You Searched For "Nielsen Study" and got 20 results
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2 mins read
Multiple sclerosis is more common among white Europeans. Researchers studying ancient DNA may have figured out why.
Researchers studying ancient DNA linked genetic susceptibility to multiple sclerosis with Yamnaya h…
Jenny McGrath
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
1 min read
Adidas study calls out the 'ridiculous' things women must do to feel safe while running
New research from Adidas finds 92% of women are concerned for their safety while running.
Danni Santana
11 mins read
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
3 mins read
E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
Here is how consumer buying behaviour has changed between December'19 and August'20.
2 mins read
Decoding consumers' mindset amid COVID-19: Nielsen Report
Consumers are healing now and moving towards a new normal.
1 min read
Music is driving Instagram in a very unique way
In April 2015 Instagram launched @music, an account dedicated to music lovers. And since then music…
2 mins read
Only 3% Indians realise the importance of consuming adequate protein: Study
New Delhi, July 14 (IANSlife) Although 95 per cent of Indian mothers claim to know protein as a mac…
4 mins read
Racial bias is an everyday reality for Black American shoppers. Cassi Pittman Claytor is studying how to end it.
Cassi Pittman Claytor is working to create a model for how racism plays out in consumer settings. S…
Madeline Stone
6 mins read
Ad execs are deeply skeptical that TV measurement will ever catch up to digital - putting comScore and Nielsen on notice and billions on the line
"We've gained a lot of ground in capturing viewership in the OTT and connected TV in the past coupl…
Mike Shields
2 mins read
Indian to-be fathers want their wives to be seen as ‘yummy mummies’! What does that say of Indian men?
If the survey is to be believed then 92% of expecting fathers want their wives to be Yummy Mummy po…
3 mins read
An extensive study breaks down how police TV shows can normalize wrongful actions by their protagonists and inaccurately portray the reality of people of color
A report released in January by the nonprofit Color of Change showed how depictions of police on TV…
Travis Clark
2 mins read
Why The "Second Screen" Industry Is Set To Explode
In a new report from BI Intelligence, we examine how second screen apps, social networks, and mobil…
Marcelo Ballve
1 min read
Nielsen Looks At Facebook's Reach Compared To TV Networks [THE BRIEF]
In a study commissioned by Facebook, Nielsen found that advertisers have the potential to reach an …
Laura Stampler
1 min read
More Tweets Means Higher TV Ratings, Nielsen Says [THE BRIEF]
The more people are tweeting about a show, the higher its ratings are, says Nielsen. A study shows …
Laura Stampler
5 mins read
BII MOBILE INSIGHTS: What IT Decision Makers Really Think About Mobile Devices
Is Mobile Still A Challenge For Google? (CNN Money) Google's got a mobile dilemma. The search gian…
Heather Leonard
2 mins read
A new AAA study reveals why you shouldn't buy premium gas
The bottom line is that if your vehicle's manufacturer recommends but doesn't require premium fuel,…
Matthew DeBord
3 mins read
A new study finally tells car owners whether traditional or synthetic oil is better
"AAA's engine oil research focused on eight industry-standard ASTM (American Society for Testing an…