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<ul><li>Oppo’s Vice President, Tasleem Arif, told Business Insider that the company will only be launching <keyword id="8164750" type="UNKNOWN" weightage="20" keywordseo="quad-camera-phones">quad camera phones</keyword> going forward — across all price segments. </li><li>Oppo is shifting its strategy from being the ‘selfie expert’ to focusing on making its technology more accessible. </li><li><keyword id="2034172" type="PERSON" weightage="20" keywordseo="Oppo-India">Oppo India</keyword> has also launched an incubation programme to support and give market access to select startups from Kerala. </li></ul>Oppo is ready to shift its marketing strategy. The brand is going from focusing on its image as the 'selfie expert' to its technology. From now on, Oppo will exclusively launch quad camera phones, Tasleem Arif — Vice President and Head of R&amp;D at Oppo India — told Business Insider India. This means all the future smartphones phones from Oppo will have three cameras in the back and one front facing camera. This strategy will cover entry-level devices as well as premium products. But since the devices fall into different price segments, there is a cost consideration. The quality and size of the sensors will vary. Oppo’s artificial intelligence (AI) technology According to Arif, Oppo's software and artificial intelligence camera optimisation will try and bridge the gap between the hardware. For instance, 20x zoom on the Oppo Reno 2 — a premium device with a 48 megapixel primary camera sensor — might not necessarily be introduced on an entry level device. But it will use its AI software to ensure that the quality of the photos is not compromised. The company first introduced AI beauty recognition technology on the Oppo F5. By the time they released the F7, AI Beauty 2.0 was launched with 296 facial recognition points. Global software, Indian optimisation "Our software is global but we want to optimise it for the needs of Indian consumers by understanding the local ecosystem," said Arif at Huddle Kerala 2019. Oppo India is going to run an incubation programme and support select startups under Kerala Startup Mission (KSUM), in addition to providing them with market access and technical expertise. <div type="image" title="Oppo_edited" msid="71374234" hostid="261" caption="&amp;lt;p&amp;gt;Tasleem Arif, Oppo India Vice President and Head of R&amp;amp;D, at Huddle Kerala 2019&amp;lt;/p&amp;gt;"></div>

 Arif believes that the south Indian state of Kerala represents a unique opportunity. "Overall, in India, 47% of people own a smartphone. In Kerala, smartphone ownership is much higher than the average at 67%," stated Arif.

Oppo will only launch quad camera phones now — across all price segments

There have been numerous smartphone launches designed for the selfie frenzied youth and it looks like the trend is only growing stronger. <keyword id="1731609" type="COMPANY" weightage="20" keywordseo="Oppo">Oppo</keyword> and <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword> both today launched their selfie focused smartphones among much fanfare in India. The stage was set in New Delhi for Chinese smartphone maker Xiaomi to launch a whole new series called Redmi Y for selfie-focused smartphones. The company launched two new phones as part of the series, RedmiY1 and RedmiY1 Lite both priced under Rs. 10000. Xiaomi India Head <keyword id="1677962" type="PERSON" weightage="20" keywordseo="manu-kumar-jain">Manu Kumar Jain</keyword> said that the Y stands for ‘You’ as in the selfi-taking youth of today. In Mumbai, Chinese counterpart Oppo too had a big launch for its “Selfie Expert” OppoF5 smartphone. The phone comes packed with 20 megapixel front camera, 18:9 ‘Full Screen’ display and also an AI-powered beautification features. While both phones have a similar marketing angle, the phone will not be competing with one another, atleast in terms of pricing. Xiaomi’s RedmiY1 Lite is priced at Rs. 6999 whereas starting price for Oppo’s F5 phones is Rs. 19,990. For both the companies, these were big launches. Both companies also announced brand ambassadors to capture the attention of selfie loving smartphone users. Oppo roped in <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="132292" type="PERSON" weightage="20" keywordseo="Siddharth-Malhotra">Siddharth Malhotra</keyword> and Xiaomi, in what is the first celebrity promoter for the company, got actress <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> to be the face of the newly launched Redmi Y series. Xiaomi believes that Katrina’s personality will appeal to the selfie taking youth of today. Both companies have big plans on not just promoting but making the phones available through different channels across the country. Oppo’s new phone will be exclusively available online on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> but the brand has plans to make the new phone available across the country via offline stores. Xiaomi too has plans to make the selfie focused smartphones a major part of their offline stores. Xiaomi has had a pretty good year in India in terms of sales of its recent smartphones. And it has high hopes from the newly launched Redmi Y series. Even though Xiaomi was known as an online only brand at the time when it entered India but now the company has ramped up its offline presence massively, apart from being present at all major multi-brand stores, Xiaomi has also launched the company’s own stand alone stores called Mi homes in different parts of the country. So far Xiaomi has opened nine Mi Homes and it has plans to set up 100 Mi stores in two years. Manu Kumar Jain said that this year offline sales have been extremely lucrative for the company and he expects that 30 per cent of the company’s sales in India will come through offline stores by this year-end. It is clear that for smartphone makers, selfie taking youth are a perfect consumer. Not only low or medium budget smartphone brands but even the premium smartphone brands like iPhone, Google have stressed on how great their selfie cameras are - making sure they address a major target group.

It’s official, ‘Selfie lovers’ top market for smartphone makers, two big launches in one day

<ul><li>Flipkart has announced a five-day ‘Big Savings’ sale starting from June 23.</li><li>Smartphones, laptops, TVs, electronic appliances, fashion products and more will be available during the sale.</li></ul>Flipkart is here with its first sale after the <keyword id="8637077" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-lockdown">coronavirus lockdown</keyword> and the e-commerce giant is hoping to capitalize on the pent-up demand to hike up its order volumes during the Big Savings Day sale. The five-day sale is already underway and will go on till June 27. In addition to the discounts, Flipkart is also offering a 10% instant discount of up to ₹1,500. During the sale, customers can avail discounts on smartphones, laptops, TVs and electronics, fashion and more. Best offers on smartphones <table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Product </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Original price </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Discounted price </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple iPhone XS </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹89,900 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹58,999 </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung Galaxy A80 </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹52,000 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹21,999 </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Google Pixel 3a </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹39,999 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹29,999 </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi Redmi K20 Pro </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹28,999 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹24,999 </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oppo Reno 10x Zoom </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹41,990 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹38,990 </td></tr><tr><td style="border-left:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vivo Z1x </td><td style="border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹19,990 </td><td style="border-right:solid #000000 0.496875pt;border-bottom:solid #000000 0.496875pt;border-top:solid #000000 0.496875pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹14,990 </td></tr></tbody></table> Apple iPhone XS The iPhone XS features a 5.8-inch Super Retina HD display, a 12MP + 12MP rear camera setup and a 7MP selfie camera. It is powered by the A12 Bionic chipset. The device is available at ₹58,999, down from its original price of ₹89,900. It is available in Gold and Space Grey colour options. <a href="https://www.flipkart.com/apple-iphone-xs-gold-64-gb/p/itmf944emgqmhujk">Buy Apple iPhone XS at ₹58,999</a> Samsung Galaxy A80 The Samsung Galaxy A80 is powered by a Snapdragon 730G chipset and features a 6.7-inch Full HD+ display, 48MP + 8MP + TOF camera. The device is currently available at ₹21,999, after a discount of ₹30,001. It is available in Phantom Black, Ghost White and Angel Gold colour options. Do note that the device is available in limited quantities so you will have to keep checking if it is available. <a href="https://www.flipkart.com/samsung-galaxy-a80-ghost-white-128-gb/p/itmfghz3ckgjgp2b">Buy Samsung Galaxy A80 at ₹21,999</a> Google Pixel 3a The Pixel 3a is the latest Pixel device available in India as the Pixel 4 series was not launched in the country. It features a 5.6-inch Full HD+ display, 12.2MP primary camera and an 8MP selfie camera. The device has received a discount of ₹10,000 and is currently available at ₹29,999 in Clearly White and Just Black color options. <a href="https://www.flipkart.com/google-pixel-3a-just-black-64-gb/p/itmfgk4jfgstaack">Buy Pixel 3a at ₹29,999</a> Xiaomi Redmi K20 Pro The Xiaomi Redmi K20 Pro is powered by the Snapdragon 855 processor and features a 6.39-inch Full HD+ display, 48MP + 13MP + 8MP rear camera setup and a 20MP selfie camera. It is currently available starting at ₹24,999 after a discount of ₹4,000. The device is available in two storage variants and three colour options. <a href="https://www.flipkart.com/redmi-k20-pro-flame-red-128-gb/p/itmfg7uysw6gs55a">Buy Xiaomi K20 Pro starting at ₹24,999</a> Oppo Reno 10x Zoom The Oppo Reno 10x Zoom is powered by the Snapdragon 855 processor and features a 6.6-inch Full HD+ display, 48MP + 13MP + 8MP rear camera setup and a 16MP selfie camera. It is currently available starting at ₹38,990 in two storage variants and two color options. <a href="https://www.flipkart.com/oppo-reno-10x-zoom-jet-black-128-gb/p/itmfgw7vk4eebbhc">Buy Oppo Reno 10x Zoom starting at ₹38,990</a> Vivo Z1x The Vivo Z1x is powered by the Snapdragon 712 chipset and features a 6.38-inch Full HD+ display, 48MP + 8MP + 2MP rear camera setup and a 32MP selfie camera. The device is currently available at ₹14,990 after a ₹5,000 discount. It is available in two storage variants and two color options. <a href="https://www.flipkart.com/vivo-z1x-fusion-blue-64-gb/p/itmba29cfcbec513">Buy Vivo Z1x starting at ₹14,990</a> SEE ALSO: <a href="https://www.businessinsider.in/tech/news/checkout-xiaomi-mi-notebook-laptop-price-and-configuration-in-india/articleshow/76314116.cms">Xiaomi Mi Notebook 14, Mi Notebook 14 Horizon laptops launched starting at ₹41,999</a> <a href="https://www.businessinsider.in/policy/economy/news/the-boycott-of-chinas-products-will-be-easier-said-than-done-smartphones-acs-and-cars-will-become-more-expensive/articleshow/76419573.cms">The boycott of China’s products will be easier said than done –⁠ smartphones, ACs and cars may become more expensive</a> <a href="https://www.businessinsider.in/tech/enterprise/news/dont-buy-new-laptops-invest-in-virtual-machines-to-protect-against-cyberattacks-suggests-cybersecurity-expert/articleshow/76274816.cms">Don’t buy new laptops, invest in virtual machines to protect against cyberattacks — suggests cybersecurity expert</a>

Redmi K20 Pro, iPhone XS, Pixel 3a – Here are the top deals from Flipkart’s annual Big Savings Day sale

<ul><li><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief strategist &amp; founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. </li><li>He further shares a few reasons behind this paradigm shift. </li></ul> What do Volkswagen, Volvo, Tata, Ford and GM have in common? They all are reliable family cars with blue logos. How about KFC, McDonalds, Wendy’s, Pizza Hut and Burger King? They all are global fast food chains with either or both, red and yellow in their identities. And till about a decade ago, it was all fine and dandy till digital content clutter multiplied our brand exposure to a whopping 5000+ on an average day. And that meant the compelling need for acute differentiation over everything else. Let’s look at the topical industry of the year - EdTech. The whole industry came into being post digital burst. And in their identities, whilst catering to the same audiences their approach to <keyword id="9709248" type="UNKNOWN" weightage="20" keywordseo="brand-colors">brand colors</keyword> couldn’t have been more drastically contrasting. Byju, India’s second most valuable startup at $10Bn adorns a bright purple, something which experts used to put in the segment of richness and royalty. Udemy with its coral shade usually seen in lifestyle brands has intentionally moved away from its launch color of grass green. Coursera on the other end of the spectrum is safely engulfed in the reliable blue (think sweet spot between the old and new Facebook color). And finally look at Khan Academy, a blend of sea green and ocean blue. I would argue brands colors are now both category and audience agnostic. And there are four reasons for this major paradigm shift. The Differentiation Paradox: Of course the trained mind might argue the above example is just an anomaly so let’s go back to the automobile category we opened our discussion with to see this point through. In the last decade, the new electric car segment is slowly overpowering old heavyweights. What’s interesting though is as much as these shiny, new kids stand for the same brand promise of blending sleek style, sustainability and automation, their colors try to intentionally stay as apart as possible. Leading the pack Tesla shines in its signature passion red, Faraday Future graces the color of powerplay jet black, Fisker has famously named its brand colors California sunset (orange) and Pacific ocean (blue), the Chinese born Byton decks a more luxurious grey and the adventure friendly Rivian chose orangish yellow. Superdry’s orange boasts of its fun and bold collection, Zara’s black promotes the high street range inspired by luxury fashion weeks. And why not, as the concept of brand colors needed to be synonymous with the “brand experience”. Now though, the audience is aware enough to know that just because Grab taxis are green, they don’t only move with an oil free, electric fleet. Honestly, as long as the story behind your choice of brand color is believable you can paint the canvas with whatever you wish for. Breaking the traditional need for popping colors, Unilever’s new age Talenti Gelato comes in a pure transparent identity to just focus on the product and cut the clutter in the ice cream shelf simultaneously. Ola, India’s answer to Uber uses an exclusive pear color something eponymous with sporty, not exactly a massy cab service using Wagon R &amp; Swift Dzire cars. But does it work? Quite brilliantly actually, the point of differentiation is well made and well reaped. The Niche Maze Before the digital era, market penetration used to be mostly about what the masses demanded. And honestly rightfully so, for neither there was internet to measure the size of niche interests nor a way to get them delivered online to spurt segments scattered all over. And what it has resulted in is making colors more unisex, boldly unique and universally acceptable. Lyft’s Magenta and Dunzo’s Mint Green paves way for many more to come in the coming decade. Let’s try to understand the repercussions of not having niche colors. In the Indian media ecosystem look at the known brands Zee News, NDTV, ABP News, Republic, Aaj Tak, BBC Hindi, The Wire and Firspost ALL have red in their logos. Let’s forget for a second if all these brands have similar personalities, experience or values of the color red. Let’s rather say in 2021 you want to start a media corporation catering to millennials. Don’t you think a berry blue or sunshine yellow will give you a niche identity distinctively apart from all your industry peers and make the consumer immediately associate you with the color no matter on which medium it is used? Reliance Jio certainly would have considered it while starting to slowly move towards Persian blue from its bright red similar to core competitors Airtel and Vodafone. So would have AirBnB while choosing a coral shade over their old blue similar to Booking’s identity. <div type="image" title="Color Logos Case" msid="77389917" hostid="261"></div> Content Overload: One of the most profitable industries inarguably today is the smartphone hub with over 1.5Bn average annual unit sales and still a long way in penetrating the global population. No matter where you are from, you can’t deflect from its plethora of content across platforms. Oppo and Vivo with their selfie camera positioning had planned a budget of INR 2200 crores for the Indian market to dwarf Samsung at its own game. Xiaomi, who finally did overthrow Samsung poured INR 3500 crores last year aiming at an even more aggressive advertising strategy. All pointing towards an inevitable content war subtly numbing the audiences to all headlines and creatives. And hence you see Xiaomi goes with a blazing orange, Oppo graces forest green, One Plus Christmas red, Google Pixel a more humbling grey to Apple’s black while Vivo goes for sailor blue. We aren’t talking about one off anomalies that used to happen in every category like Ferrari’s legendary lemon yellow backdrop whilst Audi, Mercedes, Toyota, Honda, Hyundai, Nissan, Jaguar &amp; Lexus all go with the same kind of logo in metallic elements on their cars. These smartphone examples are of all category leaders and none come close to the other’s color no matter how close their audience, personality and brand experience might be. Now one of the major brand identity tests is to create a fictional character with a rich personality to match with your corporation’s values, vision and heart. The catch is, it only works if your audience feels that metaphor coming alive too. Otherwise as you will agree, every horse breeder can sell a Unicorn. And with all due respect the 2020s audiences have evolved from all color tones (and it’s kind of fair if not lovely). Now they are more interested and invested in what you actually do both with your offering and beyond it for the overall society. They know how to filter the frills from the flowers. Typography before color: The formula is minimal typography for maximum impact. Uber tweaked its logo element to a bolder no nonsense font of its name. Indian food delivery pioneers have removed their famous spoon and now just have Zomato written in a thicker and slightly curved style. The legendary Absolut Vodka which had a designer cursive line - ‘Country of Sweden’ in the logo itself has switched to just a navy blue Absolut enjoying the solitude. Visa has removed the card element last decade and even fired the fiery yellow edge to allow blue to engulf all of its typography on this one. Dominos have hit puberty late but by making the name come out of the inclined box they now demand complete attention. IHop, Dunkin... the list honestly keeps going on but the verdict is clear. Clarity of your name in the logo, something that can be read in a nanosecond during a digital post or banner is what works today. And when pure simplicity takes absolute precedent, intricate elements, three tone color schemes and parallel mascots take a backseat. Bold is the new black and clarity is the new color. Millennials demand this world to stop seeing colors, at least without any preconceived prejudices. And if anything the creative industry should be elated with this transformation, one less box to fit into. Let the old labels make way for legacy. If only the world would start having bold brands who can make shirts for men and call it pink. Oh wait, we already do - Pink Shirtmaker, London owned by the Louis Vuitton group. By Abhik Choudhury, Chief strategist &amp; founder, Salt and Paper Consulting. He is also a visiting faculty of Market Research and Campaign Planning at <keyword id="9497386" type="COMPANY" weightage="20" keywordseo="the-indian-institute-of-mass-communication">the Indian Institute of Mass Communication</keyword>, New Delhi. You can reach him at abhik@saltandpaper.co.

You Searched For "OPPO selfie expert" and got 4 results

Oppo will only launch quad camera phones now — across all price segments

Prabhjote Gill

It’s official, ‘Selfie lovers’ top market for smartphone makers, two big launches in one day

Nazia Bijal

Redmi K20 Pro, iPhone XS, Pixel 3a – Here are the top deals from Flipkart’s annual Big Savings Day sale

Rounak Jain

The relevance of brand colors are redundant, it’s all about differentiation

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