You Searched For "Nielsen Media Research" and got 20 results
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2 mins read
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
1 min read
Howard Kurtz Almost Doubled His Ratings In His First Appearance At Fox News
According to Nielsen Media Research, the new media program "Mediabuzz" garnered nearly 850,000 tota…
Brett LoGiurato
3 mins read
'That model is behind the times': Activist investor Elliott thinks Nielsen dropped the ball on data and tech - and needs to sell fast
"Nielsen's Board of Directors and management team are actively focused on executing the company's s…
Mike Shields
15 mins read
Nobody seems to know how many people watch TV shows these days - and that should terrify the ad business
And the industry is racing to keep up, even though there's not a ton of consensus as to how to proc…
Mike Shields
7 mins read
Media measurement giants are under fire and they're betting on digital marketing talent to win over clients
The question is whether changes at the top of the measurement firms will be enough, given the scope…
Lucia Moses
1 min read
Fox Business Network beats rival network CNBC in business day ratings for first time ever
Host Neil Cavuto, who recently returned after undergoing open-heart surgery, had won handily in his…
Oliver Darcy
1 min read
CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.
In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …
Joshua Zitser
1 min read
Nielsen Is Looking At Your Tweets To Measure The Success Of TV Shows
Twitter has made collaboration with the television industry a priority as it seeks to impress inves…
Caroline Moss
4 mins read
Television is being nuked at all angles by Netflix, Amazon, and Hulu
Elsewhere, the amount of time spent on the web and with apps across devices among adults over 18 ye…
Lara O'Reilly
6 mins read
Ad execs are deeply skeptical that TV measurement will ever catch up to digital - putting comScore and Nielsen on notice and billions on the line
"We've gained a lot of ground in capturing viewership in the OTT and connected TV in the past coupl…
Mike Shields
3 mins read
Facebook is losing its grip on users' attention
The amount of time people are spending on the Silicon Valley company's main social network has drop…
Rob Price
2 mins read
Tucker Carlson's replacement Jesse Watters drew big numbers in Fox News' 8 p.m. time slot — but he couldn't beat Carlson out of the gate
"Jesse Watters Primetime" led among primetime cable news shows, but the show will need to grow its …
Sindhu Sundar
5 mins read
These startups think they've finally cracked Netflix's secret streaming numbers
"The market seems to be demanding out-of-the-box, innovative solutions to clearly and professionall…
Jason Guerrasio
3 mins read
The box-office success of 'Crazy Rich Asians' was a long time coming, and shows the power of Asian American consumers
"Crazy Rich Asians" is not only a historic moment in Hollywood's long-overdue interest in stories s…
Carrie Wittmer
3 mins read
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
The report suggests that consumers are ready to step out now.
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
4 mins read
NBCUniversal is trying to use the Winter Olympics to get the ad industry to ditch old-fashioned TV - but it won't be easy
NBCU has two overarching goals with TAD. For one, it wants to get the ad buying world accustomed to…
Mike Shields
2 mins read
What you need to know in advertising today
Ad buyers and sellers expressed hope to Business Insider that, as experienced digital practitioners…
Lauren Johnson
3 mins read
Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.
Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …
Jake Lahut
2 mins read
CNN trounced by Hallmark Channel in holiday ratings blitz, while Fox News continues viewership streak
Fox News' primetime shows, including "Tucker Carlson Tonight" and "The Ingraham Angle," delivered t…