You Searched For "Nielsen Media Research" and got 20 results
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2 mins read
UPI set to drive festive sales this year, electronics to be top choice again: Report
Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …
2 mins read
Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report
FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…
3 mins read
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
The report suggests that consumers are ready to step out now.
1 min read
CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.
In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …
Joshua Zitser
2 mins read
'The Mandalorian' finally beat 'The Office' as the most watched streaming series in the US, according to Nielsen
"The Mandalorian" was the most watched streaming title in the US the week that its second season fi…
Travis Clark
2 mins read
Viewership data for Amazon's 'The Boys' shows that the series is a major hit, but it's still not as popular as Netflix's biggest originals
Amazon announced last week that "The Boys" was getting a spinoff, saying that the season two debut …
Travis Clark
3 mins read
Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.
Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …
Jake Lahut
1 min read
'Wonder Woman 1984' had a huge first weekend on HBO Max, according to Nielsen data
"Wonder Woman 1984" topped Disney Plus' "Soul" in minutes watched in their debut streaming weekends…
Travis Clark
2 mins read
Pixar's 'Soul' had a huge debut weekend on Disney Plus, according to new Nielsen viewership data
"Soul" watched for nearly 1.7 billion minutes in the US on Disney Plus in its first weekend on the …
Travis Clark
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
6 mins read
Ad execs are deeply skeptical that TV measurement will ever catch up to digital - putting comScore and Nielsen on notice and billions on the line
"We've gained a lot of ground in capturing viewership in the OTT and connected TV in the past coupl…
Mike Shields
2 mins read
Fox News's primetime ratings took a dive during Biden's inauguration, but they still beat CNN and MSNBC
Fox News took a hit during inauguration week, but their primetime lineup still outperforms CNN and …
Jake Lahut
2 mins read
Fox News got crushed in the Inauguration Day ratings, falling 77% from 2017
After record setting viewership for Trump's inauguration, Fox News saw a steep drop off for Biden's…
Jake Lahut
3 mins read
Viewer data sheds light on why Netflix ended 'Jupiter's Legacy' and renewed 'Shadow and Bone' for season 2
Netflix's superhero series "Jupiter's Legacy" fell out of its daily popularity rankings quicker tha…
Travis Clark
3 mins read
New data breaks down the dramatic increase in movies that went straight to streaming or digital-rental platforms in 2020
The amount of straight-to-streaming releases from Q4 2019 to Q4 2020 tripled as movie theaters stru…
Travis Clark
3 mins read
Marketers crank up the vaccine push
In this week's Insider Advertising newsletter: Marketers prime the vaccine push, media M&A predicti…
Lucia Moses
2 mins read
New data shows how Netflix's 'The Queen's Gambit' has grown into a word-of-mouth hit since its release
Netflix said last week that "The Queen's Gambit" is its biggest limited series yet and was watched …
Travis Clark
2 mins read
New data may show the reason Peacock canceled 'Brave New World' after just 1 season
Peacock canceled "Brave New World" after one season and demand data shows that it peaked in popular…
Travis Clark
2 mins read
Disney's decision to debut Pixar's 'Soul' on Disney Plus at no extra cost shows how it's changing strategies after its 'Mulan' experiment
"Soul" will debut on Disney Plus on December 25 at no additional cost, unlike "Mulan," which subscr…