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What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
OOH: What 2021 has in store for the outdoor industry
Experts walk us through the key trends we can look forward to in the OOH sector in 2021
Why this is a good time for advertisers to start spending on OOH
Experts talk about all that is happening in the OOH ecosystem
Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
The extension of Traffic Count Tool utilizes the Google mobility reports.
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Agency's intention is to offer a 'tool that leverages real time inputs to maximise campaign impact …
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …
Kamlesh Dixit
How Brand Marketers Are Engaging With Consumers This Uttarayan
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying hig…
Ami Shah
The producer of Justin Bieber's 'Sorry' posted a 25-second breakdown of how he made that 'ooh' sound to prove the song wasn't stolen
According to him, the sound is a digitally manipulated version of an original vocal recording …
A scientist who used to advise ultra-processed food companies shares 2 surprising ways they make food irresistible
Food companies use clever tricks to appeal to all our sense when they design products.
Kim Schewitz
A hospital reportedly told a woman who turned up for an appointment that she'd died 4 months ago
Susan Johnson her death was registered with the hospital and a government department, but she doesn…
Polly Thompson
The US economy added more jobs than expected last month as unemployment surprisingly rose
The economy added 206,000 jobs in June, above the forecast. The US unemployment rate is unexpectedl…
Madison Hoff
Cillian Murphy was nervous about riding a horse in 'Oppenheimer: 'I left him in the dust,' says Emily Blunt
Emily Blunt said Cillian Murphy was nervous about horse riding on "Oppenheimer," so he was given a …
Eammon Jacobs
Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
Earthsight traced the journey of 816,000 tons of cotton from Brazil to major fashion brands. This c…
Vindication for the cheap white refrigerator! Those fancy appliances break and are so expensive to fix.
Fancy home appliances with digital displays and high-tech parts are breaking down faster and more o…
Katie Notopoulos
Media and entertainment industry to cross ₹3 lakh crore in 2026 says FICCI, EY report
The digital media will potentially overtake television as the leading segment in the media & entert…
PTI
The hardest thing about being a twin mom is how lonely it can be
A mother shares how lonely it was to parent identical twins. She had no one to talk to about how ha…
Kat Storr
These are the best scenic family road trips for families, from a parent and travel expert who's been to all 50 states.
These are my favorite scenic family road trips in the US for families, as a parent and travel exper…
Taryn White
Inside the tech industry's 'broletariat revolution' against the media
Tech elites hate the media. So they're taking a page from Fox News.
Insider Inc.
Dolly Parton used to party at Studio 54 and stuck with Andy Warhol because they didn't drink or take drugs 'too much'
In her new book, Dolly Parton said she and Andy Warhol would sit on the couch at Studio 54 and "wat…