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Nalanda diaries: A 2017 alumnus' reverie as PM Modi inaugurates the historic Nalanda University
On Wednesday, June 19, 2024, as Prime Minister Narendra Modi inaugurated the new campus of Nalanda …
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
1 in 4 elders are injured while attempting to use the toilet at night
Rio Pads try to represent hormonal ups and downs that women with PCOS experience through Raagas
So this PCOS Awareness Month, RIO Pads urges everyone to educate themselves and start talking about…
Friends Dry Pants aims to destigmatise talking about urine leakage and weak bladders in its campaign
The stigma related to incontinence and usage of dry pants is deplorable to many.
Are consumers ready to see period blood in red? RIO's relaunch of ad and ASCI’s nod on it proves they are
Nobel Hygiene’s RIO was the first brand in India to show period blood-like liquid on TV.
‘Guinness Record Holder’ doctor arrested in Bengal
(Image source Facebook)
Lockdown: Akzo Nobel stops operations of plants, warehouses; closes offices
"The work from home facility for relevant employees has been extended until April 14, 2020. All of…
PTI
EXCLUSIVE: India’s biggest adult hygiene brand talks about how demonetization has affected business
Nobel Hygiene is one of the leading disposable hygiene care products manufacturers in the country w…
Friends Adult Diapers launches new commercial on managing urine leakage
It urges users to push stigma and choose dry pants so they don’t miss the little moments that make …
ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising
The Advertising Standards Council of India will launch the report in association with Futurebrands
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
The study was sponsored by Rio Pads
Even a ₹1 profit from Berger Paints will be better than expectations but that’s hardly a solace
However, there is one factor that may affect Berger a little differently…
Is 2022 the year when Indian brands will get more serious about sustainability?
During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…
Marketing: Trends to watch out for in 2021
New-age brands on how the pandemic impacted their perspectives towards marketing
Marketing trends to watch out for in 2022
We speak to a few brands to discuss how the pandemic impacted their marketing activities and what t…
Cuba is working on a homegrown COVID-19 vaccine program. It has a history of fighting disease without help from the West
Cuba plans to launch the Phase 3 trial of the Soberana 02 vaccine in March. The communist nation ha…
Marianne Guenot
OTT players see an uptick in viewership but are advertisers going where the eyeballs are?
Will the current lockdown could lead to a gain for the digital streaming industry?
Liberia To Obama: Help Us
In a country with large numbers of unemployed former child soldiers, Johnson Sirleaf said the outbr…
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors