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With just one day for superstar <a href="http://www.businessinsider.in/searchresult.cms?query=rajnikanth&amp;sortorder=effectivedate">Rajnikanth’</a>s <a href="http://www.businessinsider.in/Four-offers-that-prove-that-Rajnikanths-Kabali-fever-has-spread-all-over-India/articleshow/53304213.cms">Kabali </a>to release, excitement and expectations are at an all-time high. 
 Fans are paying tributes with <keyword id="283584" type="PERSON" weightage="100" keywordseo="Kabali">Kabali</keyword> style car plates, theatres have sold out tickets and <a href="http://www.businessinsider.in/Kabali-fever-These-companies-just-gave-their-employees-a-day-off-to-watch-Rajnikanths-new-movie/articleshow/53300870.cms">companies are offering a holiday so that their employees can watch Kabali in peace.</a> That is the power of <keyword id="16227" type="PERSON" weightage="80" keywordseo="Rajnikanth">Rajnikanth</keyword>. 
 
And, to ensure that the excitement remains at an all-time high, the makers have now released a behind-the-scenes video about the making of the movie, which gives one a sneak-peek of what actually went down during the shooting of Kabali. 
 
In the film, Rajnikanth essays the role of a Malaysian don named Kabali, or rather Kabaleeshwaran. He plays both the younger and older versions of the character with aplomb. 
 The footage in the video is set to <keyword id="3504017" type="UNKNOWN" weightage="100" keywordseo="Neruppa-da">Neruppa Da</keyword>, the title song of the film, which has already become an anthem for Rajnikanth fans. In the video, Rajnikanth exudes charm and simplicity and can be seen in his salt and pepper look, interacting with director <keyword id="1163705" type="UNKNOWN" weightage="100" keywordseo="Pa-Ranjith">Pa Ranjith</keyword> and producer Kalaipuli S Thanu on the sets. 
 
It’s very easy to understand why this man has such a cult following after watching this behind-the-scenes video as it shows how the superstar enacts every scene and how he delivers his lines with ease. There is a certain style in everything he does in front of the camera. The transformation from Rajnikanth to Kabali is worth a watch. 
 
Watch the video while you wait for the first day first show-

WATCH: The making of
Kabali shows how Rajinikanth transforms into the Don like a boss

Superstar <a href="http://www.businessinsider.in/searchresult.cms?query=rajnikanth&amp;sortorder=effectivedate">Rajnikanth</a> is back with a new movie- <a href="http://www.businessinsider.in/searchresult.cms?query=kabali&amp;sortorder=effectivedate">Kabali</a>, that’s finally releasing on July 22. And, as expected, people all around the country are treating the day as an auspicious occasion, one that warrants complete and utmost attention. 
 
And, making the lives of their employees easier are a few<a href="http://www.businessinsider.in/searchresult.cms?query=startups&amp;sortorder=effectivedate"> start-ups</a> that have done the unimaginable- giving them a day off to enjoy <keyword id="283584" type="PERSON" weightage="100" keywordseo="Kabali">Kabali</keyword> on the big screen. 
 
This measure is indeed a win-win for companies, as one hand they do earn the goodwill of their employees with a little publicity on the side and on the other hand, prevent the mass-sick leaves or bunks that the employees would have otherwise gone on to watch Rajnikanth’s new movie, if they didn’t have a day off. 
 
The two companies known to issue notices declaring Friday as a holiday for Kabali’s release include <a href="http://www.businessinsider.in/searchresult.cms?query=bangalore&amp;sortorder=effectivedate">Bangalore</a>-based Opus Waterproofing and <a href="http://www.businessinsider.in/searchresult.cms?query=chennai&amp;sortorder=effectivedate">Chennai’s</a> data management firm, Fyndus India Pvt Ltd. 
 
According to an official working at Opus Waterproofing, the decision to circulate the news of the day off on Friday stemmed from the excitement that the employees had shown in the weeks leading to the release. 
 
 
 
“Instead of dealing with mass bunks and mobile switch offs, we came up with the idea of declaring a holiday on July 22 and instead be a part of the celebration. It would also serve as a motivation to our employees. Just like <a href="http://www.businessinsider.in/searchresult.cms?query=diwali+bonus&amp;sortorder=effectivedate">Diwali bonus</a>, we treated them to Kabali bonus.” 
 
Additionally, apart from giving the day off, Fyndus is also arranging free tickets for the movie to give out to its employees. 
 
 
 
Following its move is Coimbatore-based software company Payoda, which is giving out free ‘first day first show’ tickets for 300 lucky employees. 
 
 
 
 The Kabali frenzy is so high that there’s also an online petition that has been launched which requests Chief Minister Jayalalithaa to declare July 22 as an official holiday. 
 
“We humbly request our <a href="http://www.businessinsider.in/searchresult.cms?query=jayalalithaa&amp;sortorder=effectivedate">CM Jayalalithaa</a> to declare Friday as a public holiday, which will enable people to watch the movie in comfort, without the hassle of taking leave," goes the petition. 
 Kabali directed by <keyword id="1163705" type="UNKNOWN" weightage="100" keywordseo="Pa-Ranjith">Pa Ranjith</keyword>, stars <keyword id="14509" type="PERSON" weightage="100" keywordseo="Rajinikanth">Rajinikanth</keyword> as a Malaysian mob boss. The cast includes <a href="http://www.businessinsider.in/searchresult.cms?query=radhika+apte&amp;sortorder=effectivedate">Radhika Apte</a> and Taiwanese actor Winston Chao.

Kabali fever: These companies just gave their
employees a day off to watch Rajnikanth’s new movie

You Searched For "Neruppa da" and got 2 results

WATCH: The making of Kabali shows how Rajinikanth transforms into the Don like a boss

Poulomi Das

Kabali fever: These companies just gave their employees a day off to watch Rajnikanth’s new movie

Poulomi Das

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