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Jio, Airtel, or Vodafone? Best postpaid and prepaid plans with OTT subscription
Telecom providers like Reliance Jio, Vodafone, and Airtel are offering various postpaid and prepaid…
Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps
The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…
77% of young Indians now spend the most on phones, apparels
Indians aged between 18 and 34 now spend the most (77 per cent) on mobile phones and apparels and o…
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
OTT releases to watch for June, 2023
OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming …
Telecom industry defends ‘fair share charges’ on OTTs proposal; rejects impact on net neutrality
Telecom industry body COAI on Tuesday defended its proposal to levy fair-share charges on ‘Over the…
A million streams every 3 minutes, but only 5% of OTT audio users pay for it
India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…
Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax
As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
New WhatsApp Business update will let you create Facebook, Instagram ads
WhatsApp Business has launched new features to help business owners connect more efficiently with c…
AltBalaji plans to capitalise on the next billion 'electrifying' internet users from the 'Hindi heartlands'
Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…
A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions
Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …
Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho
Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
5 ways how Paytm Super App is championing the digital payments ecosystem in India
With so many payment services under a single platform and the industry-best success rate…
Pyajama naada to hangover shots among things Indians need in 10 mins, according to Zepto
Anti-hangover shots, hoola hoops and Gangajal were some unusual items Indians searched for, to be d…
Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls
Media platform Disney+Hotstar filed a first information report (FIR) at Bengaluru cyber cell agains…
Here’s what ZEE5’s short video platform HiPi is all about
The launch comes months after ZEE5 launched its online gaming platform, GAME5
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India