You Searched For "OTT audience in india" and got 20 results
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1 min read
Curious to know what the Reserve Bank does? Star India will soon produce a web series narrating the RBI's 90-year journey
The series will be available on both national television and OTT platforms, expanding its reach and…
4 mins read
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
2 mins read
Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax
As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…
4 mins read
Netflix watchlist May 2024: Here are our top 5 picks to help you keep up with all the memes and trends
With new movies and shows coming in droves every week and some beloved oldies resurfacing on OTT pl…
5 mins read
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
2 mins read
BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer
BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…
2 mins read
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
3 mins read
Indians shed their Silver Screen hesitation as big budget movies bring audiences back
Movie studios and multiplex chains, who were a worried lot only last year with multiple flops on th…
2 mins read
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
3 mins read
September debuts on OTT: Scam 2003, Friday Night Plan, The freelancer & more
The month of September is all set to bring an exciting slate of titles on the OTT, filled with thri…
6 mins read
A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects
Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…
2 mins read
'Karthikeya 2' hits 100 crore viewing minutes in 48 hours on OTT
Director Chandoo Mondeti's mystery action-adventure film, 'Karthikeya 2', which emerged as a blockb…
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
2 mins read
India key geography for us: Mike Hopkins on Prime Video's new slate of 69 titles
More people signed up for Prime Video in India than any other country outside of the US in recent y…
PTI
1 min read
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
2 mins read
Vishal Bhardwaj to make OTT debut with an Agatha Christie adaptation
Director Vishal Bhardwaj is all set to come up with an adaptation of the renowned detective fiction…
ANI
4 mins read
Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report
Digital is the primary form of discovering content not just for young men in metropolises - even fo…
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
5 mins read
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The rise of gaming is also opening up a new touchpoint for marketers