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The operator of Tinder, Hinge, and OkCupid is being sued over claims it made them addictive and puts profit over love
Six plaintiffs are suing Match Group, the operator of dating apps Tinder, OkCupid and Hinger, sayin…
Thibault Spirlet
Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
Dating app Bumble apologized for its "mistake" in making light of celibacy in its recent ad campaig…
Lindsay Dodgson
Dating apps like Tinder and OkCupid are hoping new AI features will help you land a date by choosing your profile picture and best matches
Bernard Kim, the CEO of Match Group, said AI will help its dating app users enhance their profiles.
Aaron Mok
OkCupid's popular 'pro-choice' profile badge is helping singles weed out people they will likely clash with as the US overturns Roe V. Wade
Gen Z, in particular, bases sexual attraction on aligning with others on key issues, OkCupid execut…
Urooba Jamal
OkCupid is changing the online-dating world — a culture of inclusion is key to innovation, a top exec says
The dating app came up with forward-thinking, queer-friendly products years before other apps. An e…
Marguerite Ward
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
The young generation is now looking for meaningful relationships with a like-minded partner to cele…
OKCupid says it's using ChatGPT to generate some of its match questions, but it's clear AI isn't going to revolutionize dating any time soon
ChatGPT generated basic prompts like "Are you a morning or night person?" and "What's your favorite…
Cheryl Teh
How OkCupid is evolving with the changing needs of its users
OkCupid was founded in 2004 by Harvard mathematicians who believed the power of questions could lea…
Dating apps like Tinder and Bumble are joining forces with the White House to encourage vaccination - offering perks for vaccinated users
The White House announced that dating apps are going to "help people meet people with that universa…
Canela López
Singles get more 'likes' on dating apps if they've received a COVID-19 vaccine
Relationships expert Dr. Lamarche said that it could motivate younger groups on dating apps who mig…
Dr. Catherine Schuster-Bruce
Best LGBTQ+ campaigns India has seen over the years
Indian advertisements that sparked change during Pride Month over the years
OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love
Here is a Valentine's Day campaign that stood out this year
International Women's Day: campaigns that stood out
A few campaigns reminded us that we are slowly taking small steps towards inclusivity every year
Pride Month: Campaigns that started conversations and sparked change in India
To mark pride month, we look back at some of the iconic advertisements that initiated an early conv…
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we try to understand how ad industry can further dri…
The cofounder of OKCupid says 3 lucky moments led him to run a multi-billion-dollar company
We sold SparkNotes twice - the second time we sold it to Barnes and Noble. And I stayed at Barnes a…
Richard Feloni,Anna Mazarakis
The exec who oversees Match, OKCupid, and Plenty of Fish says there's an easy - but overlooked - way to be more successful at online dating
Note that this stat doesn't take into account what's pictured in the photos. Simply being willing t…
Shana Lebowitz
X For Y: Try This Business Formula To Start Up
I am not a strong supporter of entrepreneurs pitching their ventures as X for Y as it kills the sen…
OkCupid Will Send You An Email Telling You You're Hot To Get You To Come Back To The Site
Once you create a free profile with OkCupid, the sideline cheerleading begins. A number magically a…
Caroline Moss
Grindr is sending users' personal information and location to dozens of ad companies, essentially disclosing their sexual orientation
The report calls on regulators in Europe and the US to investigate whether the practices violate pr…