubHub or $173 on Vivid Seats, with Sunday-only tickets similarly being $191 on the former or $207 on the latter.On verified resale sites, three-day passes aren't much more expensive than the original single-day passes that are still available. StubHub's cheapest General Admission three-day passes begin at $250, while Vivid Seats' start at $244. Of course, prices go up for VIP three-day passes for BottleRock 2024 on the sites, which begin at $1574 on StubHub and $1707 on Vivid Seats. The prices increase exponentially for each VIP pass tier, such as Skydeck, Marriott VIP Suite, The Suites, and Platinum.You can browse the various details and offers for BottleRock Napa Valley 2024's premium tickets on the music <a href="https://www.bottlerocknapavalley.com/tickets/" target="_blank" rel="noopener">festival's website</a>.<h2 id="need-travel-arrangements?">Need travel arrangements?</h2><ul><li>Accommodation: <a href="https://affiliate.insider.com?h=834470320fabc3d19875aa701309cbcb3d722c53aaa1d3ca4e7f77afd41feb9c&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.awin1.com%2Fawclick.php%3Fgid%3D487201%26mid%3D6776%26awinaffid%3D257137%26linkid%3D3604732%26clickref%3D" target="_blank" rel="noopener nofollow sponsored noindex">Save 15%+ at Booking.com</a> | <a href="https://affiliate.insider.com?h=bbabda6d1adbf95c4321af47d1b5c9c6780766f3c02e156203dd4bd023f6f24b&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.expedia.com%2F" target="_blank" rel="noopener nofollow sponsored noindex">Expedia</a> | <a href="https://affiliate.insider.com?h=618db0a37d20c0bb8cb7e5a4b6e49dd9835c5b3d9fca25895167ecacb4e2fa89&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.airbnb.com" target="_blank" rel="noopener nofollow sponsored noindex">Airbnb</a></li><li>Flights &amp; hotel: <a href="https://affiliate.insider.com?h=834470320fabc3d19875aa701309cbcb3d722c53aaa1d3ca4e7f77afd41feb9c&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.awin1.com%2Fawclick.php%3Fgid%3D487201%26mid%3D6776%26awinaffid%3D257137%26linkid%3D3604732%26clickref%3D" target="_blank" rel="noopener nofollow sponsored noindex">Booking.com</a> | <a href="https://affiliate.insider.com?h=bbabda6d1adbf95c4321af47d1b5c9c6780766f3c02e156203dd4bd023f6f24b&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.expedia.com%2F" target="_blank" rel="noopener nofollow sponsored noindex">Expedia</a></li><li>Flights: <a href="https://affiliate.insider.com?h=834470320fabc3d19875aa701309cbcb3d722c53aaa1d3ca4e7f77afd41feb9c&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.awin1.com%2Fawclick.php%3Fgid%3D487201%26mid%3D6776%26awinaffid%3D257137%26linkid%3D3604732%26clickref%3D" target="_blank" rel="noopener nofollow sponsored noindex">Booking.com</a> | <a href="https://affiliate.insider.com?h=bbabda6d1adbf95c4321af47d1b5c9c6780766f3c02e156203dd4bd023f6f24b&amp;postID=6635469da7714381cef5aa5e&amp;postSlug=guides%2Fstreaming%2Fhow-to-buy-bottlerock-napa-valley-tickets-concert-tour-2024&amp;site=bi&amp;u=https%3A%2F%2Fwww.expedia.com%2F" target="_blank" rel="noopener nofollow sponsored noindex">Expedia</a></li><li>Parking: <a href="https://spothero.com/" target="_blank" rel="noopener nofollow">Spot Hero</a> | <a href="https://www.theparkingspot.com/" target="_blank" rel="noopener nofollow">The Parking Spot</a></li></ul><h2>Who is playing at BottleRock Napa Valley?</h2>BottleRock Napa Valley 2024 has a wide variety of acts booked for this year's music festival, including some legendary headliners. The top headliners are Stevie Nicks on May 24, Pearl Jam on May 25, and Ed Sheeran on May 26. These three acts will be the main stage's final shows of their respective days.Here's a breakdown of the artists that will be performing on each day of BottleRock Napa Valley 2024's lineup:Friday, May 24<ul><li>Stevie Nicks, Megan Thee Stallion, St. Vincent, Nelly, Miike Snow, Bebe Rexha, Jessie Murph, All Time Low, Gogol Bordello, Boywithuke, Chevy Metal, Loveless, Pete Yorn, Royal Otis, The Moss, Say She She, Chris Shiflett, Grace Bowers, Alexsucks, The Takes, Fleece, Con Brio, Akira Galaxy, Sage Bava, and Sanho</li></ul>Saturday, May 25<ul><li>Pearl Jam, Maná, Kali Uchis, The Kid Laroi, My Morning Jacket, T-Pain, Oliver Tree, Cold War Kids, Tower of Power, Holly Humberstone, The Record Company, Jack Kays, Larussel, Momma, Celisse, Deep Sea Diver, Mondo Cozmo, John Cruz, The Alive, Moonalice, Linka Moja, The Aquadolls, Grace McKagan, Mama Said, DJ Umami, Napa Valley Youth Symphony</li></ul>Sunday, May 26<ul><li>Ed Sheeran, Queens of the Stone Age, Dominic Fike, Norah Jones, The Offspring, Stephen Sanchez, Cannons, Action Bronson, The Beaches, Stephen Marley, Colony House, The Soul Rebels feat. Talib Kweli, Monsieur Periné, Dehd, Bully, Windser, The Scarlet Opera, Mononeon, Brittany Davis, Tors, Forrest Day, Jane Leo, Jared Harper, Naima, The Silverado Pickups, and Sophia Zamani.</li></ul>You can check out the festival's lineup's full schedule, times, and stage locations <a href="https://www.bottlerocknapavalley.com/schedule/" target="_blank" rel="noopener">here</a>.

How to buy Bottlerock Napa Valley tickets

<ul class="summary-list"><li><keyword id="11892922" type="UNKNOWN" weightage="60" keywordseo="netflix" source="Orion">Netflix</keyword>'s "<keyword id="12117576" type="UNKNOWN" weightage="60" keywordseo="you" source="Orion">You</keyword>" is based on a <a href="https://www.amazon.com/You/dp/B07S6Q2KSN" rel="nofollow sponsored">series of books</a> by Caroline Kepnes, which are <a href="https://www.insider.com/differences-between-you-book-and-tv-series-2019-1">pretty different</a>.</li><li>Love isn't a killer in the <keyword id="12003102" type="UNKNOWN" weightage="60" keywordseo="books" source="Orion">books</keyword>, Ellie doesn't exist, and Joe and Love don't raise Henry together. </li><li>Editor's note: This post mentions <keyword id="11898483" type="UNKNOWN" weightage="60" keywordseo="suicide" source="Orion">suicide</keyword>. </li></ul>The Netflix show <a href="https://www.insider.com/shows-to-watch-if-you-like-you-on-netflix-2020-1">"You"</a> is based on the Caroline Kepnes book series of the same name, but they have <a href="https://www.insider.com/differences-between-you-book-and-tv-series-2019-1">some major differences</a>.Kepnes' series consists of three books so far - "<a href="https://www.amazon.com/You-Novel-Caroline-Kepnes/dp/1476785600">You</a>," "<a href="https://www.amazon.com/Hidden-Bodies-Novel-Caroline-Kepnes/dp/1476785635" rel="nofollow sponsored">Hidden Bodies</a>," and "<a href="https://www.amazon.com/You-Love-Me-Novel/dp/0593133781" target="_blank" rel="noopener">You Love Me</a>." Although <a href="https://www.insider.com/you-season-three-cast-and-who-they-play">some of the characters are the same</a>, the plots and settings of the latest book are quite different from season three of the show. Read on for things that happened in the books that are totally different from the third season of "You."Warning: Major spoilers ahead for season three of "You" and the "You" book series. <h2>Joe gets arrested in connection with Beck and Peach's deaths while Love is pregnant</h2>During the car accident Joe has on the way to Peach's house during season one and book one, he is stopped by a cop and gives his name as Spencer Hewitt.That same cop, Officer Nico, recognizes Joe when <a href="https://www.insider.com/details-you-missed-on-netflix-you-season-two-2019-12">Dr. Nicky begins to talk to the press</a> about a patient who he believed was obsessed with Beck.Once Officer Nico and Dr. Nicky realize that Joe was obsessed with Beck and was near the Salinger property when Peach died, <a href="https://www.insider.com/you-tv-show-shocking-moments-season-two-2019-12">Joe is arrested</a> and kept in jail until after Love has the baby.<h2>Joe and Love don't raise their baby together</h2><div type="image" title="Dottie Quinn holding baby Henry on season 3 of &quot;You&quot;" height="2400" width="3199" msid="87110737" hostid="261"></div>After Joe is released from jail, the Quinn family gives him $4 million and a house in exchange for his agreeing to leave their family alone.He signs a contract that states he cannot contact Love or ever meet his son, who is actually named Forty in the book.Although Joe watches Love's Instagram stories to see how his son is, he never meets baby Forty nor continues <a href="https://www.insider.com/how-does-you-season-two-end-where-everyone-ends-up-2019-12">his relationship with Love</a>.<h2>Joe moves to Bainbridge, not Madre Linda</h2>In the books, Joe's house is on Bainbridge Island in Washington, not the upper-crust part of California where season three takes place.Although some of his neighbors are as judgemental as the ones featured on the show, Bainbridge has more of a quiet, small-town vibe than the snobby and trendy atmosphere shown in Madre Linda.Bainbridge is also a real place. Madre Linda is not. <h2>Joe doesn't have a cage in his new home</h2>During every season of the show, Joe <a href="https://www.insider.com/best-memes-about-you-netflix-season-two-2020-1">has a glass box</a> that he uses as a cage. When Joe lives in Bainbridge in the book, he only keeps one person captive and she's locked in his basement.The basement in his house has a soundproof room called "the whisper room," which he uses as a makeshift cage.<h2>Love isn't a murderer </h2><div type="image" title="Love Quinn on season three of &quot;You&quot;" height="2400" width="3600" msid="87110740" hostid="261"></div>Love has killed three women and her first husband before the <a href="https://www.insider.com/things-you-didnt-know-about-you-thriller-series-netflix-2019-1">latest season of "You"</a> even begins, and she adds to her death toll throughout season three. In the book, Love never kills anyone.Joe kills Candace and Delilah himself, Forty's au pair isn't murdered, and Love's first husband, James, dies in a surfing accident.<h2>Natalie doesn't exist</h2>On the show, <a href="https://www.insider.com/questions-we-have-after-you-season-2-finale-2020-1#who-is-the-mystery-person-joe-just-started-spying-on-1">Natalie </a>is the first woman in his new neighborhood that Joe obsesses over before meeting Marienne.In the books, the local librarian is the first and only woman that Joe stalks and obsesses over while he lives in Bainbridge.<h2>Joe doesn't send Ellie money</h2><div type="image" title="Ellie you" height="667" width="1000" msid="87110741" hostid="261"></div><a href="https://www.insider.com/you-star-jenna-ortega-talks-fan-theories-season-three-2020-2">Ellie doesn't exist</a> in the books at all, as Delilah only has an older sister who Joe never meets.During season three of the show, Joe tries to support Ellie by sending her money he earns from stealing and repairing rare library books. Since <a href="https://www.insider.com/you-star-jenna-ortega-talks-fan-theories-season-three-2020-2">Ellie</a> isn't in the book, Joe doesn't steal from the library at all.<h2>In the books, Marienne's character is a married librarian named Mary Kay</h2>The librarian Joe falls for <a href="https://www.insider.com/things-you-didnt-know-about-you-thriller-series-netflix-2019-1">on the show</a> is Marienne, a divorced recovering addict who is trying to raise her young daughter with her abusive ex-husband.In the book, Joe works with a librarian named Mary Kay who is <a href="https://www.insider.com/details-you-missed-on-netflix-you-season-two-2019-12#joes-new-target-seems-to-be-wearing-a-diamond-ring-23">still married </a>when they first meet.Her daughter, Nomi, is also older. She's a senior in high school rather than a grade-school girl.Mary Kay doesn't personally deal with addiction, though her husband Phil does and he dies after relapsing.<h2>Joe adopts three kittens</h2>As part of his plan to impress Mary Kay, Joe adopts kittens that Phil didn't want.The three kittens are named Riffic, Tastic, and Licious, a prefix-free way of calling them terrific, fantastic, and delicious.Joe is a surprisingly caring pet owner and even cuddles with the cats when he feels disheartened about his relationship with Mary Kay.<h2>Sherry and Cary seem to be inspired by Melanda and Seamus, though they outlive their literary counterparts</h2><div type="image" title="Sherry and Cary Conrad sitting together on season three of &quot;you&quot;" height="2394" width="3600" msid="87110743" hostid="261"></div>Although <a href="https://www.insider.com/everything-we-know-about-you-season-three-who-is-in-2020-1">Sherry and Cary Conrad</a> don't exist in the books, the social-media gossip Melanda and fitness-obsessed Seamus both live in Joe's neighborhood.Joe puts Melanda in the whisper room after she catches him stalking Mary Kay, and she dies by suicide while being held captive.Seamus dies as well after someone shoots him while Seamus is attempting to kill Joe.<h2>Joe is caught burying a body by a character who doesn't exist on the show</h2>The first body Joe buries in both Bainbridge and Madre Linda is that of a woman who he didn't kill himself.In the book, Oliver, a private investigator that the Quinns sent to watch Joe, catches Joe burying Melanda's body. Rather than turn Joe in, Oliver blackmails Joe into buying expensive art and furniture.Oliver becomes a big part of the book, as his presence forces Joe to limit his stalking behavior and keeps Joe from killing.Oliver is also the one to save Joe from being shot by Seamus.<h2>Joe and Mary Kay have a more serious relationship than Joe and Marienne</h2><div type="image" title="Joe with baby Henry in a carrier while he talks to Marienne at the library on season 3 of &quot;You&quot;" height="2394" width="3600" msid="87110744" hostid="261"></div>Mary Kay's husband, Phil, dies of an overdose while Joe and Mary Kay are having an affair.After Phil's death, his brother, Ivan, comes to stay with Mary Kay and Nomi. Ivan eventually sells their home to pay for his own legal fees, leaving the mother-daughter duo without a place to live.Mary Kay and Nomi decide to move in with Joe, who then proposes to Mary Kay.The two throw a wedding, though they don't actually end up legally getting married.<h2>Love shoots Joe and then dies by suicide </h2>After seeing that Joe has moved in with a new woman, <a href="https://www.insider.com/everything-we-know-about-you-season-three-who-is-in-2020-1">Love</a> asks Joe to meet her in California. He goes there expecting to finally meet his son, but is instead held at gunpoint by Love.Love feels ignored and unloved by Joe, who she says fell out of love with her and only saw her as a vessel for their child as soon as she got pregnant.She shoots Joe in the head before shooting herself, but Joe survives after spending 13 days in a coma. He is still not allowed to see his son, but <a href="https://www.insider.com/you-season-three-cast-and-who-they-play#saffron-burrows-is-returning-as-loves-mom-3">Love's mother</a> lets Joe follow her on Instagram so he can have photos and videos of him.<h2>Joe still skips town by the end of book 3 but doesn't leave the country</h2>At the end of this season, <a href="https://www.insider.com/who-is-penn-badgley-fun-facts-2019-1#badgley-was-conflicted-about-playing-joe-on-you-6">Joe </a>has moved all the way to Paris to escape the mess he and Love made in Madre Linda and to continue searching for Marienne.In the book, Joe does move out of Bainbridge to get a fresh start, but he only goes as far as Florida.By the end of the novel, he has opened a combination bar and bookstore there.

14 of the biggest ways season 3 of 'You' is different from the book

<ul class="summary-list"><li>Spoilers ahead for season five, episode two, of "The Crown."</li><li>The author of Princess Diana's 1992 biography said Elizabeth Debicki's performance is "unnerving."</li></ul><a href="https://www.insider.com/the-crown-elizabeth-debicki-powerful-princess-diana-revenge-dress-2022-10">Elizabeth Debicki's portrayal of Princess Diana</a> in "The Crown" season five is "unnerving," said the author of the late royal's biography.Andrew Morton, who wrote the book "Diana: Her True Story" in 1992, <a href="https://www.thedailybeast.com/the-crown-is-unnervingly-accurate-about-princess-diana-says-royal-biographer-andrew-morton?source=entertainment&amp;via=rss">told The Daily Beast</a> that he was "blown away" by Debicki's performance <a href="https://www.insider.com/the-crown-season-5-episode-1-recap-queen-victoria-syndrome-abdication-poll">in the Netflix hit series.</a>"I was blown away by how authentic Elizabeth Debicki was in her portrayal of Diana," the biographer said. "It was like being back in the room with her 30 years ago. It was unnerving. It was like being with a ghost. It spoke to me very clearly."Diana, died in 1997, five years after the biography was published.<a href="https://www.insider.com/the-crown-season-five-premiere-elizabeth-debicki-dominic-west-2022-11">In the second episode of the new season</a>, the series dramatizes how Morton's biography came about. Morton (who is played by Andrew Steele) approaches a friend of Diana, James Colthurst (played by Oliver Chris), who acts as a go-between between the princess and the journalist.Morton gives Diana a chance to tell her story by getting her to record her answers on tape so they never have to meet. She also provides friends for him to interview so she can claim plausible deniability.Morton told The Daily Beast: "Writing that book was the royal equivalent of 'All The President's Men.' You would see danger in the shadows. From the first moment that I heard the tapes, I was very careful. I remember standing back from the edge of the platform on the subway going home."He continued: "I had been admitted into a secret circle. The secret circle knew the truth about Diana's life, and many powerful people did not want that truth to be revealed."However, in the episode, it seems that the news of the biography gets out and there is a campaign to intimidate both Morton and Colthurst. Morton's office is ransacked and Colthurst is run off the road by a van.Morton said that both of these incidents actually happened.<div type="image" title="The Crown season 5" height="1000" width="1333" msid="95451907" hostid="261" sizebytes="69176"></div>"My office was broken into," he said. "It happened just a few days after I had been warned, separately, by [journalists] Arthur Edwards and Richard Kay, that the security forces were looking carefully to find my source."He added: "And James was knocked off his bike in Parliament Square — and left scrambling in the gutter to pick up a tape recording of Diana."Morton also said that Diana's room was "swept for bugs," like in the episode. "'The Crown' shows the sense of unnamed and anonymous watchers and it's absolutely true, there is no need for Peter Morgan to make anything up," he added.The fifth season has received backlash regarding historical inaccuracies. <a href="https://www.insider.com/the-crown-celebrities-spoken-out-against-season-5-2022-11">Former prime ministers Sir John Major and Sir Tony Blair have criticized the series</a> for displaying scenes in which the then-Prince Charles has secret meetings with them during the 1990s to ask them to put him on the throne.In <a href="https://www.telegraph.co.uk/royal-family/2022/11/04/john-major-tony-blair-attack-crowns-untrue-portrayal-queen-plot/"> a letter to The Telegraph</a> last week, Major wrote that the scene would be "profoundly hurtful to a family who are still grieving for the very person on whose life the entire drama was founded.""The Crown" season five is available now on Netflix.

Princess Diana's biographer praises Elizabeth Debicki's 'authentic' portrayal in 'The Crown': 'It was like being with a ghost'

<ul class="summary-list"><li>Billionaire hedge fund boss Ken Griffin paid $8 million for a seat on a <keyword id="11908742" type="UNKNOWN" weightage="60" keywordseo="blue-origin" source="Orion">Blue Origin</keyword> <keyword id="11895441" type="UNKNOWN" weightage="100" keywordseo="space" source="Orion">space</keyword> flight.</li><li>The Citadel founder placed the winning bid at a charity auction Monday night, Bloomberg reported.</li></ul>Billionaire hedge fund manager Ken Griffin has paid $8 million for a ticket to ride a Blue Origin <keyword id="11945699" type="UNKNOWN" weightage="60" keywordseo="rocket" source="Orion">rocket</keyword> to space.The Citadel founder won a seat on a <keyword id="11956217" type="UNKNOWN" weightage="60" keywordseo="new-shepard" source="Orion">New Shepard</keyword> mission at auction Monday night — but will donate it to a New York schoolteacher, Christie's auctioneer Lydia Fenet told <a href="https://www.bloomberg.com/news/articles/2022-05-10/space-ride-on-bezos-s-blue-origin-goes-for-8-million-at-auction?srnd=technology-vp&amp;sref=lAVQtUwz">Bloomberg</a>.The $8 million Griffin paid represents a $20 million price drop from the first ticket sold for a crewed Blue Origin <keyword id="11985278" type="UNKNOWN" weightage="60" keywordseo="spaceflight" source="Orion">spaceflight</keyword> — although one of the passengers on the first flight was Blue Origin founder <keyword id="11908741" type="UNKNOWN" weightage="60" keywordseo="jeff-bezos" source="Orion">Jeff Bezos</keyword>.The proceeds from Monday's seat sale will go to the Robin Hood foundation, a charity fighting poverty in New York, Bloomberg said. The ride bought by Griffin is set to take place in the first half of 2023, per Bloomberg.Blue Origin didn't immediately respond to Insider's request for comment.The winning bid for a seat on Blue Origin's first crewed mission, which went to auction almost a year ago, was <a href="https://www.businessinsider.com/mysterious-28-million-blue-origin-bidder-revealed-himself-2021-12#:~:text=Blue%20Origin%20told%20Insider%20that,the%20fourth%20quarter%20of%202022.">$28 million</a>. The winner, crypto entrepreneur <a href="https://www.businessinsider.com/justin-sun-tron-bittorent-crypto-ceo-postponed-warren-buffett-lunch-2019-7">Justin Sun</a>, ultimately gave his seat to <a href="https://www.businessinsider.com/jeff-bezos-spaceflight-18-year-old-passenger-oliver-daemen-2021-7">18-year-old Oliver Daemen</a>, son of the CEO of Somerset Capital Partners, an investment firm. The money raised from that auction went to Blue Origin's foundation <a href="https://www.businessinsider.com/blue-origin-auction-highest-bid-jeff-bezos-space-flight-2021-5">Club for the Future</a>.A Blue Origin ticket includes training days, on-site accommodation at <a href="https://www.businessinsider.com/blue-origin-astronaut-village-space-passengers-sleep-airstream-trailer-bezos-2021-11">Astronaut Village</a> in the Texas desert, and the actual flight itself, <a href="https://www.businessinsider.com/ticket-spacex-blue-origin-price-cost-space-tourists-pay-2021-7">Insider</a> previously reported.Billionaires, including <a href="https://markets.businessinsider.com/news/stocks/jeff-bezos-trip-to-space-marks-a-tiny-little-step-in-the-road-to-space-1030626707">Bezos</a> and SpaceX CEO <a href="https://www.theverge.com/2016/9/27/13078690/elon-musk-mars-mission-cost-per-person-spacex">Elon Musk</a>, have said they plan to reduce the cost of spaceflight to make it affordable for the average person.However, space law experts told <a href="https://www.businessinsider.com/space-tourism-you-wont-go-to-space-any-time-soon-2021-7">Insider's</a> Grace Kay that the current technology used in rocket launches is too expensive for everyday people.On Monday, Blue Origin announced the passengers for its fifth crewed launch to the edge of space. They include investor Evan Dick; Katya Echazarreta, a former NASA test lead and the first Mexican-born woman to fly to space; and the businessmen Jaison Robinson and Victor Vescovo.

Billionaire hedge fund boss Ken Griffin paid $8 million to fly to space with Jeff Bezos' Blue Origin — but will donate his seat to a New York schoolteacher, report says

<ul class="summary-list"><li><keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword> says it has banned 287 UK MPs from entering the country in retaliation to sanctions.</li><li>Russia's foreign ministry said the bans are because British MPs are creating "Russophobic hysteria."</li></ul>Russia has sanctioned nearly 300 British MPs in retaliation for restrictions imposed on members of its parliament, the Duma, last month, but has included a number of politicians who are no longer serving. In its list of 287 individuals, the Kremlin has targeted current ministers including Cabinet Office minister Steve Barclay, minister for Brexit opportunities Jacob Rees-Mogg, trade minister Penny Mordaunt, and solicitor general Alex Chalk, as well as senior MPs such as Jeremy Hunt, Steve Baker, David Davis and Julian Lewis. However Russia has also gone after Rory Stewart, Dominic Grieve and Sarah Wollaston, who haven't been MPs since the 2019 election, and Charlie Elphicke, who stepped down after being found guilty on three counts of sexual assault. In another error, Tory MP Heather Wheeler's name appears twice, as the 18th and 206th entries, meaning there are actually just 286 names on the list. Meanwhile Alun Cairns' name has been misspelled. <a href="https://mid.ru/ru/foreign_policy/news/1810980/#sel=11:1:J1Q,11:6:HJo">According to the Ministry of Foreign Affairs,</a> the politicians listed "cannot visit the Russian Federation from now on."A translation of a statement reported by state-owned Russian news agency RIA Novosti said the sanctions were being applied "on the basis of reciprocity," following the decision to <a href="https://www.politico.eu/article/uk-sanctions-386-duma-members-over-support-for-luhansk-and-donetsk/">sanction 386 members of the Duma after they backed Vladimir Putin's invasion of Ukraine</a>."These persons, who are now banned from entering the Russian Federation, took the most active part in the establishment of anti-Russian sanctions instruments in London (and) contribute to the groundless whipping up of Russophobic hysteria in the UK," it read."The hostile rhetoric and far-fetched accusations coming from the lips of British parliamentarians not only condone the hostile course of London, aimed at demonizing our country and its international isolation, but are also used by opponents of a mutually respectful dialogue with Russia to undermine the foundation of bilateral co-operation."Prime Minister <keyword id="11911533" type="UNKNOWN" weightage="60" keywordseo="boris-johnson" source="Orion">Boris Johnson</keyword>, Foreign Secretary Liz Truss, Defence Secretary Ben Wallace and 10 other senior politicians — mostly members of the Cabinet — have already been barred. Theresa May, the former prime minister, was also on the initial list. "Taking into account London's bet on the consistent strengthening of anti-Russian sanctions, work on countermeasures, including the expansion of the Russian 'stop list,' will continue," it added. Speaking during Prime Minister's Questions shortly after the list was published, Boris Johnson said those on the list "should regard it as a badge of honour".He vowed that the UK "keep up our robust and principled support for the Ukrainian people and their right to protect their lives, their families, and to defend themselves".Chris Bryant, the senior Labour MP and prominent critic of the Putin regime, told the Commons he was "absolutely distressed that I am not on the list… and if I am honest slightly surprised". He added: "I can only assume the Russian Federation accepts every single thing I have said about President Putin over the last few years is true. He is a barbarous villain and we should make sure he fails."Peter Bone, one of the Tory MPs to feature on the list, said: "I am proud to have supported <keyword id="11985141" type="UNKNOWN" weightage="60" keywordseo="ukraine" source="Orion">Ukraine</keyword> and its people. I condemn Russia for its barbaric invasion. Sanctioning me will not stop me speaking out."Tim Loughton, another of the sanctioned Conservatives, said he had "done the double", after he was also banned from China for speaking out against human rights abuses.The list of MPs, as published by Russia's foreign ministry, <a href="https://mid.ru/ru/foreign_policy/news/1810980/#sel=11:1:J1Q,11:6:HJo">can be seen here</a>, or keep scrolling for the full list:<h3>Conservative MPs</h3><ol><ol><li>Stephen Paul BARCLAY,</li><li>David Michael DAVIS,</li><li>Charles George EUSTICE,</li><li>Dominic Charles GRIEVE,</li><li>Christopher HEATON-HARRIS,</li><li>Jeremy Richard Streynsham HUNT,</li><li>Alistair William JACK,</li><li>Daniel Robert KAWCZYNSKI,</li><li>Andrea Jacqueline LEADSOM,</li><li>Julian Murray LEWIS,</li><li>Esther Louise MCVEY,</li><li>Penelope Mary MORDAUNT,</li><li>Caroline Fiona Ellen NOKES,</li><li>Christopher John PINCHER,</li><li>Jacob William REES-MOGG,</li><li>Mark Steven SPENCER,</li><li>Theresa Ann VILLIERS,</li><li>Heather Kay WHEELER,</li><li>Nigel ADAMS,</li><li>Bim AFOLAMI,</li><li>Adam AFRIYIE,</li><li>Peter James Guy ALDOUS,</li><li>Lucy Elizabeth ALLAN,</li><li>Stuart James ANDREW,</li><li>Edward John Comport ARGAR,</li><li>Victoria Mary ATKINS,</li><li>Richard Michael BACON,</li><li>Kemi BADENOCH,</li><li>Steve John BAKER,</li><li>Harriet Mary Morison BALDWIN,</li><li>John Charles BARON,</li><li>Alexander Paul BERESFORD,</li><li>James Jacob Gilchrist BERRY,</li><li>Peter William BONE,</li><li>Peter James BOTTOMLEY,</li><li>Andrew Campbell BOWIE,</li><li>Ben David BRADLEY,</li><li>Karen Anne BRADLEY,</li><li>Jack Edgar BRERETON,</li><li>Andrew James BRIDGEN,</li><li>Steve BRINE,</li><li>Fiona Claire BRUCE,</li><li>Michael Alex BURGHART,</li><li>Conor BURNS,</li><li>Alan Hugh CAIRNS,</li><li>James Roger CARTLIDGE,</li><li>William Nigel Paul CASH,</li><li>Maria Colette CAULFIELD,</li><li>Alexander John Gervase CHALK,</li><li>Atta-Ur-Rehman CHISHTI,</li><li>Joanna Peta CHURCHILL,</li><li>Simon Richard CLARKE,</li><li>Geoffrey CLIFTON-BROWN,</li><li>Therese Anne COFFEY,</li><li>Alberto Castrenze COSTA,</li><li>Robert Alexander COURTS,</li><li>Tracy Elizabeth Anne CROUCH,</li><li>David Thomas Charles DAVIES,</li><li>Edward Glyn DAVIES,</li><li>Mims Jane Alice DAVIES,</li><li>Philip DAVIES,</li><li>Michelle Emma May DONELAN,</li><li>Steve Daniel DOUBLE,</li><li>Richard Grosvenor PLUNKETT-ERNLE-DRAX,</li><li>James Philip DUDDRIDGE,</li><li>David James DUGUID,</li><li>Philip Martin DUNNE,</li><li>Michael ELLIS,</li><li>Charlie Brett Anthony ELPHICKE,</li><li>Michael Louis David FABRICANT,</li><li>Victoria Grace FORD,</li><li>Kevin John FOSTER,</li><li>Mark Gino FRANCOIS,</li><li>George William FREEMAN,</li><li>Mike Whitney FREER,</li><li>Marcus John Hudson FYSH,</li><li>Roger James GALE,</li><li>Mark Robert Timothy GARNIER,</li><li>Nusrat Munir UI-GHANI,</li><li>Nicholas John GIBB,</li><li>Paul William GIRVAN,</li><li>John Philip GLEN,</li><li>Robert GOODWILL,</li><li>Richard Michael GRAHAM,</li><li>James Whiteside GRAY,</li><li>Christopher Patric James GREEN,</li><li>Damian Howard GREEN,</li><li>Justin GREENING,</li><li>Dominic Charles Roberts GRIEVE,</li><li>Samuel Phillip GYIMAH,</li><li>Robert Henry HALFON,</li><li>Luke Anthony HALL,</li><li>Greg William HANDS,</li><li>Mark James HARPER,</li><li>Elizabeth Rebecca Scott HARRIS,</li><li>Trudy Lynne HARRISON,</li><li>Simon Anthony HART,</li><li>John Henry HAYES,</li><li>Oliver HEALD,</li><li>Gordon HENDERSON,</li><li>Damian Patrick HINDS,</li><li>Kevin Paul HOLLINRAKE,</li><li>Philip Thomas HOLLOBONE,</li><li>Adam James Harold HOLLOWAY,</li><li>John Michael HOWELL,</li><li>Nigel Paul HUDDLESTON,</li><li>Eddie Francis HUGHES,</li><li>Bernard Christison JENKIN,</li><li>Andrea Marie JENKYNS,</li><li>Robert Edward JENRICK,</li><li>Caroline Elizabeth JOHNSON,</li><li>Gareth Alan JOHNSON,</li><li>Joseph JOHNSON,</li><li>Andrew Hanson JONES,</li><li>David Ian JONES,</li><li>Marcus Charles JONES,</li><li>Gillian KEEGAN,</li><li>Sema Louise Ghiassi KENNEDY,</li><li>Stephen Charles KERR,</li><li>Greg KNIGHT,</li><li>John Robert LAMONT,</li><li>Pauline Elizabeth LATHAM,</li><li>Philip James LEE,</li><li>Jeremy John Elton LEFROY,</li><li>Edward Julian LEIGH,</li><li>Oliver LETWIN,</li><li>Andrew Iain LEWER,</li><li>Ian Richard Peregrine LIDDELL-GRAINGER,</li><li>Julia Louis LOPEZ,</li><li>Jack Giacomo LOPRESTI,</li><li>Jonathan George CALADINE,</li><li>Tim Paul LOUGHTON,</li><li>Craig MACKINLAY,</li><li>Rachel Helen MACLEAN,</li><li>Alan MAC,</li><li>Scott Leslie MANN,</li><li>Paul Christopher MAYNARD,</li><li>Patrick Allen MCLOUGHLIN,</li><li>Stephen Anthony MCPARTLAND,</li><li>Mark Andrew MENZIES,</li><li>Johnny Luther MERCER,</li><li>Hugh William MERRIMAN,</li><li>Stephen James METCALFE,</li><li>Amanda Anne MILLING,</li><li>Nigel John MILLS,</li><li>Andrew John Bower MITCHELL,</li><li>Damien MOORE,</li><li>Nikola Ann MORGAN,</li><li>James George MORRIS,</li><li>David Gordon MUNDELL,</li><li>Cheryl MURRAY,</li><li>Andrew William MURRISON,</li><li>Robert James MacGillivray NEILL,</li><li>Sarah Louise NEWTON,</li><li>Alexander Jesse NORMAN,</li><li>Neil O'BRIEN,</li><li>Neil Quentin PARISH,</li><li>Mark Julian Francis PAWSEY,</li><li>John David PENROSE,</li><li>Christopher Ian Brian Mynott PHILP,</li><li>Rebecca Faye Clark POW,</li><li>Victoria Mary Boswell PRENTIS,</li><li>Mark Andrew PRITCHARD,</li><li>Thomas Christopher John PURSGLOVE,</li><li>Jeremy Mark QUIN,</li><li>William James QUINCE,</li><li>John Alan REDWOOD,</li><li>Lawrence Anthony ROBERTSON,</li><li>Mary Josephine ROBINSON,</li><li>Douglas Gordon ROSS,</li><li>Lee Benjamin ROWLEY,</li><li>David Henry RUTLEY,</li><li>Paul Stuart SCULLY,</li><li>Andrew Edmund Armstrong SELOUS,</li><li>Richard James SHANNON,</li><li>Alec Edward SHELBROOKE,</li><li>Christopher James SKIDMORE,</li><li>Chloe Rebecca SMITH,</li><li>Henry Edward SMITH,</li><li>Julian Richard SMITH,</li><li>Royston Matthew SMITH,</li><li>Arthur Nicholas Winston SOAMES,</li><li>Andrew George STEPHENSON,</li><li>Andrew John STEVENSON,</li><li>Robert Alexander STEWART,</li><li>Roderick James STEWART,</li><li>Gary Nicholas STREETER,</li><li>Melvin John STRIDE,</li><li>Graham Charles STUART,</li><li>Desmond Angus SWAYNE,</li><li>Robert Andrew Raymond SYMS,</li><li>Derek Gordon THOMAS,</li><li>Margaret Ann THROUP,</li><li>Kelly Jane TOLHURST,</li><li>Justin Paul TOMLINSON,</li><li>Michael James TOMLINSON,</li><li>Craig Paul TRACEY,</li><li>David Arthur Stephen TREDENNICK,</li><li>Shailesh Lackman VARA,</li><li>Martin John VICKERS,</li><li>Theresa Ann VILLERS,</li><li>Robin Caspar WALKER,</li><li>David John WARBURTON,</li><li>Matthew Robert WARMAN,</li><li>Helen Olivia Bicknell WHATELY,</li><li>Heather Kay WHEELER,</li><li>Craig WHITTAKER,</li><li>John Flasby Lawrance WHITTINGDALE,</li><li>William David WIGGIN,</li><li>Sarah WOLLASTON,</li><li>Mike John WOOD,</li><li>William Peter WRAGG,</li><li>Jeremy Paul WRIGHT.</li></ol></ol><h3>Labour MPs</h3><ol><li>Lindsay Harvey HOYLE, Speaker of the House of Commons,</li><li>Diane Julie ABBOTT,</li><li>Deborah Angela Elspeth Marie ABRAHAMS,</li><li>Michael Lee AMESBURY,</li><li>Antonia Louise ANTONIAZZI,</li><li>Jonathan Michael Graham ASHWORTH,</li><li>Margaret Mary BECKETT,</li><li>Clive James Charles BETTS,</li><li>Paul Christopher BLOMFIELD,</li><li>Kevin Denis BRENNAN,</li><li>Karen Patricia BUCK,</li><li>Richard BURGON,</li><li>Don Petula BUTLER,</li><li>Alan CAMPBELL,</li><li>Dan Joseph CARDEN,</li><li>Charalambos CHARALAMBOUS,</li><li>Vernon Rodney COAKER,</li><li>Neil Alan John COYLE,</li><li>Stella Judith CREASY,</li><li>Judith Mary Cummins,</li><li>Janet Jessica DABY,</li><li>Tarnmanjeet Singh DHESI,</li><li>Peter Christopher DOWD,</li><li>Rosie Clare DUFFIELD,</li><li>Chris Philip James ELMORE,</li><li>Victoria Jane FOXCROFT,</li><li>Barry Strachan GARDINER,</li><li>Ruth Stephanie Nicole GEORGE,</li><li>Preet Kaur GILL,</li><li>John Timothy GROGAN,</li><li>Louise HAIGH,</li><li>Fabian UZIELL-HAMILTON,</li><li>David George HANSON,</li><li>Carolin HARRIS,</li><li>Susan Mary HAYMAN,</li><li>John HEALEY,</li><li>Margaret Olivia HILLIER,</li><li>Sharon HODGSON,</li><li>George Edward HOWARTH,</li><li>Daniel Owen Woolgar JARVIS,</li><li>Darren Paul JONES,</li><li>Gerald JONES,</li><li>Mohammed Afzal KHAN,</li><li>Peter KYLE,</li><li>Ian LAVERY,</li><li>Emma Louise LEWELL-BUCK,</li><li>Anthony Joseph LLOYD,</li><li>Justin Piers Richard MADDERS,</li><li>Khalid MAHMOOD,</li><li>Rachel Helen MASKELL,</li><li>Christian MATHESON,</li><li>Kerry Gillian MCCARTHY,</li><li>Conor Patrick MCGINN,</li><li>James Ignatius O'Rourke MCMAHON,</li><li>James Ian MEARNS,</li><li>Stephen James MORGAN,</li><li>Ian MURRAY,</li><li>Alexander James Jordan NORRIS,</li><li>Stephanie Louise PEACOCK,</li><li>Luke POLLARD,</li><li>Eleanor Claire REEVES,</li><li>Matthew Richard Allen RODDA,</li><li>Lloyd Cameron RUSSELL-MOYLE,</li><li>Jeff SMITH,</li><li>Nicholas Desmond John SMITH,</li><li>Karin Marguerite SMYTH,</li><li>Alexander David SOBEL,</li><li>John Francis SPELLAR,</li><li>Mark Richard TAMI,</li><li>Gareth Richard THOMAS,</li><li>Stephen Creswell TIMMS,</li><li>Mary Elizabeth TWIST,</li><li>Alan Patrick Vincent WHITEHEAD,</li><li>Daniel Stephen ZEICHNER.</li></ol>

Russia sanctions almost 300 British MPs in retaliatory move, but its list includes several errors

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://twitter.com/nimsdai/status/1131931349030457345">Twitter/@nimsdai</a>There is a deadly traffic jam on Mount Everest as climbers are forced to wait in the "death zone."</div></div></div><ul class="summary-list"><li>At least <a href="https://www.businessinsider.com/everest-death-toll-week-passes-2018-record-overcrowding-2019-5">11 people died this week on Mount Everest</a> due to a bottleneck on dangerous parts of the mountain.</li><li>When a similar bottleneck caused multiple deaths in 1996, a social psychologist observed many climbers suffered from "summit fever," or an obsession to reach the top that blinds them from making life-saving decisions. </li><li>When CEOs set lofty goals, employees grow uncertain they can complete the task. Like mountain climbers, team members work harder to achieve their goal due to their emotional connection to it.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>At least <a href="https://www.businessinsider.com/everest-death-toll-week-passes-2018-record-overcrowding-2019-5">11 people have died climbing Mount Everest</a> in the last week - not due to avalanches or blizzards, but on well-established, routine climbs.The issue, on-the-ground reporters and observers say, is too many climbers are queued up at the top, causing a bottleneck near the summit. The bottleneck causes climbers to wait in the mountain's so-called "death zone," an oxygen-sparse area 26,000-feet above sea level.While some of the deaths might be linked to what's reportedly a <a href="https://www.nytimes.com/2019/05/26/world/asia/mount-everest-deaths.html?action=click&amp;module=Top%20Stories&amp;pgtype=Homepage">shoddy permit system by the Nepalese government</a> that leads to inexperienced climbers getting on the summit, psychology suggests that "summit fever" - or climbers' obsession to reach the top - could be at play.Read more: <a href="https://www.businessinsider.com/how-to-trick-your-brain-into-being-more-productive-2019-5">10 ways to trick your brain into being more productive, according to a neuroscientist</a>This isn't the first time a bottleneck caused multiple deaths on the world's largest mountain. In 1996, eight people died due to a bottleneck near the summit. At that time, organizational psychologist Christopher Kayes observed the climbers from the foothills of the Himalayas.In a 2004 <a href="https://journals.sagepub.com/doi/10.1177/0018726704048355">study</a>, Kayes observed that reaching Everest's summit became part of the climbers' social identity. The climbers wanted to reach their goal so badly, they made poor decisions in pursuit of completing the journey. Mount Everest climbers' temptation to achieve their goal stopped them from considering other courses of action, Kayes argued. The climbers narrow pursuit of the goal inhibited them from learning from problems along the way, like bottlenecks and decreased oxygen, which could have suggested they turn around.Plus, since the climbers made it near the top anyway, they may have thought they wasted their time if they turned back - a phenomenon called the "<a href="https://www.businessinsider.com/how-to-make-better-decisions-2016-11">sunk cost fallacy</a>." Oliver Burkeman, journalist and author of "<a href="https://www.amazon.com/Antidote-Happiness-People-Positive-Thinking/dp/0865478015">The Antidote: Happiness for People Who Can't Stand Positive Thinking</a>," expanded on Kayes reasoning. Burkeman suggests setting lofty goals can set anyone back from success. For instance, when a CEO makes an overly ambitious goal, team members feel uncertain they can actually carry out the task.Employees' uncertainty, coupled with the fear of not achieving the goal, leads to them to work harder. Team members, like climbers, increase their emotional investment in the goal, regardless of whether it's attainable or not. Even if a plan looks "increasingly reckless," summit fever can cause people to stick to it. When employees get so emotionally attached to ambitious company goals, they make bad decisions.Burkeman isn't the only one to suggest that fixating on goals can be counterproductive to success. <a href="http://adamalterauthor.com/">Adam Alter</a>, author of "<a href="https://www.amazon.com/Irresistible-Addictive-Technology-Business-Keeping/dp/B06WGMQBBM/ref=sr_1_1?keywords=Irresistible+adam+alter&amp;qid=1559058044&amp;s=books&amp;sr=1-1">Irresistible</a>" and an associate professor at New York University's Stern School of Business, <a href="https://www.businessinsider.com/the-problem-with-goals-2017-3">previously told Business Insider</a> that smartphone apps encourage irrational goal setting.Whether it be climbing a number of steps or <a href="https://www.businessinsider.com/duolingo-review-guide-learning-language-2018-1">learning a language</a>, people push themselves harder than needed just to achieve a goal, Alter said. And even if people achieve their goal, the joy they feel quickly fades for a new goal to obsess over. When you're constantly working for a goal, you spend most of your time "failing" to achieve the goal, he added.When you want to accomplish something, Alter suggests that instead of setting some lofty target, you create a system. Amy Cuddy, a Harvard social psychologist, also <a href="https://www.businessinsider.com/biggest-goal-setting-mistake-amy-cuddy-2016-8">told Business Insider reporter Chris Weller</a> to chop your goals up into tiny, bite-sized pieces. If you want to write a book, for instance, you should create a system where you write 500 words every morning, good or bad.Instead of reaching for the summit, break your goal up into smaller climbs. "Eventually, in aggregate, you get there," Cuddy <a href="https://www.businessinsider.com/biggest-goal-setting-mistake-amy-cuddy-2016-8">said</a>. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/shark-tank-robert-herjavec-top-business-tips-entrepreneurs-2019-5">Shark Tank's Robert Herjavec shared his top 5 business tips for entrepreneurs</a></h3> <div> </div> </div>

What 'summit fever' and the record number of deaths on Mount Everest can teach you about the dark side of goals

Hello and welcome to <keyword id="11596326" type="UNKNOWN" weightage="60" keywordseo="insider-advertising">Insider Advertising</keyword>, a weekly <keyword id="621414" type="PERSON" weightage="60" keywordseo="Newsletter">newsletter</keyword> where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> editor. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">If this was forwarded to you, sign up here.</a>Thanks so much to everyone who offered their feedback on last week's edition. Please do continue to send your comments, tips, and pun suggestions to <a href="mailto:lorielly@insider.com">loreilly@insider.com</a>.On with this week's news:<ul><li><a href="https://www.businessinsider.com/consumer-price-index-inflation-june-2021-7?utm_source=markets&amp;utm_medium=ingestgest">How the consumer price surge will impact marketing;</a></li><li><a href="https://www.dentsu.com/us/en/reports/global_ad_spend_forecasts_june_2021_pdf">Global ad spend rebounds</a> - though some larger companies' <a href="https://www.wsj.com/articles/marketing-budgets-fall-as-a-share-of-company-revenue-survey-finds-11626256920?mod=djemCMOToday">marketing budgets have declined;</a></li><li><a href="https://www.businessinsider.com/6-top-exclusive-private-slack-channels-for-ad-professionals-2021-7">The VIP Slack groups agency execs can't get enough of.</a></li></ul><h3>Price, price baby</h3>Summer's here and for many marketers, that typically means it's budgeting season once again. But this time it's different: <a href="https://www.businessinsider.com/consumer-price-index-inflation-june-2021-7?utm_source=markets&amp;utm_medium=ingestgest">US consumer prices rose at their fastest monthly rate since 2008</a> between May and June this year - and at a higher rate than analysts had forecast.While lots of companies raise their prices at a regular frequency, businesses this year are also contending with <a href="https://www.businessinsider.com/shipping-crisis-causing-shortages-why-2021-6">supply chain issues</a> and <a href="https://www.businessinsider.com/us-small-businesses-grapple-with-ongoing-supply-chain-disruptions-2021-4">rising commodity costs</a> that are eating into their margins.Many marketers and academics consider "Pricing" as the most important of the "4Ps of marketing" (product, price, place, promotion) - or more specifically, the ability to build a brand strong enough to maintain sustainable pricing power.<a href="https://twitter.com/SquawkCNBC/status/1414906095282368514?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet">PepsiCo certainly thinks it has</a>. Consumer-products companies <a href="https://www.businessinsider.com/diaper-prices-will-go-up-proctor-and-gamble-kimberly-clark-say-2021-4">including P&amp;G and Kimberly-Clark </a>also set out intentions earlier this year to raise their prices.Marketing consultant and former AB InBev CMO Chris Burggraeve tells me the topic of pricing is coming up at every board he speaks with right now: "In unusual times like this, more than ever."Burggraeve, who recently published a book entitled "Marketing IS NOT a Black Hole," said it's important for marketers to make sure they're in the mix as these conversations happen. It's not just about raising prices either - there can be opportunities to hold or even lower prices strategically and capture market share or volume from competitors. Marketers without the luxury of having already built a strong brand may get away with raising their prices in the short-term, Burggraeve said. But he added that it's likely they may have to immediately pull back and discount again to counter negative dips in volume and share.I'm reminded of that often-quoted Warren Buffett adage: It's only when the tide goes out that you see who's been swimming naked.<h3>I get knocked down, but I get up again</h3><div type="image" title="a chart about the 2021 ad spend growth forecasts for the marketing newsletter on July 14" height="862" width="1280" msid="84436830" hostid="261"></div>Global ad spend is expected to grow by 10% to $634 billion in 2021, according to an <a href="https://www.dentsu.com/us/en/reports/global_ad_spend_forecasts_june_2021_pdf">upgraded forecast from Dentsu.</a> That would mark a swift recovery from last year, which was the weakest-performing since the global financial crisis. But, wait a minute! Gartner's latest annual CMO Spend Survey found that <a href="https://www.wsj.com/articles/marketing-budgets-fall-as-a-share-of-company-revenue-survey-finds-11626256920?mod=djemCMOToday">marketing budgets as a proportion of companies' revenue have fallen to 6.4%</a>, down from 11% in 2020, as the WSJ's CMO Today reported.Why the discrepancy between these two datapoints? The suggestion is that much of the surge in ad spending anticipated by Dentsu and other forecasters this year will be driven by smaller, often online-only businesses and not necessarily the larger companies that Gartner surveys. For those marketers, it's as good a time as ever to get closer to the finance decision makers in their business. As Burggraeve put it to me, marketers need to "get out the comfort zone of storytelling and advertising, and go back to <a href="https://www.pkotler.org/">Kotler</a> and the 4Ps," referring to Philip Kotler, the renowned marketing author and professor who has been dubbed "<a href="https://www.marketingweek.com/philip-kotler-modern-marketing/">the father of modern marketing</a>."<h3>You can find me in the club</h3><a href="https://www.businessinsider.com/6-top-exclusive-private-slack-channels-for-ad-professionals-2021-7"><div type="image" title="Red velvet rope for VIP Slack group list" height="3661" width="4932" msid="84436834" hostid="261"></div></a>At the end of the working day, the very last thing on my mind is the idea of logging back in to Slack to continue the industry chatter where it left off. (Not offence to my lovely, witty, and talented colleagues, readers, and sources.)But it turns out a bunch of advertising pros are <a href="https://www.businessinsider.com/6-top-exclusive-private-slack-channels-for-ad-professionals-2021-7">champing at the bit to join a set of highly exclusive VIP Slack groups</a>.This fun <a href="https://www.businessinsider.com/6-top-exclusive-private-slack-channels-for-ad-professionals-2021-7">piece</a> from my colleague Lindsay Rittenhouse details how some of these industry Slack groups have thousands of people years-long waiting lists to get accepted in. Many have a <a href="https://www.businessinsider.com/how-to-get-in-most-exclusive-advertising-slack-group-2021-7">list of rules to follow</a> once you finally get behind the coveted velvet rope.While some of these Slacks - described by some as digital versions of the Soho House private members' club - were established years ago, the pandemic has added extra urgency to the clamor to join these groups to network and hunt for work opportunities.I'd like to know whether any private industry groups are also popping up on newer platforms. A <a href="https://www.businessinsider.com/what-is-discord">Discord</a> for digital buyers? A <a href="https://geekvibesnation.com/top-3-voice-chat-apps-for-gamers/">Mumble</a> for marketers? Let me know if you can sneak me in on the guest list.<h3>The 90-second slot</h3>In this semiregular corner of the newsletter, I'll bring you a rapid-fire, 90-second interview with the industry's most influential executives who are dominating the week's advertising news.This week I spoke with Mediaocean CEO Bill Wise, hot on the heels of the company's announcement of its intention to acquire adtech company Flashtalking, <a href="https://www.wsj.com/articles/mediaocean-to-buy-adtech-company-flashtalking-for-500-million-11626170400">in a deal worth $500 million, according to The Wall Street Journal</a>.<div type="image" title="Mediaocean Bill Wise" height="1406" width="3000" msid="84436839" hostid="261"></div>How did the acquisition talks first come about?They have been a longstanding partner for us so it kind of came together naturally. We were trying to solve similar things philosophically and it just made sense.Are you still on the hunt to make more acquisitions of similar sized companies?We are always on the hunt. This is our 11th acquisition in about five years. We are already in another discussion. There is a massive opportunity to be the leading, independent, and neutral operating system because Big Tech just has so much of the ad dollars that the world needs us to do this.Adtech dealmaking is off the charts at the moment. How do you think the pace of M&amp;A is going to ebb and flow over the next year?I think whereas maybe five or six years ago it was advantageous to be a startup, scale matters now. And global presence matters. Marketers want proven companies at scale who can expand globally. So I think the best companies are going to continue to consolidate.What does that consolidation mean for marketers?It means marketers have more choices. They don't just have to rely on Google, Facebook, and Amazon for their digital marketing. They are going to be able to have neutral alternatives.<h3>Recommended reads</h3>There are plenty of extracts doing the rounds this week from "An Ugly Truth," a new book from New York Times reporters Sheera Frenkel and Cecilia Kang, which takes readers behind the scenes at drama inside Facebook. While the book doesn't delve too deeply into the nuances of its ads business, it does portray an apparently withering relationship between Mark Zuckerberg and Sheryl Sandberg, and also how Facebook often prioritized its image first, and fixing things later - <a href="https://www.nytimes.com/2021/07/08/business/mark-zuckerberg-sheryl-sandberg-facebook.html">The New York Times</a>Speaking of Facebook: Kate Kaye reports that its brand safety audit with the Media Rating Council - an olive branch promised in July 2020 in the wake of an advertiser boycott - is on ice for now - <a href="https://digiday.com/marketing/facebook-delays-its-brand-safety-audit-a-year-after-ad-boycott-raged/">Digiday</a>The new "Space Jam" is set to be a product placement and brand-collab bonanza - <a href="https://adage.com/article/marketing-news-strategy/space-jam-hottest-movie-marketing-event-summer/2349136">Ad Age</a>Travel influencers are finding their work is picking up again as the tourism industry returns to spending on marketing - <a href="https://www.businessinsider.com/travel-influencers-see-surge-in-demand-as-the-industry-recovers-2021-7">Insider</a>Goldman Sachs' consumer bank Marcus takes digs at other banks' perks in its biggest ad campaign since launching in 2016 - <a href="https://www.businessinsider.com/goldman-sachs-marcus-launched-its-biggest-ad-campaign-to-date-2021-7">Insider</a>See you next week - Lara

CMOs need to get smart on price

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Getty</div></div></div>The news on Morgan Stanley's job cuts continues to roll in. The US bank is cutting 1,200 staff, including about 470 front-office staff in its fixed income and commodities business, <a href="http://www.bloomberg.com/news/articles/2015-12-08/morgan-stanley-takes-150-million-charge-said-to-cut-1-200-jobs">according to Michael J. Moore at Bloomberg, who cited a person briefed on the matter. </a>Mark Lane, a spokesman for the bank, said the bank would take a $150 million charge in the fourth quarter, according to the Bloomberg report. Business Insider reported Monday that <a href="http://www.businessinsider.com/job-cuts-a-swathe-of-senior-morgan-stanley-staff-are-leaving-2015-12">emerging markets sales and trading was one of the areas hardest hit by the cuts.</a>Scott Francoeur, head of emerging markets credit sales in New York, and Mukesh Murarka, the global head of emerging markets structured trading in London, have left the bank as part of the restructuring.Bloomberg <a href="http://www.bloomberg.com/news/articles/2015-12-04/morgan-stanley-said-to-start-cutting-fixed-income-jobs-in-london">has reported that Kay Haigh</a>, the global head of emerging markets, has also left. Oliver Jerome, the former head of emerging markets currency sales and trading, has also left, <a href="http://www.bloomberg.com/news/articles/2015-12-07/morgan-stanley-names-flowerdew-top-treasury-trader-amid-job-cuts">according to Bloomberg.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/family-business-relationships-vineyard-vines-shep-ian-murray-2015-11">What you need to know before going into business with family</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9xamU0eTrNI-gkEQamqnQkyRu1mapqNP" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

REPORT: Morgan Stanley is cutting 1,200 staff

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>FC Barcelona is linked with Kylian Mbappe, Harry Kane, and Marcus Rashford, <a href="https://www.mundodeportivo.com/futbol/fc-barcelona/20191012/47906000354/el-barca-ira-a-por-un-9-de-maximo-nivel.html"> according to Mundo Deportivo.</a></li><li>Barcelona wants one of those players to replace veteran striker Luis Suarez, whose contract expires in 2021.</li><li>But only one of the three linked is suitable to Barça. That player is Mbappe.</li><li><a href="https://www.businessinsider.com/category/soccer-news?r=US&amp;IR=T">Read more of our soccer stories here.</a></li><li><a href="https://www.businessinsider.com/">Visit Business Insider's homepage for more stories.</a></li></ul>FC Barcelona has a shortlist of players to replace its veteran striker Luis Suarez, <a href="https://www.mundodeportivo.com/futbol/fc-barcelona/20191012/47906000354/el-barca-ira-a-por-un-9-de-maximo-nivel.html">according to the daily Spanish sports newspaper Mundo Deportivo</a>.Suarez's contract at Camp Nou expires in 2021, when he'll be 34. Though he is still performing at a high level now, his effectiveness at the top will abate with age.But Barça seemingly has a succession plan already as the Spanish champion is reportedly considering signing Kylian Mbappe, Harry Kane, or Marcus Rashford.Kane and Rashford are worth $160 million <a href="https://football-observatory.com/-values-123187">according to their CIES market valuations</a>, while Mbappe could cost as much as $275 million.<h2>Two of those players would prove costly errors for Barça</h2>Tottenham Hotspur striker Kane, 26, is further along in his career than Rashford, with 130 Premier League goals. But Manchester United's 21-year-old forward has already established himself as one of the planet's brightest young talents since he burst onto the scene at Old Trafford in 2016.Talent aside, each presents their own problems which would see them fail at Barcelona, should the La Liga heavyweight prise them from England.Read more:<a href="https://www.businessinsider.com/neymar-and-bale-transfer-news-worlds-top-players-too-expensive-2019-8?r=US&amp;IR=T">Nobody wants to buy the world's top soccer players because they're overpaid and too old and could be a gigantic waste of money</a>Kane is simply not a good fit for Ernesto Valverde's side.In Suarez, Barcelona has a striker who is happy to play anywhere across the front three, acting as a provider and a goalscorer. Since joining the club in 2014, Suarez has scored 157 goals in the Spanish league and Europe combined while also tallying 75 assists.Kane's goalscoring record is similar to Suarez's across that same period but his assist record is far inferior, managing only 23 - fewer than a third of Suarez's total.At Tottenham, Kane is given license to shoot on sight. At Barcelona, that same freedom would not apply. He'd be expected to drop deep, collect the ball, take on players, and feed teammates just as he would be expected to drift wide in a fluid attacking line, just as Suarez does at the Camp Nou presently, and others have before him.As good as Kane is, that just isn't his game. His game is built on staying central, and either holding it up or hitting the target at the earliest opportunity.Rashford has more promise but still poses problems.Rashford is as almost as prolific at supplying the final ball as he is finishing the move himself, with 39 career goals and 23 assists in Premier League and UEFA competitions.Rashford was excellent as a teenager, thriving as Manchester United's sole striker, a responsibility bestowed upon him at the time by the former manager Louis Van Gaal.But after the arrival of Zlatan Ibrahimovic at Old Trafford, Rashford's form dipped when he was pushed to a wider role.<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>When Ole Gunnar Solsjaer became manager around Christmas, 2018, shunning striker Romelu Lukaku in favor of Rashford, the young Englishman returned eight goals in a 13 game period. When Lukaku returned to the team in March and Rashford was moved back out wide, he managed just three for the rest of the season.It is clear where Rashford plays his most effective soccer, but to play effectively at Barcelona he must play wherever Messi doesn't want to play - that could be out wide, or up front.Any player who moves to the Camp Nou is expected to accommodate the world's best player. Suarez had to do it, and talented attackers before like David Villa and Thierry Henry had to do it before him.Even Ibrahimovic had to do it, much to his own distaste."[Messi] went to [club manager Pep] Guardiola and said, 'I don't want to be on the right wing any more, I want to play in the center,'" the Swede said in his 2014 autobiography "I Am Zlatan."He added: "I was the striker. Guardiola didn't give a damn about that, though. He changed the tactical formation. Guardiola had to listen to him."Rashford will be no exception. Part of Suarez, Villa, and Henry's success at the club was because of their willingness to play secondary to Messi.It's for the opposite reason why Ibrahimovic, and Alexis Sanchez struggled in Spain, and were ultimately offloaded.Despite Rashford's talent, his inflexibility would see him suffer the same fate as Sanchez.Barça needs someone who can play multiple positions when needed, in a a fluid front three. That someone just isn't Rashford.<h2>$275 million Mbappe is the one Barcelona should sign</h2>Barcelona wants a proven goalscorer who is equally capable of providing for its teammates, and happy to vacate a central role for a position further wide. That proven player is Mbappe."He's a phenomenon. He's clearly going to be the best player in the world in the future," former Barcelona midfielder Cesc Fabregas said of Mbappe in September, <a href="https://www.goal.com/en-gb/news/phenomenon-mbappe-will-be-the-best-in-the-world-fabregas/srgyh4tevh93zy09iv5z7rky">according to Goal.</a>"If I had him in front of me I'd be giving him assists all the time because he's so fast, explosive, but he's also very clever in slipping his markers."<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>Mbappe has only played three seasons as a professional but he has delivered something more than the 77 goals and 35 assists he has provided in Ligue 1 and UEFA competitions.Throughout his time at the Parc des Princes with PSG he has proven he can play both out wide and also centrally in a fluid front three - just as he would be expected to do at Barcelona.Read more: <a href="https://www.businessinsider.com/neymar-has-been-a-massive-waste-of-money-at-psg-2019-8?r=US&amp;IR=T">3 charts that show Neymar has been a massive waste of money at Paris Saint Germain</a>Mbappe's relationship with Edinson Cavani and Neymar has yielded great success for PSG with the trio, nicknamed "MCN," tallying a combined 161 goals in the past two seasons, whilst swapping positions at ease in a fluid frontline.The triumvirate's relationship is not so different to Barcelona's own famous "MSN" trio of Messi, Suarez and Neymar, who enjoyed a similar symbiosis between 2014-2017, managing an extraordinary 364 combined goals in all competitions at the time."They are certainly the best frontline that I've seen in my lifetime," <a href="https://www.thetimes.co.uk/article/are-msn-the-best-strikeforce-in-football-history-times-writers-have-their-say-7ggzfzmjm">said Oliver Kay, formerly of The Times</a>, speaking about "MSN.""No other combination comes close. It's not just the number of goals they score. It's the beguiling, beautiful, almost telepathic brilliance of their interplay."The one constant in all of Barcelona's front threes over the years has been "M" - Messi.The Argentine is showing no signs of slowing down, however at 32 years old, he is approaching the twilight of his career.Mbappe may be eyed as a replacement for Suarez in the short term, but in the long run, it could be Messi he ends up replacing, in turn becoming the Spanish club's new "M", and the focal point of their attacking trio in the years that follow.Read more: <a href="https://www.businessinsider.com/lionel-messi-signed-by-barcelona-on-paper-napkin-age-12-2019-10?r=US&amp;IR=T" target="_blank" rel="noopener">The man who discovered 12-year-old Lionel Messi made him sign a contract on a paper napkin because he 'couldn't let him get away'</a><a href="https://www.businessinsider.com/cristiano-ronaldo-makes-more-money-from-instagram-than-juventus-2019-10?r=US&amp;IR=T" target="_blank" rel="noopener">Cristiano Ronaldo reportedly makes more money being an influencer on Instagram than he does playing soccer for Juventus</a><a href="https://www.businessinsider.com/few-players-at-manchester-united-actually-like-one-another-2019-10?r=US&amp;IR=T" target="_blank" rel="noopener">It seems there are only a few players at Manchester United who actually like one another after a failed dinner party where only 5 people showed up</a>This column does not necessarily reflect the opinion of Business Insider.

FC Barcelona has a shortlist of 3 high-profile players to replace Luis Suarez but 2 of them would be a massive waste of money

<div class="KonaFilter image-container float_right"><div class="image"><a href="http://commons.wikimedia.org/wiki/File:Mount_Everest_%28topgold%29.jpg">Wikimedia Commons</a></div></div>In 1996 a disaster of historic proportion happened on the peak of Mount Everest. In the entire climbing season, 15 climbers died. Eight of those deaths took place on a single day.
Journalist and mountain climber Jon Krakauer captured this story in his breathtaking book "<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0385494785&amp;asin-it=0385494785&amp;asin-fr=0385494785&amp;asin-de=0385494785&amp;asin-uk=0385494785&amp;asin-ca=0385494785&amp;asin-com=0385494785" target="_blank">Into Thin Air</a>." Krakauer didn't just uncover the story after the fact, he was on the mountain that day.
You would think that by now Everest would have become such a commercial expedition that anyone with sufficient money and a little climbing ability could make it to the summit and back. While that's largely true, it's not that unusual to hear of people dying. The 1996 disaster was different. Aside from the number of people dying on the same day, it was inexplicable.
The weather on the summit can kill you in the blink of an eye. Weather changes everything. Only the weather on this day was no different than usual. No sudden avalanches pushed a group towards death. No freak snow storms blew them away. No, their failure was entirely human.
"<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0385494785&amp;asin-it=0385494785&amp;asin-fr=0385494785&amp;asin-de=0385494785&amp;asin-uk=0385494785&amp;asin-ca=0385494785&amp;asin-com=0385494785" target="_blank">Into Thin Air</a>" puts part of the blame on the stubbornness of Anatoli Boukreev, a Kazakhstani climbing guide. While there is some evidence to support this claim, most climbers are, by definition, stubborn and arrogant. Despite this, disasters of this magnitude are rare. There was something more at play.
We'll never know for sure what happened but it looks like an example of mass irrationality.
Only 720 feet from the summit, in an event that has since become known as "the traffic jam," teams from New Zealand, the United States, and Taiwan, representing 34 climbers in total, were all attempting to summit that day. Their departure point was Camp 4, at 26,000 feet. The summit was 29,000 feet. Those 3,000 feet are quite possibly one of the most dangerous spots on the planet. As such, preparation is key.
The Americans and New Zealanders co-ordinated their efforts. The last thing you want is people walking on each other impeding a smooth progression up, and if you're fortunate, down the mountain. The Taiwanese climbers, however, were not supposed to climb that day. Either reneging or misunderstanding, they proceeded on the same day.
Now the advance team also made a mistake, perhaps from confusion about the number of climbers. They failed to secure safety ropes at Hillary Step. This wouldn't have been such a big deal if there were not 34 climbers trying to reach the summit at the same time. As a result of the ropes not being laid, progression was choppy and bottlenecked.
The most important thing to keep in mind in any attempt at Everest is time. Climbers have limited oxygen. Weather can change in a heartbeat and you don't want to be on the summit at night. If you leave Camp 4 at midnight and things go your way, you might be able to reach the summit 12 hours later. But, importantly, you also have a turnaround time, which depends on weather and oxygen levels.
This is the time that no matter where you are, you're supposed to turn around and come home. If you're 200 feet from the summit and it hits your turnaround time, you have a very important choice to make. You can attempt to climb the last 200 feet or you can turn around. If you don't turn around you increase the odds of running out of oxygen and descending in some of Everest's most dangerous weather.
In this case the teams encountered a traffic jam at Hilary pass that slowed progression. They disregarded their turnaround time, which had just passed. American Ed Viesturs, watching from a telescope at Camp 4, was in disbelief. "They've already been climbing for hours, and they still aren't on the summit," he said to himself, with rising alarm. "Why haven't they turned around?"
On that day and with those oxygen supplies the last safe turnaround time was two o'clock. Members, however, continued on reaching the summit upwards of two hours past this time. Doug Hansen, a postal service worker from the New Zealand group, was the last to summit. It was just after four. While he made it to the top, the odds were against him ever coming back.
Like seven others, he died on the descent. Descents are normally difficult and prone to mistakes: you're tired, oxygen is low, and you drop your guard. In this case weather added another variable. A blizzard had come in quickly. Going down was nearly impossible. Rescue workers saved as many people as they could but the -40° temperatures, blizzard, and darkness combined to make the elements too strong.
The death toll on Everest in 1996 was the highest recored in history. And we still don't clearly understand why. Chris Kayes, a former stockbroker turned expert on organizational behaviour, has an idea though.
Kayes suspected the Everest climbers had been "lured into destruction by their passion for goals." They were too fixated on achieving their goal of successfully summiting the mountain. The closer they got to their goal, he reasons, the harder it would be to turn around. This isn't just an external goal. It's an internal one. The more we see ourselves as accomplished climbers or guides, the harder it is to turn around.
"In theology," writes Oliver Burkeman in, "<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0865478015&amp;asin-it=0865478015&amp;asin-fr=0865478015&amp;asin-de=0865478015&amp;asin-uk=0865478015&amp;asin-ca=0865478015&amp;asin-com=0865478015" target="_blank">The Antidote: Happiness for People Who Can't Stand Positive Thinking</a>," where a version of this Everest story appears, "the term 'theodicy' refers to the effort to maintain belief in a benevolent god, despite the prevalence of evil in the world; the phrase is occasionally used to describe the effort to maintain any belief in the face of contradictory evidence."
Borrowing from that, Chris Kayes termed goalodicy. He also wrote a book on it called "<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=023000332X&amp;asin-it=023000332X&amp;asin-fr=023000332X&amp;asin-de=023000332X&amp;asin-uk=023000332X&amp;asin-ca=023000332X&amp;asin-com=023000332X" target="_blank">Destructive Goal Pursuit: The Mount Everest Disaster</a>."
<h3>In the corporate world we're often focused on achieving our goals at all costs. This eventually reaches the status of dogma.</h3>
This insight is the core of an important chapter in Burkeman's book, "<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0865478015&amp;asin-it=0865478015&amp;asin-fr=0865478015&amp;asin-de=0865478015&amp;asin-uk=0865478015&amp;asin-ca=0865478015&amp;asin-com=0865478015" target="_blank">The Antidote</a>":
<blockquote>
[W]hat motivates our investment in goals and planning for the future, much of the time, isn't any sober recognition of the virtues of preparation and looking ahead. Rather, it's something much more emotional: how deeply uncomfortable we are made by feelings of uncertainty. Faced with the anxiety of not knowing what the future holds, we invest ever more fiercely in our preferred vision of that future - not because it will help us achieve it, but because it helps rid us of feelings of uncertainty in the present. "Uncertainty prompts us to idealise the future," Kayes told me. "We tell ourselves that everything will be OK, just as long as I can reach this projection of the future."
…
We fear the feeling of uncertainty to an extraordinary degree - the psychologist Dorothy Rowe argues that we fear it more than death itself - and we will go to extraordinary lengths, even fatal ones, to get rid of it.
</blockquote>
There is an alternative, of course. Burkeman argues that "we could learn to become more comfortable with uncertainty, and to exploit the potential hidden within it, both to feel better in the present and to achieve more success in the future." (In fact, this is the strategy Henry Singleton, one of the most successful businessmen ever, <a href="http://www.farnamstreetblog.com/2013/01/henry-singleton-on-strategic-planning-stay-flexible/" target="_blank">pursued</a>.)
Burkeman argues that a lot of our major life decisions are made with the goal of minimizing the "present-moment emotional discomfort." Try this "potentially mortifying" exercise in self-examination:
<blockquote>
Consider any significant decision you've ever taken that you subsequently came to regret: a relationship you entered despite being dimly aware that it wasn't for you, or a job you accepted even though, looking back, it's clear that it was mismatched to your interests or abilities. If it felt like a difficult decision at the time, then it's likely that, prior to taking it, you felt the gut-knotting ache of uncertainty; afterwards, having made a decision, did those feelings subside? If so, this points to the troubling possibility that your primary motivation in taking the decision wasn't any rational consideration of its rightness for you, but simply the urgent need to get rid of your feelings of uncertainty.
</blockquote>
<h3>Goals Gone Wild</h3>
<blockquote>
The goalsetting that worked so well in (Gary) Latham and (Edwin) Locke's studies, … had various nasty side effects in their own experiments. For example: clearly defined goals seemed to motivate people to cheat. In one such study, participants were given the task of making words from a set of random letters, as in Scrabble; the experiment gave them opportunities to report their progress anonymously. Those given a target to reach lied far more frequently than did those instructed merely to "do your best." More important, though, (Lisa) Ordóñez and her fellow heretics argued, goalsetting worked vastly less well outside the psychology lab settings in which such studies took place. In real life, an obsession with goals seemed far more often to land people and organisations in trouble.
</blockquote>
<h3>The General Motors Example</h3>
<blockquote>
One illuminating example of the problem concerns the American automobile behemoth General Motors. The turn of the millennium found GM in a serious predicament, losing customers and profits to more nimble, primarily Japanese, competitors. Following Latham and Locke's philosophy to the letter, executives at GM's headquarters in Detroit came up with a goal, crystallised in a number: twenty-nine. Twenty-nine, the company announced amid much media fanfare, was the percentage of the American car market that it would recapture, reasserting its old dominance. Twenty-nine was also the number displayed upon small gold lapel pins, worn by senior figures at GM to demonstrate their commitment to the plan. At corporate gatherings, and in internal GM documents, twenty-nine was the target drummed into everyone from salespeople to engineers to public-relations officers.
Yet the plan not only failed to work - it made things worse. Obsessed with winning back market share, GM spent its dwindling finances on money-off schemes and clever advertising, trying to lure drivers into purchasing its unpopular cars, rather than investing in the more speculative and open-ended - and thus more uncertain - research that might have resulted in more innovative and more popular vehicles.
</blockquote>
When we reach our goals but fail to achieve the intended results, we usually chalk this up to having the wrong goals. While it's true that some goals are better than others, how could it be otherwise? But the "more profound hazard here affects virtually any form of future planning."
<blockquote>
Formulating a vision of the future requires, by definition, that you isolate some aspect or aspects of your life, or your organisation, or your society, and focus on those at the expense of others. But problems arise thanks to the law of unintended consequences, sometimes expressed using the phrase "you can never change only one thing." In any even slightly complex system, it's extremely hard to predict how altering one variable will affect the others. "When we try to pick out any thing by itself," the naturalist and philosopher John Muir observed, "we find it hitched to everything else in the universe."
</blockquote>
<h3>Turning Towards Uncertainty</h3>
What would it look like to embrace uncertainty?
For this Burkeman turns to Saras Sarasvathy, who interviewed forty-five "successful" entrepreneurs. Saravathy's findings are surprising. She found a disconnect between our thoughts on entrepreneurs as successfully pursuing a goal-oriented approach and reality.
<blockquote>
We tend to imagine that the special skill of an entrepreneur lies in having a powerfully original idea and then fighting to turn that vision into reality. But the outlook of (Saras) Sarasvathy's interviewees rarely bore this out. Their precise endpoint was often mysterious to them, and their means of proceeding reflected this. Overwhelmingly, they scoffed at the goals-first doctrine of Locke and Latham. Almost none of them suggested creating a detailed business plan or doing comprehensive market research to hone the details of the product they were aiming to release.
</blockquote>
The most valuable skill of a successful entrepreneur, "isn't vision or passion or a steadfast insistence on destroying every barrier between yourself and some prize."
<blockquote>
Rather, it's the ability to adopt an unconventional approach to learning: an improvisational flexibility not merely about which route to take towards some predetermined objective, but also a willingness to change the destination itself. This is a flexibility that might be squelched by rigid focus on any one goal.
</blockquote>
Underpinning Sarasvathy's "anti-goal" approach is a set of principles she calls "effectuation."
<blockquote>
"Causally minded" people, to use Sarasvathy's terminology, are those who select or are given a specific goal, and then choose from whatever means are available to make a plan for achieving it. Effectually minded people, on the other hand, examine what means and materials are at their disposal, then imagine what possible ends or provisional next directions those means might make possible. The effectualists include the cook who scours the fridge for leftover ingredients; the chemist who figured out that the insufficiently sticky glue he had developed could be used to create the Post-it note; or the unhappy lawyer who realises that her spare-time photography hobby, for which she already possesses the skills and the equipment, could be turned into a job.
One foundation of effectuation is the "bird in hand" principle: "Start with your means. Don't wait for the perfect opportunity. Start taking action, based on what you have readily available: what you are, what you know and who you know." A second is the "principle of affordable loss": Don't be guided by thoughts of how wonderful the rewards might be if you were spectacularly successful at any given next step. Instead - and there are distinct echoes, here, of the Stoic focus on the worst-case scenario - ask how big the loss would be if you failed. So long as it would be tolerable, that's all you need to know. Take that next step, and see what happens.
</blockquote>
Burkeman concludes:
<blockquote>
"See what happens," indeed, might be the motto of this entire approach to working and living, and it is a hard-headed message, not a woolly one. "The quest for certainty blocks the search for meaning," argued the social psychologist Erich Fromm. "Uncertainty is the very condition to impel man to unfold his powers." Uncertainty is where things happen. It is where the opportunities - for success, for happiness, for really living - are waiting.
</blockquote>
"<a href="http://a-fwd.com/es=farstrblo068-21&amp;it=farstrblo0a-21&amp;fr=farstrblo08-21&amp;de=farstrblo07-21&amp;uk=farstrblo-21&amp;ca=farst-20&amp;com=farnamstreet-20&amp;asin-es=0865478015&amp;asin-it=0865478015&amp;asin-fr=0865478015&amp;asin-de=0865478015&amp;asin-uk=0865478015&amp;asin-ca=0865478015&amp;asin-com=0865478015" target="_blank">The Antidote: Happiness for People Who Can't Stand Positive Thinking</a>" is a counter-balance to our modern belief that being happy is only an effort away.
Inspired by <a href="http://www.brainpickings.org/index.php/2014/02/05/oliver-burkeman-antidote-plans-uncertainty/">brain pickings</a> <div class="feed-footer-wrapper"><div class="feed-footer">

 <h3>More from Farnam Street:</h3>

 <ul>
 <li>
 <a href="http://www.farnamstreetblog.com/2014/02/oliver-burkeman-uncertainty/" data-bi-base="http://www.farnamstreetblog.com/">The Dangers of Planning: Goals Gone Wild</a>
 </li>
 <li>
 <a href="http://www.farnamstreetblog.com/2014/02/the-structure-of-a-story/" data-bi-base="http://www.farnamstreetblog.com/">The Structure of a Story</a>
 </li>
 <li>
 <a href="http://www.farnamstreetblog.com/2014/02/following-your-passion-cal-newport/" data-bi-base="http://www.farnamstreetblog.com/">Following your Passion is Horrible Advice</a>
 </li>
 <li>
 <a href="http://www.farnamstreetblog.com/2014/02/chris-hadfield-on-life/" data-bi-base="http://www.farnamstreetblog.com/">Chris Hadfield on Life, the Universe and What's Really Out There</a>
 </li>
 <li>
 <a href="http://www.farnamstreetblog.com/2014/02/balzac-love-letter/" data-bi-base="http://www.farnamstreetblog.com/">Passionate Prose: Balzac's Love Letter</a>
 </li>
 </ul>
 </div></div>

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