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The recently concluded <keyword id="7489392" type="UNKNOWN" weightage="20" keywordseo="Adobe-Summit">Adobe Summit</keyword> showcased new innovations across the Adobe Experience Cloud and demonstrated how businesses can transform their <keyword id="1284549" type="PERSON" weightage="20" keywordseo="Customer-Experience">customer experience</keyword> by engaging with Adobe. Business Insider India caught up with Nitin Singhal, Managing Director, Digital Experience, Adobe India, to find out how the company is enabling businesses to ride the digital experience wave, alongside the company’s vision for the future. Lately, with the onset of a hybrid world, most organizations are accelerating the adoption of digital to become future-ready and offer the relevant consumer experience. How is Adobe working towards redefining this customer experience for organizations? Reflecting on the transformational time that the last year has been, we’ve all experienced the power of digital technology as it has radically changed the way we live, learn, work, and play. In the face of the continuously evolving dynamics and challenges, digital experiences have played a vital role in making every aspect of our lives possible – from keeping families and coworkers connected, to enabling new ways of learning, to powering digital commerce and ensuring continuity of essential business operations. Ours has grown to become a digital-first world, and from here, there is no looking back. <div type="ExtQuote" text="As the digital experiences company, Adobe is powering the digital economy with our continuous innovation, the expertise we have garnered from undergoing our own digital transformation, and our large and diverse set of customers and partners." auname="Nitin Singhal - MD, Digital Experience, Adobe India"></div> Adobe’s mission – to Change the World through Digital Experiences – has never been more relevant than it is today. With Adobe Experience Cloud, we’re powering digital businesses of all sizes, giving them everything they need to design and enable great customer experiences at scale. How is Adobe enabling businesses as the current situation unfolds? The pandemic has accelerated the digital transformation journeys of businesses across industries and ensured that all business strategies are leading with a digital-first approach. In education, digital has unlocked new forms of learning and is removing barriers to access. When teachers had to quickly rescope lesson plans in a remote learning environment, we powered our customers’ online learning support in a matter of days. The telecommunications industry has been mission-critical in providing the infrastructure to keep the world connected and running. Adobe Experience Cloud is enabling telcos to deliver real-time experiences for real-time results – the new reality that every business will need to compete in. Financial institutions have had to reimagine customer transactions in a digital-first world. Adobe is working with HDFC Bank in India to make their banking experience digital, enabling customers to perform an array of actions across devices, from opening a bank account to applying for a loan or managing investments. In healthcare, the convergence of science and technology is enabling transformational patient experiences. Our global teams are working with Pfizer to deliver data-driven experiences for patients and healthcare providers on critical information, such as the latest vaccine developments. In the aviation sector, which has been an early adopter of digital, we helped airlines like IndiGo to further customer experiences, accelerate business decisions through automation and really enable the lives of people during the lockdown. As e-commerce become the primary way to purchase goods, we worked with Nykaa - India’s largest online beauty store, to super charge their ecommerce strategy and deliver personal care items that customers needed at home. These stories are just some examples of Adobe’s reach and impact across every industry and dimension of life. Adobe recently concluded its flagship digital experience conference – Adobe Summit 2021. What was the focus as part of this year’s event and your top takeaways? This year, we transformed Adobe Summit to a digital experience for people around the world and created a platform for brands to become a part of the very relevant conversation around the role of digital in enabling customer experiences. As always, Summit saw a range of strategic announcements from Adobe, many of which will pave the way forward for the industry. We announced the next generation of our Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data- driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third- party cookies. We also introduced several innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale. Additionally, we announced new content and intelligent commerce capabilities, including a strategic partnership with FedEx. Discussed much at Summit, why is there a need for a strong partnership between the CIOs and CMOs? It has been over a decade since Adobe created the digital marketing category, foreseeing the convergence of art and science and serving the untapped needs of the CMO. Today, digital marketing has unlocked a new world of data. As businesses rearchitect their systems around the customer, only businesses with a strong partnership between the CMO and the CIO will thrive. <div type="ExtQuote" text="Adobe is bridging CMOs and CIOs to enable compelling experience, regardless of how and where customers choose to interact with the brand. Successful customer experience management requires a confluence of innovative technology, talented people to activate that technology, and new processes to scale the impact." auname="Nitin Singhal - MD, Digital Experience, Adobe India"></div> We have been hearing much about the downfall of third-party cookies. What is Adobe’s vision and plan here to help its customers in a cookieless world? Third party cookies are being phased out and that is set to bring several implications for the marketing industry and digital experience as a whole. As we move into a cookieless future, there will be a greater emphasis from brands on building consumer trust, first-party data will be a priority, and Real-time personalization will take the centre-stage. Adobe thus aims to offer its consumer a direct control of their data while helping them curate personalized brand experiences. While these trends are likely to put marketers in a flux, Adobe has unveiled <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2021%2FAdobe-Announces-Industrys-First-CDP-Architected-For-First-Party-Data%2Fdefault.aspx&amp;data=04%7C01%7Cjames.anthony%402020msl.com%7Cf3b50894450241487bb108d92bea0bbd%7Cd52c9ea17c2147b182a333a74b1f74b8%7C1%7C0%7C637589106497912871%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=OJ6eBm1F4UCfh%2BlXZIprZ8pm77mFNw5cO1I7ZkEYvkI%3D&amp;reserved=0">its all new Real-time Customer Data Platform (CDP)</a>. Bringing the industry’s first CDP architected for first party data, it acts as a centralized hub, and helps build a customer's profile over time. As the name suggests, it works real-time and steadily monitors user behavior, leveraging AI and ML to trigger registration or consent from the customers at the right time. With this, we are excited to be partnering with brands to deliver relevant, responsive and respectful experiences through first-party data. What are your thoughts on how the Digital Economy will pan out in the near future? It’s been clearly established that our present and future are all about digital. This digital-first era will continue to shape our lives - from keeping friends, family and colleagues connected, to powering digital commerce and continuity of essential business operations. Looking ahead, digitization will be key to keeping economies and businesses running, and potentially even emerge stronger. <div type="ExtQuote" text="The digital economy will thrive on customer connections and empowerment. Personalized experiences that result in strong engagement and lasting customer relationships will be strategic to long term business growth. Businesses orchestrate scalable digital experiences that enable their customers, partners, and workforce. CXOs must embrace a digital-first mindset and consistently evolve their strategies basis ongoing shifts in customer behaviour and market conditions. Businesses that focus on these aspects will be the winners in the digital economy." auname="Nitin Singhal - MD, Digital Experience, Adobe India"></div>

The digital economy will thrive on customer connections and empowerment, says Adobe India's Nitin Singhal

New Delhi, June 3 (IANS) Software major Adobe on Tuesday appointed Salesforce senior executive Nitin Singhal as its Head of Digital Experience Business for India. Singhal will lead Adobe's Digital Experience business across the country and would report to Ben Goodman, Head of Digital Experience, APAC, Adobe. "Singhal is an experienced leader touted for leading high performance teams, transforming technology businesses and building strategy for long-term growth," said Goodman. At Salesforce, he was responsible for building go-to-market strategy for scale, partner and channel execution as Vice President, Commercial Business. Singhal has held a diverse set of leadership roles for some of the industry's top brands, including Oracle, IBM and Microsoft. "As India moves to become an experience economy, digital will be key to unlocking the next phase of growth for enterprises, SMBs and government. Adobe is a leader when it comes to digital experiences and has a fantastic diverse set of customers of all sizes across industries," said Singhal. Adobe Experience Platform - the foundation of Adobe Experience Cloud - is the industry's first purpose-built CXM platform, enabling personalized customer experiences in real-time at scale. Adobe Experience Cloud targets an addressable market that Adobe estimates to be approximately $84 billion by 2022. Adobe in April hired another Salesforce executive Simon Tate as president of its Asia Pacific (APAC) operations. Tate will lead Adobe's business across the region, reporting to Paul Robson, President, International, Adobe. --IANS na/

Adobe hires Nitin Singhal to head India Digital Experience business

After Amazon, <keyword id="6354742" type="COMPANY" weightage="80" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="80" keywordseo="SnapDeal">Snapdeal</keyword> are planning to join hands with <keyword id="48812" type="COMPANY" weightage="100" keywordseo="India-Post">India Post</keyword> for a one-day delivery system to areas where private courier services are yet to reach. So, is <keyword id="2906652" type="UNKNOWN" weightage="60" keywordseo="e-commerce-shipping">e-commerce shipping</keyword> becoming a great business opportunity for India Post which has seen tremendous loss in this digital age? 
 
 

	What is in it for e-tailers is crystal clear to all. India Post being one of the best in the country enjoys a very high confidence of the consumers. So it will solve a really big problem for most of the companies who are not able to find a good solution to reach out to the smaller cities of the country. 
	 
	 

	India Post has been there in the business for more than 100 years now and they are present physically in more than 47 pincodes in the country. Indian e-commerce is shifting from Tier A cities to Tier B and Tier C cities and district places. Thirty percent queries are coming from Tier B and C cities. But e-commerce shipping is done through courier services or private delivery services now which are not available on all pincodes. So one can imagine the growth this industry will enjoy by such penetration. 
	 “This year the economy is not good. There would not be much growth in e-commerce business this year. But with this penetration, the business is going to be boosted in double digit or triple digit mainly because new customers will be added,” said <keyword id="2906651" type="UNKNOWN" weightage="60" keywordseo="Nitin-Lodha">Nitin Lodha</keyword>, e-commerce consultant, Chitrangana.com. 
	 
	 

	But let’s have a look at what is there for India Post. 
	 “The basic services of India Post like delivering letters and parcels, money transfer are going down. So in most countries in the world the Government owned postal offices have converted themselves to full-fledged logistic companies. So this step will generate new revenue streams for India Post,” said <keyword id="359392" type="PERSON" weightage="60" keywordseo="Arvind-Singhal">Arvind Singhal</keyword>, chairman of retail advisory firm Technopak. 
	 The profit would be great compared to that of courier services though India Post will be competing in a market where specialist delivery firms like <keyword id="1560087" type="UNKNOWN" weightage="60" keywordseo="Ecom-Express">Ecom Express</keyword>, <keyword id="1560090" type="UNKNOWN" weightage="60" keywordseo="Delhivery">Delhivery</keyword> and <keyword id="2904466" type="UNKNOWN" weightage="60" keywordseo="Go-Javas">Go Javas</keyword> are raising venture funding to expand operations. The main reason is their infrastructure. India Post enjoys the privileges of the Indian Railways which would cut down heavily the transport cost as compared to courier services who deliver via road and through air. 
	 
	 

	There is more to it. 
	 
	 

	“It is going to be an additional revenue boost for the people. Employment by India Post would increase,” said Nitin. 
	 
	 

	But there is a slight hitch to all the merriment. 
	 
	 

	“The only problem is India Post’s poor mechanism of tracking lost parcels. If some parcel is missed, claiming that parcel and getting insurance for the product are going to be very difficult and expensive too,” he added. 

	 
	(image credits: stechies.com)

E-commerce shipping a great business opportunity for India Post

New Delhi, Feb 1 () Imported mobile phones and chargers may cost 1-2 per cent more as the government on Saturday announced increasing customs duty by 5-10 per cent.
 But industry observers say the hike in import duty will not affect consumers at large, as nearly 97 per cent of mobile market requirements is being met through domestic production.
 The government has also announced that it will come up with a new scheme to encourage domestic manufacturing of mobile phones, electronic equipment and semiconductor packaging in order to make India a part of the global manufacturing chain and boost employment opportunities.
 "Under Make in India initiative, well laid out customs duty rates were pre-announced for items like mobile phones, electric vehicles and their components. This has ensured gradual increase in domestic value addition capacity in India. Customs duty rates are being revised on electric vehicles, and parts of mobiles as part of such carefully conceived Phased Manufacturing Plans," Finance Minister Nirmala Sitharaman said in the Budget speech.
 Mobile phones were earlier exempted from 10 per cent service welfare cess but it will now be re-imposed on imported handsets over and above existing 20 per cent basic customs duty.
 The hike in import duty will not affect consumers in India much because 97 per cent of mobile market requirements is being met through domestic production, according to industry experts.
 The finance minister announced increase in duty on chargers from 15 per cent to 20 per cent, motherboard from 10 per cent to 20 per cent and in similar range for other components used in manufacturing of mobile phones.
 The government, however, deferred imposition of import duty on touch panels and cover glass for mobile phones to October 1, 2020 instead of April 1, 2020 as was envisaged in the phased manufacturing plans.
 "Regarding the duty increase on PCBA (motherboards) from 10 per cent to 20 per cent and chargers from 15 per cent to 20 per cent, India has already built very large capacities. This change will lead to further manufacturing of 10 crore plus PCBAs and 5 crore-plus chargers in India," ICEA Chairman Pankaj Mohindroo said.
 Vivo India Director for Brand Strategy Nipun Marya said: "We established our manufacturing facility in the first year of our operations in India. In 2019, we had successfully integrated SMT lines (assembly lines) in our facility in Greater Noida, and ever since have been manufacturing PCBs (motherboard) there".
 According to Counterpoint Research, Vivo was second largest smartpone player in the last quarter of 2019 in terms of sales with 21 per cent market share.
 India has also started exporting chargers for both mobile phones and laptops. It is estimated that domestic charger production in India is to the tune of Rs 1 lakh crore. The fresh import duty may encourage production of another Rs 5,000 crore worth of chargers.
 "Increase in import duty of mobile phone components such as display panel, touch panel, microphone, receiver and printed-circuit- board to 10 per cent from nil, will ensure further Indianisation of products and increase intensity of production in India," EY emerging markets TMT leader Prashant Singhal said.
 The government's decision to crackdown on non genuine imports under free trade agreement is expected to give further boost to manufacturing of mobile and electronic products.
 IT hardware body MAIT appreciated incentives in the Budget for mobile phone industry.
 MAIT President Nitin Kunkolienker suggested that "the government needs to include IT, Datacom, Medical and other subsectors of electronics. While the scheme is still in the works this will result in rise in exports from India."
 He said the government's announcement to support setting up of data centers will have direct impact in spurring demand for networking products and servers.
 "The new proposed scheme to promote domestic electronic manufacturing must include networking and servers. The other aspect of this measure is it is setting the back end foundation for small cell 5G network. Which when it comes will again result in demand for networking products," Kunkolienker said.
 The government has also proposed increase in import duty on mobile base station by 10 per cent which is expected to make deployment of telecom network in the country expensive as over 90 per cent of telecom network gears are currently imported.
 "Emphasis on Make In India and preferential market access compliant products would help India achieve better results rather than by giving incentives for assembly in India," PHD Chamber of Commerce and Industry, telecom committee head, Sandeep Aggarwal said. PRS SR MBI PRS ANU
ANU

Customs duty hike to make imported mobile phones, chargers slightly expensive

<keyword id="1428790" type="COMPANY" weightage="80" keywordseo="TaxiforSure">TaxiForSure</keyword> CEO Arvind Singhal has resigned at the face of a reshuffling in the company. This comes just four months after the company was acquired for $200 million (about Rs 1,280 crore) by <keyword id="6354720" type="PERSON" weightage="80" keywordseo="Ola">Ola</keyword> Cabs. 
 
Pallav Singh has been appointed as the new CEO, and Singhal would continue in a n advisory role for the next three months to ensure a smooth transition. 
 
TaxiForSure has seen a mass evacuation of top company executives including co-founders Aprameya Radhakrishna and Raghunandan G, CFO Ganesh Venkataraman, CTO Amitava Ghosh, HR head Hari TN, CMO Randeep Singh and Product head Nitin Pulyani. At least 50 other mid-level executives have also quit from the company headquarters in Bengaluru. 
 
(Image credit: Indiatimes)

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The digital economy will thrive on customer connections and empowerment, says Adobe India's Nitin Singhal

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