In a heartbreaking end to <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword>'s <keyword id="20326420" type="General" weightage="20" keywordseo="boxing" source="keywords">boxing</keyword> campaign at the Paris 2024 Olympics, <keyword id="20376840" type="General" weightage="20" keywordseo="Lovlina-Borgohain" source="keywords">Lovlina Borgohain</keyword>, the Tokyo Olympics bronze medalist, bowed out after a hard-fought quarterfinal bout against China's <keyword id="20488214" type="General" weightage="20" keywordseo="Li-Qian" source="keywords">Li Qian</keyword> in the women's 75kg category. Borgohain lost 1-4 in a match marked by repeated cautions for clenching and holding, signalling the end of India’s journey in the boxing ring this Olympic season. The <keyword id="20201970" type="General" weightage="20" keywordseo="Indian-squad" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian squad" meta.hostid="261" meta.entityid="Indian squad">Indian squad</keyword> at these Games featured a mix of veterans and rising stars: Amit Panghal (51kg), <keyword id="20420031" type="General" weightage="20" keywordseo="Nishant-Dev" source="keywords">Nishant Dev</keyword> (71kg), <keyword id="20376839" type="General" weightage="20" keywordseo="nikhat-zareen" source="keywords">Nikhat Zareen</keyword> (50kg), <keyword id="21773837" type="General" weightage="20" keywordseo="preeti-pawar" source="keywords">Preeti Pawar</keyword> (54kg), Jaismine Lamboria (57kg), and Lovlina Borgohain (75kg). Despite a spirited effort, the results were mixed, with initial optimism ultimately tempered by fierce international competition. <div type="Article" hostid="261" msid="112264216" title="Paris Olympics: India beat Great Britain 4-2 in shoot-out to qualify for semifinals of men&amp;#39;s hockey" mstype="2" mssubtype="0"></div>Nishant Dev, seen as a strong medal contender, faced a similar fate. He exited in the men's 71kg <keyword id="20288129" type="General" weightage="20" keywordseo="quarterfinals" source="keywords">quarterfinals</keyword> after a tough match against Italy's Marco Verde. Dev’s performance, though commendable, fell short of securing a podium finish, adding to the collective disappointment of the Indian team. The <keyword id="20006192" type="General" weightage="100" keywordseo="Paris-Olympics" source="keywords">Paris Olympics</keyword> proved to be a testing ground for Indian boxers, showcasing their resilience and skill against formidable global opponents. Lovlina started strong, matching Li Qian's intensity in the early rounds. However, Li's tactical adjustments in the later stages of the match turned the tide, ending Borgohain's run in a decisive manner. <div type="Article" hostid="261" msid="112258635" title="Star shooter Manu Bhaker set to be India&amp;#39;s flagbearer in Paris Olympics 2024 closing ceremony" mstype="2" mssubtype="0"></div>As the dust settles, India's boxing federation and its ardent supporters will look back at these performances with an eye toward the future. The experiences and lessons from Paris 2024 will be invaluable in refining strategies and training regimens. This reflective period will be essential as India gears up for the next Olympic cycle, aiming to make a stronger impact on the world stage (with inputs from agencies)

Paris Olympics: Lovlina Borgohain’s hard-fought loss in tough quarterfinals ends India’s boxing medal dreams

Ace <keyword id="22629845" type="General" weightage="20" keywordseo="India-boxer" source="keywords">India boxer</keyword> <keyword id="20376839" type="General" weightage="20" keywordseo="Nikhat-Zareen" source="keywords">Nikhat Zareen</keyword> bowed out after defeat against <keyword id="21268299" type="General" weightage="20" keywordseo="Peoples-Republic-of-China" source="keywords" meta.keywordsubtype="org" meta.entityname="People's Republic of China" meta.hostid="261" meta.entityid="People's Republic of China">People's Republic of China</keyword>'s <keyword id="22629535" type="General" weightage="20" keywordseo="Wu-Yu" source="keywords">Wu Yu</keyword> in the <keyword id="21373477" type="General" weightage="20" keywordseo="womens-50kg" source="keywords">women's 50kg</keyword> round of 16 match at the Paris 2024 <keyword id="19933819" type="General" weightage="20" keywordseo="Olympics" source="keywords">Olympics</keyword> on Thursday. Nikhat Zareen lost 5:0 against the People's Republic of China's Wu Yu. Wu Yu advanced to the last eight and is one win away from winning an Olympic medal. Wu Yu dominated the first round. However, Zareen bounced back in the second but the Chinese boxer edged the round. Meanwhile, in the third round, Wu Yu won unanimously. Earlier in the previous round, Nikhat Zareen powered her way into the women's 50kg pre-quarterfinals by defeating Germany's Maxi Karina Kloetzer in a hard-fought 32-round bout. The 28-year-old Indian boxer emerged victorious with a 5-0 unanimous decision win on Sunday. Zareen's journey in this Olympic campaign has been nothing short of impressive. The bout was challenging and messy, yet Zareen's experience and tactical prowess saw her through to the next round. Meanwhile, on Thursday, <keyword id="20166561" type="General" weightage="20" keywordseo="Swapnil-Kusale" source="keywords">Swapnil Kusale</keyword> helped India to win their third medal at the ongoing <keyword id="20006192" type="General" weightage="100" keywordseo="Paris-Olympics" source="keywords" meta.keywordsubtype="org" meta.entityname="Paris Olympics" meta.hostid="261" meta.entityid="Paris Olympics">Paris Olympics</keyword>. Swapnil Kusale won the bronze medal in the men's 50m rifle 3P event at the ongoing Paris Olympics. Kusale also became the first Indian shooter to win a medal in the men's 50m rifle 3P event. Kusale clinched the bronze medal for India in the 50m Rifle 3 Positions Men's Final after finishing in third place with an aggregate of 451.4. He secured India's 3rd medal in <keyword id="19909929" type="General" weightage="20" keywordseo="shooting" source="keywords">shooting</keyword> overall. In the qualification round, Indian shooter Swapnil Kusale finished seventh in the qualification round of men's 50m 3P to qualify for the final at the ongoing Paris Olympics on Wednesday. Indian shooters Aishwary Pratap Singh Tomar and Swapnil Kusale both appeared in the men's 50m 3P qualification round at the Paris 2024 Olympics. On his Olympic debut, Kusale finished seventh with a score of 590-38x. While Tomar ranked 11th with a total of 589-33x. Only the top eight shooters qualified for the final round, and Tomar failed to make his place in the final round. Kusale was also the first Indian shooter to make a place in the men's 50m rifle 3P medal event at the Olympics.

Paris Olympics: Nikhat Zareen bows out after defeat against China's Wu Yu

World Championship medallists <keyword id="20376839" type="General" weightage="20" keywordseo="Nikhat-Zareen" source="keywords">Nikhat Zareen</keyword>, <keyword id="20376840" type="General" weightage="20" keywordseo="Lovlina-Borgohain" source="keywords">Lovlina Borgohain</keyword> and <keyword id="20420031" type="General" weightage="20" keywordseo="Nishant-Dev" source="keywords">Nishant Dev</keyword> will wade through draws that are at best tricky in their quest to achieve India's best Olympic medal tally in boxing when the competition kicks off here on Saturday. <keyword id="20287995" type="General" weightage="20" keywordseo="Indian-boxers" source="keywords">Indian boxers</keyword> have fetched three medals in the Olympics so far, all bronze. While Vijender Singh remains the only male to have achieved the feat back in the 2008 Beijing Games, women stars MC Mary Kom (London, 2012) and Borgohain (Tokyo, 2021) later added to the overall haul. The six boxers in Paris were handed draws ranging from slippery to difficult on Thursday. Expectations are high from the group and two-time reigning world champion Zareen is at the forefront. The 28-year-old has an uphill task ahead as three of the top medal contenders in the light-flyweight (50kg) division -- China's Wu Yu, Thailand's Chuthamat Raksat and Uzbekistan's Sabina Bobokulov -- are in her half. Zareen opens her campaign against Germany's Maxi Klotzer on Sunday, following which she will meet top-seeded Asian Games and reigning flyweight world champion Wu. If Zareen crosses this hurdle, she may meet either eighth-seeded Asian Games silver medallist Raksat or Bobokulova. Both boxers have defeated the Indian recently. While Raksat got the better of Zareen at the Asian Games last year, Bobokulova beat her at the Strandja Memorial final in February. But the tenacious Hyderabadi would be up for the challenge and if she gets through two rounds, she would become a favourite for gold. The seasoned <keyword id="20499145" type="General" weightage="20" keywordseo="Amit-Panghal" source="keywords">Amit Panghal</keyword> (51kg) has had a rollercoaster of a ride this Olympic year -- from not being the first choice in his weight class in the national team to making the cut for Paris in the one and only chance he got. Time out from the national team deflated his confidence but he has unfinished business to address, having made a first-round exit in Tokyo. Panghal has received a first-round bye and meets African Games champion, Zambia's Patrick Chinyemba, who had lost to the Indian at the Commonwealth Games, in the round of 16. He faces Asian Games silver medallist Thitisan Panmod of Thailand in the quarterfinals and could potentially meet Rio Olympics and reigning world champion Hassanboy Dusmatov from Uzbekistan or Tokyo bronze-winner Kazakh Saken Bibossinov in the semifinal. The immensely talented Nishant, one of the most consistent performers in the Indian squad, has got the best draw. With a first round bye, the debutant will take on Ecuador's Rodriguez Tenorio in the pre-quarters on Thursday. If Nishant gets past Tenorio, he will meet Mexico's Pan American Games champion Merco Verde in the quarterfinals. He may come up against top seed Sewon Okazawa of Japan in the semifinals. Borgohain will be chasing history, to add to her 69kg bronze. The Assamese boxer, who has bulked up to 75kg, will clash with Norway's Sunniva Hofstad in the first round. However, Borgohain has a tough test waiting for her in the quarterfinal in the form of Chinsese Li Qian, the reigning Asian Games champion and also a two-time Olympic and world medallist. Although Borgohain defeated Qian at the world event last year, she lost in the previous two meetings -- Asian Games and the Czech Grand Prix. A win in the quarters may pit Borgohain against either fifth-seeded world silver medallist Australian Caitlin Parker or Morocco's heavyweight world champion Khadija El-Mardi. Asian Games bronze medallist Preeti Pawar (54kg), competing in her debut Games, will fight with Vietnam's Vo Thi Kim Anh in the first round. A win will take her to the round of 16 where world silver-medallist Yeni Arias of Colombia awaits her. Another debutant Jaismine Lamboria, who has dropped from 60kg to 57kg just ahead of the final qualifier, has got perhaps the most difficult draw. She takes on Tokyo silver-medallist, former world champion Nesthy Petecio of Philippines, in her opening bout. Should she win, Jaismine would be up against France's European Games champion and world bronze winner Amina Zidani. The boxing events at the Paris Games will take place at two venues. The early rounds will be held at the North Paris Arena while the iconic Stade Roland-Garros will host the semifinals and finals.

All eyes on Nikhat, Lovlina as boxers open Olympic campaign hoping to negotiate difficult draws

<keyword id="232713" type="General" weightage="100" keywordseo="hangzhou" source="Orion">Hangzhou</keyword> (China), <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>'s campaign for excellence in the Paris <keyword id="6450929" type="General" weightage="50" keywordseo="olympic-games" source="Orion">Olympic Games</keyword> next year faces some crucial tests starting from Saturday when the 19th <keyword id="84384" type="General" weightage="80" keywordseo="asian-games" source="Orion">Asian Games</keyword> officially kick off in Hangzhou, China. India has set itself an ambitious target of achieving medals in double digits for the first time in the Paris Olympic Games in 2024 and the 19th Asian Games not only present an opportunity to assess the preparation of its athletes but also provide Olympic qualification quotas in some sports. Postponed by a year due to the COVID-19 pandemic that swept across China last year, the 2022 Asian Games are being conducted within the qualifying period for Olympic Games in all sports and thus provide opportunities for sportspersons to book their berths to France. Indian sportspersons in many sports including men's and women's hockey, table tennis and boxing will get a chance to qualify for the Olympics at Hangzhou. With the Central Government pumping in huge sums to fulfil its dream of Olympic excellence, India is expecting to achieve its best-ever medal haul in the Asian Games at Hangzhou. India's previous best medal haul in the Continental Jamboree has been the 70 medals bagged in Indonesia four years back in 2018. Its campaign spearheaded by the likes of Olympic and World Championship gold medallist javelin thrower Neeraj Chopra, two-time World Champion boxer Nikhat Zareen, Olympic bronze medallist boxer Lovlina Borgohain, men's doubles tennis legend <keyword id="12295" type="General" weightage="50" keywordseo="rohan-bopanna" source="Orion">Rohan Bopanna</keyword>, chess champs Koneru Humpy, D Gukesh, R Praggnanandhaa, two-time Olympic medallist PV Sindhu in badminton and table tennis legend Achanta Sharath Kamal, India go into the Hangzhou Asian Games in bullish mood, hoping to challenge the Asian superpowers China, Japan, South Korea and Iran and finish fifth or above. Besides hoping to win its first gold medal since 2014, the Indian men's hockey team will be hoping to clinch a direct berth in the Paris Olympics by winning the gold medal in Hangzhou. The women's hockey team led by goalkeeper Savita Punia has landed in China to not only clinch its berth for Paris 2024 but also bag its first gold medal in the Asian Games since 1982 when women's hockey made its debut in the continental extravaganza. The women's hockey team led by Rajbir Kaur won the title at home in New Delhi and since then India have claimed silver medal twice -- in 1998 and 2018 -- and bronze medal thrice -- in 1986, 2006 and 2014. The team has finished fourth on four occasions. Overall India have won 671 medals in the 19 editions of the Asian Games so far -- 155 gold, 200 silver and 316 bronze medals. The Ministry of Youth Affairs, the Sports Authority of India (SAI) and the Indian Olympic Association (IOA) are hoping to add a substantial chunk of medals to the kitty at Hangzhou and maybe cross the 100-medal mark. Though that may look like a tall order considering the country's best effort so far has been 70 in 2018, it does not sound like an impossible target considering the recent performances by the Indian sportspersons in recent times and the new sports that have been added to the programme here at Hangzhou. India hopes to garner most of its medals from athletics, its bread-and-butter sport at the Asian level, shooting, boxing, wrestling, tennis, rowing and sailing. With esports making its debut as a medal sport in Hangzhou and chess returning to the Games for the first time since 2010, India will also be hoping to bag some medals in badminton, squash, table tennis, taekwondo, judo, wushu and equestrian. The country has sent in a huge Contingent of 921 which includes 655 athletes and 260 coaches and support staff. Competitions have already started in men's and women's football, sailing, rowing, cricket, table tennis, volleyball and beach volleyball. The medal hunt will start on September 24, the day after the Games are officially declared open, with shooters providing the first medal for Another reason for aiming for a rich medal haul at Hangzhou is that India hopes to organise the Asian Games for the third time in the next few years. A rich medal haul at Hangzhou will also boost the country's image and get support for hosting the event for the third time after 1951 and 1982. Can Hangzhou be a stepping stone for Indian sports on way to excelling at Paris 2024 and organising the Asian Games soon? The result will be out on October 8, when the 19th Asian Games will come to a close.

Asian Games: At Hangzhou, India on a quest for excellence and preparing for Paris 2024

<ul><li><keyword id="6377547" type="General" weightage="20" keywordseo="adidas" source="Orion">adidas</keyword> has roped in <keyword id="1407499" type="General" weightage="20" keywordseo="sandesh-jhingan" source="Orion">Sandesh Jhingan</keyword>, Indian Men’s Football Vice captain who will work closely with the brand in engaging and inspiring the youth to take the game to the next level.</li><li>In India, Sandesh joins the likes of <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, Mirabai Chanu, <keyword id="4624311" type="General" weightage="20" keywordseo="lovlina-borgohain" source="Orion">Lovlina Borgohain</keyword>, Manpreet Singh, <keyword id="1406187" type="General" weightage="20" keywordseo="simranjit-kaur" source="Orion">Simranjit Kaur</keyword>, Nikhat Zareen, Jeremy Lalrinnunga.</li></ul>Sportswear brand adidas has roped in Sandesh Jhingan, Indian Men’s Football Vice captain who will work closely with the brand in engaging and inspiring the youth to take the game to the next level. A recipient of AIFF’s ‘Emerging Player of the Year’ in 2014, Sandesh was named ‘Men’s Player of the Year’ in 2020-2021. He is also the recipient of the prestigious Arjuna Awards in 2020 for his outstanding achievement in football. An ardent fan of Manchester United, Sandesh will now join the brand’s elite pool of athletes which includes the likes of <keyword id="704" type="General" weightage="20" keywordseo="lionel-messi" source="Orion">Lionel Messi</keyword>, <keyword id="4722585" type="General" weightage="20" keywordseo="mo-salah" source="Orion">Mo Salah</keyword>, <keyword id="849887" type="General" weightage="20" keywordseo="paul-pogba" source="Orion">Paul Pogba</keyword>, <keyword id="2819664" type="General" weightage="20" keywordseo="paulo-dybala" source="Orion">Paulo Dybala</keyword> to name a few. adidas also partners with some of the leading football clubs in the world including Manchester United, Arsenal, Real Madrid, Juventus, and Bayern Munich, which define the brand’s commitment to football. In India, Sandesh joins the likes of Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, Jeremy Lalrinnunga who wear and sport the 3-Stripes with pride at The Arena, adidas head office in Gurgaon. This signing further strengthens adidas’ year long association with football while also diversifying its rich athlete roaster. Speaking about the partnership, <keyword id="168719" type="General" weightage="20" keywordseo="sunil-gupta" source="Orion">Sunil Gupta</keyword>, Senior Director, Brand adidas, India, said, "Sandesh is a role model for many young footballers and a perfect combination of passion and talent. With this partnership we aim to inspire the youth and work towards a common goal of building football from the grassroot level in India. We are thrilled to have Sandesh join the adidas family.” Excited about his relationship with adidas, Sandesh Jhingan said, “My journey with football has been very enriching, and I aspire to make it a far bigger sport in India than it is today. I am thrilled to be a part of the adidas family, and I feel this association will take me closer to my dream of seeing India develop greater passion for football and gain a spot in the 2026 FIFA World Cup. I feel adidas gets my passion and love for football like no other, given its long-standing relationship with the sport.”

adidas signs an endorsement contract with  Indian footballer Sandesh Jhingan to inspire young football players

Indian athletes, following their scintillating performance at the <keyword id="70415" type="General" weightage="50" keywordseo="birmingham" source="Orion">Birmingham</keyword> <keyword id="6354367" type="General" weightage="20" keywordseo="commonwealth-games" source="Orion">Commonwealth Games</keyword>, have started returning home from Birmingham to warm receptions, with the ubiquitous dhols, garlands and bouquets giving the IGI airport a festive look. Among those who have arrived since Monday night include the boxing contingent led by <keyword id="4223810" type="General" weightage="80" keywordseo="amit-panghal" source="Orion">Amit Panghal</keyword>, the athletics and wrestling teams and the para powerlifters, who returned to their <keyword id="63032" type="General" weightage="80" keywordseo="sports-authority-of-india" source="Orion">Sports Authority of India</keyword> (SAI) base in Gandhinagar. It was a truly memorable return for Deepak Punia and Sakshi Malik and the entire wrestling contingent when it touched down here, with the celebrated grapplers being mobbed the moment they entered the arrival lounge. "Our Dhakad (braveheart) Wrestlers Are Back. <keyword id="771774" type="General" weightage="50" keywordseo="indian-wrestling" source="Orion">Indian Wrestling</keyword> contingent is back after a spectacular performance at #CommonwealthGames2022. Let's greet them with our wishes &amp; continue to #Cheer4<keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>. Welcome back <keyword id="424169" type="General" weightage="80" keywordseo="champs" source="Orion">Champs</keyword>!" tweeted the Sports Authority of India, with a video of the players at the airport lounge being garlanded by fans. Led by gold medallist pugilist Amit Panghal, the boxing contingent too arrived in the early hours on Monday to a rousing welcome, with SAI tweeting, "Indian Boxing contingent is back home after a splendid display of grit, power, tenacity &amp; determination at #CommonwealthGames2022. Join us in welcoming them with your wishes &amp; continue to #Cheer4India. Welcome back Champs!" The wrestling, boxing and athletics contingents arrived in India around the time the closing ceremony was taking place in Birmingham. The <keyword id="59608" type="General" weightage="50" keywordseo="indian-olympic-association" source="Orion">Indian Olympic Association</keyword> (IOA) had initially planned to have a top wrestler and a boxer as the flag-bearers during the closing ceremony, but since their events ended early, they boarded the flights back to India. In the event, celebrated India table tennis player <keyword id="6363475" type="General" weightage="80" keywordseo="achanta-sharath-kamal" source="Orion">Achanta Sharath Kamal</keyword> and boxer Nikhat Zareen did the honours on the closing day. The hockey, badminton and table tennis contingents are expected to return later on Tuesday. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/plea-against-damage-to-the-trees-during-road-construction-delhi-hc-issues-notice/articleshow/93450582.cms">Plea against damage to the trees during road construction; Delhi HC issues notice</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/most-people-have-at-least-two-or-more-unused-phones-at-home-says-survey/articleshow/93451014.cms">Most people have at least two or more unused phones at home, says survey</a>

Dhols, garlands and bouquets for Commonwealth Games winners coming home

New Delhi, May 14 () Sportswear giant adidas on Thursday launched the #HOMETEAMHERO Challenge -- a virtual sporting event for athletes to unite and help the COVID-19 response fund for the World Health Organisation (WHO). Running globally from May 29 to June 7, adidas will donate USD 1 to the COVID-19 Solidarity Response Fund for the WHO for every hour of tracked activity. The company's goal is to reach one million hours. The challenge involves collaboration between multiple activity tracking apps such as Garmin, Zwift, Polar and Suunto. It will also involve an extended selection of guided workouts led by top Indian sportspersons such as cricketer Rohit Sharma, sprinter Hima Das, boxers Nikhat Zareen and Simranjit Kaur. Manish Sapra, senior marketing director at adidas, said: "It is our endeavour to provide tangible ways for consumers to keep active during these testing times. "Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in times of need. "This is our chance to be there for those who kept us moving." This challenge is the latest in adidas' collaboration-orientated response to keep its communities healthy, active and connected amid the pandemic. AH SSCSSC

Adidas launches online challenge in support of COVID-19 response fund for WHO

<ul><li>Women employability in India has been consistently low -- at 25% of the total working population over the last five years. </li><li>Startups and companies in India are promoting campaigns as an effort to increase women engagement. </li><li>Under the ‘Start-Ups’ initiative, the industrial body Assocham has come up with partnership program via skill development and vocational training. </li></ul>This Mother’s Day, India inc has stepped up its efforts to promote women participation in the workforce across roles. While women headcount in the organisations and top-level roles may have shown growth, overall <a href="https://timesofindia.indiatimes.com/business/india-business/assocham-bats-for-greater-participation-of-women-in-workforce/articleshow/69283388.cms">women </a>participation in India’s workforce has declined from 31.2% in 2011 to 23.3% in 2017-18, according to data by the National Sample Survey Office. (NSSO). While many brands are stuck to the traditional <keyword id="6408068" type="ENTERTAINMENT" weightage="20" keywordseo="Mothers-Day">Mother's Day</keyword> messages of mothers being caretakers, some other brands went a step ahead and embraced a more empowering message. Taking up <keyword id="112877" type="PERSON" weightage="20" keywordseo="Women-empowerment">women empowerment</keyword> on the occasion of International Mother’s Day, Indian trade association Assocham stressed on the importance of enabling a workplace environment that boosts women participation. “Rising participation of women in the workforce will need a different environment in which child care, working hours, and workplace structures should be transformed. Several firms have already started reorienting and aligning their operational structures with the changing needs of working women, given today’s environment of increased mobility and nuclear family structures,” Assocham President BK Goenka said in a statement to TOI. Among its initiatives is partnership program for skill development and vocational training, and an all women-run manufacturing company. Moving the needle to women in sports, sportswear brand Adidas, India, launched a new campaign film ‘SHE BREAKS BARRIERS’ as an effort to increase women engagement, news agency IANS reported. 'She Breaks Barriers' showcases three powerful and leading national icons -- sprinter Hima Das, heptathlete Swapna Barman and boxer Nikhat Zareen and delivers on the message that each woman has the capability to achieve their dreams, no matter how big, and that no barrier is daunting enough to hold them back. Apparel company BIBA made a reference to all mothers including entrepreneurs. 
 
 
 
 
 <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">You don’t need a reason to snap a shot with your babies, but we’ll give you one. Upload a picture of you and your baby, of any and every kind, with <a href="https://twitter.com/hashtag/IAmAMomToo?src=hash&amp;ref_src=twsrc%5Etfw">#IAmAMomToo</a> and tell us what being a mom to them means and the best ones stand a chance to win exciting gift vouchers. <a href="https://t.co/jl9XAXac5P">pic.twitter.com/jl9XAXac5P</a>&mdash; Biba (@BibaIndia) <a href="https://twitter.com/BibaIndia/status/1127176861119799299?ref_src=twsrc%5Etfw">May 11, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>











 Celebrating the event, e-tailer Flipkart tweeted a series with the hashtag BeLikeMom to strengthen the power of women. 
 
 
 
 
 <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">When you know that winter is coming, <a href="https://twitter.com/hashtag/BeLikeMom?src=hash&amp;ref_src=twsrc%5Etfw">#BeLikeMom</a> and share the warmth. <a href="https://t.co/vqnpNFvKvb">pic.twitter.com/vqnpNFvKvb</a>&mdash; Flipkart (@Flipkart) <a href="https://twitter.com/Flipkart/status/1127279705873367042?ref_src=twsrc%5Etfw">May 11, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>











 
 
 
 
 
 <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
<blockquote class="twitter-tweet" data-lang="en">When you&#39;re hungry and want to impress, <a href="https://twitter.com/hashtag/BeLikeMom?src=hash&amp;ref_src=twsrc%5Etfw">#BeLikeMom</a> and find your inner master-chef. <a href="https://t.co/Kqr1KbyiDl">pic.twitter.com/Kqr1KbyiDl</a>&mdash; Flipkart (@Flipkart) <a href="https://twitter.com/Flipkart/status/1127423151237763072?ref_src=twsrc%5Etfw">May 12, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
]]></cdata></div>











 See also: <a href="https://www.businessinsider.in/international-womens-day-indian-women-still-a-long-way-off-from-empowerment/articleshow/68313107.cms">Women’s day in numbers: 9 grim reminders that Indian women are still a long way off from empowerment</a>

You Searched For "Nikhat Zareen" and got 8 results

Paris Olympics: Lovlina Borgohain’s hard-fought loss in tough quarterfinals ends India’s boxing medal dreams

BI India Bureau

Paris Olympics: Nikhat Zareen bows out after defeat against China's Wu Yu

ANI

All eyes on Nikhat, Lovlina as boxers open Olympic campaign hoping to negotiate difficult draws

PTI

Asian Games: At Hangzhou, India on a quest for excellence and preparing for Paris 2024

IANS

adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players

BI India Partner

Dhols, garlands and bouquets for Commonwealth Games winners coming home

IANS

Adidas launches online challenge in support of COVID-19 response fund for WHO

PTI

India Inc bats for women empowerment on International Mother’s Day

Prerna Sindwani