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At the age of 17, <a href="http://www.businessinsider.in/searchresult.cms?query=ananya+birla&amp;sortorder=effectivedate">Ananya Birla</a>, daughter of <a href="http://www.businessinsider.in/searchresult.cms?query=ADITYA+BIRLA+GROUP&amp;sortorder=effectivedate">Aditya Birla Group </a>Chairman <a href="http://www.businessinsider.in/Kumar-Mangalam-Birla-and-family-are-investing-Rs-500-crore-in-food-and-grocery-biz/articleshow/52398031.cms">Kumar Mangalam Birla</a> and philanthropist <keyword id="438263" type="UNKNOWN" weightage="100" keywordseo="Neerja-Birla">Neerja Birla</keyword> decided to ignore the weight of her surname and followed her heart by starting her own <a href="http://www.businessinsider.in/searchresult.cms?query=MICROFINANce&amp;sortorder=effectivedate">microfinance</a> company called <keyword id="3852778" type="UNKNOWN" weightage="100" keywordseo="Svantantra-Microfinance">Svantantra Microfinance</keyword>. 
 
The success that followed made one thing evident-Ananya Birla doesn’t waste time in pursuing and realising her dreams. 
 
At a time when most people her age are struggling to find clarity and direction, Ananya on the other hand is exuding brilliance in everything she undertakes. 
 Since then, she has gone on to become an active campaigner of mental health besides launching her own e-commerce venture, <keyword id="3634135" type="UNKNOWN" weightage="100" keywordseo="CuroCarte">Curocarte</keyword>. But, she isn’t done. 
 One would think she would take it easy for a while after what she’s managed to achieve at such an young age; but <keyword id="2654844" type="UNKNOWN" weightage="100" keywordseo="Ananya-Birla">Ananya Birla</keyword> continues to surprise. 
 
Now 22, she is making waves in her new avatar- a popstar. 
 
 
 
Last Saturday, the young musician launched her debut international single ‘Livin’ the life’ in a glitzy event in Mumbai which was attended by <a href="http://www.businessinsider.in/searchresult.cms?query=hrithik+roshan&amp;sortorder=effectivedate">Hrithik Roshan</a>, Sooraj Pancholi, Dino Morea and Sohail Khan. A mix of EDM and pop, the track has been mixed by Dutch DJ <a href="http://www.businessinsider.in/searchresult.cms?query=afrojack&amp;sortorder=effectivedate">Afrojack</a> and composed and written by Ananya and American producer Jim Beanz. The duo then recorded the track at a studio in Philadelphia. 
 
The single was a result of a one-year long collaboration between her and Beanz, who has previously worked with international popstars Demi Lovato, Nelly Furtado to name a few. 
 
“Livin’ the Life’ is all about celebrating life and spreading love and kindness in the world. By coming out of adversity, one can start to see beauty, and that’s how the song came about,” she states when asked about the inspiration for her debut single. 
 
Many would call this shift of hers from a successful entrepreneur to the newest musician on the block unforeseen, but as it turns out, it was always on the cards. 
 
 
 
 
Ananya’s tryst with music began early. She played the santoor and guitar while growing up and counts The Fray, Ed Sheeran and Cheryl Cole as her inspiration. 
 
However, it was only during her time at University of Oxford, did the musician inside her breathe life. Singing and playing the guitar at live gigs became a regular occurrence so much so that in two years, she had performed at over 70 gigs and in essence, found her calling. 
 
She now writes lyrics, composes music and has plans to launch a soul and R&amp;B album soon. Infact, she has already started writing her next track. It goes without saying that music consumes her. 
 
When you ask Ananya, what music means to her, pat comes the reply. “To me, music is about life in totality and love in its purest form. It’s about capturing and expressing your emotions and celebrating everything about life.” 
 
Ananya is quite clear about one thing- her future as a musician doesn’t necessary have to intertwine with Bollywood. Instead, her priority is to give people access to music platforms through her organisation, One. 
 
Watch her song here: 
 
 
 
Image credit: <a href="http://www.vogue.in/content/ananya-birla-indias-newest-musician-block/#s-cust0">Vogue</a>

Meet 22-year-old Ananya Birla, the successful entrepreneur who decided to turn popstar

Mumbai, Apr 3 () The Aditya Birla Group on Friday committed Rs 500 crore towards Covid-19 relief measures, of which Rs 400 crore will go to the PM-CARES Fund. This is one of the highest contributions from a corporate till date. The Kumar Mangalam Birla-led USD 48.3 billion conglomerate will be contributing Rs 400 crore to the PM-CARES Fund, Rs 50 crore to FICCI-Aditya Birla CSR Centre for Excellence for Covid-19 relief measures and Rs 50 crore to supply ventilators, masks and protective equipment, a statement said. A host of leaders from India Inc have been pooling-in resources to fight the pandemic, which has affected over 2,400 people in India and also taken 60 lives already. "Given the severity of the disruption, there is a compelling need for a multi-pronged response that includes financial and material support, healthcare assistance and community responsibility," Rajashree Birla, the chairperson of Aditya Birla Centre for Community Initiatives and Rural Development, said. Apart from this, the group will be activating a 100-bed Covid-19 facility at Seven Hills Hospital in suburban Mumbai, in partnership with the city's civic body, to be spearheaded by Neerja Birla, the statement said. It has also earmarked more than 200 beds for Covid-19 patients across locations including Ujjain, Pune, Hazaribagh, Rayagada, Solapur and Kharach. The Rs 50 crore allocation for equipment will include supply of 1 million N95 masks, 2.80 lakh personal protective equipment (PPE) as well as ventilators, it said. The statement said the group, which also has interests in textiles, has already commenced production of 1 million triple layer surgical masks and 1 lakh coverall garments with the support of the Textiles Ministry. It has also involved community and self-help groups in home production of lakhs of masks across several locations and is undertaking awareness activities in 200 locations. "The Aditya Birla Group recognizes that no contribution can be too large or small, given the enormity of the pandemic. Every effort counts. The Group will continue to extend whatever support is feasible to help fight the pandemic and restore normalcy," it said. Meanwhile, in a separate statement, the Neerja Birla-headed initiative for mental health, MPower, announced a round-the-clock helpline in partnership with the Maharashtra government and the financial capital's civic body to help people. Anybody going through difficulties can call on the toll-free helpline 1800-120-820050 and speak with experienced and trained mental health counsellors from MPower to deal with the challenging times, the statement said. AA BEN ABMABM

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Meet 22-year-old Ananya Birla, the successful entrepreneur who decided to turn popstar

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