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<ul><li><keyword id="1447240" type="PERSON" weightage="20" keywordseo="Saikhom-Mirabai-Chanu">Saikhom Mirabai Chanu</keyword> won a silver medal in weightlifting at the recently concluded Tokyo Olympics 2020. </li><li>She will be now representing <keyword id="129103" type="COMPANY" weightage="20" keywordseo="Amway">Amway</keyword>'s <keyword id="570139" type="COMPANY" weightage="20" keywordseo="Nutrilite">Nutrilite</keyword>. </li></ul><keyword id="187224" type="COMPANY" weightage="20" keywordseo="Amway-India">Amway India</keyword> has appointed Olympian Saikhom <keyword id="1512866" type="PERSON" weightage="20" keywordseo="Mirabai-Chanu">Mirabai Chanu</keyword> as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as <keyword id="11874969" type="UNKNOWN" weightage="20" keywordseo="nutrilite-daily">Nutrilite Daily</keyword>, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country. Commenting on the association, Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.” “Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added. Speaking about her association, Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.” Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.” A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation. The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Kolkata, Jun 22 () Direct selling major Amway India remained bullish that its digitally focused strategy will help regain business very close to the pre-Covid level by July and its online share of sales would continue to remain high at 80 -85 per cent. The company's online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-covid level in the future. "We expect online sales will continue to contribute 80-85 per cent to the overall sales," Amway India CEO Anshu Budhraja said. All training and meetings with the direct sellers have been shifted online and the company has conducted over 3,041 online training programmes engaging over 4 lakh Amway Direct Sellers since the lockdown, he said. Riding on the spurt in demand for certain product categories like immunity, hygiene and health, he hoped to achieve 80-90 per cent level of business of pre-lockdown by July 2020. The direct selling FMCG company has tied up with ITC to distribute juices through its channel last month and the city-based FMCG conglomerate hinted to distribute more products in the heath segment through this agreement. Amway said it witnessed excellent traction in certain categories during the lockdown and unlock 1 period, and saw a spike in the sale of immunity supporting SKUs (stock keeping units) by almost three times, including the herbal range supporting immunity and respiratory health. Pre-empting rise in demand of immunity and hygiene products, the direct selling major is gearing up to increase the production of these SKUs by four times in the coming months and maintain the product availability at 95 per cent, Budhraja said. "We have identified around 30 SKUs, which include Nutrilite Tulsi, Nutrilite Ashwagandha, Nutrilite Natural C in the immunity space and others in the personal hygiene and home care categories," he said. The Indian arm of the US-based company said the manufacturing facility at Dindigul in Tamil Nadu has sufficient capacity to manage the forecast demand. Additionally, Amway also enhanced manufacturing capacity at contract partners to ensure adequate supply. BSM NN NN

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Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

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