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<ul><li><keyword id="10942584" type="COMPANY" weightage="20" keywordseo="colors-cineplex-bollywood">COLORS Cineplex Bollywood</keyword> is a 24 hours Hindi movie channel.</li><li>The channel to go live on April 01, 2021.</li></ul><keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> is all set to make an exciting new addition to its existing bouquet of channels with the launch of <keyword id="7363696" type="UNKNOWN" weightage="20" keywordseo="Colors-Cineplex">COLORS Cineplex</keyword> Bollywood. The channel will launch with a robust library of Bollywood hits on April 01, 2021 across leading platforms. Targeted towards the Metro audience of Mumbai and Delhi as well as Hindi Speaking Markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, COLORS Cineplex Bollywood aims to entertain and engage Bollywood movie buffs with a slew of titles spanning across different genres. In line with its brand proposition of ‘Hit Hai!’, the channel will showcase commercial potboilers of the 80’s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90’s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun thus catering to viewers of all ages. With its diverse offering, COLORS Cineplex Bollywood will acknowledge the purest form of cinema which stands for wholesome entertainment. Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, <keyword id="321502" type="PERSON" weightage="20" keywordseo="Nina-Elavia-Jaipuria">Nina Elavia Jaipuria</keyword>, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “The launch of COLORS Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.” Speaking on the channel’s proposition, Rohan Lavsi, Head, Hindi Movies Cluster, Viacom18, adds, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. COLORS Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, COLORS Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.” With the launch of COLORS Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. COLORS Cineplex Bollywood will launch on 1st April 2021 across all leading DTH &amp; Cable platforms including DD FreeDish. The launch will also be accompanied by a robust marketing plan.

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood

<ul><li>Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a half and are turning to TV and OTT channels to entertain themselves from the safety of their homes.</li><li>Category leader <keyword id="16123" type="General" weightage="20" keywordseo="Nickelodeon" source="Orion">Nickelodeon</keyword> has stayed on the number one rank in the kid's entertainment space for seven consecutive years and Sonic has reached number two from number seven in three years.</li><li>Now, to celebrate its 11th year of existence, Nickelodeon is unveiling a fun new show called ‘<keyword id="12298070" type="General" weightage="20" keywordseo="Chikoo-aur-Bunty" source="Orion">Chikoo aur Bunty</keyword>’ based on sibling rivalry.</li><li>We talk to <keyword id="321502" type="General" weightage="20" keywordseo="Nina-Elavia-Jaipuria" source="Orion">Nina Elavia Jaipuria</keyword>, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 about cluster’s content library, growth of local content in television, change in viewership patterns and her vision for <keyword id="910910" type="General" weightage="20" keywordseo="kids-entertainment" source="Orion">kids entertainment</keyword> genre.</li></ul>The Diwali vacation is almost here and Nickelodeon, the category leader in the kids’ network from Viacom18, is as excited as online school kids are for their vacation at home and is all set to make the most of this time. It is unveiling a new show called ‘Chikoo aur Bunty’ that is based on sibling rivalry. It has already onboarded three sponsors -- Phillips, Pediasure and Flipkart Shopsy for its new show, which is slated to go live on October 18. Telling us why the channel chose October to schedule its launch, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “I think that it's always a good time to deliver new content in the quarters that are very busy from a festival perspective. So, kids are at home, they have a vacation from even online schooling and have more time on their hands. And in the festive quarter, we've always realised that partners and advertisers are also looking to advertise that much more on the genre. And so it's a great marriage of viewership and revenue that that makes us go after this particular quarter, where it's Diwali and Christmas time, kids are having fun, and they're actually watching so much more than they'd love to check out a new show from their favourite franchise.” Nickelodeon is going all out to promote its new show and has pivoted its media plans outside of TV with digital getting the lion’s share. It is advertising across OTT apps, including Disney+ Hotstar during the IPL playoffs. It is launching AR filters, GIF packs and stickers to be a part of daily conversations. Nickelodeon has also partnered with Belgian Waffles, Smoking Joe’s and New York Burrito Company to offer a specially curated Chikoo and Bunty meal. Finding strength in home-grown content The 2-14 year age group forms the universe for kids broadcasters. A mix of local shows and international cartoons are aired daily to keep kids glued in front of the television. However, in the last five years, home-grown content has grown tremendously and is dominating the category. 8 out of top 20 animated characters are from the Nickelodeon franchise and only 2 of them are syndicated. The kids category in India was shaped by Cartoon Network in the 90s as it was the first channel to be launched in the genre in 1995. Since then, the genre has seen about 12-15 players catering to pre-schoolers and tweens. Cartoon Network occupied the majority of the market with its international content for a long time, post that, its sister channel Pogo climbed the top with its local hero, Chhota Bheem. Then came Turner, followed by Nickelodeon which took over with its local content and a few international shows eight years ago. Since then, it has focused on launching one home-grown IP each year to maintain its leadership position and expand its presence further by localising its content. Currently, its home-grown content of 10 IPs drives the majority of viewership on the category. Jaipuria said, “The Nickelodeon franchise and what we deliver to children, at least on Nick and Sonic, is all almost local except for Ninja Hatodi, which is syndicated content. We really are not playing any other international content on the channel outside of Ninja. Local has also grown in its own way. As you create local, you have to keep in mind the dynamic target audience that you have. And you have to therefore write stories accordingly, contemporize, take care of the look and feel and fashion, apparel, and music. The overall local content has evolved over the years.” The kids genre has been growing year-on-year too, despite COVID-19, channel segmentation and other new channel launches. During the lockdown(s), with no friends, no playgrounds -- kids weren't even allowed to step out. In such a scenario, TV and OTT entertainment channels acted as their escape and respite. Egro, kids’ entertainment category has also seen more interest from new advertisers across categories. “We are a mass channel as we enjoy 7% of the total viewership. In the pandemic, particularly where TV has been the primary screen of entertainment for families, co-viewership is actually making the genre even more attractive. We have kids and non-kid advertisers on the channel. We have partners who have been with us for several years, and new partners on board as well. So, we have a good mix of advertisers who are looking to even not just talk to kids who are in-house consultants, they influence almost every other household decision and purchase, but they're also now looking at families and parents, who are actually watching with their children. And therefore you see lots of FMCG brands on the channel. And we've seen right from handwash, and sanitization to cosmetics to Britannia and, Parle and BYJUs, Amazon, Flipkart. So there is this whole robust co-viewership that Nickelodeon as a franchisee enjoys. And that is why you have advertisers who are targeting both kids as well as families,” shared Jaipuria. Co-viewership on the genre has been very crucial from both advertising and viewership points of view. It has been growing consistently, as more and more parents are keen on becoming friends with their kids. Viewership patterns and vision for the cluster The Nickelodeon cluster with three channels (Nick Jr, Nickelodeon and Sonic) grabs 33% of the kids market share. It also has the maximum share in kids ad revenue pie, with a strong 35% lead. It is the network’s robust library with 700+ hours of content that has helped it stay ahead of the curve and consistent with its performance. Due to COVID, the overall television viewership saw a hike. Nickelodeon also witnessed a similar trend. However, as schools open up for kids above 7th grade across the country now, the viewership is likely to go down. Telling us how the viewership might change, Jaipuria said, “It grew at a very robust percentage of almost 39-40% during the lockdown and we have seen a decline of about 10% as of now, but I think at some point it will stabilise and I do feel that it will stabilise slightly above the pre-COVID level. So, we may not go back to the pre-covid level but we will obviously not stay at this very high level of 40% also, that's very unnatural and cannot happen as things open up and as the remote move from person to person in the household. But it will continue to be a very mass genre and I think it will stabilise above the pre-COVID-19 level.” With 11 homegrown IPs, Nickelodeon will now focus on reaching out to its viewers at multiple touchpoints and continue building a content library that caters to India’s diverse needs. “From a kids entertainment perspective, the vision is to ensure that we continue to custom-make and tailor-make content for kids in the country. The vision is to make sure that we continue to curate and conceptualise content that has great potential, which is either relatable, identifiable or has the ability to transport kids it into a imaginary world. I think the vision is to create content, which is agnostic, so that we can cater to their entertainment needs and preferences across any device that they choose to actually consume us. So I think the vision is to create an ecosystem -- a very dynamic evolved engagement ecosystem as an entertainer, where we not only engage them on television, but we are there with them on social media, Ott and we're able to engage with them and give them the ability to play with the characters at various levels, which is in terms of gaming in terms of challenges, DIY, short form long form. So we want to be the one stop shop for entertainment. We want to be an overall kids ecosystem where we are able to engage and entertain with them holistically and responsibly,” shared Jaipuria on a final note.

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18

<ul><li>With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. </li><li>We spoke to a few industry experts to identify these new opportunities that 2021 will bring forth for the broadcast industry and here is what they had to say. </li></ul>In 2020, the <keyword id="34937" type="ORGANIZATION" weightage="20" keywordseo="media-industry">media industry</keyword> changed a lot and because of that, 2021 will see a far-reaching impact on consumer behaviour and their viewing habits. While some changes will take us back to the ‘old normal’ like on-set shoots, going back to office, etc., some would accelerate digitalisation in the media industry and push us forward at least by 2-3 years. When the whole country was confined to their homes, consumers turned to OTT platforms and TV channels to entertain themselves. TV sets and mobile phones became the only sources of connection with the outside world. News channels also benefited as people stayed glued to their TV sets to catch on COVID-related updates and lockdown measures. As a result, consumption of content increased like never before. There is no denying that the future is digital. Technology will continue to play an important role in redefining the business operations and broadcasters will also focus on delivering aggregated content and device experiences this year. During the lockdown, the return of old mythological shows like Ramayan and Mahabharat from the 90s led to an exponential rise in viewership and advertisers count on TV. These shows soon became the main source of entertainment among Hindi GECs as it contributed about 43% to overall viewership of the genre, revealed BARC. The re-telecast of Ramayan alone garnered the highest-ever rating for a Hindi GEC show since 2015 at 1.20 trillion minutes and Doordarshan’s average daily viewers grew by 62 million. As the lockdown was lifted gradually and the economy started limping back to normalcy in July, television continued to be the screen of the household and an important medium for advertisers to reach their consumers. After seeing a lean few months, IPL brought the much-needed cheer for the Indian advertising industry and consumers in September. Dream11 IPL 2020 set a viewership record with an overall consumption increase of 23% than 2019. IPL’s Television viewership reached an outstanding 31.57 million, revealed Star India. It was the biggest IPL carnival the nation saw. According to BARC, return of original shows on TV along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year than 2019. After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to seeing what 2021 has in store for them. Here is what they are expecting: <keyword id="3387826" type="PERSON" weightage="20" keywordseo="Prathyusha-Agarwal">Prathyusha Agarwal</keyword>, Chief Consumer Officer, ZEEL: <div type="image" title="Prathyusha Agarwal" msid="80617012" hostid="261"></div> I see "Thriving VideoVerse of The Soaring 20s" as the biggest trend in Entertainment that will shape 2021. As a whole generation hit by the pandemic will kick into hyper-active mode to rebuild lives, economy and a whole new world, consumers will demand entertainment not as an earned indulgence at the end of a hard day's work but an always on entitlement. It will be a need as essential as the daily bread, acting as food for their souls, sparking their minds and a reservoir of emotions that they can dip into as a respite from the hard reality that a post COVID world will be. Viewers will share their dining tables and living rooms with our content on television satisfying the craving for anticipation of a new story, the first bite to savour the emotion and form a firm bond engaging with our characters every day. They will then stretch it across multiple screens, platforms and interactions, micro-dosing, binging on it, dipping in, dipping out and gorging on it through time and space. As broadcasters, we need to gear up our backend to tailor-make our content such that it is adept to the multiple platform front-end user interfaces. There is a shift needed from thinking of content development as an uncertain creative process to building a nuanced understanding of the cultural core that makes viewers tick, what they want/ need, where do they need it and have the capability to evolve our craft to deliver that. Its time to unleash the full potential of the Viewer VideoVerse which is way larger than any product x platform, seamlessly serving "fit for delight" content across screens. Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network, Viacom18: <div type="image" title="Nina Jaipuria." msid="80617021" hostid="261"></div> In a connected world where linear and digital media are increasingly becoming intertwined, the year 2020 has been crucial in reaffirming the fact that unlike many western countries, Television and Digital will grow together in India. And this is one of the key trends that will continue and further take shape in the year 2021. The industry is expected to grow at 17% CAGR over next 4-5 years – while digital is expected to grow at a rapid pace, the traditional TV medium is also expected to witness a steady growth. This TV + Digital combined growth will result in a continued hike in demand for content – both long form, episodic and short form – as well as provide significant opportunities for content creators. Rural and semi-urban areas witnessed highest growth driven primarily by increased reach due to top broadcasters going back on Freedish this year. Furthermore, the availability of original content in regional languages across all genres contributed to this upswing. Concurrently on digital, given the increased demand and competitive landscape, OTT players are betting heavily on regional and differentiated original content to expand their library and drive-up user engagement. The growth in consumption of content across touchpoints is a trend that will enable unlocking the industry’s true potential – from both macro-economic as well as soft power capabilities. Avinash Pandey, CEO, ABP Network: <div type="image" title="avinash ABP news" msid="80617060" hostid="261"></div> In 2021, online content consumption will continue to trend. Broadcasters are now open to new ideas of reaching out to their audiences, be it through podcasts or online video content. Furthermore, empathetic, intimate, and contextual storytelling will be crucial for content creators this year as the pandemic has placed a special focus on personal experiences and unfeigned stories. Hyperlocal content and neighbourhood stories, therefore, will help broadcasters engage with their consumers on a deeper level. At ABP Network, we have left no stone unturned when it comes to expanding on digital. We have invested into video content, podcasts and other forms of digital media to create greater value in the long-term. Our regional channels, too, continue to dominate in their respective markets across diverse platforms. Harnessing new opportunities on both fronts, we have expanded our offerings to create new avenues of growth and monetisation for 2021 and beyond. Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO: <div type="image" title="Abhishek Dutta, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO" msid="80617040" hostid="261"></div> Indian viewers now expect relatability and relevance in terms of characters and contexts so demand for homegrown IPs will continue to rule the roost in 2021. India’s sustained co-viewing patterns and the rise in greater access to entertainment will cement Kids and Family Content as the ‘anchor genre’ in the country. Markand Adhikari, Chairman and Managing Director, SAB Group: <div type="image" title="Markand-Adhikari SAB" msid="80617050" hostid="261"></div> We will not just see the addition of new users but also increasing the retainership of existing digital consumers. Online gaming consumption and demand for OTT originals is only going to increase as technological advances greatly aid them. The best part is that their model is subscription-driven and not dependent upon advertisers. Though television is very much here to stay, OTT is going to gain a lot of traction in the mid-term. Further, the dependency of M&amp;E companies on technology will likely increase to leverage cost-efficiency and create revenue enhancement opportunities. As monetisation and revenue in terms of ad-spend, continues to grapple, profit protection and cash management with greater technology integration will gain strategic significance for M&amp;E companies. The industry is likely to remain focused on sustenance at current levels along with a renewed emphasis on flexibility which would accelerate the move to a variable cost model and reduced fixed costs. While the long-term implications of COVID-19 are yet to emerge, the above-mentioned developments will likely come into focus in the M&amp;E industry as the post-COVID reality becomes clearer.

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Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood

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We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18

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Broadcast industry: Trends to watch out for in 2021

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