You Searched For "Nielsen data" and got 20 results
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2 mins read
About 7 in 10 investors unable to generate even benchmark index returns, says Samco-Nielsen survey
Benchmarks represent an average performance of a group of top large company stocks. And outperfo…
1 min read
The 10 biggest streaming TV debuts of the past year were all on Netflix, according to Nielsen data
The data is limited in that Nielsen only measures US viewership and it includes just Netflix, Disne…
Travis Clark
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
2 mins read
Viewership data for Amazon's 'The Boys' shows that the series is a major hit, but it's still not as popular as Netflix's biggest originals
Amazon announced last week that "The Boys" was getting a spinoff, saying that the season two debut …
Travis Clark
1 min read
'Wonder Woman 1984' had a huge first weekend on HBO Max, according to Nielsen data
"Wonder Woman 1984" topped Disney Plus' "Soul" in minutes watched in their debut streaming weekends…
Travis Clark
2 mins read
Pixar's 'Soul' had a huge debut weekend on Disney Plus, according to new Nielsen viewership data
"Soul" watched for nearly 1.7 billion minutes in the US on Disney Plus in its first weekend on the …
Travis Clark
2 mins read
New analysis shows how huge a hit 'Manifest,' which Netflix recently revived, has been on streaming
"Manifest" was revived by Netflix last month after its original network, NBC, had canceled it after…
Travis Clark
5 mins read
Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
Nielsen forecast for 2020 to remain in the negative single digit (-3% to -1%)
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
2 mins read
New 'Mulan' viewership data from Nielsen sheds light on how the movie performed after it debuted on Disney Plus
The data shows how many minutes US viewers spent watching "Mulan" on Disney Plus in its first weeke…
Travis Clark
3 mins read
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
2 mins read
HBO's controversial 'The Idol' starring The Weeknd has divided the world, according to new data about its global popularity
"The Idol" stars Lily-Rose Depp as pop star who becomes entangled with a dangerous and culty nightc…
Nathan McAlone
1 min read
CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.
In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …
Joshua Zitser
3 mins read
Fox News is under a siege of its own making from Trump
The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages …
Jake Lahut
2 mins read
Nielsen now measures Disney Plus and Hulu in its weekly ranking of top streaming TV shows and movies. But the list is still dominated entirely by Netflix.
Nielsen's list of top 10 streaming shows and movies this week counted Disney Plus and Hulu, but eve…
Travis Clark
2 mins read
Plummeting sales of gum, energy drinks, and makeup reveal what people ditch when they stop going into the office
People are buying less gum, coffee, and beauty products as they pause most interaction with other p…
Madeline Stone
2 mins read
FMCG industry to grow 9-10 pc in 2020: Nielsen
New Delhi, Jan 21 () The FMCG industry is expected to be 'stable' in 2020 with a growth of around 9…
PTI
1 min read
India’ FMCG sector has lost Rs 3,840 crore last month, thanks to demonetization
Demonetization has taken a toll on India’s FMCG sector
3 mins read
Nielsen expects FMCG e-commerce to grow at 44% CAGR to $4 Billion by 2022
These are insights were a part of Nielsen’s recently launched E-Trak Index - a measurement solution…