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Why this is a good time for advertisers to start spending on OOH
Experts talk about all that is happening in the OOH ecosystem
OOH: What 2021 has in store for the outdoor industry
Experts walk us through the key trends we can look forward to in the OOH sector in 2021
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
The extension of Traffic Count Tool utilizes the Google mobility reports.
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ …
Top-tier VC firm's epic holiday video turns Drake and Bieber lyrics into startup dad jokes
The seed-stage venture firm's videos have become an annual tradition. Past years have included port…
Biz Carson
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.
Business Insider obtained slides from pitch decks that Waze has recently used to sell the platform …
Tanya Dua
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Agency's intention is to offer a 'tool that leverages real time inputs to maximise campaign impact …
'Love Island' contestant Brad McClelland said he once broke his penis during sex
"One thrust of the hips and it was like, 'Ooh, what has happened?'" McClelland told cameras on a re…
Canela López
TikTok still can't get over Wendy Williams' wild performance on 'The Masked Singer'
In an episode of "The Masked Singer," television host Wendy Williams performed "Native New Yorker" …
Palmer Haasch
3 ways mobile data is changing marketing
One of the more traditional channels, out of home (OOH), is ripe for transformation by mobile data.…
Sponsor Post
Uber is putting video ads on top of its cars, and it's ramping up with 1,000 vehicles across three US cities
This marks a whole new revenue stream for the ride-hailing giant, which has struggled in the past t…
Business Insider
Cillian Murphy was nervous about riding a horse in 'Oppenheimer: 'I left him in the dust,' says Emily Blunt
Emily Blunt said Cillian Murphy was nervous about horse riding on "Oppenheimer," so he was given a …
Eammon Jacobs
Kate Middleton Heads To London Via Helicopter, Reportedly To Give Birth
"After about a week away in the comfort of the Middleton family home in the English countryside, pr…
Aly Weisman
The producer of Justin Bieber's 'Sorry' posted a 25-second breakdown of how he made that 'ooh' sound to prove the song wasn't stolen
According to him, the sound is a digitally manipulated version of an original vocal recording …
IKEA’s latest campaign encourages people to make space for growing needs of a family
Our needs and expectations from the home keep changing
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
One does not need the validation of a mirror of society to feel beautiful and complete
DAN's Anand Bhadkamkar reflects on the year that went by
The current year witnessed several challenges for the industry – NTO, weak economic conditions, …
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report