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Why Wall Street is skeptical about Comcast's proposal to ditch its cable networks and pair Peacock with a competitor
Comcast is exploring life without its cable networks and may pair Peacock with a rival. But Wall St…
James Faris
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
People are still piling into at least one social media network
One of the drivers of Reddit's success is that people are treating the platform like a search engin…
Shubhangi Goel
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
Misleading ads: SC says public figures must act with responsibility while endorsing products
Rule 7 of the 1994 law stipulates an advertisement code that says advertisements carried should …
PTI
Tesla opening its Supercharger network to rivals could be a brilliant marketing move from a company that famously doesn't advertise with one big risk
Tesla's plan to let owners of other electric cars use some of its charging stations could boost sal…
Tim Levin
WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…
Ashley Davis
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
Ads are inescapable on TikTok, especially after it introduced affiliate content and direct links to…
Sebastian Cahill,Hannah Getah…
Feds busted a 'high-end' brothel network serving politicians and pharma execs. Apparent clients are wondering if they'll be next.
Hours after federal prosecutors busted an alleged high-end brothel network, users on online forums …
Sonam Sheth
Sun TV Network's advertising revenue shrinks, but profit jumps 11% on subscriptions
Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent…
Google will now allow crypto wallets to advertise on its network in the US
At the moment, Google seems to be allowing “wallets targeting the United States” to advertis…
How influencers make money from affiliate marketing and the networks they use
Instagram, YouTube, and TikTok offer affiliate marketing programs to creators. Some influencers mak…
Sydney Bradley
Meta says it's working on a Twitter-like social network
"We believe there's an opportunity for a separate space where creators and public figures can share…
Pete Syme
Fox News isn't even pretending to be a news network anymore. It's time for consumers to force cable providers and advertisers to drop the network.
If more people called their cable providers to condemn Fox News, the network would have less power …
Nikki McCann Ramírez
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Amazon, Walmart, and Instacart lead the retail media pack in the US.
Lara O'Reilly
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
Business Insider's 20 biggest advertising and media stories of the year
Our top stories spanned ad agencies, publishers, influencers, and brands.
Lauren Johnson
Winners and losers of Dentsu's massive shakeup
Business Insider's top advertising and media stories for December 15.