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UPI set to drive festive sales this year, electronics to be top choice again: Report

Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …

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1 min read

'Reacher' is the first Amazon series to hit the top of Nielsen's streaming chart

Amazon's "Reacher" was viewed for more than 1.5 billion minutes in the US during the week of Februa…

Travis Clark   


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The 10 biggest streaming TV debuts of the past year were all on Netflix, according to Nielsen data

The data is limited in that Nielsen only measures US viewership and it includes just Netflix, Disne…

Travis Clark   


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New analysis shows how huge a hit 'Manifest,' which Netflix recently revived, has been on streaming

"Manifest" was revived by Netflix last month after its original network, NBC, had canceled it after…

Travis Clark   


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CNN ratings are dramatically down since Trump left office. The network lost nearly 50% of its target audience during primetime hours.

In a post-Trump era, cable-news network CNN is struggling to keep viewers watching. There has been …

Joshua Zitser   


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Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report

The report aims to contextualise the value of sports partnerships, help brands & sports properties …

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2 mins read

Ad volumes on television during the unlock period has surpassed pre-Covid volumes by 12%: BARC & Nielsen report

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

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'The Mandalorian' finally beat 'The Office' as the most watched streaming series in the US, according to Nielsen

"The Mandalorian" was the most watched streaming title in the US the week that its second season fi…

Travis Clark   


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The most watched streaming TV shows and movies of 2020, according to Nielsen

Since Nielsen measured the minutes watched for each title, TV shows had an advantage when looking a…

Travis Clark   


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The top 8 TV shows of 2020, according to Nielsen ratings

Police-oriented shows are often the most popular programs on TV, but a study by the nonprofit advoc…

Travis Clark   


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Fox News is under a siege of its own making from Trump

The network is confronting the wrath of the viewer it amplified as Trump lashes out and encourages …

Jake Lahut   


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Viewership data for Amazon's 'The Boys' shows that the series is a major hit, but it's still not as popular as Netflix's biggest originals

Amazon announced last week that "The Boys" was getting a spinoff, saying that the season two debut …

Travis Clark   


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Travis Clark   


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Fox News dominated primetime ratings for COVID summer — not just on cable, but all of TV.

Fox Corporation CEO Lachlan Murdoch said the network's nimble presence outside of cable is "how we …

Jake Lahut   


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'Wonder Woman 1984' had a huge first weekend on HBO Max, according to Nielsen data

"Wonder Woman 1984" topped Disney Plus' "Soul" in minutes watched in their debut streaming weekends…

Travis Clark   


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Pixar's 'Soul' had a huge debut weekend on Disney Plus, according to new Nielsen viewership data

"Soul" watched for nearly 1.7 billion minutes in the US on Disney Plus in its first weekend on the …

Travis Clark   


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The 41 most popular TV shows of the last year, according to Nielsen ratings

We ranked the top shows by total viewers according to Nielsen and excluded reality competition seri…

Travis Clark   


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Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…