You Searched For "Niche audience" and got 19 results
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3 mins read
Love bombing, AI-powered humour: Dating trends popular with the young
The rise of digital dating platforms, artificial intelligence, and changing social norms have signi…
2 mins read
Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers
Foot Locker also plans to open more than 300 new format stores, including freestanding stores and s…
Matthew Kish
5 mins read
5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends
While it takes time and dedication to market on Reddit, which has more than 57 million daily active…
Erica Sweeney
4 mins read
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
5 mins read
People are paying $12 to go on VR tours of turtle nesting in Costa Rica or India's Holi festival from their couches. Meet a tour guide who's cashing in on this travel niche.
Ligia Morera sells 30-minute tours of her home base of Costa Rica — all through a VR headset. It's …
Mark Ellwood
2 mins read
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
3 mins read
Tubi CEO Farhad Massoudi on how FAST streamers superserve audiences and why Netflix and Disney+ have made the 'desperate' move to launch ad-supported tiers
Amid a fragmented market, Tubi CEO Farhad Massoudi, one of Insider's 100 People Transforming Busine…
Elaine Low
1 min read
BARC to stop publishing weekly individual ratings for all news channels
BARC will review and augment the current standards of measuring and reporting data of niche genres
3 mins read
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…
9 mins read
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
After surviving through complete lockdowns in 2020 to doubling its profits in 2021, EaseMyTrip is g…
5 mins read
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
5 mins read
ICC World Cup 2015: Cricket websites set stage to attract niche audiences
In India cricket is like a religion, and World Cup is the biggest festival. Historically, the event…
1 min read
'Niche works': How 3 streaming challengers plan to gain an edge on Netflix by focusing on standup, history docs, and indie film
Regardless of their differences, this mantra is a recurring theme among the challengers: smaller, b…
Martin Coulter
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
7 mins read
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
4 mins read
'The shoe does a lot of marketing on its own' - How Converse uses niche stars to grow its cultural presence
Converse has a team dedicated to finding people that Cahn says align with the philosophy and ethos …
Julien Rath
3 mins read
Amazon's 'Mozart in the Jungle' producer Jason Schwartzman argues his show isn't too niche
"I don't think that the show is niche. I think it's about a family of people," Schwartzman said. "M…
Jethro Nededog
4 mins read
CHARTS: Facebook Is Gobbling Up YouTube's Audience
The results of energized video strategy are plain to see. Facebook's key metrics when it comes to v…