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<ul><li>Walt Disney is all set to launch its Disney+ streaming service in India starting April 3. </li><li>But this new addition to Hotstar will not be easy on the many of its subscribers. </li><li>Hotstar will increase its annual subscription price to ₹1,499 ($20) </li></ul>Amid Coronavirus crisis, Walt Disney is all set to launch its Disney+ streaming service in India starting April 3. It will be a part of the country’s most popular <keyword id="959269" type="PERSON" weightage="20" keywordseo="ott-platform">OTT platform</keyword>, Hotstar, which has over 300 million monthly active users. Disney+ and Hotstar are both part of the same parent company, Walt Disney. And they are utilizing the strength of their network. But this new addition to Hotstar will not be easy on the many of its subscribers. As it offers a new range of entire Disney library, Hotstar will increase its annual subscription price to ₹1,499 ($20). This will make Disney+ Hotstar the second most expensive OTT service in India after Netflix to offer a premium subscription at ₹1499. The OTT services also promises to let users view its free content library which includes several movies like Chhichhore, Mission Mangal and soap operas like Yeh Rishta Kya Kehlata hai. However, the free content library will not have any Disney+ originals or shows. “Today, as we unveil Disney+ Hotstar, we take yet another momentous step in staying committed to our promise of delivering high-quality impactful stories for India that have not only entertained but also made a difference in people’s lives, a promise that is even more meaningful in challenging times such as this, Uday Shankar - President, The Walt Disney Company APAC and Chairman, Star &amp; Disney India said. Disney+Hotstar subscription fee <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Old Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New Plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Old subscription fee </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New subscription fee </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotstar VIP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar VIP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹365 a year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹399 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotstar Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 a year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 a year </td></tr></tbody></table> While Netflix charges ₹5,988 per annum for its basic plan, Amazon charges ₹999 yearly for its prime membership and comes jumbled with access to its music streaming, and other shopping deals. Premium plans of OTT platforms in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium Plan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1499 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Prime Video </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹999 a year </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹9588 a year </td></tr></tbody></table> All existing subscribers of Hotstar will be automatically upgraded to their respective new subscription plans and will be charged the new rates upon renewal. Disney+ was earlier scheduled to launch on March 29. Disney also rolled out a beta app to test the streaming service for select users. But they delayed the launch after health authorities identified clusters of coronavirus in several parts of the country and cancelled the IPL cricket matches. As people spend more time in seclusion, the usage of OTT and others has been going up and is expected to grow further. “We hope the power of Disney’s storytelling, delivered through Hotstar’s technology, will help our viewers find moments of comfort, happiness and inspiration during these difficult times,” Shakar added. See also: <a href="https://www.businessinsider.in/india/news/shatikmaan-chanakya-and-shrimaan-shrimati-to-be-brought-back-by-doordarshan/articleshow/74904917.cms">Shaktimaan, Chanakya and Shrimaan Shrimati to be brought back by Doordarshan</a>

Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India

<ul><li>Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP).</li><li>This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s <keyword id="2520956" type="PERSON" weightage="20" keywordseo="programmatic">programmatic</keyword> inventory in a trusted, and brand-safe environment.</li><li>With this offering, brands can purchase premium inventory on Disney+ Hotstar through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives.</li></ul>Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable, and performant advertising technology for brands to buy <keyword id="10377443" type="UNKNOWN" weightage="20" keywordseo="addressable-media">addressable media</keyword>. This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted, and brand-safe environment. With this offering, brands can purchase premium inventory on Disney+ Hotstar through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to tap the right audience whether on live sports or entertainment. Nitin Bawankule, President, Ad Sales, <keyword id="8934848" type="COMPANY" weightage="20" keywordseo="Star-Disney-India">Star &amp; Disney India</keyword> said, “We are committed to enabling marketers and agency partners to reach new and existing audiences at scale and build incremental reach. By activating audience-based buying in a private programmatic environment, brands can target precise, highly engaged audience cohorts, exercise more control with transparency, and attain higher visibility of their campaigns. MediaMath offers a cutting-edge technology platform and this association will help us offer efficient programmatic advertising solutions to clients.” “OTT is a critical and fast-growing channel for driving addressability, and our association with Disney+ Hotstar helps us offer a forward-looking, sophisticated programmatic setup," said <keyword id="10377444" type="PERSON" weightage="20" keywordseo="pranjal-desai">Pranjal Desai</keyword>, Country Manager India, MediaMath. “Disney+ Hotstar has already established itself as the largest [AR4] player in the OTT space, and this collaboration has been the natural next step in making media buying on OTT a more streamlined, efficient and accountable process.” Speaking about the Disney+ Hotstar Marketing Platform and the possibilities, Umesh Krishna, Director - Marketing, Swiggy said, "Swiggy and Disney+ Hotstar have had a long association, especially when it comes to cricket. In fact, food and video-on-demand are categories that go hand-in-hand, and they both cater to similar psychographics. Having tried out programmatic campaigns on the Disney+ Hotstar Marketing Platform recently, we are extremely pleased about the scale and targeting options that it offers us. I am confident that it can serve our various marketing goals effectively." <keyword id="267001" type="PERSON" weightage="20" keywordseo="Amardeep-Singh">Amardeep Singh</keyword>, Co-Founder &amp; CEO, <keyword id="179255" type="COMPANY" weightage="20" keywordseo="Interactive-Avenues">Interactive Avenues</keyword> said, "We are looking forward to programmatically accessing India’s most premium and brand-safe video inventory on Disney+ Hotstar via MediaMath – the leading independent DSP in the country. This is an offering that the market has been waiting for quite some time now. Interactive Avenues works extensively with both MediaMath and Disney+ Hotstar and we are very excited for this offering which will help us to further augment our promise to our clients to give them the best ROI on their investments." Additionally, buyers can access other key features such as viewability measurement, frequency-capping, and real-time analytics. With Disney+ Hotstar, brands can reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to reach the right audience whether on live sports or entertainment.

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment

<ul><li>Disney+ is streaming in India via <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword>, which revamped its website and app. </li><li>These offerings are a part of Hotstar’s premium subscription. </li><li>Currently, Hotstar offers an yearly plan at ₹999 and a monthly plan at ₹299. It also offers a VIP plan at ₹365 per year. </li></ul> The on-demand video streaming space in India is all set for another competitive year. Disney+ is now live in India on Hotstar, which is already the country’s India’s top OTT player. Hotstar quietly rolled out the services 18 days before the official <a href="https://techcrunch.com/2020/02/04/disney-to-launch-in-india-through-hotstar-on-march-29/">launch of Disney+ on March 29. </a> The services are a part of Hotstar premium subscription plan, and its subscribers do not have to pay extra. Currently, Hotstar offers an yearly plan at ₹999 and a monthly plan at ₹299. It also offers a VIP plan at ₹365 per year. Disney+ will add another library of originals for Hotstar which is ramping up on providing more content in India. These originals include the Star Wars series, Fairy Tale Weddings, Encore, High School Musical, The Mandalorian, and The World According to Jeff Goldblum. According to TechCrunch, the company will reveal more details on March 13. The launch comes at a time when Hotstar was mocked by American comedian <keyword id="1490518" type="PERSON" weightage="20" keywordseo="John-Oliver">John Oliver</keyword> for self-censoring an entire episode of “Last Week Tonight”. The episode wasn’t <a href="https://thewire.in/media/john-oliver-hotstar-censorship-narendra-modi-episode">uploaded by Hotstar</a> as it criticised Modi government over the controversial Citizenship Amendment Act and National Register of Citizens (NRC), The addition of <keyword id="7349376" type="UNKNOWN" weightage="20" keywordseo="Disney">Disney</keyword> content could give an extra fillip to Hotstar which already has exclusive rights to live steam the Indian Premier League which is all set to begin end of March Hotstar bagged the deal to launch <keyword id="46161" type="COMPANY" weightage="20" keywordseo="Disney">Disney</keyword>’s online services after the latter acquired 21st Century Fox — including Star Group and its streaming partner Hotstar <a href="https://techcrunch.com/2019/03/20/disney-closes-it-71-3b-fox-acquisition/">— for $71.3 billion</a> in March 2019. In 2019, Hotstar received <a href="https://www.businessinsider.in/business/news/hotstar-india-watch-report-2019-shows-95-consumption-came-from-mobile-phones/articleshow/72456426.cms">over 400 million downloads with 555 installs per minute</a>, the same year when Disney acquired it. It also diversified its content ranging from news to live cricket matches to streaming popular HBO series Game of Thrones. After the acquisition, Hotstar substituted its green and yellow logo with the Disney’s indigo. India is the first country where Disney+ has launched via another service. Business Insider India has reached out to Hotstar on the development, and is awaiting official comments. See also: <a href="https://www.businessinsider.in/business/news/netflix-is-losing-to-hotstar-zee5-amazon-prime-video-india-as-the-country-remains-addicted-to-soaps-and-movies/articleshow/74111720.cms">Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies</a> <a href="https://www.businessinsider.in/business/news/zee5-plans-to-release-80-original-shows-this-year-across-indian-languages/articleshow/74367269.cms">Zee5 plans to release 80 original shows this year across Indian languages</a>

Hotstar quietly rolls out Disney+ in India -- with dozens of originals including Star Wars and High School Musical

<ul><li>Disney+ streaming service will be launched in India on March 29.</li><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> will replace the existing Hotstar Premium tier.</li><li>The company has not revealed the pricing of its new service yet.</li></ul>Digital streaming platform Hotstar is having a fairy tale run in the Indian market. Now, it will get another boost with the launch of Disney+. The Walt <keyword id="7349376" type="UNKNOWN" weightage="20" keywordseo="Disney">Disney</keyword> Company’s streaming platform will coincide with the same day that the 2020 IPL season kicks off - on March 29. It means the launch with get enough eyeballs as the cricket-loving nation remains glued to the OTT platform, that has rights to live stream it. Hotstar is already the top streaming platform in the country with 300 million monthly users. The OTT platform was also launched in February 2015, just before the ICC World Cup 2015. It is owned by Star India, which in turn is owned by The Walt Disney Company. Disney+ Hotstar premium tier In an earnings call with analysts, Disney chief executive Bob Iger revealed that it will launch the Disney+ service in India. “We’re also excited to announce that we will be launching Disney Plus in India through our Hotstar service on March 29, at the beginning of the Indian Premier League Cricket season. We will be rebranding our existing Hotstar VIP and Premium subscription tiers to Disney Plus Hotstar,” said Iger during the earnings call. The company has not revealed any information about the pricing of the service yet. At present, Hotstar Premium is priced at ₹999 per year but its plans start from ₹365 for the VIP plan which does not include English content. Disney+ was launched on November 12 and gained <a href="https://www.businessinsider.in/entertainment/news/disney-plus-has-10-million-sign-ups-since-launching-on-tuesday/articleshow/72045411.cms">10 million</a> subscribers on its very first day. In its earnings call, the company revealed that it has <a href="https://www.businessinsider.in/tech/news/disney-plus-has-gained-26-5-million-subscribers-since-launching-in-november/articleshow/73946415.cms">26.5 million subscribers</a> at present. Hotstar which has over 100 million daily active users also shows and movies from HBO, ABC and Showtime. This is in addition to the many Indian TV shows across Star bouquet and also a rising number of web series originals. It also live streams most of its channels on the website. In addition to its Premium and VIP tiers, it also has an ad-supported free tier bringing in many click-ins. While Iger did not reveal how the pricing will be structured, he revealed that the company will be launching two products in the country. “One will be more premium in nature that will include the entire library, so with the original programming and the other one will be more basic that will have the library and not the original programming,” Iger added. See also: <a href="https://www.businessinsider.in/tech/news/disney-plus-has-gained-26-5-million-subscribers-since-launching-in-november/articleshow/73946415.cms">Disney Plus has gained 26.5 million subscribers since launching in November</a> <a href="https://www.businessinsider.in/finance/news/hulu-ceo-randy-freer-is-stepping-down-as-disney-takes-greater-control-of-the-streaming-company/articleshow/73822002.cms">Hulu CEO Randy Freer is stepping down as Disney takes greater control of the streaming company</a> <a href="https://www.businessinsider.in/tech/news/we-compared-what-the-6-major-streaming-tv-services-offer-from-netflix-to-disney-plus-to-hulu/articleshow/73566230.cms">We compared what the 6 major streaming TV services offer, from Netflix to Disney Plus to Hulu</a>

Disney+ to make its Indian debut on March 29 - as a premium offering on Hotstar

<ul><li>Business Insider India has picked up all the cheapest subscription plans offered by <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, <keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">Zee5</keyword>, Disney+Hotstar, <keyword id="8612979" type="UNKNOWN" weightage="20" keywordseo="voot-select">Voot Select</keyword>, Alt Balaji. </li><li>These plan range from ₹99 to ₹999 and have different benefits and conditions. </li><li>Netflix’s cheapest mobile-only plan at ₹199 for a month does not support HD content or allows users to use more than one screen. </li><li>Whereas Disney+ Hotstar’s ₹399 plan gives you access to only Indian content for a year. </li></ul>People are watching new movies and shows on streaming platforms more than ever. With lockdown still placed in some parts of the country, browsing an OTT platform has become the most popular hobby among people. Business Insider India has picked up all the cheapest subscription plans offered by Netflix, Zee5, Disney+Hotstar, Voot Select, Alt Balaji. These plan range from ₹99 to ₹999 and have different benefits and conditions. For instance, Netflix’s cheapest mobile-only plan at ₹199 for a month does not support HD content or allows users to use more than one screen. Whereas Disney+ Hotstar’s ₹399 plan gives you access to only Indian content. Amazon Prime Videos does not have options in subscription plans. It offers the monthly and yearly Prime membership which also includes Prime Videos. Here’s the list — <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Validity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Plan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹199 (Mobile only) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Prime Videos </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹129 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar VIP </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">365 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹399 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zee 5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Voot Select </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹99 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Alt Balaji </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹100 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Youtube Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹129 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sony LIV </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7 days </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹29 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MX Player </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">— </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Free of cost </td></tr></tbody></table>Several other platforms like Netflix and Zee5 are testing a cheaper subscription plan for Indian consumers. According to Indian Express, Netflix is planning to introduce an HD mobile-only plan at ₹349. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/dil-bechara-kissing-booth-2-and-other-movies-you-can-watch-on-netflix-amazon-prime-disneyhotstar-this-week/slidelist/77142498.cms">Dil Bechara, Kissing Booth 2 and other movies you can watch on Netflix, Amazon Prime, Disney+Hotstar this week</a> <a href="https://www.businessinsider.in/business/startups/news/work-from-home-effect-these-companies-are-shelling-out-for-employees-power-bills-internet-cost-and-more/articleshow/77139229.cms">WFH effect – These companies are paying for employees' power bills, internet cost and more</a> <a href="https://www.businessinsider.in/business/corporates/news/after-google-pwc-india-declares-a-company-wide-holiday-for-its-employees-this-friday-offers-time-off-for-a-well-deserved-break/articleshow/77125627.cms">After Google, PwC India declares a company-wide holiday for its employees this Friday – offers time off for a 'well-deserved' break</a>

Netflix, Zee5, Disney+ Hotstar, Voot Select cheapest subscription plans compared

<ul><li>The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara.</li><li>Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform.</li></ul> Disney+ Hotstar is announced the launch of Disney+ Hotstar Multiplex that will see the <keyword id="4722197" type="PERSON" weightage="20" keywordseo="direct-release">direct release</keyword> of Bollywood movies on the OTT platform. Starting July 24,the platform will launch 7 big-ticket movies including Akshay Kumar and Kiara Advani's Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt's Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan's Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt's Sadak 2, Abhishek Bachchan's The Big Bull, Vidyut Jammwal's Khuda Haafiz and Kunal Kemmu and Rasika Dugal's Lootcase amongst others. Disney+ Hotstar Multiplex will usher in a new re-imagined ‘first-day first-show’ for Bollywood fans, by treating them to the most anticipated movies of superstars like Akshay Kumar &amp; Ajay Devgn being delivered directly to their mobiles; truly experiencing ‘First Day First Show ki home delivery’. Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at Rs 399/- to catch all these movies, and also enjoy exclusive Hotstar Specials, the world’s biggest Super Hero movies &amp; kids favourite characters in Hindi, Tamil &amp; Telugu, unlimited LIVE sports and much more - making it the best entertainment service in the country! The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring late Sushant Singh Rajput; and to commemorate his invaluable contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar. <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword> - President, <keyword id="9435264" type="COMPANY" weightage="20" keywordseo="the-walt-disney-company-apac">The Walt Disney Company APAC</keyword> and Chairman, Star &amp; Disney India, said “At Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it LIVE on mobile devices – a move that forever changed the course of LIVE sports in India. Today as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.” Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.” Akshay Kumar who stars in Laxmmi Bomb said, “We are excited and glad to have our movie Laxmmi Bomb being made available to millions of fans across the country on Disney+ Hotstar VIP! The movie is extremely dear to me as it is something unique I have attempted for the first time! It is an entertaining mélange of horror and humour and it has a strong social message attached to it! I am certain that this movie will bring joy and hope for everyone in these trying times!” Ajay Devgn who will be seen in Bhuj: The Pride of India added, "Having done a hundred films, I definitely took it for granted that theatres were where our films were meant to play. However, two things happened suddenly and almost simultaneously. The Corona pandemic threw all our comfort worlds into a tizzy. And, at the same time the OTT medium that was a fairly new phenomenon gained a huge significance as far as consuming entertainment is concerned. In the future, Theatres and OTT will move in parallel. Both options offer their own strengths. Bhuj: The Pride of India on Disney+ Hotstar VIP – a platform that will showcase our film across the length and breadth of the country. I think people will once again start looking forward to new film releases.” Alia Bhatt who stars in the sequel of iconic movies Sadak (released in 1991) said, “Sadak 2 is a movie that is very close to my heart; it was my first time working with my father, which makes this a dream come true. It has a very new but relevant emotional pulse, with an amazing cast. Working with Aditya, Sanjay Dutt and Pooja has been magical. These are extraordinary and difficult times and all of us are trying to get through it, taking each day at a time. My father always says that a filmmaker’s destination is the audience’s heart. Disney+ Hotstar VIP gives us that opportunity to connect with our audience all across the country” Abhishek Bachchan who stars in The Big Bull said, “There is nothing greater than the joy of being able to entertain someone through movies and great storytelling. And that’s exactly what The Big Bull will do - it will keep audiences hooked till the very end. I’m glad that the movie will launch on a platform like Disney+ Hotstar VIP where people from across the country will be able to enjoy it upon release”

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October

<ul><li><keyword id="4632769" type="General" weightage="100" keywordseo="liger" source="Orion">Liger</keyword> has been streaming online on <keyword id="8724816" type="General" weightage="50" keywordseo="disney-plus-hotstar" source="Orion">Disney Plus Hotstar</keyword> since September 22. </li><li>The film is available in four South Indian languages — Telugu, Tamil, Kannada and Malayalam. </li><li>The total box office collection of the movie was ₹20.5 crore, according to <keyword id="6785" type="General" weightage="80" keywordseo="bollywood-hungama" source="Orion">Bollywood Hungama</keyword>.</li></ul>South star <keyword id="2775210" type="General" weightage="50" keywordseo="vijay-devarakonda" source="Orion">Vijay Devarakonda</keyword>’s Bollywood debut movie Liger has been streaming online on OTT platform Disney Plus Hotstar since September 22. The movie also stars <keyword id="3805597" type="General" weightage="20" keywordseo="Ananya-Panday" source="Orion">Ananya Panday</keyword> as the lead actress. <div type="twitter" handle="DisneyPlusHSTel" handlename="Disney+ Hotstar Telugu" image="http://pbs.twimg.com/profile_images/1481861199746957312/mzUhywba_normal.jpg" favoritecount="606" retweetcount="158" status="Witness @TheDeverakonda in all his Mad Glory, as #LIGER! ❤️‍🔥#LigerOnHotstar Streaming Now ▶️… https://t.co/nJHNikpwh2" createdat="1663786107000" id="1572659034691600385"></div> The movie will be available in Telugu, Tamil, Kannada and Malayalam languages on Disney Hotstar. However, the Hindi version will be released at a later date. The movie hit OTTs within three weeks of its theatrical release. Those who have a premium or super plan subscription of the OTT platform, which is ₹1,499 and ₹899 per annum, will be able to watch it online. The movie will also be shown on Star Gold and Star Gold 2 channels on TV but the date is unknown. The sports action film was produced by Karan Johar’s Dharma Productions, Charmme Kaur and Puri Jagannath, who is also the director of the movie. It opened on the silver screen in August and ran in theatres for about three weeks across the country. The total box office collection of the film was just ₹20.5 crore, according to <a href="https://www.bollywoodhungama.com/movie/liger/box-office/">Bollywood Hungama</a>. While the estimated budget of the movie was ₹125 crore. According to several <a href="https://www.indiatoday.in/movies/regional-cinema/story/vijay-deverakonda-to-return-rs-6-crore-from-his-salary-to-producers-after-liger-flops-reports-1996642-2022-09-05">reports</a>, lead actor Devarakonda had returned ₹6 crore from his fee to the producer after the movie performed badly at the box office. Professional American Boxer Mike Tyson also made an extended cameo in the movie, which was the surprise element of the movie, as per media <a href="https://www.zeebiz.com/trending/entertainment/news-liger-ott-release-when-and-where-to-watch-vijay-deverakondas-debut-bollywood-film-200139">reports</a>. The movie also stars veteran actress Ramya Krishnan, who is well-known for her role as the matriarch in the Bahubali franchise.

Vijay Deverakonda’s Liger is streaming online on this Disney Plus Hotstar platform

<ul><li>Disney+ added 7.9 million subscribers in the first three months of 2022.</li><li><keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword> reported that it had lost 200,000 subscribers compared to the previous quarter.</li><li>Disney's streaming platforms- Disney+, Hulu, ESPN+ total subscriptions exceeded 205 million.</li></ul>As Netflix loses paid subscribers amid slow growth, the Walt Disney Company has announced an increase of 7.9 million subscribers for Disney+, taking the total to 137.9 million, in the January-March period. Bob Chapek, CEO of The Walt Disney Company said that the company is on track to reach 230 to 260 million subscribers by fiscal 2024. "Adding 7.9 million Disney+ subscribers in the quarter and total subscriptions across all our DTC offerings exceeding 205 million once again proved that we are in a league of our own," Chapek said in a statement late on Wednesday. Across all of Disney's streaming services (Disney+, Hulu, ESPN+), total subscriptions exceeded 205 million. Hulu contributed 45.6 million subscriptions this quarter and ESPN+ added 1 million to reach 22.3 million subscribers. The Walt Disney Company reported earnings for its second fiscal quarter that ended April 2. Revenues for the quarter grew 23 per cent to $19.25 billion and earnings of 25 cents per share. However, the company took a $1 billion hit for the amount due to a customer to early terminate license agreements for film and television content delivered in previous years in order for the company to use the content primarily on our direct-to-consumer services. "As we look ahead to Disney's second century, I am confident we will continue to transform entertainment by combining extraordinary storytelling with innovative technology to create an even larger, more connected, and magical Disney universe for families and fans around the world," said Chapek. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/how-to-use-a-sad-face-filter-on-instagram/articleshow/91508369.cms">How to use the new sad face filter on Instagram?</a> <a href="https://www.businessinsider.in/tech/news/google-i/o-2022-pixel-6a-pixel-watch-pixel-buds-pro-pixel-7-teaser-and-everything-announced-in-event/slidelist/91508460.cms">Pixel 6a, Pixel Watch, Pixel Buds Pro, Pixel 7 teaser and everything announced at Google I/O 2022</a>

Disney+ adds 7.9 mn new subscribers as Netflix sees a dip in numbers

Mumbai, The Kartik Aaryan-starrer '<keyword id="20138" type="General" weightage="100" keywordseo="freddy" source="Orion">Freddy</keyword>' is taking the direct-to-digital route. The film, which also stars <keyword id="8493788" type="General" weightage="50" keywordseo="alaya-f" source="Orion">Alaya F</keyword>, is an edge-of-the-seat thriller and will show Kartik in a never before seen avatar. The film will soon drop on the OTT platform Disney+ Hotstar. Kartik said: "I feel fortunate to be a part of Freddy, the story of the film is something that I haven't explored before. It has allowed me to experiment with my craft and explore new territory." The film has been produced by Balaji Telefilms and Northern Lights Films, and directed by Shashanka Ghosh. Gaurav Banerjee, Head, <keyword id="45859" type="General" weightage="50" keywordseo="content" source="Orion">Content</keyword>, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said: "It is now time to welcome the hottest new <keyword id="143" type="General" weightage="50" keywordseo="bollywood" source="Orion">Bollywood</keyword> superstar, <keyword id="2104801" type="General" weightage="80" keywordseo="kartik-aaryan" source="Orion">Kartik Aaryan</keyword> to Disney+ Hotstar!! Post Kartik's last blockbuster, Freddy, his next release is a thriller, which comes directly on Disney+ Hotstar." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/katrina-kaifs-yet-to-be-released-phone-bhoot-makes-it-to-chacha-chaudhary-comic-book/articleshow/95117757.cms">Katrina Kaif's yet-to-be-released Phone Bhoot makes it to Chacha Chaudhary comic book</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/mughal-e-azam-the-musical-gets-extended-on-public-demand/articleshow/95119473.cms">'Mughal-e-Azam: The Musical' gets extended on public demand</a>

Kartik Aaryan's 'Freddy' to release directly on OTT

<ul><li><keyword id="4078236" type="General" weightage="100" keywordseo="jiocinema" source="Orion">JioCinema</keyword> subscription costs ₹999 per year.</li><li><keyword id="17401884" type="General" weightage="80" keywordseo="jiocinema-premium" source="Orion">JioCinema Premium</keyword> subscribers can stream content on up to 4 devices simultaneously.</li><li>The app is available for download on both Android and iOS devices.</li></ul>JioCinema, the renowned OTT platform, has unveiled its highly anticipated <keyword id="47469" type="General" weightage="80" keywordseo="premium" source="Orion">premium</keyword> edition, capturing millions of users with its streaming experience during IPL 2023. While the platform continues to offer free streaming of IPL 2023 matches, subscribers can now enjoy exclusive HBO and WB shows by opting for JioCinema's paid plans. Previously, HBO content was accessible through Disney+Hotstar, however, on March 31, noteworthy series like The Last of Us, House of Dragons, Succession, and others were withdrawn from the platform. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium Plan details" comment="subhead" text="JioCinema Premium Plan details"><keyword id="17402458" type="General" weightage="50" keywordseo="jiocinema-premium-plan" source="Orion">JioCinema Premium Plan</keyword> details</cmsannotation> Jio has launched a new subscription plan at a price of ₹999, providing users with a year-long validity and unrestricted access to the entire content library on its OTT platform. Moreover, Jio offers the convenience of cancelling the subscription at any point. To further enhance user experience, JioCinema extends a 7-day free trial, allowing users to explore the premium features before committing to the annual plan. <cmsannotation type="cmsannotation" annotationid="JioCinema premium plan features" comment="subhead" text="JioCinema premium plan features">JioCinema premium plan features</cmsannotation> <ol><li>Unrestricted access to a vast collection of Hollywood movies and TV shows</li><li>Seamless streaming with high-quality video and audio</li><li>Simultaneous streaming on up to four devices</li><li>Enjoying content without any interruptions from ads.</li></ol>JioCinema Premium vs <keyword id="128682" type="General" weightage="50" keywordseo="netflix" source="Orion">Netflix</keyword> vs Amazon Prime Video vs Disney+ Hotstar <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT Platforms </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioCinema Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> ₹999 for a 12-month duration. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly- Mobile plan is ₹149, the Basic plan at ₹199, the Standard plan at ₹499, and the Premium plan at ₹649. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium plan is ₹1,499 per year, Super Plan (ad-supported) is ₹899 for 12 months. </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

JioCinema Premium Subscription: Features, plans, platform support, and more

<ul><li>The campaign is conceptualised by <keyword id="910338" type="COMPANY" weightage="20" keywordseo="DDB-Mudra-Group">DDB Mudra Group</keyword>. </li><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword> and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action.</li></ul>As India prepares for the launch of its most celebrated cricket phenomenon, Vivo IPL, Disney+ Hotstar VIP today rolled out an exciting new campaign - ‘Entertainment Ka All-Rounder’. Conceptualized by DDB Mudra Group, these new films feature popular actors Ajay Devgn and <keyword id="654350" type="PERSON" weightage="20" keywordseo="Tamannaah-Bhatia">Tamannaah Bhatia</keyword>; each in a recognizable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action. Ajay Devgn stars as Sudarshan and Tamannaah Bhatia as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The quirky campaign signifies the fierce battle that will be fought between the biggest superstars - on &amp; off the cricketing field as they try to win the viewers’ attention. <div type="Youtube" id="6iQb60oXIpM" title="Disney+ Hotstar VIP - Ajay ya Sudarshan?" thumbUrl="https://i.ytimg.com/vi/6iQb60oXIpM/mqdefault.jpg"></div> Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword>, we will give them a no-holds-barred entertainment experience - Cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia” These ad-films have been rolled out in 3 languages - Hindi, Tamil and Telugu and are available on Disney+ Hotstar VIP’s digital platforms.

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

<ul><li><keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> released its <keyword id="8429818" type="UNKNOWN" weightage="20" keywordseo="India-watch-report-2019">India Watch Report 2019</keyword>, which said that the app has got over 400 million downloads with 555 installs per minute in 2019.</li><li>The report said that Hotstar’s 95% consumption came from mobile phones, with an average user consuming 9.8 GB data per month.</li><li>Thanks to the cricketing events this year – from the IPL to the ICC Cricket World Cup, Hotstar saw a massive growth in its concurrent users. </li></ul>Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’s one common sight people plugged to their mobile phones with their earphones, catching up on their favourite series or movie. If that’s not enough, you’ll definitely spot a group of friends discussing their progress on a TV show, while the other shouts out “No spoilers please”! With the increased smartphone penetration, OTT platforms like Hotstar, Netflix and Amazon Prime have found a larger audience. Hotstar released its India Watch Report 2019, which said that the app has got over 400 million downloads with 555 installs per minute in 2019. Its <keyword id="5301200" type="UNKNOWN" weightage="20" keywordseo="Video-consumption">video consumption</keyword> has grown over three times from 2018. The report said that Hotstar’s 95% consumption came from mobile phones, with an average user consuming 9.8 GB data per month. “Until a few years ago, online entertainment was restricted to the urban affluent. However, we now see newer horizons of customer reach, with non-metro towns driving online consumption. Digital viewership among women has also grown by leaps and bounds,” said <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword>, President, The Walt Disney Company APAC Chairman, Star &amp; Disney India 
 
 
 
 
 
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 Entertainment consumption in the country has also increased. Hotstar’s data shows that the consumption from non-metro cities has gone up from 54% to 63% in 2019 with Lucknow, Pune, Patna being the top non-metros. Not just that, Hotstar’s consumption is running on data and of course, mobile phones, with West Bengal and Bihar topping the data consumption. Thanks to the cricketing events this year – from the IPL to the ICC Cricket World Cup, Hotstar saw a massive growth in its concurrent users. During the World Cup semi final match between India and New Zealand, the <keyword id="959269" type="PERSON" weightage="20" keywordseo="ott-platform">OTT platform</keyword> was live streaming the match and saw its viewers increase by millions by the minute and as former skipper MS Dhoni got run out, it saw its concurrent viewership peak at 25.3 million users. See Also: <a href="https://www.businessinsider.in/india-vs-new-zealand-world-cup-semifinal-hotstar-viewership-data/articleshow/70161643.cms">The India-New Zealand semi-final clash was so close that Hotstar's viewership rose by millions every minute</a>

Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones

Disney's video on-demand streaming service Disney Plus (Disney+) has garnered approximately 8 million paid subscribers for its Disney+ <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword> video streaming service in India in just one week of arrival. Disney on April 3 launched Disney Plus (Disney+) in India via Hotstar, a popular on-demand video platform, at a starting price of Rs 399 a year. The company announced it has now surpassed 50 million paid subscribers globally. "We are truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year," said Kevin Mayer, Chairman of <keyword id="60299" type="COMPANY" weightage="20" keywordseo="Walt-Disney">Walt Disney</keyword> Direct-to-Consumer and International. "Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+," Mayer added. Disney+ originally set a target of 60 million to 90 million subscribers by the end of fiscal 2024, when it was first launched in the US in November. Disney+ amassed 26.5 million subscribers during the first quarter of 2020 in February. The new numbers indicate that Disney+ added 21.4 million subscribers in just over two months. <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, the leader in the segment, announced that it has reached 167 million global subscribers in January. Disney+ has also been rolled out in eight Western European countries, including the UK, Ireland, France, Germany, Italy, Spain, Austria and <keyword id="103" type="LOCATION" weightage="20" keywordseo="Switzerland">Switzerland</keyword>. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/disneyhotstar-set-to-become-the-second-most-expensive-ott-platform-in-india/articleshow/74945301.cms" data-type="tilCustomLink">Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India</a>

You Searched For "OTT Disney Hotstar" and got 13 results

Disney+ Hotstar Premium set to become the second most expensive OTT subscription in India

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Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones

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Disney Hotstar adds 8 million subscribers within a week

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