<img class="gwt-Image" src="/photo/48435909.cms" /> 300 seems to be the magic number these days. And guess, who has achieved this milestone recently—the<a href="http://www.businessinsider.in/searchresult.cms?query=real+estate"> real-estate market</a> major <a href="http://www.businessinsider.in/searchresult.cms?query=Magicbricks">Magicbricks</a>, <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> and Group M that is. They had recently organized an online sale by the name The Great Online Homes Festival (GOHF), and it had been a huge success. The organizers could manage to fetch over 500 bookings for properties via this sale and their total worth stands at Rs 300 crore. 
 The property fair which lasted for 10 days received more than 50 lakh visitors from across India. What surprised the organizers was the fact that new markets, apart from Delhi-NCR participated actively in the event. As per a report released by the organizing company, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> and Hyderabad are growing as new possibility for the real-estate sector. The response from these markets was at par with cities like Mumbai, Bangalore and Pune. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Sudhir+Pai">Magicbrics CEO Sudhir Pai</a> in a statement said, "The successful conclusion of GOHF marks an important milestone for the <keyword id="597723" type="UNKNOWN" weightage="20" keywordseo="Indian-real-estate-sector">Indian real estate sector</keyword>. We are overwhelmed by the record-breaking response from customers, which signals a paradigm shift in the customer psyche so far as the decision of online property purchase is concerned. Hopefully, the momentum generated by GOHF will impart the much-needed impetus for improved sales in the <keyword id="6354553" type="COMPANY" weightage="20" keywordseo="real-estate">real estate</keyword> sector in the days ahead." 
 In addition to this, the fair received queries from across India, especially from the cities like Bhopal and Coimbatore in addition to Delhi NCR. <keyword id="806482" type="PERSON" weightage="20" keywordseo="Nitin-Bawankule">Nitin Bawankule</keyword>, Industry Director, <keyword id="45395" type="CITY" weightage="20" keywordseo="Google-India">Google India</keyword> in a statement said, “Real estate purchase journey today begin on the Internet and over the last two years we have seen great traction amongst buyers willing to make purchases online for their dream homes. Success of Great Online House Festival by Magicbricks reiterates, that Internet can unlock the value by overcoming the inefficiencies in the offline model and offering rich, meaningful and immersive experience to real estate buyers on the Internet in both domestic tier 1, tier 2 cities and NRI audiences." 
 
The online fair showcased properties available in different prices starting from Rs 15 lakh to Rs 2 crore with exclusive deals. While queries were generate across all price ranges, online bookings were primarily seen for those ranging between Rs 40 - 80 lakh. 
 <keyword id="368491" type="PERSON" weightage="20" keywordseo="Sachin-Agarwal">Sachin Agarwal</keyword>, Chairman &amp; Managing Director<a href="http://www.businessinsider.in/searchresult.cms?query=+Maple+Group"> Maple Group</a> said that he was extremely delighted with the response that he received from the GOHF. He said, "In a short span of 10 days we sold 40 flats and some more are in discussion for closure for the most upcoming areas of Wagholi Annexe &amp; Chakan Taelgaon projects. We are very surprised that many buyers are from Delhi and Mumbai too, and glad that GOHF took our properties to a national level". 
 
To maintain its leadership position in the market, Magicbricks has announced a slew of strategic measures in the last few months. Various initiatives such as a high-decibel Media campaign, including associate sponsorship in IPL, launch of new sections on the website such as Advice and Map Search, have all helped Magicbricks take a clear lead in its category. 
 
Image: thinkstock

Guess who has raked in Rs 300 crore from bookings? No, we are not talking about Salman Khan-starrer Bajrangi Bhaijaan

<ul><li>IPL is scheduled to start on April 9 and the final match will be held on May 30.</li><li>Disney+ Hotstar has announced its list of sponsors for <keyword id="10884239" type="UNKNOWN" weightage="20" keywordseo="vivo-ipl-2021">VIVO IPL 2021</keyword>.</li></ul>Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is the co-presenting sponsor, Upstox and Vimal Elaichi are the ‘co-powered by’ sponsors. Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have signed on as associate sponsors. “IPL is a prime sporting property that provides advertisers an opportunity for real-time consumer engagement on Disney+ Hotstar. Going by the response from the market, IPL 2021 promises to be an even more significant opportunity for brands. All key features such as Super 4s, Super 6s, Fall Of Wickets, Milestones, and Super Savers have sold out within a short period, and we see early closures across categories,” Nitin Bawankule, President - Ad Sales, Star &amp; Disney India. “With a host of innovative advertising formats, targeting on connected TVs, and custom branded content solutions, brands have the unique opportunity to reach a highly engaged and affluent audience through the sharp targeting options available on live sports,” he added The series will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil and will be exclusively available to subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor

<ul><li>Scheduled to begin on September 19, the <keyword id="9553440" type="UNKNOWN" weightage="20" keywordseo="dream11-ipl">Dream11 IPL</keyword> has on-boarded 11 <keyword id="9941627" type="UNKNOWN" weightage="20" keywordseo="key-sponsors">key sponsors</keyword>. </li><li>Disney+ Hotstar also announced its list of key advertisers. </li></ul>Disney+ Hotstar today announced Dream11 as the co-presenting sponsor of the 13th edition of the Dream11 IPL. The platform has also on-boarded 11 other key sponsors. Disney+ Hotstar has on-boarded key sponsors -- Boost as the co-powered by sponsor and 11 associate sponsors including Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, MX Player, Kingfisher Calendar and AMFI (Association of Mutual Funds in India). Key advertisers of Dream11 <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> include Procter &amp; Gamble, Lenskart, Kelloggs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, Sleepwell, JBL, Visa, Mastercard, and CarDekho among others. Considering the rise of digital content consumption in the past few months, Dream11 IPL on Disney+ Hotstar will enjoy fans' undivided attention. These viewers are a key segment for brands looking to engage with an urban audience that is affluent and educated. The tournament, which also coincides with the festive season, has seen significant interest from brands across various categories to leverage the scale, reach and high visibility proposition that Dream11 IPL will deliver during this time. Nitin Bawankule, President, Ad Sales, Star &amp; Disney India, said, “Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field. We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success.” Disney+ Hotstar has also added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches Live on the platform. Replicating the exhilarating roar of the stadium, fans will also be able to determine the mood of the nation using an interactive emoji stream. Cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customised videos showcasing their rendition of famous shots and reactions of their favourite Dream11 IPL Heroes. Most of India’s successful brands have been leveraging the great opportunity live sports marketing provides for real-time consumer engagement on Disney+ Hotstar. All Live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months). Scheduled to begin on September 19, the Dream11 IPL is 2020's first big sporting extravaganza, and the one that fans have been eagerly waiting for.

Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL

<ul><li>Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP).</li><li>This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s <keyword id="2520956" type="PERSON" weightage="20" keywordseo="programmatic">programmatic</keyword> inventory in a trusted, and brand-safe environment.</li><li>With this offering, brands can purchase premium inventory on Disney+ Hotstar through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives.</li></ul>Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers the most responsive, accountable, and performant advertising technology for brands to buy <keyword id="10377443" type="UNKNOWN" weightage="20" keywordseo="addressable-media">addressable media</keyword>. This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted, and brand-safe environment. With this offering, brands can purchase premium inventory on Disney+ Hotstar through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to tap the right audience whether on live sports or entertainment. Nitin Bawankule, President, Ad Sales, <keyword id="8934848" type="COMPANY" weightage="20" keywordseo="Star-Disney-India">Star &amp; Disney India</keyword> said, “We are committed to enabling marketers and agency partners to reach new and existing audiences at scale and build incremental reach. By activating audience-based buying in a private programmatic environment, brands can target precise, highly engaged audience cohorts, exercise more control with transparency, and attain higher visibility of their campaigns. MediaMath offers a cutting-edge technology platform and this association will help us offer efficient programmatic advertising solutions to clients.” “OTT is a critical and fast-growing channel for driving addressability, and our association with Disney+ Hotstar helps us offer a forward-looking, sophisticated programmatic setup," said <keyword id="10377444" type="PERSON" weightage="20" keywordseo="pranjal-desai">Pranjal Desai</keyword>, Country Manager India, MediaMath. “Disney+ Hotstar has already established itself as the largest [AR4] player in the OTT space, and this collaboration has been the natural next step in making media buying on OTT a more streamlined, efficient and accountable process.” Speaking about the Disney+ Hotstar Marketing Platform and the possibilities, Umesh Krishna, Director - Marketing, Swiggy said, "Swiggy and Disney+ Hotstar have had a long association, especially when it comes to cricket. In fact, food and video-on-demand are categories that go hand-in-hand, and they both cater to similar psychographics. Having tried out programmatic campaigns on the Disney+ Hotstar Marketing Platform recently, we are extremely pleased about the scale and targeting options that it offers us. I am confident that it can serve our various marketing goals effectively." <keyword id="267001" type="PERSON" weightage="20" keywordseo="Amardeep-Singh">Amardeep Singh</keyword>, Co-Founder &amp; CEO, <keyword id="179255" type="COMPANY" weightage="20" keywordseo="Interactive-Avenues">Interactive Avenues</keyword> said, "We are looking forward to programmatically accessing India’s most premium and brand-safe video inventory on Disney+ Hotstar via MediaMath – the leading independent DSP in the country. This is an offering that the market has been waiting for quite some time now. Interactive Avenues works extensively with both MediaMath and Disney+ Hotstar and we are very excited for this offering which will help us to further augment our promise to our clients to give them the best ROI on their investments." Additionally, buyers can access other key features such as viewability measurement, frequency-capping, and real-time analytics. With Disney+ Hotstar, brands can reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to reach the right audience whether on live sports or entertainment.

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment

<ul><li><keyword id="8934848" type="COMPANY" weightage="20" keywordseo="Star-Disney-India">Star &amp; Disney India</keyword> have launched a <keyword id="10359956" type="UNKNOWN" weightage="20" keywordseo="new-advertising-platform">new advertising platform</keyword> called Sirius. </li><li>Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior. </li></ul>Star &amp; Disney India today announced the launch of Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations, Sirius covers a comprehensive gamut of advertising solutions, reimagining how brands plan, communicate and measure with Indian audiences, hence providing a fresh perspective. With Sirius solutions, advertisers can access a majority of the content portfolio of Star India network &amp; Disney+ Hotstar, optimized to get the most out of their advertisement investment. Star &amp; Disney India have joined forces with Mediaocean, Kantar, TVision Insights, and Ipsos to add never-before impact evaluation to advertising spend on television and OTT. Powered with independent third-party ratified insights, Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior. “The focus of our measurement solutions is to demonstrate the effectiveness of campaigns across Star India network and Disney+Hotstar in shaping brand &amp; business outcomes along with offering differentiated insights on creatives to enhance the overall impact. We are enthused by the early response from media agencies and top advertisers who have shown keen interest in Sirus. Our aim is to act as a bridge for brands to strengthen their relationship with consumers,” said Nitin Bawankule, Head - Ad Sales, Star &amp; Disney India. The advertising solutions specifically encompass four critical aspects of media planning, thereby bringing the television proposition holistically to the digital age. 1) Cross-screen measurement and planning Star &amp; Disney India have jointly developed a new cross-screen measurement tool with Mediaocean for identifying unduplicated reach across linear and digital mediums. A cross-screen platform amalgamates multiple high-quality data sources which are recent and relevant to ensure the most efficient cost effective campaign plan for marketers. Brands can create integrated media plans with optimized reach-frequency goals across the Star India network and Disney+ Hotstar. This will provide seamless targeting and efficiency by reaching audiences on Disney+ Hotstar in a manner that complements the delivery of the television plan. 2) Sharper targeting on TV Brands can go beyond traditional demographics to target advanced audience cohorts on television. Star &amp; Disney India’s analytics with the ZAPR panel will help identify target groups with specific interests like Fashion, Travel, Parenting, etc. on Disney+ Hotstar’s which will enable sharper targeting on bespoke cohorts. With the help of Sirius solutions, brands can fine-target audiences on television and build a differentiated media plan based on the audiences’ life-stage, interests and behavior; doing away with peripheral wastage associated with demographic targeting. 3) Next-gen campaign evaluation With best-in-class collaborations, Sirius solutions take impact measurement to granular depths. Star &amp; Disney India’s association with Kantar, debuts India’s first single-source panel for measuring Star India network of channels and Disney+ Hotstar and campaign impact on CPG brand sales. This single-source panel will demonstrate the lift in metrics like brand penetration, consumption, and frequency of purchase across different ad exposure cohorts relative to those unexposed to the campaign at scale. Attention insights is another significant aspect to help advertisers determine ‘Quality of viewing’ and going beyond the traditional metric of time spent. Star &amp; Disney India has collaborated with TVision Insights to make India the third country ever to track viewer-attention on television, enabling a deeper understanding of creative efficacy. This tool measurement solution presents multiple possibilities to marketers including competitive benchmarking of campaigns attention performance, insights on media placement choices, and more. The partnership with Ipsos allows brands to unlock insights on ad exposure amongst those who watched the advertisements to gauge metrics such as brand awareness, top-of-mind recall, and purchase intent; making it deterministic and not probabilistic. 4) Creative ad solutions While the media planning solutions will help create an optimal plan, the creative solutions offered by Sirius will elevate the performance of the creative assets further. The creative ad solutions offered, leverage AI/ML capabilities for contextual ad placements and native integration weaved within premium TV content. This enhances the advertising proposition by breaking through the clutter, providing a more immersive experience for audiences, and enhancing message noticeability without interruption.

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Guess who has raked in Rs 300 crore from bookings? No, we are not talking about Salman Khan-starrer Bajrangi Bhaijaan

BI India Bureau

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor

BI India Partner

Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL

BI India Partner

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment

BI India Partner

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV

BI India Partner

Maharashtra State Elections winner and leading candidate list 2019

BI India Bureau