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Fuel, food, household items, clothes - everything is getting more expensive than it ever was - making saving especially tough for young people. While saving and investing regularly might sound tough, it actually is nothing but a healthy habit of sticking to a budget. Let's say you earn ₹20,000 per month and wish to save at least 30% - which is ₹6,000. Here comes the difficult task of regularly keeping aside money no matter what comes up. If you feel you are short of money for your monthly expenses, look for alternative income but do not cut down on savings. There are many <keyword id="2758851" type="General" weightage="20" keywordseo="ways-to-save-money" source="Orion">ways to save money</keyword> because of growing financial awareness - aided by social media influencers too. Money Insider takes a deep dive into the world-changing potential of financial awareness. It brings together the top young voices from the industry which is educating millions of millennials, Gen Z and more. One such influencer couple -- <keyword id="13970398" type="General" weightage="20" keywordseo="Abhiraj-and-Niyati" source="Orion">Abhiraj and Niyati</keyword> aka Abhi and Niyu. Niyati started a YouTube page called, ‘Let’s make you rich’ that talks about the rules, principles and ideas to manage your finances. The duo have amassed over four million followers across social media platforms. Featured in Forbes 30 under 30 of 2021, both of them aim to offer solution-oriented content to its fans. Abhiraj and Niyati have shared a few interesting ways to save, invest and increase your income. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> #1 Invest in instruments with fixed returns The first rule of investment is ‘do not put all your eggs in one basket’. So, you should diversify your investment to mitigate risks. For example, invest some savings into bank fixed deposits, <keyword id="6357979" type="General" weightage="20" keywordseo="mutual-funds" source="Orion">mutual funds</keyword>, government pensions schemes and so on. The idea is to invest regular amounts in these investment classes for a long period of time and generate good wealth. Diversifying is important because it keeps your portfolio away from being too heavily weighted towards one company or a sector. This helps in spreading the risk and ensuring your investments are sound and protected in the long run. #2 Some extra bucks on the side In the era of the Internet, earning a few extra bucks doesn’t seem very difficult. In fact, one can earn extra income from the comfort at home without stressing too much. There are freelance jobs you can take up like writing content, designing websites, digital marketing or graphic designing. Here you can work at your pace and be your own boss. Yet another way is to start a blog, create a YouTube channel, tutor children, bake cakes and so on. #3 Evaluate your spending habits Analyze your spending habits to understand if some costs are unnecessary and can be cut down like credit card bills. Avoiding these expenses can save a good amount which can be directed towards investments. Another easy way to analyze and improve your spending is also to prepare a detailed <keyword id="582668" type="General" weightage="20" keywordseo="monthly-budget" source="Orion">monthly budget</keyword>. Junk food and entertainment are the most popular categories that fall under unnecessary expenses. One can also segregate budget into wants and needs -- ‘needs’ includes necessary expenses like food, electricity, rent, internet and ‘wants’ include expenses that we do otherwise. #4 Automate your investments and be consistent When it comes to investing, regular investments are more beneficial than a lump sum. In a regular investment, one has to invest a particular amount every month irrespective of the price of the asset. Some investment products like mutual funds have options like systematic investment plans (SIP) with options to automate your investments. They deduct a fixed amount every month from the bank to invest in a fund. This process takes out emotions out of investing and avoids any delays in putting your money to work. It will also make you a disciplined investor. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/personal-finance/news/dreaming-of-becoming-a-millionaire-here-are-four-ways-to-become-wealthy/articleshow/91385691.cms">Dreaming of becoming a millionaire? Here are four ways to become wealthy</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-vs-bharti-airtel-four-charts-to-showcase-how-indian-telecom-giants-faired-in-2022/slidelist/91640306.cms">Reliance Jio vs Bharti Airtel — four charts that showcase how the Indian telecom giants faired in 2022</a>

Ways to save more money after your monthly expenses

A woman sub-inspector (SI) posted at Civil Lines <keyword id="11098" type="COMPANY" weightage="20" keywordseo="police">police</keyword> station in Moradabad has been seen carrying her ailing one-year-old daughter in her arms even as she stands guard at the Provincial Armed Constabulary (PAC) trisection to nab lockdown violators. <div type="Article" hostid="261" msid="75265826" title="Coronavirus cases in India rise to 18,601— 3,252 cured and 590 dead as of April 21" mstype="2" mssubtype="0"></div> Photographs of the women officer from <keyword id="6357713" type="LOCATION" weightage="20" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword> are now going viral on the social media and are reminiscent of an earlier photograph in which a woman <keyword id="6382232" type="UNKNOWN" weightage="20" keywordseo="personnel">personnel</keyword> was seen carrying her infant while she was on duty for Chief Minister <keyword id="43254" type="PERSON" weightage="20" keywordseo="Yogi-Adityanath">Yogi Adityanath</keyword>'s visit to Noida in March. Nishu Kadiyan's one-year-old daughter <keyword id="194925" type="PERSON" weightage="20" keywordseo="Niyati">Niyati</keyword> has been running fever. The child keeps asking for her mother at home and would not be pacified so her father had to bring the baby to her mother who was on duty. With a face mask on, the baby now sticks to her mother and refuses to go home. Nishu Kadiyan, with the baby in her arms, continues to perform her duties during lockdown. "The district is on the high alert and I cannot forego my duty so I have to manage the baby as well as my duty," said the woman officer. Nishu has two children and a caretaker to look after them. Her husband, a businessman, also helps her in looking after the children. "Even though I am holding my baby in my arms, I have been performing my duty with full dedication and have booked many people who were loitering in the area. On Monday, we issued around 20 e-challans for violating the lockdown norms," said the cop. Superintendent of Police (city) Amit Anand said that it was laudable that the police personnel are conscious of their duties and are performing them even in adverse circumstances. SEE ALSO: <a href="https://www.businessinsider.in/india/news/data-of-coronavirus-patients-state-wise-in-india/articleshow/74669748.cms">Coronavirus cases in India state wise</a>

A cop and mother carries an ailing 1-year old child while performing duty

<cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved.">As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved.</cmsannotation> <cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches.">Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches.</cmsannotation> <bulletContentEmbed name="Sustainability Insider" columns="1"><bulletContentHeading name="Sustainability Insider_head"> <div type="image" title="Sustainability Insider" msid="97128329" hostid="261" caption="&amp;lt;p&amp;gt;Sustainability Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb><keyword id="14107500" type="General" weightage="20" keywordseo="Sustainability-Insider" source="Orion">Sustainability Insider</keyword></columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Sustainability Insider_body"><bulletContentRow name="Sustainability Insider_1673794911834810"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">2023 and beyond… Environment, Social and Governance (ESG) will take the centre stage. Our ESG focussed programming segment - Sustainability Insider sharpens the focus on people, companies and ideas which are making this world a better place. Sustainability Insider’s marquee event, the <keyword id="9906589" type="General" weightage="20" keywordseo="World-EV-Day" source="Orion">World EV Day</keyword> webinar in September showcased industry veterans and thought leaders through and engaged large audiences across the website and social channels. Read more <a href="https://www.businessinsider.in/sustainability">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head"> <div type="image" title="EV_IG (1)" msid="96686566" hostid="261"></div></columnHeadThumb>SUPERCHARGING WORLD EV DAY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_8476256729899678"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India September 2022 curated a special episode on the World EV Day. The Virtual panel, shifting Gears; Evaluating the Road to Sustainability featured Dr. Raji Mathi, Director, Automative Research Association of India (ARAI); Anmol Jaggi, CEO, BluSmart Mobility; Suhas Rajkumar, Founder and CEO, Simple Energy; and Anshul Khandelwal, Chief Marketing &amp; Revenue Officer, Ola Group. The group highlighted the challenges and opportunities of fast-tracking EV adoption in India. Watch the feature <a href="https://www.businessinsider.in/sustainability/article/sustainability-forum-shifting-gears-evaluating-the-road-to-sustainable-mobility/articleshow/94248881.cms">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head"><div type="image" title="Quiz Image" msid="96687183" hostid="261"></div></columnHeadThumb>PRODUCT INNOVATION INTERACTIVE QUIZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_2671779128491774"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Interactivity came to the fore as Business as Business Insider India launched the interactive quiz, drawing audiences to engage with the platform and test their acumen on all things sustainability. you can also participate in the quiz and see how you stack up when it comes to sustainability. Click <a href="https://www.businessinsider.in/sustainability/news/lok-sabha-approves-energy-conservation-bill-to-accelerate-climate-action-opens-multi-billion-dollar-carbon-market/articleshow/93479684.cms">here</a> to take the quiz</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="right_image" columns="1"><bulletContentHeading name="right_image_head"> <div type="image" title="saasscions_roundup" msid="96702847" hostid="261"></div></columnHeadThumb>MARQUEE BRAND INNOVATION VIA INSIDER STODIOS-</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="right_image_body"><bulletContentRow name="right_image_6519875174873057"><bulletContentRowHeading><bulletContentRowHead col="1">SAAS SCIONS FOR AWS</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India partnered with AWS to custom create SaaS Scions, a content IP six-part series featuring visionaries in the SaaS space who have catalysed the SaaS domain globally. The series features the country's best known SaaS founders in conversation with AWS' leaders and shines a spotlight on India's growth story while capturing the thinking and vision of India's SaaS scions. Featured guests include Girish Mathrubootham, Jay Vijayan, Sandeep Gupta and Beerud Sheth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="Money Insider | Season 2 | COMING SOON on Business Insider" columns="1"><bulletContentHeading name="Money Insider | Season 2 | COMING SOON on Business Insider_head"> <div type="image" title="Money Insider" msid="97127935" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;&amp;lt;/sup&amp;gt;Money Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Money Insider | Season 2 | COMING SOON on Business Insider</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Money Insider | Season 2 | COMING SOON on Business Insider_body"><bulletContentRow name="Money Insider | Season 2 | COMING SOON on Business Insider_8003104820832338"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The best of financial insights from the country’s most creative voices! Business Insider India’s Money Insider brings together the country’s leading ‘Fin-fluencers’ who are heralding a new beginning in the world of financial literacy. Catch insights, bust myths, share a chuckle as you learn more about investing, insurance, home-buying, credit cards, planning taxes and all things personal finance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="Decoding Season 1’s performance success" columns="1"><bulletContentHeading name="Decoding Season 1’s performance success_head"> <div type="image" title="Decoding Season 1’s performance success" msid="97128114" hostid="261" caption="&amp;lt;p&amp;gt;Decoding Season 1&amp;#8217;s performance success&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Decoding Season 1’s performance success</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Decoding Season 1’s performance success_body"><bulletContentRow name="Decoding Season 1’s performance success_0072309969741672"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Money Insider tapped right into the current trend of financial literacy among Millennials and GenZ. It approached influencers such as Mandeep Gill, Raj Shamani, Ashna Tolkar, Neha Nagar, Shashank Udapa and Abhiraj &amp; Niyati to curate concise, crisp and educational content to fit in perfectly with Instagram's current demand for extensive information quickly. With a mix of these strategies, Money Insider hit over 2+ million views on Instagram and will be back soon to help you take control of your personal finances and make smart money decisions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="Partner with Us" columns="1"><bulletContentHeading name="Partner with Us_head"> <div type="image" title="Partner with Us" msid="97128159" hostid="261" caption="&amp;lt;p&amp;gt;Partner with Us&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Partner with Us</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Partner with Us_body"><bulletContentRow name="Partner with Us_3017289699399519"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Thank you for joining us on this overview of Business Insider India innovations. We are proud of our content teams and their diverse expertise of the Insider Studios’ creative leads in building bespoke content for our partners. And this new year, we welcome you to explore our range of offerings to help you grow your business. You can reach us at: <a href="mailto:advertise@businessinsider.in">advertise@businessinsider.in</a>. We wish you the very best as you step into 2023.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed>

Boost your brand with Business Insider India

<keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> has a population of 1.3 billion people and a huge part of it is over 18 years of age. According to India Brand Equity Foundation (IBEF), about 76% of adults lack a basic understanding of financial concepts. Even if you ignore the data and look around, you will realise there is a dire need to bring focus on creating awareness around financial literacy, investing and planning. IBEF also says that India has the potential to rank among the top financially literate countries in the world as 27.6% of its people between the age group 25-44 continue participating in financial inclusion programmes through formal education and other means. <a href="https://www.instagram.com/businessinsiderin/guide/money-insider/17854827473721020/" data-type="tilCustomLink">Money Insider</a> is here to power the India opportunity The rate of financial literacy could expand by more than 20% in the next two decades if we seed the basics within the age group 10-19 which constitutes around 21.8% of India's population. A financially savvy India will have a massive impact on the country's general economic growth and global influence. Money Insider dives deep into the world-changing potential of financial awareness. It brings together the top young voices from the industry educating millions of Indians and shaping the financial habits of millennials, genZ and beyond. From being trapped in credit card bill cycles, and equated monthly instalments (EMIs) to not being able to meet the standard of living you wish, the root cause of most of these issues is a lack of financial literacy. A lot of you realise it but get stuck in the dilemma of finding the entry point to the first step. With Money Insider, we aim to close the "knowing-doing" gap in financial literacy. The voice — Meet the Money Insider fin-fluencers <div type="image" title="Representative image" msid="90645832" hostid="261"></div> 1. <a href="https://www.instagram.com/abhiandniyu/">Abhiraj and Niyati aka Abhi and Niyu</a> - Digital Content Creator Duo This power couple started a YouTube page called, ‘Let’s make you rich’ that talks about the rules, principles, and ideas to manage your personal finance. The duo have amassed over 4 million followers across social media platforms. Featured in <keyword id="6373044" type="General" weightage="50" keywordseo="forbes" source="Orion">Forbes</keyword> 30 under 30 of 2021, Abhi and Niyu aim to offer solution-oriented content to its fans. <div type="image" title="Representative image" msid="90645869" hostid="261"></div>2. <a href="https://www.instagram.com/rajshamani/">Raj Shamani </a>- Digital Content Creator, Entrepreneur, Podcaster and Investor Founder of <keyword id="10598902" type="General" weightage="50" keywordseo="shamani-industries" source="Orion">Shamani Industries</keyword>, Raj Shamani is a business content creator and public speaker with 1 million followers on <keyword id="819905" type="General" weightage="50" keywordseo="instagram" source="Orion">Instagram</keyword>, 146k fans on Twitter and 272k subscribers on YouTube. <div type="image" title="Representative image" msid="90645892" hostid="261"></div>3. <a href="https://www.instagram.com/shashank_udupa/">Shashank Udupa</a> - Financial Expert, Digital Content Creator and Co-Founder and CFO at Scenes by Avalon Founder of tech company Avalon, <keyword id="10355438" type="General" weightage="50" keywordseo="shashank-udupa" source="Orion">Shashank Udupa</keyword> is a finance wizard who shares the millennial approach of investing with his followers. Udupa is a former investment banker from India Infoline and has also worked with FoxBound, Calm India, ENKIDU. His experience with investment banking and running his own company has led him to become one of the leading experts in the field of money management. <div type="image" title="Representative image" msid="90645909" hostid="261"></div>4. <a href="https://www.instagram.com/iamnehanagar/">Neha Nagar</a>- Finfluencer and Founder of TaxationHelp.in A crypto-enthusiast and stock-aficionado, <keyword id="13542701" type="General" weightage="50" keywordseo="neha-nagar" source="Orion">Neha Nagar</keyword> is a zestful young creator and one of the up-and-coming woman entrepreneurs in India. Her content ranges from finance to crypto-currency, stock markets and trading to government funding schemes and taxation. Nagar aspires to extend and encourage financial literacy through social media and has already garnered over 4.78 million followers across social media platforms. <div type="image" title="Representative image" msid="90645930" hostid="261"></div>5. <a href="https://www.instagram.com/labourlawadvisor/">Mandeep Gill </a>- Cofounder, Labour Law Advisor Founder of the YouTube channel Labour Law Advisor, Gill aims to simplify complex labor laws for the Indian workforce and help them build a better financial future. His mission continues with the support of more than 1.6 million subscribers. <div type="image" title="Representative image" msid="90645946" hostid="261"></div>6. <a href="https://www.instagram.com/themoneylancer/">Ashna Tolkar</a> - Financial educator, Influencer &amp; Founder, Money lancer “I make finance effortless,” reads <keyword id="13542702" type="General" weightage="50" keywordseo="ashna-tolkar" source="Orion">Ashna Tolkar</keyword>’s Instagram bio. Followed by 76.7k fans on Instagram, <keyword id="13542700" type="General" weightage="50" keywordseo="tolkar" source="Orion">Tolkar</keyword> videos are popular among the younger generation. She educates users about wealth management, with one reel at a time. So, join us on Business Insider India’s <a href="https://www.instagram.com/businessinsiderin/">Instagram</a>, where we will take you through a series of videos from successful 'fin-fluencers' who'll pave the way for your entry to financial awareness and freedom. They will be covering topics ranging from basics of investing, financial planning, savings, how to plan retirement, buying a home, managing loans and taxes. Disclaimer: Business Insider India has partnered with these influencers for the Money Insider series. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/grammys-2022-award-meet-falguni-shah-who-won-the-best-childrens-music-album-of-the-year-2022/slidelist/90634995.cms">Meet Falguni Shah who won the best children’s music album of the year award at the Grammy’s</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/rally-in-adani-group-companies-not-only-made-gautam-adani-indias-richest-man-but-also-made-a-fortune-for-its-investors/articleshow/90638038.cms">Rally in Adani Group companies not only made Gautam Adani India’s richest man, but also made a fortune for its investors</a>

Business Insider India presents Money Insider – your guide to financial freedom

<ul><li>Last week, <keyword id="3453455" type="General" weightage="20" keywordseo="adam-mosseri" source="Orion">Adam Mosseri</keyword>, Head of Instagram announced that Instagram is testing its <keyword id="72984" type="General" weightage="20" keywordseo="subscription" source="Orion">subscription</keyword> model for select content creators in the US, a news that was received with much enthusiasm by creators across the globe.</li><li>We spoke to a few experts and creators to understand its larger implication for creators and what's in it for the audience.</li></ul>Instagram has finally started testing its long-awaited subscription model to give its creators a ‘predictable’ income, Adam Mosseri, Head of Instagram said in a video posted on Twitter. “With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already,” explained the platform in a statement. Instagram has started testing subscriptions with a handful of creators in the US who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers: Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply. Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only. Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers. “Over time, we hope to expand these features because it's important that subscriptions are integrated throughout the entire Instagram experience. We also believe creators should own their relationship with their subscribers. So we are working on ways creators can take their subscriber list and bring them off of Instagram to other apps and websites built by other companies," Mosseri said. To understand the larger implications of this move on creators and the overall creator ecosystem, we reached out to a few experts and creators and here’s how they took the news: <keyword id="6575948" type="General" weightage="20" keywordseo="aayush-tiwari" source="Orion">Aayush Tiwari</keyword>, VP - Talent Management &amp; Music Business, Monk Entertainment Instagram is surely one of the ‘you can’t imagine internet without it’ platform, with a vast user base not just in India, but worldwide as well. This subscription feature will definitely encourage and motivate more creators to get on the platform, make quality content and create a passive source of income. The creators here, unlike working with brands, will have the full content/creative control, thus the conversion factor will solely depend upon the creator. True fans who want to enjoy exclusive content and benefits will be enthusiastic towards subscription models. We’ve seen good community support where users don’t mind paying a certain fees to avail more of their favourite content, so hoping this new feature will be a good start for not just established creators but also for the one’s who have just started their journey. The audience can then be a part of their favourite creators’ exclusive community. <keyword id="3074792" type="General" weightage="20" keywordseo="ishan-jindal" source="Orion">Ishan Jindal</keyword>, Founder &amp; CEO, Wobb.ai Content is the core of any social media or short video app. With the growing number of these apps in the last few years, creators have multiple options today on which they can showcase their talent. Adding a subscription feature will allow Instagram to offer a more complete solution to content creators. Multiple income streams coming from a single platform, in turn, will add to app stickiness. Today, Indian consumers are willing to pay a premium for exclusive content and we have seen this with a growing number of OTT, and subscription-based publications. The model is also validated by players in the USA who currently allow creators to monetize their premium content via subscriptions. Interestingly, we did a survey with Wobb influencers recently on subscription-based content, 42% of the respondents were concerned about not being able to differentiate enough consistently to charge for a premium on the content. Therefore, it may not be the smoothest ride, at least in the beginning. But in the long run, I think the market will adapt to this and we will see many interesting ways in which creators differentiate, and monetize via the subscription route." Aayushman Sinha, Co Founder and Director, BlackCab Adam Mosseri's announcement of subscriptions today is a monumental step towards the creator economy. While Memberships were already available to certain creators on YouTube, the mass of content creators in India actively participate on Instagram and will be the biggest beneficiaries. From subscriber only live streams to subscriber badges, 'fan affinity' will finally be monetized in lines with the current NFT culture. It will be exciting to see how creators use their paid subscriber lists and take them off platform for deeper engagement, for example a musician taking his paid subscribers for an in person album listening party before it releases. Truly exciting times ahead for both creators and brands with a strong following! The audience too can now finally look at more meaningful engagement beyond the simple like and comment and also truly flex their support with superfan subscriber badges, exclusive content and the various subscriber only benefits that will be built specifically for them. The power of community on Instagram can finally be monetized! Gautam Madhavan, CEO, Mad Influence First and foremost, this is not a new phenomenon in the social media sphere. This was previously available on YouTube. There is currently a YouTube subscription service that allows you to subscribe to influencers, channels, and exclusive material. Because only those with paid memberships may subscribe, it offers a new money source for influencers and helps them to establish a more devoted following. Only 5% of a million individuals subscribe to their favourite producers or influencers, demonstrating how much they appreciate and admire their work. This 5% will be converted into actual money, which will become an income stream for the artists as well as a long-term fan following. As a result, the community grows stronger and the creators will also be motivated to create more quality content for their exclusive paid subscribers. <keyword id="8626530" type="General" weightage="20" keywordseo="raj-shamani" source="Orion">Raj Shamani</keyword>: Digital Content Creator, Investor, Podcaster and Entrepreneur Instagram’s subscription model just proves that Instagram is all here for the support of the creators and grow of the creator economy. With subscription model coming in, many might start taking content creation on Instagram more seriously. Not only as a thing to express but also a career choice. So we can see many creators emerging not only in India but also in the whole world. The best part about the subscription model is that audience will get to interact with the creators directly. They will get to learn from them and as creators will form real bonds with their audience, it will also help them to gain loyal followers in the long run. This will also remove the virtual gap that audience and creators have and that will only develop more trust. As creators will know their audience personally, this will help them create content their audience wants. Abhiraj Rajadhyaksha &amp; Niyati Mavinkurve (Abhi and Niyu)- Digital Content Creator: Instagram testing subscriptions is probably the most exciting news for creators, even in India. Although features are generally rolled out quite late to India as a market, for creators, there is now a viable form of earning from the platform. So, the problem of creating content is two-fold. One, the creators need to find a reliable source of monetization so that they can continue to create content that they love. Two, many people from the audience want to support creators but they don’t know how to. Adding subscriptions will solve both these problems, especially for smaller creators. As of now, monetization on Instagram is limited to brand collaborations and finding the right brands for your vision can be difficult, especially if you are creating content in a narrow niche. The audience will benefit from this move. One, they can get exclusive perks from the creator, like special lives, special interactions, visibility in comments. The audience can be a part of an exclusive community and get directly in touch with the creator. India’s audience at the moment is used to consuming content for free. However, with multiple different OTT platforms, they’re slowly maturing into an audience that will also pay to watch content or get exclusive perks. There will also be creators who use subscriptions as their only form of monetization without any brand collaborations. In such a case, the bond between the creator and the audience willing to pay is even deeper. The audience will know that they’re helping the creator produce content that they love to watch. Arushi Gupta, Head- <keyword id="1864633" type="General" weightage="20" keywordseo="influencer" source="Orion">Influencer</keyword>.in, part of social beat: <div type="image" title="arushi - Influencer in" msid="89089950" hostid="261"></div> I feel like this is an incredibly exciting time to be a creator and a consumer. Today most people don’t understand that content creation is an extremely time-consuming, full-time job and this feature will provide creators a way to sustain themselves financially. At the same time, creators will also have a certain sense of responsibility and accountability towards their audiences. Though the Indian market will take some time to adapt to this, I anticipate that this will eventually grow on us. If a few years ago someone told me I would be paying to watch movies on the internet, I would laugh it off. But here I am (and 4.4 million other Indians) paying for a Netflix subscription. With creators having more creative freedom, the platform hosting better quality content and audiences not being saturated with ads, the implications it will have on the creator economy are endless. Sounds like a win-win for all!’

Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators

<ul><li>The video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform.</li><li>In other news, Instagram is testing a new feature that helps users take quick breaks from its platform.</li><li>We speak to content creators and influencer marketing experts to find out what this means for budding creators and how can social media platforms create a safer space for its users.</li></ul>A decade ago, when we didn’t have internet connection or a desktop at home, I would walk to the nearest cybercafe to check my Facebook account and see what my junior college friends were up to. I would pay Rs 10 for half an hour’s time to share memes on Facebook. The last 10 minutes were always dedicated to playing Candy Crush on the platform and inviting my friends to beat my score. Today, I spend at least an hour on Instagram, mindlessly scrolling through the Reels or watching reviews on YouTube of films that I never end up watching. The next morning, I wake up with a lot of regret for wasting my time. It is not just about my daily dose of entertainment, social media has grown to be an extension of my body and identity. A lot of businesses also rely on social media for their income and when these social media platforms face outages, brands, content creators and advertising agencies enter into a state of panic and end up losing a lot of ad monnies. During the pandemic, the number of small and medium-sized businesses that depend on social media also increased. Today, just a small negative comment from a troll can spiral into a boycott trend on Twitter and just any piece of content can attract millions of dislikes on YouTube. What comes across as just a comment, can have a long-lasting impact on creators, especially on people struggling with impostor syndrome. So, as social media becomes an important money-making tool for the economy, should there be more checks in place? Last week, social media platforms took a few steps in the right direction. The intent is to create a safer space for its users and regular creators. In a move to help keep small creators stay safe from being targeted by dislike attacks and online bullying, social media platform YouTube announced last week that it would be making its dislike count private. Viewers can still dislike a video but it will be visible only to the YouTube creators. With this tiny dislike button, not only does the creator feel demotivated, their creativity quotient is questioned with no possible explanation. It can probably affect their relationship with a brand. If a branded content piece ends up getting more dislikes than likes, it can change a creator’s relationship with their brands. On the other hand, Instagram is testing a new feature that helps users take quick breaks from its platform. Instagram head Adam Mosseri also posted a short video on Twitter, explaining the new feature. He mentioned that the users can enable in-app reminders after a duration of their choosing. If the testing goes smoothly, Instagram will roll out the new feature in December. <div type="twitter" handle="mosseri" handlename="Adam Mosseri 😷" image="http://pbs.twimg.com/profile_images/1304432225279148032/OblFLTSF_normal.jpg" favoritecount="767" retweetcount="194" status="Testing “Take a Break” 🧑‍🔬We started testing a new feature called “Take a Break” this week. This opt-in control e… https://t.co/ZU9d6dJ295" createdat="1636560971000" id="1458468539812044803"></div> We asked content creators, influencers and their marketing agencies about these updates and thoughts on building virtual communities safer for users, here’s what they had to say: Madan Gowri, South India's Biggest YouTuber, Digital Content Creator and Founder of Kokru: Personally, I feel these measures by social media companies are a mixed bag. While I encourage the "Take a break" feature in Instagram and YouTube, I find the removal of the Dislike button as hitting on the YouTube community. Unlike Netflix or Amazon Prime, YouTube is a platform made by a community of creators and users. As a user when someone watches the number of likes and dislikes they can immediately understand how this content has performed among the audience. Removing it from public view is denying the opportunity for the user to view what really the public thinks about the content. Also, when someone wants to show something negative, instead of disliking it, they will go directly to the comments section which is more toxic! Niyati Mavinkurve aka Niyu, Digital Content Creator and Co-founder of Let's Make You Rich: Any steps that a social media platform can take to make the platform healthier is welcome. One suggestion I have for social media platforms to make safe spaces for creators and users is to check the content that people post as comments and then remind them if the content is harsh. This is not an original idea, but I think it would help if AI asked people to rethink their comments just once. I think it would positively affect the influencer and content creation industry if people took breaks from social media frequently. Constantly consuming content overwhelms the brain and unfortunately, we've trained our brains to seek reward and validation with numbers like the like counts and follower counts. So, if people took time off social media, it would help them mentally not rely on numbers to get happiness. Of course, this is provided people actually use the feature to take frequent breaks. Tony Kakkar, Singer, Composer and Lyricist: To build social media space safer, we need immediate blocking of the abusive and harassing comments. To find a way of deleting those users who are there to only speak badly or bully someone. In my opinion, the of winning everything is through positivity only by giving less importance to dislike counts now Youtube has proved that they really care about the power of positivity and it will motivate the creator even more to work harder with lots of happiness and positivity as the life of a content creator/ artist is not as easy as it looks. Thanks to YouTube. It will be moral boosting for lot of content creators and artist as most of the time the dislikes are targeted dislikes from a certain fandom or a set of people who want to pull you down for multiple reasons. Sumit Gupta, Founder, Viral Pitch: There’s a thin line between criticism and judgement. And with such a wide reach of these social media platforms, it’s pretty convenient for anybody to just pass on lewd comments and shatter somebody’s earned confidence and respect. It’s actually high time to build better versions where the creator’s creativity has the edge. Giving more power to the creators is an applaudable move, especially by privatising their creations’ data. And in the same breath, let’s not ignore that we are becoming addicts and maybe consuming data at a higher rate than absorbing it. Humans need time off in order to function better, and companies owe that to their users. Reminding people to ‘take a break’ can have a greater impact than what I and you can think of, both physical and mental. There’s no denying that with such powerful updates coming our way, there will be more room for creativity and innovation. Hesitation will take a back seat as you can expect better engagement and response from a creation-driven audience. Might as well expect more virality in coming times. Sahil Narang, Fashion and Hair Influencer: I create content across Instagram and YouTube and this content is usually exclusive for each platform. The process of ideating, creating and interacting with my audience across two major platforms is undoubtedly difficult. In fact, I juggle between creating content and a full time network engineer. Needless to say, there are days it gets a tad bit difficult to handle. With notifications constantly buzzing, I try to respond as much as possible to ensure good engagement, however, sometimes the negative comments get the best of me. That said, It is wonderful to see platforms themselves coming forward to help the creators and their audiences. Instagram’s ‘Take a Break’ feature could really be a path breaking step by the platform to prioritize the mental health of their creators. Secondly, with Youtube apparently disabling the unlike button from public view, social media is becoming a safer space for all content creators. These steps by the platforms make it clear that they are stepping towards creating a more secure environment free of negativity and addiction. Platforms are understanding the very value their creators bring to the platforms thereby ensuring a healthier space for them and the users. However, it will be interesting to note how this changes branded content and the industry in general. Any break that a creator takes usually has an impact on the brands they work with, thereby impacting their overall revenue. Nevertheless, we’ve noticed over the last year that brands are becoming more cognizant of a creator’s personal space and this step of taking a break and hiding negative views may just help creators, like myself, to work more creatively and churn our better content. Pranav Panpalia, founder, OpraahFx: YouTube has always been the platform that motivated creators with its features, and lately, Instagram too has joined the bandwagon. Social Media apps regularly updating their features for the benefit of content creators is a clear indication that they truly understand the value and impact of unique and high-quality content + positive environment on the app. Safeguarding the creators (exclusive or not) on their platform has become the most important agenda of many applications as it is these creators who are driving and engaging people on these applications. Content creators feeling safe and valued will be motivated to create more and more unique content for the platform. Maybe that is one of the reasons why content creators prefer YouTube or Instagram over Facebook. For social media applications to create a fully safe space, the platforms will have to build strong algorithms to promote more positive and neutral sentiment content and minimize negative content distribution. About the new features, I am glad to see the launch ‘hiding the dislike counter’ on YouTube and the testing of the ‘take a break’ feature on Instagram. While the dislike button allows creators to gather instant feedback, I don’t see a point in displaying the numbers to the public, as anyone can use this feature to demotivate the creators. Last year, we all saw a dislike campaign for a Bollywood movie trailer which went on to become the most disliked trailer on YouTube. As content consumers, it's really toxic to put people down, just because you can. Having said that, now that the dislike counter would be turned off, I am expecting people to make the right use of the comment box and converse with the creators on the hits and misses of the content. I feel that will be a much healthier practice, giving clear feedback and fostering a thriving consumer-creator ecosystem. Pranay Swarup, Founder &amp; CEO, Chtrbox, a QYOU Media INC group company: Social Media platforms have become so integral to day-to-day lives that any changes and tweaks can be highly controversial. It's however important for these platforms to continue to evolve and adapt. The recent changes by both Instagram and YouTube are important steps to make their ecosystems a more positive place for creators, brands and users alike. In the instance of YouTube removing the dislike counts publicly, it’s good for all 3 stakeholders because it limits mass trolls that often videos can get, it allows creators to be more experimental with their content while not being afraid of backlash. For users the like button still serves as a way for them to know if a video has been appreciated while letting them form their own opinions. At the same time, creators can still opt to view their dislikes privately so they can receive needed data driven feedback to know what’s working for them. Slayy Point, Comic Content Creator: App makers are apparently trying to make it seem like they care about the time users spend on their apps. It really doesn't convince me. Apps design their algorithms so that we spend as much time as possible using them. It is important to them to look like the most preferred app, the most entertaining app, the coolest app, to have the best content, and they need to have the best algorithms that make it more addictive. Almost all now feature short videos. All these features like: take a break and even Youtube has a timer after a point that reminds you to take a rest, are not of a great impact. Even though my mother uses this YouTube feature, she chooses to ignore notifications about it each time. Being a Gen X, she is so into this content and ignorant of that sign, how could anyone expect young adults of today to follow this break option. I guess we know when and how to take a break if we need to. All it takes is self-control. In addition, removing the dislike button for the public on YouTube again seems unfair because creators have always had the option to hide their likes and dislikes. The fact that they have already done that for us beforehand doesn't make any difference. Youtube likes and dislikes are an honest feedback tool, so it's always helpful to get an honest opinion through likes and dislikes The process of content creation will not change just because likes and dislikes aren't visible. I don't think people will stop using the apps if it reminds them to take a break. The algorithm is addictive, so people will still watch. For brands and creators, nothing will change. In fact, they might make matters worse if they try to capitalize on the attention people are giving them. If people are just going to spend an hour or two on the app, everybody will try their best to get their audience to watch their content first. This will lead to a whole new battle. Yashvi Bagga, Entertainment Content Creator: YouTube was the only platform that promoted constructive criticism in a way, constructive because nobody could type in a bully comment or abuse you but just dislike as a means of disagreement with your viewpoint over a video. But now after the dislike is removed, it will ignite the audience with hate to go down to the comments and type in something that’ll be way more harassing than a mere dislike. While this initiative may be to help and protect the content creators from targeted harassment but many do realize that this is one step ahead of the hate haters that would spread. People who want to hate will look for worse ways hereafter! COMMENT SECTION, INSTAGRAM ACCOUNT (DMS, Instagram comments), some might even mail them hate which is going to be way more specific and targeted! And as we know comments are a better way of engagement over likes the videos people hate will still trend. No doubt, "Take a break" sounds like a good feature, but if one took a break from one social media, they'd switch to another! If Instagram restricted me to use its app for a while, I'd go on Twitter, YouTube, and Snapchat instead, since we've had so much exposure to all these apps throughout the whole quarantine phase! It gives us a better opportunity to explore other apps, but it can also prove to be a disadvantage for Instagram as the most popular platform! Furthermore, if Instagram could come up with a feature that would allow you to keep the app open but display an aesthetic and pleasing section of reels or posts, it might help the user remain calmer and composed within the app. You could reduce the screen brightness to give your eyes a rest from scrolling so brightly! Magsplay, Gaming and entertainment content creator: Instagram has taken a nice step here, because usually when we are scrolling through stories and reels, adults or children, we just keep scrolling without realizing how much time we have spent. In the 'take a break' feature, where they suggest taking a break from social media and spending time with friends or doing productive work if you have been on the app for a certain amount of time. Social media content has been consumed like anything during this lockdown. I think it's beneficial to its users as well as content creators because we're so engrossed with engagement numbers, social media, that we don't leave time for other things in the real world. Our attention is always focused on the likes and dislikes of posts, pages, and what others are doing. This is a good initiative for the mental health of all the creators since we are constantly working 20 hours a day without even realizing that we haven't given any time to other activities as we any fixed or specific working hours to work on, on a daily basis. The fact that this is happening is good. Our industry is geared towards entertaining people. Although buttons that display the likes and dislike give us an idea that what type of content is our audience appreciates and what they didn't like. It helps us to work on our next content accordingly. Though I feel displaying numbers on the channel can be very stressful as it may also influence other people to dislike or like. YouTube's initiative is a positive step forward. Creating videos now won't be stressful regarding the number of dislikes shown by the public. Content creator industry and influencer marketing agencies will not be affected either positively or negatively by this update. YouTube will have a positive impact on content creators mentally. The take a break feature is more aimed at the parents so they can monitor how their children use social media. Adults will do whatever they want anyway. However, these things won't have any effect monetary wise or content-wise.

We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say

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