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<ul><li>Ola is investing $100 million in scooter-sharing platform <keyword id="5042995" type="UNKNOWN" weightage="20" keywordseo="Vogo">Vogo</keyword> </li><li>The investment will go into helping the company buy a fleet of 100,000 scooters. </li><li>Ola is looking to expand its services beyond cabs in India and banking on ‘last-mile connectivity.’ </li></ul>Ola is looking for a bigger share in the Indian mobility market. After expanding vigorously in the cab-sharing services in India, Ola is reportedly investing $100 million in Vogo, a platform for renting scooters. The investment will be made in tranches, according to media <a href="https://timesofindia.indiatimes.com/business/india-business/ola-commits-100m-to-scooter-sharing-co-vogo/articleshow/67154225.cms">reports</a>. Ola had earlier participated in a Series A funding round by Vogo that was aimed at raising $7 million. While Vogo has been able to fetch a considerable investment from Ola, it will reportedly continue to function as an independent start-up, reported <a href="https://www.livemint.com/Companies/rLno5nzfDNcAWjcq3H9HnM/Ola-invests-100-million-in-scootersharing-startup-Vogo.html"> LiveMint</a>. The company is planning to build a ‘multi-modal network for first-last mile connectivity’ in the country, Bhavish Bhavish Aggarwal, CEO and co-founder of Ola <a href="https://timesofindia.indiatimes.com/business/india-business/ola-commits-100m-to-scooter-sharing-co-vogo/articleshow/67154225.cms">told</a> TOI. Ola has been working aggressively to expand its reach in urban transportation. It earlier acquired a transportation information provider, Ridlr. Both Ola and Uber have been in stiff competition in the cab-rental services for a while now. While Uber also offers a similar service under the name ‘<keyword id="3269374" type="PERSON" weightage="20" keywordseo="uber-moto">Uber Moto</keyword>., However, the service does not allow customers to drive the bike themselves but only accompany an Uber driver. Vogo, which has services in Hyderabad and Bangalore, allows its customers to pick up and rent from certain areas. The problem of congestion at India’s urban cities only seems to be getting worse. Services like scooter-sharing may be a solution for urban Indians, the company hopes. Uber users were able to save nearly 40% of their time when they traveled through ‘Uber Moto,’ Quartz reported. See also: <a href="https://www.businessinsider.in/indian-online-car-rental-company-revv-says-it-will-now-let-users-keep-a-car-for-up-to-4-years-for-a-monthly-subscription-fee/articleshow/66827211.cms">Indian online car rental company, Revv, says it will now let users keep a car for up to 4 years for a monthly subscription fee</a> <a href="https://www.businessinsider.in/indias-competition-regulator-finds-uber-ola-not-guilty-of-charging-higher-prices/articleshow/66542764.cms">India's competition regulator finds Uber, Ola ‘not guilty’ of charging higher prices</a> <a href="https://www.businessinsider.in/indias-largest-online-learning-service-is-all-set-to-become-the-4th-highest-valued-indian-startup-with-a-254-billion-valuation/articleshow/66474294.cms">India’s largest online learning service is all set to become the 4th highest valued Indian startup with a ₹254 billion valuation</a>

India’s homegrown cab service company Ola is infusing $100 million into scooter-sharing startup Vogo to boost ‘last-mile connectivity’

After taxi and auto services, Ola is now preparing to start shuttle bus services and is aggregating tourist and chartered buses for the same. 
 
In a bid to emerge as a complete urban transport solution provider, Ola is expected to launch the bus service in next two months. Like other services, Ola Bus will also be integrated in the same app from which people choose between autos and cabs. 
 
Bhavish Aggarwal, co-founder and CEO of Ola, in a statement, said Ola is focussed on building mobility for a billion people. 
 
A senior company executive told Economic Times that Ola will not own any of the buses and use tourist and chartered busses to aggregate supply. 
Reportedly, Ola’s estimated worth is around Rs 15,700 crore, or $2.5 billion. 
 
"Passengers will be able to make bookings by entering the desired destination and time preference; the app will then indicate the closest bus with available seating,” the senior executive told ET. 
 
Sundeep Sahni, a vice-president for new initiatives, would rollout the bus services. 
 
As per the experts, Ola's bus service will expand its user base and boost revenue. 
 
Founded by IIT-Bombay graduates Bhavish Aggarwal and Ankit Bhati, the five-year-old startup is estimated to clock a revenue run rate of around $450-500 million, and is aiming for gross revenue of $1 billion by the end of 2015. 
 
"They started with taxis and moved to autos. The company wants to establish itself as a transport technology platform rather than be dependent on one mode," Jaspal Singh, cofounder of Valoriser Consultants, a market research firm for transport companies told the financial daily. 
 
As per reports, nearly 1.5 lakh buses transport around 70 million people every day and 23 million people travel by train. 
 
Apart from venturing into several new categories, including food and grocery delivery, Ola is presently working on carpooling, ecommerce on-demand deliveries and logistics. 
 
(Image: Indiatimes)

You may soon be hopping on to an Ola-bus!

“If one thinks of strategy as a block of marble, then tactics is the chisel with which a master operates, in creating works of chess art.” 
 In business, getting a customer can be compared to scoring points against the opposition in a sporting contest. The more points you score, the better it is for you. The way in which you score points is through your tactics. Specifically, <keyword id="4060503" type="UNKNOWN" weightage="20" keywordseo="Business-tactics">business tactics</keyword> include product, marketing, promotional, branding, distribution and pricing activities and campaigns you make and after that execute in the marketplace. 
 
Product 
 
Industry competition requires your company to continually exhibit new and better products and services to stay aware of changes in consumer request. Uber and Ola, taxi aggregators, have been pursuing a tactical battle for consumer preferences since their inception. 
 
Marketing 
 
Marketing strategy tries to target specific consumers with messages that are well on the way to draw their attention. It includes seasonal advertising and uncommon promotions as tactics to accomplish market dominance. Different tactics that influence market position for a company are securing contending organizations, turning into the elite distributor for prevalent brands and utilizing pricing tactics to attract customers. 
 
Financial Strategy 
 
In maintaining your business you may build up a strategy that requires investment of money you don't have. This is when financial strategy becomes possibly the most important factor. Tactics to accomplish the strategy of enough money to back development may include considering or acquiring against your accounts receivable, getting payroll financing to have the capacity to pay your workers amid times when you have substantial outflows of money, finding investors or taking your company public.

The 3 factors responsible for an effective Business Tactic

Its war time for arch rivals <keyword id="1042120" type="PERSON" weightage="20" keywordseo="Uber">Uber</keyword> and Ola. Taxi aggregator Uber, which has its headquarter in San Francisco, has filed a petition against <keyword id="6362049" type="UNKNOWN" weightage="20" keywordseo="Ola-Cabs">Ola Cabs</keyword> in <keyword id="6355014" type="ORGANIZATION" weightage="20" keywordseo="Delhi-High-Court">Delhi High Court</keyword>, accusing the Indian cab operator of setting up fake riders accounts and misleading its drivers through fake calls impersonating Uber. 
	 
	Interestingly, the legal battle will is only expected to stir up the cab market that has been up for grabs for quite sometime now. 
	 
	According to the ET report, Uber is seeking ‘declaration, perpetual injunction and damages’ against Ola in the Delhi HC. The high court has asked Ola to respond to the allegations and has given time till the next hearing, which has been scheduled on September 14. 
	 
	As per the report, Uber has accused Ola of creating over 93,000 fake rider accounts in order to mislead the company as far as their sales is concerned. Also, the US cab operator has alleged that Ola made 405,649 false bookings of taxi rides and thereafter cancelled them to create frustration and disrupt business. 
	 
	Another serious allegation made by Uber includes accusing Ola employees of impersonating Uber employees in order to spread malicious text messages, thus causing damage to the business and the brand. 
	 
	But this isn’t the first lawsuit involving either company. ANI Technologies Ltd, the parent company of Ola, has filed a contempt petition in the Delhi High Court, alleging Uber of buying diesel cars to provide services, which if true, is a violation of Delhi HC’s October 14, 2015 order.

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India’s homegrown cab service company Ola is infusing $100 million into scooter-sharing startup Vogo to boost ‘last-mile connectivity’

BI India Bureau

You may soon be hopping on to an Ola-bus!

BI India Bureau

The 3 factors responsible for an effective Business Tactic

Gaurav Sangwani

Uber accuses Ola of causing serious ‘damage’ to its business

BI India Bureau

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