You Searched For "Nielsen survey" and got 18 results
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2 mins read
UPI set to drive festive sales this year, electronics to be top choice again: Report
Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
3 mins read
Fox News is under a siege of its own making from Trump
The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages …
Jake Lahut
1 min read
B-schools love getting their students hired by this Indian company
"We ensure that we attract the best talent and our processes help lay a strong foundation early in …
1 min read
India On Top In Consumer Confidence Index: Nielsen Survey
With the change in government at the Centre, the consumer confidence level in India went up by seve…
2 mins read
Nielsen's CEO says asking for immigration status on the 2020 census will hurt the economy
Businesses rely on accurate data to track consumer behavior, Kenny wrote in The New York Times. Ask…
Allana Akhtar
1 min read
The crorepati club: Here is the firm that topped the list
As stated in the company’s annual report, these 169 managers represent just 1% of the total HUL wor…
2 mins read
Indian to-be fathers want their wives to be seen as ‘yummy mummies’! What does that say of Indian men?
If the survey is to be believed then 92% of expecting fathers want their wives to be Yummy Mummy po…
2 mins read
iTunes is still the most preferred music platform in the US, survey says
But while the future of music downloads may look bleak, this chart from Statista suggests it's stil…
Jeff Dunn
5 mins read
BII MOBILE INSIGHTS: What IT Decision Makers Really Think About Mobile Devices
Is Mobile Still A Challenge For Google? (CNN Money) Google's got a mobile dilemma. The search gian…
Heather Leonard
5 mins read
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
2 mins read
Radio isn't dead. Yet. Thank, or blame, your car.
The internet is killing TV, and it will get to radio. But not quite yet.
Peter Kafka
5 mins read
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…
Lucia Moses
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
3 mins read
Gen Z is drinking less. That's bad news for concert venues that depend on alcohol sales for profits.
Gen Z drinks less than their elders: only 60%, compared to 71% of millennials surveyed. Concert ven…
Brad Davis
3 mins read
This is why your favorite TV shows are so comforting to watch, according to experts
From "Friends" to "Gilmore Girls," there's a reason we prefer to watch the same TV shows over and o…
Melissa Wells
1 min read
Adidas study calls out the 'ridiculous' things women must do to feel safe while running
New research from Adidas finds 92% of women are concerned for their safety while running.