The top 6 metros contribute only 11% to India’s OTT universe

The solution will use first-party and second-party data partnerships

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

ALTBalaji and Zee5 are backed by large media companies – ALTBalaji is the web initiative of soap…

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…

The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…

Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

Biiggbang Amusement's Sudip Mukherjee on his thought behind launching the platform

OTT platforms and news portals will have to formulate a robust three-tier grievance redressal mecha…

The move is further timed well, just before the beginning of the next season of the Indian Pre…

“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…

Nickhil Jakatdar is a successful entrepreneur who probably none of us know about while he’s partly …

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…

Industry leaders share their expectations from the year ahead