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1 min read

Virgin is spending $17 billion on new planes and cabins. See inside its Airbus A330neo, with niche perks like Bluetooth.

Its new next-generation widebodies boast thoughtful premium economy and coach seats, while its busi…

Taylor Rains,Pete Syme   


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1 min read

Niche Business Ideas

Niche Business Ideas

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3 mins read

Love bombing, AI-powered humour: Dating trends popular with the young

The rise of digital dating platforms, artificial intelligence, and changing social norms have signi…

Business Insider Latest Story Image
2 mins read

Google's CEO starts his morning reading this niche website. Zuck and Nadella like it too.

Meta's Mark Zuckerberg and Microsoft's Satya Nadella also read the tech news aggregator.

Aaron Mok   


Business Insider Latest Story Image
4 mins read

We are 2 brothers who left corporate jobs to start our own sneaker company. Here's how we found our niche in a market dominated by big brands.

Brothers Brandon and Josh Brubaker cofounded Clearweather Footwear, a fusion of their longtime love…

Katie Balevic   


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3 mins read

This small cap stock eyes global leadership in a niche space but faces macro headwinds

India's HEG Limited, a graphite electrode manufacturer whose technology is a closely guarded secret…

Business Insider Latest Story Image
2 mins read

Sinéad O'Connor, who famously tore up a picture of the Pope, was ordained in a niche Catholic Church sect and later converted to Islam

O'Connor, whose death at 56 was announced Wednesday, was deeply religious in the years before her d…

Sebastian Cahill   


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2 mins read

Taylor Swift, Warren Buffett, and Elon Musk: an elite investor isn't shy of name-dropping to promote a niche type of fund

Boaz Weinstein has linked Taylor Swift and Warren Buffett to discounted closed-end funds, and menti…

Theron Mohamed   


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2 mins read

Foot Locker to close 400 mall stores as it shifts focus to niche shops for sneakerheads, kids, and higher-income shoppers

Foot Locker also plans to open more than 300 new format stores, including freestanding stores and s…

Matthew Kish   


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2 mins read

PM Modi: IFFI and Indian cinema have carved out a niche for themselves on global stage

It will also confer the Satyajit Ray Lifetime Achievement Award upon acclaimed Spanish filmmaker…

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5 mins read

5 ways small-business owners can use Reddit as a secret weapon to build niche communities and dig up new trends

While it takes time and dedication to market on Reddit, which has more than 57 million daily active…

Erica Sweeney   


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1 min read

Taylor Swift showed her financial savvy when she avoided a FTX deal. She puts her money in a niche type of fund, an elite investor says.

Taylor Swift's father told Boaz Weinstein the singer invests in a particular type of mutual fund, t…

Zinya Salfiti   


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12 mins read

I'm a personal trainer for stars like Harry Styles and Britney Spears. Here's how I found my niche and built my A-list client base from scratch.

Magnus Lygdbäck trains stars like Kendrick Lamar, Gal Gadot, and Harry Styles. He went from a 21-ye…

Ryan S. Gladwin   


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4 mins read

Jacob Zinkula,Kelsey Neubauer   


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6 mins read

Sony SRS-NS7 Wireless Neckband speaker review — Unique but too niche for 2022

The neckband speaker is priced at ₹24,990, and it works best with Sony Bravia XR TV models bec…

Business Insider Latest Story Image
2 mins read

The launch of a K-Pop ETF continues the Wall Street trend of offering super niche thematic fund strategies to investors

The ETF invests in Korea-exchange listed companies that operate in the entertainment and interactiv…

Matthew Fox   


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2 mins read

Consumers in retail verticals may front load their purchases in niche areas due to rate hikes: SBI Research

Personal loans segment continued to perform well, registering an acceleration in growth to 14.7 per…

Business Insider Latest Story Image
1 min read

The 15 best US cities for homebuyers, where houses are affordable and the real estate market is booming

Huntsville, Alabama, is one of the top 15 best small cities in the US for homebuyers, ranked by Nic…

Melissa Wiley   


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2 mins read

Facebook made niche exceptions to its Taliban ban, internal documents show

"We've allowed some content about the provision of essential public services in Afghanistan," a Fac…

Isobel Asher Hamilton   


Mark Ellwood